Laterina Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Laterina in 2025? Explore comprehensive Airbnb analytics for Laterina, Tuscany, Italy to uncover income potential. This 2025 STR market report for Laterina, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Laterina, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Laterina Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Laterina Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Laterina (2025)
Understanding the monthly revenue variations for Airbnb listings in Laterina is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Laterina is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Laterina across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,216+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,616 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $921 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $481, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Laterina
Laterina Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Laterina STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Laterina:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Laterina
Average Daily Rate (ADR) Airbnb Trends in Laterina (2025)
Effective short term rental pricing strategy in Laterina involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Laterina typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $411+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $262 or more.
- Typical properties (Median) charge around $149 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Laterina
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Airbnb Seasonality Analysis & Trends in Laterina (2025)
Peak Season (July, August, October)
- Revenue averages $2,993 per month
- Occupancy rates average 39.5%
- Daily rates average $273
Shoulder Season
- Revenue averages $1,374 per month
- Occupancy maintains around 31.7%
- Daily rates hold near $228
Low Season (January, February, March)
- Revenue drops to average $448 per month
- Occupancy decreases to average 18.0%
- Daily rates adjust to average $160
Seasonality Insights for Laterina
- The Airbnb seasonality in Laterina shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Laterina's highest earning potential, with monthly revenues capable of climbing to $3,271, occupancy reaching a high of 45.6%, and ADRs peaking at $289.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $397, occupancy could drop to 13.8%, and ADRs may adjust down to $158.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Laterina.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Laterina seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Laterina (2025)
Exploring the top neighborhoods for short-term rentals in Laterina? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Laterina | Charming Tuscan village with beautiful landscapes and rich history. Ideal for travelers seeking a peaceful retreat in the heart of Tuscany, close to wine country and historical sites. | Castello di Laterina, Pieve di Laterina, Wine tasting tours, Tuscany countryside, Local markets |
| Arezzo | Nearby city known for its ancient history and art, making it a popular destination for culture lovers. Offers amenities and attractions that enhance the Airbnb experience. | Piazza Grande, Arezzo Cathedral, San Francesco Church, Antique markets, Etruscan ruins |
| Cortona | Famous hilltop town with breathtaking views and artistic heritage. A favorite among tourists wanting to explore Tuscany's historic sites and gastronomy. | Cortona's historic center, The Diocesan Museum, Etruscan Academy, La Basilica di Santa Margherita, Trattorias with local cuisine |
| Chianti Region | Renowned for its wine and picturesque landscapes, this area attracts wine enthusiasts and nature lovers. Perfect for Airbnb hosting as visitors seek accommodations near vineyards. | Vineyards and wineries, Wine tastings, Greve in Chianti, Castles and fortresses, Scenic drives |
| San Giovanni Valdarno | Authentic Tuscan town with local flavor and proximity to larger cities. Visitors appreciate its tranquility and access to cultural sites in the region. | Piazza Cavour, The Museum of the Convent of San Giovanni, Local restaurants, Valdarno Valley landscapes, Historical architecture |
| Montevarchi | Strategically located town that serves as a transport hub. Great for those exploring Tuscany by car or train, catering to a variety of travelers. | Montevarchi's historic center, Museo Paleontologico, Shopping options, Parks, Public transit access |
| Valdichiana | Scenic area with stunning natural beauty and close-knit communities. Ideal for those looking for a rural experience with easy access to several attractions. | Natural parks, Agriturismos, Local farms, Hiking trails, Panoramic views |
| Greve in Chianti | The vibrant heart of the Chianti wine region, popular for its wine festivals and community events. Attracts tourists looking to experience the essence of Tuscany. | Piazza Matteotti, Wine shops, Artisan markets, Vineyard tours, Chianti Classico wine areas |
Understanding Airbnb License Requirements & STR Laws in Laterina (2025)
Yes, Laterina, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Laterina to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 72% licensed listings)
Top Performing Airbnb Properties in Laterina (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Laterinabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Mona Lisa
Entire Place • 5 bedrooms
Casa Vacanze La Bella Signora
Entire Place • 2 bedrooms
Stone House Barn with Pool - Tuscan Countryside
Entire Place • 2 bedrooms
Delightful country house with Ac & pool
Entire Place • 3 bedrooms
Love Nest Fontanina CountryHouseTuscany with Pool
Entire Place • 1 bedroom
Casa Vacanze Il Podestà
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Laterina (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Laterina based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stefano | 1 | $60,590 | 27 | 4.89/5.0 |
| Marusca | 4 | $54,722 | 252 | 4.87/5.0 |
| Ezio | 5 | $40,815 | 22 | 4.81/5.0 |
| Rita | 3 | $37,357 | 344 | 4.92/5.0 |
| Manuela Maria | 1 | $23,516 | 40 | 4.98/5.0 |
| Tommaso | 1 | $18,998 | 14 | 4.64/5.0 |
| Host #496922659 | 5 | $16,824 | 0 | 0.00/5.0 |
| Host #363259296 | 1 | $10,673 | 11 | 5.00/5.0 |
| Domenico | 2 | $8,148 | 392 | 4.58/5.0 |
| Host #469067978 | 1 | $7,326 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Laterina.
