Impruneta Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Impruneta in 2025? Explore comprehensive Airbnb analytics for Impruneta, Tuscany, Italy to uncover income potential. This 2025 STR market report for Impruneta, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 131 active listings.
Whether you're considering an Airbnb investment in Impruneta, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Impruneta Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Impruneta Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Impruneta (2025)
Understanding the monthly revenue variations for Airbnb listings in Impruneta is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Impruneta is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Impruneta across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,684+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,609 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,774 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $809, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Impruneta
Impruneta Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Impruneta STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Impruneta:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Impruneta
Average Daily Rate (ADR) Airbnb Trends in Impruneta (2025)
Effective short term rental pricing strategy in Impruneta involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Impruneta typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $464+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $241 or more.
- Typical properties (Median) charge around $148 per night.
- Entry-level properties (Bottom 25%) earn around $95 per night.
Average Daily Rate (ADR) Trend by Month in Impruneta
Get Live Impruneta Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Impruneta (2025)
Peak Season (July, August, June)
- Revenue averages $5,253 per month
- Occupancy rates average 52.7%
- Daily rates average $276
Shoulder Season
- Revenue averages $3,399 per month
- Occupancy maintains around 40.2%
- Daily rates hold near $242
Low Season (January, February, March)
- Revenue drops to average $1,197 per month
- Occupancy decreases to average 20.9%
- Daily rates adjust to average $210
Seasonality Insights for Impruneta
- The Airbnb seasonality in Impruneta shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Impruneta's highest earning potential, with monthly revenues capable of climbing to $5,729, occupancy reaching a high of 56.1%, and ADRs peaking at $279.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $850, occupancy could drop to 20.5%, and ADRs may adjust down to $208.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Impruneta.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Impruneta seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Impruneta (2025)
Exploring the top neighborhoods for short-term rentals in Impruneta? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Impruneta offers charming streets, traditional Tuscan architecture, and a rich cultural experience. This area attracts visitors interested in history, art, and local cuisine. | Basilica di Santa Maria all'Impruneta, Piazza Buondelmonti, Museo del Cotto, Local shops and artisan galleries, Cafes and trattorias |
| Poggio alla Malva | A serene and picturesque hilltop area with stunning views of the Tuscan countryside. Perfect for nature lovers and those seeking a peaceful retreat. | Villa Medicea di LIlliano, Cypress tree-lined roads, Wine tasting tours, Olive groves, Nature trails |
| San Gersole | Known for its botanical gardens and olive oil production, this area is ideal for guests interested in agritourism and enjoying rural Tuscany. | Botanical Garden of San Gersole, Olive oil farms, Local wineries, Walking and biking paths, Scenic countryside views |
| Vigliano | A quiet village known for its family-friendly atmosphere and proximity to local attractions, making it great for families and groups looking for larger accommodations. | Local markets, Community festivals, Cultural experiences, Rural landscapes, Nearby parks |
| Basilica di Santa Maria | Famous for its beautiful basilica, this area draws visitors for its architectural beauty and spiritual significance, ideal for travelers with religious interests. | Basilica di Santa Maria, Pilgrimage sites, Historic cloisters, Tuscan countryside views, Photogenic scenery |
| Tavarnuzze | A vibrant suburb with lively restaurants and shops, appealing to those who want to stay close to Florence while enjoying a quieter, local atmosphere. | Local dining options, Shopping spots, Cultural events, Public parks, Historical landmarks |
| Impruneta Wine Region | Surrounded by vineyards, this area is perfect for wine enthusiasts and foodies, providing access to some of the best Chianti wines. | Wine estates, Tasting tours, Culinary classes, Cooking classes with local chefs, Food festivals |
| Chiesanuova | A quaint rural area that offers a slice of authentic Tuscan life, appealing for those who want to escape the tourist crowd and enjoy local hospitality. | Traditional Tuscan villas, Villages and hamlets, Agricultural tours, Rustic dining experiences, Local art markets |
Understanding Airbnb License Requirements & STR Laws in Impruneta (2025)
Yes, Impruneta, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Impruneta to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 69% licensed listings)
Top Performing Airbnb Properties in Impruneta (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Imprunetabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
