Grosseto Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Grosseto in 2025? Explore comprehensive Airbnb analytics for Grosseto, Tuscany, Italy to uncover income potential. This 2025 STR market report for Grosseto, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 437 active listings.
Whether you're considering an Airbnb investment in Grosseto, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Grosseto Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Grosseto Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Grosseto (2025)
Understanding the monthly revenue variations for Airbnb listings in Grosseto is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Grosseto is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Grosseto across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,107+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,892 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,041 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $495, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Grosseto
Grosseto Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Grosseto STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Grosseto:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Grosseto
Average Daily Rate (ADR) Airbnb Trends in Grosseto (2025)
Effective short term rental pricing strategy in Grosseto involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Grosseto typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $227+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $151 or more.
- Typical properties (Median) charge around $106 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Grosseto
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Airbnb Seasonality Analysis & Trends in Grosseto (2025)
Peak Season (August, July, May)
- Revenue averages $2,432 per month
- Occupancy rates average 47.6%
- Daily rates average $155
Shoulder Season
- Revenue averages $1,290 per month
- Occupancy maintains around 29.4%
- Daily rates hold near $143
Low Season (January, February, March)
- Revenue drops to average $778 per month
- Occupancy decreases to average 25.4%
- Daily rates adjust to average $135
Seasonality Insights for Grosseto
- The Airbnb seasonality in Grosseto shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Grosseto's highest earning potential, with monthly revenues capable of climbing to $3,010, occupancy reaching a high of 61.4%, and ADRs peaking at $160.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $711, occupancy could drop to 24.0%, and ADRs may adjust down to $133.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Grosseto.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Grosseto seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Grosseto (2025)
Exploring the top neighborhoods for short-term rentals in Grosseto? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Grosseto City Center | The historic center of Grosseto offers a mix of culture, shopping, and vibrant local life. It's a prime location for tourists visiting the many historical sites and enjoying local cuisine. | Grosseto Cathedral, Medicean Walls, Piazza Dante, Museo Archeologico e d'Arte della Maremma, Teatro degli Industri |
| Castiglione della Pescaia | A picturesque coastal town known for its beautiful beaches and charming medieval center. Perfect for tourists seeking relaxation and nature, with plenty of outdoor activities. | Castiglione Beach, Punta Ala, Medieval Castle, Riserva Naturale Diaccia Botrona, Restaurants by the sea |
| Marina di Grosseto | A popular seaside resort area offering sandy beaches and a vibrant promenade. Ideal for families and beach lovers looking for a fun holiday destination. | Marina di Grosseto Beach, Parco della Maremma, Beach Clubs, Cycling Paths, Local Seafood Restaurants |
| Montalcino | Famous for its Brunello wine, Montalcino attracts wine lovers and tourists alike. The scenic countryside and wine tasting opportunities make it a sought-after destination. | Brunello di Montalcino wineries, Fortress of Montalcino, Abbey of Sant'Antimo, Local Vineyards, Wine Tours |
| Pitigliano | A stunning hill town known as 'Little Jerusalem', featuring ancient Etruscan sites and breathtaking views. A unique cultural experience for visitors interested in history and architecture. | Pitigliano's Old Town, Etruscan Ruins, Orsini Fortress, Synagogue and Jewish Heritage, Tuff Houses |
| Sovana | A charming village known for its Etruscan heritage and beautiful architecture. It offers a quaint atmosphere with rich history, appealing to those looking for a peaceful retreat. | The Etruscan Necropolis, Sovana's Cathedral, Palazzo Orsini, Via Cave, Local Artisan Shops |
| Argentario | A stunning coastal area that includes Monte Argentario, famous for its breathtaking landscapes and outdoor activities such as hiking and water sports. Attracts tourists looking for adventure and nature. | Giannella Beach, Feniglia Beach, Monte Argentario hiking trails, Diving shops, Beautiful Viewpoints |
| Isola del Giglio | A beautiful island off the coast known for its crystal-clear waters, hiking trails, and charming villages. Perfect for tourists looking for an idyllic island getaway with plenty of natural beauty. | Giglio Porto, Beautiful Beaches, Hiking to Giglio Castello, Underwater Diving Spots, Local Seafood Cuisine |
Understanding Airbnb License Requirements & STR Laws in Grosseto (2025)
