Certaldo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Certaldo in 2025? Explore comprehensive Airbnb analytics for Certaldo, Tuscany, Italy to uncover income potential. This 2025 STR market report for Certaldo, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 174 active listings.
Whether you're considering an Airbnb investment in Certaldo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Certaldo Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Certaldo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Certaldo (2025)
Understanding the monthly revenue variations for Airbnb listings in Certaldo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Certaldo is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Certaldo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,065+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,881 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,474 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $680, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Certaldo
Certaldo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Certaldo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Certaldo:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Certaldo
Average Daily Rate (ADR) Airbnb Trends in Certaldo (2025)
Effective short term rental pricing strategy in Certaldo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Certaldo typically peaks in November and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $506+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $262 or more.
- Typical properties (Median) charge around $155 per night.
- Entry-level properties (Bottom 25%) earn around $103 per night.
Average Daily Rate (ADR) Trend by Month in Certaldo
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Airbnb Seasonality Analysis & Trends in Certaldo (2025)
Peak Season (August, July, September)
- Revenue averages $3,851 per month
- Occupancy rates average 47.8%
- Daily rates average $269
Shoulder Season
- Revenue averages $2,289 per month
- Occupancy maintains around 31.1%
- Daily rates hold near $265
Low Season (January, February, March)
- Revenue drops to average $1,071 per month
- Occupancy decreases to average 19.7%
- Daily rates adjust to average $262
Seasonality Insights for Certaldo
- The Airbnb seasonality in Certaldo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Certaldo's highest earning potential, with monthly revenues capable of climbing to $4,285, occupancy reaching a high of 53.1%, and ADRs peaking at $279.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $893, occupancy could drop to 18.1%, and ADRs may adjust down to $254.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Certaldo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Certaldo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Certaldo (2025)
Exploring the top neighborhoods for short-term rentals in Certaldo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Certaldo Alto | The picturesque medieval hilltop village with stunning views and charming streets. A popular spot for tourists seeking a traditional Tuscan experience and rich history. | The Certaldo Medieval Museum, Boccaccio House, Piazza della Libertà, The Certaldo towers, Medieval festivals |
| Poggibonsi | Located close to Certaldo, this area offers a mix of modern amenities and historical attractions. Easy access to public transport makes it ideal for visitors exploring Tuscany. | Staggia's Castle, Poggibonsi Archaeological Museum, The Barberino Shopping Center, San Lorenzo Church |
| San Gimignano | Famous for its medieval towers and skyline, San Gimignano attracts many tourists and is just a short drive from Certaldo, making it a perfect option for Airbnb hosting. | Historic Centre of San Gimignano, Collegiate Church of San Gimignano, San Gimignano 1300 Museum, Piazza della Cisterna |
| Barberino Val d'Elsa | A scenic town known for its countryside views and wine production. Ideal for guests looking for a rural Tuscan hideaway close to Certaldo. | Castello della Magione, Val d'Elsa vineyards, Local wineries, The Chianti region |
| Castelfiorentino | A charming town that offers excellent transport links and is rich in history and culture. Great for day trips to various Tuscan attractions. | The Church of San Giovanni Battista, Castelfiorentino Museum, Scenic walking trails |
| Volterra | Known for its Etruscan history and beautiful landscapes, Volterra is an attractive destination for those interested in history and nature, making it a suitable Airbnb location. | The Roman Theatre, Palazzo dei Priori, Etruscan Museum, Volterra Alabaster |
| Empoli | A larger town with good amenities and transportation options, Empoli is perfect for business travelers and tourists visiting the nearby vineyards and agricultural sites. | Empoli Cathedral, The Bandini Museum, Vineyards in the surrounding hills |
| Greve in Chianti | A popular gateway to the Chianti wine region, this area is perfect for wine lovers and culinary tourists, offering a quintessential Tuscan experience. | Piazza Matteotti, Wine tasting tours, Chianti Classico vineyards, Castello di Verrazzano |
Understanding Airbnb License Requirements & STR Laws in Certaldo (2025)
Yes, Certaldo, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Certaldo to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 49% licensed listings)
Top Performing Airbnb Properties in Certaldo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Certaldobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Panoramic villa private pool btw Florence e Sienna
Entire Place • 7 bedrooms
Private Villa in Chianti between Florence/Siena
Entire Place • 7 bedrooms
Paluffo Stillo House
Entire Place • 2 bedrooms
Tognazzi Casa Vacanze - Panoramic Villa
Entire Place • 3 bedrooms
Paluffo Torre House
Entire Place • 3 bedrooms
Paluffo Frantoio House
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Certaldo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Certaldo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Luca & Liana | 8 | $403,760 | 363 | 4.31/5.0 |
| Gian Matteo | 1 | $197,704 | 123 | 4.97/5.0 |
| Gianmarco | 5 | $148,094 | 44 | 3.93/5.0 |
| Alessandra - Interhome Group | 10 | $146,052 | 69 | 4.43/5.0 |
| Edoardo | 1 | $143,919 | 51 | 4.84/5.0 |
| Podere Benintendi | 8 | $143,590 | 7 | 0.63/5.0 |
| Lorenzo | 6 | $142,419 | 30 | 3.63/5.0 |
| Veronica | 4 | $137,453 | 138 | 4.81/5.0 |
| Francesca | 4 | $93,667 | 177 | 4.78/5.0 |
| Posarelli Villas | 4 | $82,604 | 30 | 4.36/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Certaldo.