La Quercia Estate Quintessential ItalianExperience
Entire Place • 4 bedrooms
VILLA FONTE MORGANA WITH POOL
Entire Place • 7 bedrooms
VILLA Amazing pool , tennis , 7km Florence,
Entire Place • 4 bedrooms
Villa La Medicea - swimming pool
Entire Place • 8 bedrooms
Villa Tiziano with private garden
Entire Place • 3 bedrooms
Luxury Villa "Acquaviva" Impruneta/Firenze
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Impruneta (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Impruneta based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Eleonora | 10 | $664,486 | 457 | 4.93/5.0 |
| Apartments_Florence | 2 | $415,247 | 32 | 4.71/5.0 |
| Margherita | 1 | $310,770 | 41 | 4.98/5.0 |
| Cinzia | 1 | $219,641 | 135 | 5.00/5.0 |
| Giulio | 1 | $147,953 | 11 | 5.00/5.0 |
| Carla | 1 | $142,935 | 15 | 5.00/5.0 |
| Monica&Stefano | 1 | $123,988 | 69 | 4.99/5.0 |
| Giada | 2 | $118,996 | 37 | 4.92/5.0 |
| Borgo Dei Ricci | 4 | $87,255 | 240 | 4.41/5.0 |
| Paola | 4 | $79,538 | 17 | 3.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Impruneta.
Dive Deeper: Advanced Impruneta STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Impruneta. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsImpruneta Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Impruneta
- The Impruneta Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.3% of the 131 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Impruneta, House properties are the most common (49.6%), reflecting the local real estate landscape.
- Houses represent a significant 49.6% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 2.3%) offer potential for unique stay experiences.
Impruneta Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Impruneta
- The dominant room capacity in Impruneta is 1 bedroom listings, making up 41.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.7% of the active Airbnb listings in Impruneta, indicating a high concentration in these sizes.
- A significant 22.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Impruneta.
Impruneta Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Impruneta
- The most common guest capacity trend in Impruneta vacation rentals is listings accommodating 4 guests (25.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Impruneta STR market, accounting for 47.3% of listings.
- 26.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Impruneta.
- On average, properties in Impruneta are equipped to host 4.1 guests.
Impruneta Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Impruneta
- The most common availability pattern in Impruneta falls within the 181-270 days range, representing 43.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Impruneta (42%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Impruneta Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
32 listings
25.8% of total
2 Nights
36 listings
29% of total
3 Nights
26 listings
21% of total
4-6 Nights
14 listings
11.3% of total
7-29 Nights
5 listings
4% of total
30+ Nights
11 listings
8.9% of total
Key Insights
- The most prevalent minimum stay requirement in Impruneta is 2 Nights, adopted by 29% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 29% of Impruneta hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Impruneta.
Impruneta Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
11 listings
9% of total
Super Strict 30 Days
3 listings
2.5% of total
Flexible
37 listings
30.3% of total
Moderate
48 listings
39.3% of total
Strict
23 listings
18.9% of total
Cancellation Policy Insights for Impruneta
- The prevailing Airbnb cancellation policy trend in Impruneta is Moderate, used by 39.3% of listings.
- There's a relatively balanced mix between guest-friendly (69.6%) and stricter (18.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.3% market standard in Impruneta.
- Regularly review your cancellation policy against competitors and market demand shifts in Impruneta.
Impruneta STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Impruneta
- The overall average booking lead time for vacation rentals in Impruneta is 65 days.
- Guests book furthest in advance for stays during June (average 95 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 44 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (89 days avg.) sees the longest lead times, while Winter (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Impruneta.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 89 days) to capture early planners.
- Monitor your own booking lead times against these Impruneta averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Impruneta (2025)
Amenity Prevalence
Amenity Insights for Impruneta
- Essential amenities in Impruneta that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Heating, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Impruneta: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Impruneta to stay competitive.
Impruneta Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Impruneta
- The typical guest profile for Airbnb in Impruneta consists of predominantly international visitors (92%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 8.4% of guests.
- Key international markets include United States (26.2%) and France (12%).
- Top languages spoken are English (43.6%) followed by French (12.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Impruneta Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Luni Mare | 11 | $3,102 | $169.59 | 40% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Marciano della Chiana | 18 | $2,719 | $377.32 | 35% |