Cecina Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Cecina in 2025? Explore comprehensive Airbnb analytics for Cecina, Tuscany, Italy to uncover income potential. This 2025 STR market report for Cecina, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 213 active listings.
Whether you're considering an Airbnb investment in Cecina, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cecina Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Cecina Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Cecina (2025)
Understanding the monthly revenue variations for Airbnb listings in Cecina is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cecina is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cecina across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,034+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,029 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,147 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $567, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Cecina
Cecina Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Cecina STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cecina:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Cecina
Average Daily Rate (ADR) Airbnb Trends in Cecina (2025)
Effective short term rental pricing strategy in Cecina involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cecina typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $279+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $173 or more.
- Typical properties (Median) charge around $111 per night.
- Entry-level properties (Bottom 25%) earn around $86 per night.
Average Daily Rate (ADR) Trend by Month in Cecina
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Airbnb Seasonality Analysis & Trends in Cecina (2025)
Peak Season (August, July, June)
- Revenue averages $2,565 per month
- Occupancy rates average 50.0%
- Daily rates average $180
Shoulder Season
- Revenue averages $1,398 per month
- Occupancy maintains around 30.5%
- Daily rates hold near $159
Low Season (January, February, March)
- Revenue drops to average $592 per month
- Occupancy decreases to average 17.2%
- Daily rates adjust to average $148
Seasonality Insights for Cecina
- The Airbnb seasonality in Cecina shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Cecina's highest earning potential, with monthly revenues capable of climbing to $2,942, occupancy reaching a high of 61.5%, and ADRs peaking at $182.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $512, occupancy could drop to 15.7%, and ADRs may adjust down to $146.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cecina.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Cecina seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Cecina (2025)
Exploring the top neighborhoods for short-term rentals in Cecina? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cecina Mare | Popular seaside resort area known for its beautiful beaches and vibrant tourist atmosphere. Ideal for families and beachgoers seeking relaxation and fun in the sun. | Cecina Beach, Bau Beach, Acqua Village, Marina di Cecina, Pineta di Ponente, Piazza della Libertà |
| Cecina Centro | The town center offers a blend of local culture, shopping, and dining experiences. Great for guests who want to immerse themselves in authentic Tuscan life. | Cecina Market, Church of San Giusto, Museum of the Sea, Cecina's Historical Center, Local restaurants and cafes |
| Vada | A charming coastal village nearby famous for its sandy beaches and clear waters. Attractive for those seeking a quieter beach holiday. | Vada Beach, Spiaggia di Gorette, Baratti and Populonia National Park, Naturalistic Oasis of Bolgheri |
| Marina di Bibbona | Beautiful coastal area known for its extensive sandy beaches and resort facilities. A popular destination among families and sun-seekers. | Bibbona Beach, Rocca di Bibbona, Local vineyards, Cypress tree avenues |
| Bibbona | A scenic town set amidst breathtaking landscapes and vineyards. Ideal for tourists looking for tranquility and natural beauty. | Vineyards of Bibbona, Etruscan Ruins, San Drossio Church, Local farms and produce markets |
| Donoratico | A quaint town close to the coast, offering a mix of nature and history. Great for guests looking for a balance of activities and relaxation. | Donoratico Beach, Castello di Castagneto Carducci, Wine Cellars, Cypress groves |
| Bolgheri | Famous wine-producing village known for its stunning countryside and wine tasting experiences. Attracts food and wine enthusiasts. | Bolgheri Wine Road, Castello di Bolgheri, Local wineries, Scenic countryside views |
| Castagneto Carducci | Rich in history and natural beauty, this historic village offers guests a genuine Tuscan experience with local cuisine and picturesque views. | Castagneto Carducci Historical Center, Etruscan Ruins, Gastronomic Festivals, Mediterranean Macchia |
Understanding Airbnb License Requirements & STR Laws in Cecina (2025)
Yes, Cecina, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cecina to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 44% licensed listings)
Top Performing Airbnb Properties in Cecina (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Cecinabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luci di Maremma two-room apartment with swimming pool, sea, pine forest
Entire Place • 2 bedrooms
CASA ROSA
Entire Place • 3 bedrooms
Villa San Giuseppe 12, Emma Villas
Entire Place • 6 bedrooms
Villetta Rio surrounded by greenery
Entire Place • 3 bedrooms
Seaside Chic Apartment on the Tuscan Coast
Entire Place • 2 bedrooms
Appartamento grande, mare: Fattoria Palazzeta
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Cecina (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Cecina based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Chiara | 28 | $212,507 | 34 | 0.89/5.0 |
| Dagmar - Interhome Group | 14 | $92,466 | 57 | 3.19/5.0 |
| Alessandra - Interhome Group | 7 | $77,317 | 17 | 1.89/5.0 |
| Benedetta | 3 | $49,075 | 185 | 4.96/5.0 |
| Stefano | 2 | $47,122 | 10 | 2.50/5.0 |
| Enrico | 9 | $45,006 | 7 | 0.40/5.0 |
| Marco | 2 | $44,747 | 36 | 4.92/5.0 |
| Donatella | 1 | $43,301 | 35 | 4.97/5.0 |
| Katia | 1 | $36,791 | 21 | 4.62/5.0 |
| Host #223814216 | 1 | $36,436 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cecina.