Dive Deeper: Advanced Laterina STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Laterina. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLaterina Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Laterina
- The Laterina Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Laterina, House properties are the most common (52%), reflecting the local real estate landscape.
- Houses represent a significant 52% portion, catering likely to families or larger groups.
Laterina Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Laterina
- The dominant room capacity in Laterina is 2 bedrooms listings, making up 44% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 88.0% of the active Airbnb listings in Laterina, indicating a high concentration in these sizes.
Laterina Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Laterina
- The most common guest capacity trend in Laterina vacation rentals is listings accommodating 4 guests (28%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Laterina STR market, accounting for 48.0% of listings.
- 36.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Laterina.
- On average, properties in Laterina are equipped to host 4.9 guests.
Laterina Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Laterina
- The most common availability pattern in Laterina falls within the 271-366 days range, representing 60% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Laterina (32%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Laterina Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
52.6% of total
2 Nights
1 listings
5.3% of total
3 Nights
4 listings
21.1% of total
7-29 Nights
2 listings
10.5% of total
30+ Nights
2 listings
10.5% of total
Key Insights
- The most prevalent minimum stay requirement in Laterina is 1 Night, adopted by 52.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (10.5%) caters to monthly stays (30+ nights) in Laterina, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 52.6% of Laterina hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Laterina.
Laterina Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
11.1% of total
Moderate
8 listings
44.4% of total
Strict
8 listings
44.4% of total
Cancellation Policy Insights for Laterina
- The prevailing Airbnb cancellation policy trend in Laterina is Moderate, used by 44.4% of listings.
- There's a relatively balanced mix between guest-friendly (55.5%) and stricter (44.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 44.4% market standard in Laterina.
- With 44.4% using Strict terms, this is a viable option in Laterina, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Laterina.
Laterina STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Laterina
- The overall average booking lead time for vacation rentals in Laterina is 79 days.
- Guests book furthest in advance for stays during May (average 163 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (86 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (79 days) as a baseline for your pricing and availability strategy in Laterina.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 163 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 86 days) to capture early planners.
- Monitor your own booking lead times against these Laterina averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Laterina (2025)
Amenity Prevalence
Amenity Insights for Laterina
- Essential amenities in Laterina that guests expect include: Kitchen, Wifi, Hair dryer, Hot water, Heating, Refrigerator, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Free parking on premises, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Laterina: Kitchen, Wifi, Hair dryer, Hot water, Heating, Refrigerator, Essentials.
- Prioritize adding missing essentials: Hair dryer, Hot water, Heating, Refrigerator, Essentials.
- Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Laterina to stay competitive.
Laterina Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Laterina
- The typical guest profile for Airbnb in Laterina consists of predominantly international visitors (77%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 23.3% of guests.
- Key international markets include Italy (23.3%) and United States (14.4%).
- Top languages spoken are English (43.7%) followed by French (11.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Laterina Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Luni Mare | 11 | $3,102 | $169.59 | 40% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Impruneta | 131 | $2,761 | $237.93 | 45% |