Firenzuola Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Firenzuola in 2025? Explore comprehensive Airbnb analytics for Firenzuola, Tuscany, Italy to uncover income potential. This 2025 STR market report for Firenzuola, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Firenzuola, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Firenzuola Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Firenzuola Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Firenzuola (2025)
Understanding the monthly revenue variations for Airbnb listings in Firenzuola is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Firenzuola is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Firenzuola across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,215+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,146 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $602 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $299, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Firenzuola
Firenzuola Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Firenzuola STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Firenzuola:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Firenzuola
Average Daily Rate (ADR) Airbnb Trends in Firenzuola (2025)
Effective short term rental pricing strategy in Firenzuola involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Firenzuola typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $299+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $126 or more.
- Typical properties (Median) charge around $74 per night.
- Entry-level properties (Bottom 25%) earn around $56 per night.
Average Daily Rate (ADR) Trend by Month in Firenzuola
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Airbnb Seasonality Analysis & Trends in Firenzuola (2025)
Peak Season (October, August, July)
- Revenue averages $2,346 per month
- Occupancy rates average 37.4%
- Daily rates average $162
Shoulder Season
- Revenue averages $1,263 per month
- Occupancy maintains around 32.2%
- Daily rates hold near $167
Low Season (January, February, March)
- Revenue drops to average $515 per month
- Occupancy decreases to average 19.5%
- Daily rates adjust to average $177
Seasonality Insights for Firenzuola
- The Airbnb seasonality in Firenzuola shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Firenzuola's highest earning potential, with monthly revenues capable of climbing to $2,496, occupancy reaching a high of 48.7%, and ADRs peaking at $187.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $237, occupancy could drop to 10.7%, and ADRs may adjust down to $157.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Firenzuola.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Firenzuola seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Firenzuola (2025)
Exploring the top neighborhoods for short-term rentals in Firenzuola? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Firenzuola Historic Center | Charming medieval village center with beautiful architecture and a rich history. Ideal for travelers interested in culture and local traditions. | Piazza della Libertà, San Bartolomeo Church, Firenzuola Castle, Tavernelle Valley, Local markets |
| Mugello Valley | Scenic area known for its natural beauty and outdoor activities such as hiking, biking, and horseback riding. Great for nature lovers and adventure seekers. | Lake Bilancino, Borgo San Lorenzo, Giotto's Birthplace, Mugello Circuit, Villa Medici |
| Monte Giovi | Stunning mountain area offering breathtaking views and peaceful retreats. Attracts visitors seeking tranquility and nature exploration. | Monte Giovi Peak, Hiking trails, Picnic areas, Wildlife spotting, Local flora |
| Castagno d'Andrea | Quaint village famous for its artistic heritage and proximity to the Casentino Forests. A perfect retreat for art and nature enthusiasts. | Museum of the Casentino, Eremo di Camaldoli, Historical sites, Nature walks, Local festivals |
| Borgo San Lorenzo | Lively town with a blend of urban and rural charm, known for its local artisans and vibrant culture. Good for those wanting a mix of city and countryside. | Basilica of San Lorenzo, Local artisan shops, Piazza Garibaldi, Festivals, Culinary experiences |
| Palazzuolo sul Senio | Charming town located in the northern part of Tuscany with a serene atmosphere and a perfect base for exploring the surrounding nature. | Senio River, Local cuisine, Historic buildings, Hiking trails, Agritourism |
| Scarperia e San Piero | Known for its beautiful medieval architecture and close proximity to the Mugello Circuit. Attracts visitors interested in motorsports and history. | Palazzo dei Vicari, Mugello Circuit, Local knife makers, Artisan workshops, Cultural events |
| Vaglio di Montaione | A peaceful village set amidst the Tuscan hills, ideal for relaxing getaways and wine tourism, attracting visitors seeking the Tuscan lifestyle. | Wine vineyards, Local wineries, Nature trails, Scenic views, Traditional cuisine |
Understanding Airbnb License Requirements & STR Laws in Firenzuola (2025)
Yes, Firenzuola, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Firenzuola to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 40% licensed listings)
Top Performing Airbnb Properties in Firenzuola (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Firenzuolabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Torre delle rose - sandwiches, private pool,
Entire Place • 8 bedrooms
Rustic villa Torre delle Rose in Umbria
Entire Place • 8 bedrooms
Villa Gelsomino in the landscape of Mugello
Entire Place • 4 bedrooms
Villa Gerini on the Way of the Gods
Entire Place • 2 bedrooms
Cozy 3 Bedroom House in Firenzoula near Mugello
Entire Place • 3 bedrooms
Via degli Dei - Casa Federico
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Firenzuola (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Firenzuola based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Samantha Geco Vacation Rentals | 1 | $110,969 | 7 | 4.71/5.0 |
| J R | 3 | $23,092 | 161 | 4.62/5.0 |
| Luigi | 2 | $20,708 | 247 | 4.54/5.0 |
| Host #385077235 | 1 | $13,308 | 0 | 0.00/5.0 |
| Caterina | 1 | $13,181 | 15 | 4.80/5.0 |
| Rifugio | 2 | $12,535 | 52 | 2.33/5.0 |
| Elisa | 1 | $11,508 | 17 | 4.88/5.0 |
| Federico | 1 | $10,488 | 49 | 4.76/5.0 |
| Claudio | 2 | $9,925 | 17 | 4.94/5.0 |
| Sabrina | 1 | $9,008 | 11 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Firenzuola.
