Cetona Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Cetona in 2025? Explore comprehensive Airbnb analytics for Cetona, Tuscany, Italy to uncover income potential. This 2025 STR market report for Cetona, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 67 active listings.
Whether you're considering an Airbnb investment in Cetona, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cetona Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Cetona Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Cetona (2025)
Understanding the monthly revenue variations for Airbnb listings in Cetona is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cetona is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cetona across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,010+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,757 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,296 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $608, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Cetona
Cetona Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Cetona STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cetona:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Cetona
Average Daily Rate (ADR) Airbnb Trends in Cetona (2025)
Effective short term rental pricing strategy in Cetona involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cetona typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $819+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $419 or more.
- Typical properties (Median) charge around $144 per night.
- Entry-level properties (Bottom 25%) earn around $90 per night.
Average Daily Rate (ADR) Trend by Month in Cetona
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Airbnb Seasonality Analysis & Trends in Cetona (2025)
Peak Season (August, July, June)
- Revenue averages $5,051 per month
- Occupancy rates average 38.3%
- Daily rates average $345
Shoulder Season
- Revenue averages $2,683 per month
- Occupancy maintains around 29.7%
- Daily rates hold near $307
Low Season (January, February, December)
- Revenue drops to average $1,470 per month
- Occupancy decreases to average 25.7%
- Daily rates adjust to average $268
Seasonality Insights for Cetona
- The Airbnb seasonality in Cetona shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Cetona's highest earning potential, with monthly revenues capable of climbing to $5,860, occupancy reaching a high of 48.3%, and ADRs peaking at $349.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,226, occupancy could drop to 24.4%, and ADRs may adjust down to $258.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cetona.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Cetona seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Cetona (2025)
Exploring the top neighborhoods for short-term rentals in Cetona? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Cetona, known for its charming medieval streets, local festivals, and authentic Tuscan ambiance. It's a prime location for tourists who want to experience the true essence of Tuscany. | Chiesa di San Francesco, Piazza Garibaldi, Santuario della Madonna della Querce, Museo della Città, panoramic views of the Val di Chiana |
| Frazioni di Cetona | The surrounding villages of Cetona are picturesque and less touristy, offering a more tranquil stay with beautiful landscapes and traditional Tuscan life. Ideal for guests looking to escape the crowds. | The stunning countryside, Local vineyards and olive groves, Hidden trattorias with authentic cuisine, Hiking trails in the natural parks |
| Cetona Hills | Located on the hills surrounding Cetona, this area offers breathtaking views and luxurious villas. It attracts visitors seeking relaxation and upscale accommodations amidst nature. | Hiking and biking trails, Scenic viewpoints, Nature reserves, Wellness retreats |
| Cercina | A small village near Cetona known for its peaceful atmosphere and stunning scenery. It's perfect for those looking to enjoy rural Tuscany while being close to cultural sites. | Local farming experiences, Tranquil countryside, Community events and festivals |
| Monticchiello | A short drive from Cetona, this small medieval village is known for its well-preserved architecture and local arts. It attracts visitors who appreciate culture and history. | Etruscan ruins, Local artisan shops, Beautiful landscapes, Fine dining with local specialties |
| Pienza | Famous for its pecorino cheese and Renaissance architecture, Pienza is a UNESCO World Heritage site that's a must-visit for tourists. The proximity to Cetona makes it an attractive option for guests. | Piazza Pio II, Palazzo Piccolomini, Church of Corsignano, Scenic cheese markets |
| San Quirico d’Orcia | A charming town within easy reach of Cetona, known for its beautiful gardens and historic buildings. It’s a great location for travelers wanting a mix of culture and relaxation. | Horti Leonini gardens, Collegiate Church of Santa Maria Assunta, Local wine tasting tours |
| Chiusi | Just a short drive, this town is rich in Etruscan history and offers great archaeological sites. It attracts tourists interested in history and culture, expanding the potential for Airbnb hosting. | Chiusi Archaeological Museum, Etruscan tombs, Beautiful countryside views |
Understanding Airbnb License Requirements & STR Laws in Cetona (2025)
Yes, Cetona, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cetona to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 76% licensed listings)
Top Performing Airbnb Properties in Cetona (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Cetonabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Fonterucola
Entire Place • 8 bedrooms
Rocca di Cetona, a Luxury Castle with Pool in Tusc
Entire Place • 7 bedrooms
Country house pool, minispa to Siena, Montalcino
Entire Place • 4 bedrooms
Villa a Cetona
Entire Place • 5 bedrooms
"Podere Bargnano, sleeps 14 in Tuscany."