Dive Deeper: Advanced Certaldo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Certaldo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCertaldo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Certaldo
- The Certaldo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92% of the 174 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Certaldo, Apartment/Condo properties are the most common (48.9%), reflecting the local real estate landscape.
- Houses represent a significant 33.3% portion, catering likely to families or larger groups.
- The presence of 5.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 2.3%) offer potential for unique stay experiences.
Certaldo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Certaldo
- The dominant room capacity in Certaldo is 2 bedrooms listings, making up 36.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 65.5% of the active Airbnb listings in Certaldo, indicating a high concentration in these sizes.
- A significant 31.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Certaldo.
Certaldo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Certaldo
- The most common guest capacity trend in Certaldo vacation rentals is listings accommodating 4 guests (32.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Certaldo STR market, accounting for 52.3% of listings.
- 42.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Certaldo.
- On average, properties in Certaldo are equipped to host 5.0 guests.
Certaldo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Certaldo
- The most common availability pattern in Certaldo falls within the 271-366 days range, representing 60.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Certaldo (35.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Certaldo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
27 listings
17.5% of total
2 Nights
37 listings
24% of total
3 Nights
26 listings
16.9% of total
4-6 Nights
17 listings
11% of total
7-29 Nights
18 listings
11.7% of total
30+ Nights
29 listings
18.8% of total
Key Insights
- The most prevalent minimum stay requirement in Certaldo is 2 Nights, adopted by 24% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (18.8%) caters to monthly stays (30+ nights) in Certaldo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 24% of Certaldo hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 18.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Certaldo.
Certaldo Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
18 listings
12.9% of total
Super Strict 60 Days
5 listings
3.6% of total
Flexible
24 listings
17.1% of total
Moderate
68 listings
48.6% of total
Strict
25 listings
17.9% of total
Cancellation Policy Insights for Certaldo
- The prevailing Airbnb cancellation policy trend in Certaldo is Moderate, used by 48.6% of listings.
- There's a relatively balanced mix between guest-friendly (65.7%) and stricter (17.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 48.6% market standard in Certaldo.
- Regularly review your cancellation policy against competitors and market demand shifts in Certaldo.
Certaldo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Certaldo
- The overall average booking lead time for vacation rentals in Certaldo is 74 days.
- Guests book furthest in advance for stays during May (average 120 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (112 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (74 days) as a baseline for your pricing and availability strategy in Certaldo.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 120 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 112 days) to capture early planners.
- Monitor your own booking lead times against these Certaldo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Certaldo (2025)
Amenity Prevalence
Amenity Insights for Certaldo
- Essential amenities in Certaldo that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Refrigerator, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Certaldo: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like Heating or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Certaldo to stay competitive.
Certaldo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Certaldo
- The typical guest profile for Airbnb in Certaldo consists of predominantly international visitors (91%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 9.3% of guests.
- Key international markets include United States (19.7%) and France (15.4%).
- Top languages spoken are English (45%) followed by French (14.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Certaldo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Luni Mare | 11 | $3,102 | $169.59 | 40% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Impruneta | 131 | $2,761 | $237.93 | 45% |