Dive Deeper: Advanced Firenzuola STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Firenzuola. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFirenzuola Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Firenzuola
- The Firenzuola Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Firenzuola, Apartment/Condo properties are the most common (52%), reflecting the local real estate landscape.
- Houses represent a significant 36% portion, catering likely to families or larger groups.
Firenzuola Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Firenzuola
- The dominant room capacity in Firenzuola is 1 bedroom listings, making up 32% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.0% of the active Airbnb listings in Firenzuola, indicating a high concentration in these sizes.
- A significant 40.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Firenzuola.
Firenzuola Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Firenzuola
- The most common guest capacity trend in Firenzuola vacation rentals is listings accommodating 5 guests (24%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 5 guests and 4 guests dominate the Firenzuola STR market, accounting for 44.0% of listings.
- 28.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Firenzuola.
- On average, properties in Firenzuola are equipped to host 4.8 guests.
Firenzuola Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Firenzuola
- The most common availability pattern in Firenzuola falls within the 271-366 days range, representing 64% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Firenzuola (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Firenzuola Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
33.3% of total
2 Nights
5 listings
20.8% of total
3 Nights
5 listings
20.8% of total
4-6 Nights
2 listings
8.3% of total
7-29 Nights
4 listings
16.7% of total
Key Insights
- The most prevalent minimum stay requirement in Firenzuola is 1 Night, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 33.3% of Firenzuola hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Firenzuola.
Firenzuola Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
5.3% of total
Flexible
11 listings
57.9% of total
Moderate
4 listings
21.1% of total
Strict
3 listings
15.8% of total
Cancellation Policy Insights for Firenzuola
- The prevailing Airbnb cancellation policy trend in Firenzuola is Flexible, used by 57.9% of listings.
- The market strongly favors guest-friendly terms, with 79.0% of listings offering Flexible or Moderate policies. This suggests guests in Firenzuola may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 57.9% market standard in Firenzuola.
- Given the high prevalence of Flexible policies (57.9%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Firenzuola.
Firenzuola STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Firenzuola
- The overall average booking lead time for vacation rentals in Firenzuola is 56 days.
- Guests book furthest in advance for stays during May (average 122 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (81 days avg.) sees the longest lead times, while Winter (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Firenzuola.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 122 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Firenzuola averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Firenzuola (2025)
Amenity Prevalence
Amenity Insights for Firenzuola
- Essential amenities in Firenzuola that guests expect include: Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Essentials, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Firenzuola: Kitchen, Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like TV or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Firenzuola to stay competitive.
Firenzuola Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Firenzuola
- The typical guest profile for Airbnb in Firenzuola consists of predominantly international visitors (66%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 33.8% of guests.
- Key international markets include Italy (33.8%) and Germany (14.9%).
- Top languages spoken are English (34.3%) followed by Italian (17.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Firenzuola Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Brenzone sul Garda | 19 | $4,128 | $335.25 | 52% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Venice | 6,405 | $3,454 | $238.80 | 53% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Luni Mare | 11 | $3,102 | $169.59 | 40% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Cazzago San Martino | 14 | $3,018 | $474.20 | 28% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |