Chianciano Terme Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Chianciano Terme in 2025? Explore comprehensive Airbnb analytics for Chianciano Terme, Tuscany, Italy to uncover income potential. This 2025 STR market report for Chianciano Terme, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 63 active listings.

Whether you're considering an Airbnb investment in Chianciano Terme, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Chianciano Terme Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Chianciano Terme Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$208
The average rental revenue earned for an occupied room per day in Chianciano Terme.
Occupancy Rate(?)
34.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$17,266
Typical annual income for an Airbnb listing in Chianciano Terme. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
9.3%
Positive growth (9.3%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Chianciano Terme.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Chianciano Terme.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
63
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Chianciano Terme (2025)

Understanding the monthly revenue variations for Airbnb listings in Chianciano Terme is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Chianciano Terme is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Chianciano Terme across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,510+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,217 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,142 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $582, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Chianciano Terme

Chianciano Terme Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Chianciano Terme STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Chianciano Terme:

  • Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 23%.
  • Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Chianciano Terme

Average Daily Rate (ADR) Airbnb Trends in Chianciano Terme (2025)

Effective short term rental pricing strategy in Chianciano Terme involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Chianciano Terme typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $399+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $251 or more.
  • Typical properties (Median) charge around $146 per night.
  • Entry-level properties (Bottom 25%) earn around $90 per night.

Average Daily Rate (ADR) Trend by Month in Chianciano Terme

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Airbnb Seasonality Analysis & Trends in Chianciano Terme (2025)

Peak Season (August, May, July)
  • Revenue averages $2,466 per month
  • Occupancy rates average 37.8%
  • Daily rates average $202
Shoulder Season
  • Revenue averages $1,979 per month
  • Occupancy maintains around 30.1%
  • Daily rates hold near $206
Low Season (January, February, March)
  • Revenue drops to average $1,023 per month
  • Occupancy decreases to average 19.3%
  • Daily rates adjust to average $209

Seasonality Insights for Chianciano Terme

  • The Airbnb seasonality in Chianciano Terme shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Chianciano Terme's highest earning potential, with monthly revenues capable of climbing to $2,530, occupancy reaching a high of 41.4%, and ADRs peaking at $221.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $925, occupancy could drop to 17.3%, and ADRs may adjust down to $194.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Chianciano Terme.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Chianciano Terme seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Chianciano Terme (2025)

Exploring the top neighborhoods for short-term rentals in Chianciano Terme? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Storico
The historic center of Chianciano Terme offers charm and character with its ancient architecture, making it a prime location for tourists looking to experience local culture and history.
Parco Fucoli, Chiesa della Collegiata, Museo Civico, Terme Sensoriali, Il Lago di Chianciano
Terme di Chianciano
Known for its thermal baths and wellness centers, this area attracts visitors seeking relaxation and rejuvenation, making it ideal for health-conscious travelers.
Terme di Chianciano Spa, Fonte Acqua Santa, Wellness Center, Thermal Park, Ancient Roman Pools
Piazza Italia
A central gathering place with shops, restaurants, and cafes, this area is perfect for those wanting to enjoy local cuisine and social activities, appealing to both tourists and locals.
Local markets, Cafes and restaurants, Cultural events, Street performances
Via della Libertà
A lively street known for its shops and proximity to attractions, attracting visitors looking for convenience and accessibility to the main sites.
Shopping areas, Restaurants, Proximity to the thermal baths
Colle enormi
A quieter, residential area that offers scenic views and a peaceful environment, appealing to families and those looking for a tranquil retreat.
Scenic viewpoints, Residential parks, Walking trails
Local Vineyards
Chianciano Terme is located in a wine region, making vineyard tours and tastings a significant draw for wine enthusiasts and tourists.
Wine tasting tours, Local vineyards, Gourmet dining experiences
Chianciano Art
This area hosts various art galleries and local artist exhibitions which attract culture lovers and those seeking a unique artistic experience.
Local art galleries, Art festivals, Workshops
Surrounding Countryside
The beautiful Tuscan countryside attracts nature lovers and those who appreciate outdoor activities such as hiking and cycling.
Hiking trails, Cycling routes, Scenic landscapes

Understanding Airbnb License Requirements & STR Laws in Chianciano Terme (2025)

Yes, Chianciano Terme, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Chianciano Terme to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 73% licensed listings)

Top Performing Airbnb Properties in Chianciano Terme (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Chianciano Termebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Country House Podere i Prati in Val d 'Orcia

Country House Podere i Prati in Val d 'Orcia

Entire Place • 4 bedrooms

$92,553
Revenue
58.1%
Occupancy
$818.52
Daily Rate
Old tower - Orcia Park - Tuscany

Old tower - Orcia Park - Tuscany

Entire Place • 4 bedrooms

$71,369
Revenue
30.6%
Occupancy
$540.52
Daily Rate
Villa with private pool

Villa with private pool

Entire Place • 5 bedrooms

$59,485
Revenue
50.1%
Occupancy
$425.60
Daily Rate
Luxury Villa for Family & Friends in Montepulciano

Luxury Villa for Family & Friends in Montepulciano

Entire Place • 2 bedrooms

$56,699
Revenue
35.8%
Occupancy
$436.87
Daily Rate
2 bedroom gorgeous home in Chianciano Terme