Yes, Grosseto, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Grosseto to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 51% licensed listings)
Top Performing Airbnb Properties in Grosseto (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Grossetobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Monte Bottigli
Entire Place • 6 bedrooms
Poggio Tamantino, Villa with swimming pool in Maremma
Entire Place • 4 bedrooms
Podere la Pompa
Entire Place • 3 bedrooms
Villa in pine forest at the beach
Entire Place • 3 bedrooms
A secret retreat by the beach
Entire Place • 5 bedrooms
Ginori villa with private spa in Grosseto wifi
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Grosseto (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Grosseto based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tenuta | 6 | $127,355 | 142 | 4.79/5.0 |
| Othmane | 10 | $120,847 | 79 | 3.68/5.0 |
| Letizia | 4 | $110,325 | 239 | 4.95/5.0 |
| Host #310423918 | 1 | $79,150 | 1 | 0.00/5.0 |
| Tenuta San Carlo | 5 | $73,936 | 19 | 4.58/5.0 |
| Stefano | 4 | $65,924 | 6 | 1.25/5.0 |
| Alessandra - Interhome Group | 5 | $63,773 | 26 | 3.52/5.0 |
| Azienda Agricola Sextantio | 1 | $58,759 | 8 | 5.00/5.0 |
| Francesca | 7 | $57,218 | 38 | 1.99/5.0 |
| Maria | 1 | $55,091 | 14 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Grosseto.
Dive Deeper: Advanced Grosseto STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Grosseto. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGrosseto Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Grosseto
- The Grosseto Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.2% of the 437 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Grosseto, Apartment/Condo properties are the most common (54.5%), reflecting the local real estate landscape.
- Houses represent a significant 26.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 4.8%) offer potential for unique stay experiences.
Grosseto Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Grosseto
- The dominant room capacity in Grosseto is 1 bedroom listings, making up 47.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 81.2% of the active Airbnb listings in Grosseto, indicating a high concentration in these sizes.
Grosseto Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Grosseto
- The most common guest capacity trend in Grosseto vacation rentals is listings accommodating 4 guests (34.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Grosseto STR market, accounting for 51.3% of listings.
- 20.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Grosseto.
- On average, properties in Grosseto are equipped to host 4.0 guests.
Grosseto Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Grosseto
- The most common availability pattern in Grosseto falls within the 271-366 days range, representing 67.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Grosseto (40.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Grosseto Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
103 listings
25.7% of total
2 Nights
66 listings
16.5% of total
3 Nights
57 listings
14.2% of total
4-6 Nights
47 listings
11.7% of total
7-29 Nights
94 listings
23.4% of total
30+ Nights
34 listings
8.5% of total
Key Insights
- The most prevalent minimum stay requirement in Grosseto is 1 Night, adopted by 25.7% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 25.7% of Grosseto hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Grosseto.
Grosseto Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
10 listings
3% of total
Super Strict 60 Days
5 listings
1.5% of total
Flexible
92 listings
27.4% of total
Moderate
161 listings
47.9% of total
Strict
68 listings
20.2% of total
Cancellation Policy Insights for Grosseto
- The prevailing Airbnb cancellation policy trend in Grosseto is Moderate, used by 47.9% of listings.
- The market strongly favors guest-friendly terms, with 75.3% of listings offering Flexible or Moderate policies. This suggests guests in Grosseto may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.9% market standard in Grosseto.
- Regularly review your cancellation policy against competitors and market demand shifts in Grosseto.
Grosseto STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Grosseto
- The overall average booking lead time for vacation rentals in Grosseto is 62 days.
- Guests book furthest in advance for stays during October (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (77 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Grosseto.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Grosseto averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Grosseto (2025)
Amenity Prevalence
Amenity Insights for Grosseto
- Popular amenities like Kitchen, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Grosseto to stay competitive.
Grosseto Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Grosseto
- The typical guest profile for Airbnb in Grosseto consists of a mix of domestic (52%) and international guests, often arriving from nearby Rome, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 51.5% of guests.
- Key international markets include Italy (51.5%) and Germany (13.2%).
- Top languages spoken are English (36%) followed by Italian (23%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Grosseto Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Rome | 23,290 | $2,898 | $208.87 | 51% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Impruneta | 131 | $2,761 | $237.93 | 45% |