Entire Place • 7 bedrooms
Magnolia House in Tuscany
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Cetona (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Cetona based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Novasol | 1 | $196,467 | 17 | 4.94/5.0 |
| Claude | 6 | $128,917 | 36 | 4.74/5.0 |
| Lucca Apartments And Villas S. | 1 | $120,283 | 4 | 5.00/5.0 |
| Valerio | 1 | $86,028 | 53 | 4.72/5.0 |
| Jacopo | 2 | $84,861 | 7 | 2.43/5.0 |
| Jane | 1 | $75,934 | 6 | 5.00/5.0 |
| Geronimo | 1 | $60,422 | 9 | 4.89/5.0 |
| Chicercatrova | 1 | $60,270 | 5 | 4.80/5.0 |
| Alessandro | 1 | $58,153 | 20 | 5.00/5.0 |
| Valentina | 3 | $54,369 | 37 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cetona.
Dive Deeper: Advanced Cetona STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cetona. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCetona Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Cetona
- The Cetona Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.5% of the 67 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Cetona, House properties are the most common (58.2%), reflecting the local real estate landscape.
- Houses represent a significant 58.2% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 3.0%) offer potential for unique stay experiences.
Cetona Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Cetona
- The dominant room capacity in Cetona is 1 bedroom listings, making up 31.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 5+ bedrooms properties represent 53.7% of the active Airbnb listings in Cetona, indicating a high concentration in these sizes.
- A significant 44.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Cetona.
Cetona Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Cetona
- The most common guest capacity trend in Cetona vacation rentals is listings accommodating 8+ guests (34.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Cetona STR market, accounting for 47.7% of listings.
- 49.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cetona.
- On average, properties in Cetona are equipped to host 5.3 guests.
Cetona Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Cetona
- The most common availability pattern in Cetona falls within the 271-366 days range, representing 64.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Cetona (34.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Cetona Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
20.9% of total
2 Nights
15 listings
22.4% of total
3 Nights
11 listings
16.4% of total
4-6 Nights
3 listings
4.5% of total
7-29 Nights
13 listings
19.4% of total
30+ Nights
11 listings
16.4% of total
Key Insights
- The most prevalent minimum stay requirement in Cetona is 2 Nights, adopted by 22.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (16.4%) caters to monthly stays (30+ nights) in Cetona, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 22.4% of Cetona hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cetona.
Cetona Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
6.8% of total
Super Strict 30 Days
4 listings
6.8% of total
Flexible
23 listings
39% of total
Moderate
15 listings
25.4% of total
Strict
13 listings
22% of total
Cancellation Policy Insights for Cetona
- The prevailing Airbnb cancellation policy trend in Cetona is Flexible, used by 39% of listings.
- There's a relatively balanced mix between guest-friendly (64.4%) and stricter (22.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 39% market standard in Cetona.
- Regularly review your cancellation policy against competitors and market demand shifts in Cetona.
Cetona STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Cetona
- The overall average booking lead time for vacation rentals in Cetona is 64 days.
- Guests book furthest in advance for stays during August (average 113 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (102 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Cetona.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 113 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 102 days) to capture early planners.
- Monitor your own booking lead times against these Cetona averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Cetona (2025)
Amenity Prevalence
Amenity Insights for Cetona
- Essential amenities in Cetona that guests expect include: Heating, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Wifi, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Cetona: Heating, Hair dryer.
- Prioritize adding missing essentials: Heating, Hair dryer.
- Consider adding popular differentiators like Refrigerator or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Cetona to stay competitive.
Cetona Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Cetona
- The typical guest profile for Airbnb in Cetona consists of predominantly international visitors (79%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 21.4% of guests.
- Key international markets include Italy (21.4%) and United States (14.3%).
- Top languages spoken are English (43.3%) followed by Italian (13.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Cetona Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Rome | 23,290 | $2,898 | $208.87 | 51% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Impruneta | 131 | $2,761 | $237.93 | 45% |