2 bedroom gorgeous home in Chianciano Terme

Entire Place • 2 bedrooms

$51,925
Revenue
52.1%
Occupancy
$295.00
Daily Rate
Apartamento Ronda a Chiarentana, Val d 'Orcia

Apartamento Ronda a Chiarentana, Val d 'Orcia

Entire Place • 3 bedrooms

$39,911
Revenue
36.7%
Occupancy
$404.09
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Chianciano Terme (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Chianciano Terme based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Fulvia3$120,0121924.97/5.0
Nicolette2$95,633474.97/5.0
Donata3$90,256214.92/5.0
Franco1$71,369285.00/5.0
Host #121769461$59,48500.00/5.0
Novasol1$51,925104.90/5.0
Ricci Family2$43,031684.63/5.0
Matteo2$42,5531854.93/5.0
Monica2$42,322862.50/5.0
Tommaso1$34,857115.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Chianciano Terme.

Dive Deeper: Advanced Chianciano Terme STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Chianciano Terme. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Chianciano Terme Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Chianciano Terme

  • The Chianciano Terme Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.7% of the 63 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Chianciano Terme, House properties are the most common (44.4%), reflecting the local real estate landscape.
  • Houses represent a significant 44.4% portion, catering likely to families or larger groups.
  • The presence of 9.5% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique (combined 3.2%) offer potential for unique stay experiences.

Chianciano Terme Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Chianciano Terme

  • The dominant room capacity in Chianciano Terme is 1 bedroom listings, making up 34.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 66.6% of the active Airbnb listings in Chianciano Terme, indicating a high concentration in these sizes.
  • A significant 28.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Chianciano Terme.

Chianciano Terme Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Chianciano Terme

  • The most common guest capacity trend in Chianciano Terme vacation rentals is listings accommodating 4 guests (23.8%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Chianciano Terme STR market, accounting for 42.8% of listings.
  • 30.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Chianciano Terme.
  • On average, properties in Chianciano Terme are equipped to host 4.5 guests.

Chianciano Terme Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Chianciano Terme

  • The most common availability pattern in Chianciano Terme falls within the 271-366 days range, representing 60.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 93.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Chianciano Terme (39.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 9.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Chianciano Terme Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (32.2%)

1 Night

19 listings

32.2% of total

2 Nights (22%)

2 Nights

13 listings

22% of total

3 Nights (11.9%)

3 Nights

7 listings

11.9% of total

4-6 Nights (1.7%)

4-6 Nights

1 listings

1.7% of total

7-29 Nights (8.5%)

7-29 Nights

5 listings

8.5% of total

30+ Nights (23.7%)

30+ Nights

14 listings

23.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Chianciano Terme is 1 Night, adopted by 32.2% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (23.7%) caters to monthly stays (30+ nights) in Chianciano Terme, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 32.2% of Chianciano Terme hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 23.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Chianciano Terme.

Chianciano Terme Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

1.8% of total

Super Strict 60 Days

2 listings

3.6% of total

Flexible (33.9%)

Flexible

19 listings

33.9% of total

Moderate (39.3%)

Moderate

22 listings

39.3% of total

Strict (21.4%)

Strict

12 listings

21.4% of total

Cancellation Policy Insights for Chianciano Terme

  • The prevailing Airbnb cancellation policy trend in Chianciano Terme is Moderate, used by 39.3% of listings.
  • The market strongly favors guest-friendly terms, with 73.2% of listings offering Flexible or Moderate policies. This suggests guests in Chianciano Terme may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 39.3% market standard in Chianciano Terme.
  • Regularly review your cancellation policy against competitors and market demand shifts in Chianciano Terme.

Chianciano Terme STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Chianciano Terme

  • The overall average booking lead time for vacation rentals in Chianciano Terme is 56 days.
  • Guests book furthest in advance for stays during October (average 99 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 27 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (81 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Chianciano Terme.
  • For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
  • Monitor your own booking lead times against these Chianciano Terme averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Chianciano Terme (2025)

Amenity Prevalence

Amenity Insights for Chianciano Terme

  • Essential amenities in Chianciano Terme that guests expect include: Wifi, Heating, Hair dryer, Essentials. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Hangers, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Chianciano Terme: Wifi, Heating, Hair dryer, Essentials.
  • Prioritize adding missing essentials: Wifi, Heating, Hair dryer, Essentials.
  • Consider adding popular differentiators like TV or Hangers to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Chianciano Terme to stay competitive.

Chianciano Terme Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Chianciano Terme

  • The typical guest profile for Airbnb in Chianciano Terme consists of predominantly international visitors (76%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
  • Domestic travelers account for 23.8% of guests.
  • Key international markets include United States (29.2%) and Italy (23.8%).
  • Top languages spoken are English (42.5%) followed by Italian (13.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Italy.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Chianciano Terme Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Crespina16$3,526$493.6448%
Tignano10$3,391$500.3136%
Luni Mare11$3,102$169.5940%
Buonconvento59$3,068$456.7046%
Castelfranco di Sotto47$2,881$294.5438%
Collazzone28$2,839$341.1136%
Florence9,598$2,833$208.4852%
Marcialla25$2,788$236.6154%
Parrano18$2,762$329.9534%
Impruneta131$2,761$237.9345%

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