Dive Deeper: Advanced Cecina STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cecina. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCecina Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Cecina
- The Cecina Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.2% of the 213 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Cecina, Apartment/Condo properties are the most common (61.5%), reflecting the local real estate landscape.
- Houses represent a significant 35.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 3.3%) offer potential for unique stay experiences.
Cecina Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Cecina
- The dominant room capacity in Cecina is 2 bedrooms listings, making up 44.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 87.3% of the active Airbnb listings in Cecina, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (9.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Cecina.
Cecina Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Cecina
- The most common guest capacity trend in Cecina vacation rentals is listings accommodating 4 guests (29.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Cecina STR market, accounting for 50.7% of listings.
- 33.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cecina.
- On average, properties in Cecina are equipped to host 4.7 guests.
Cecina Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Cecina
- The most common availability pattern in Cecina falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Cecina (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Cecina Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
50 listings
25.4% of total
2 Nights
25 listings
12.7% of total
3 Nights
20 listings
10.2% of total
4-6 Nights
33 listings
16.8% of total
7-29 Nights
59 listings
29.9% of total
30+ Nights
10 listings
5.1% of total
Key Insights
- The most prevalent minimum stay requirement in Cecina is 7-29 Nights, adopted by 29.9% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 29.9% of Cecina hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 5.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cecina.
Cecina Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
2.2% of total
Super Strict 30 Days
19 listings
13.7% of total
Flexible
27 listings
19.4% of total
Moderate
65 listings
46.8% of total
Strict
25 listings
18% of total
Cancellation Policy Insights for Cecina
- The prevailing Airbnb cancellation policy trend in Cecina is Moderate, used by 46.8% of listings.
- There's a relatively balanced mix between guest-friendly (66.2%) and stricter (18.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 46.8% market standard in Cecina.
- Regularly review your cancellation policy against competitors and market demand shifts in Cecina.
Cecina STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Cecina
- The overall average booking lead time for vacation rentals in Cecina is 66 days.
- Guests book furthest in advance for stays during July (average 104 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (102 days avg.) sees the longest lead times, while Winter (57 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Cecina.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 104 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 102 days) to capture early planners.
- Monitor your own booking lead times against these Cecina averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Cecina (2025)
Amenity Prevalence
Amenity Insights for Cecina
- Essential amenities in Cecina that guests expect include: TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Heating, Washer are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Cecina: TV, Kitchen.
- Prioritize adding missing essentials: TV, Kitchen.
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Cecina to stay competitive.
Cecina Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Cecina
- The typical guest profile for Airbnb in Cecina consists of a mix of domestic (43%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 43.0% of guests.
- Key international markets include Italy (43%) and Germany (19.3%).
- Top languages spoken are English (34.8%) followed by Italian (19.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Cecina Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Luni Mare | 11 | $3,102 | $169.59 | 40% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Monterosso al Mare | 350 | $2,958 | $248.25 | 57% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Riomaggiore | 640 | $2,789 | $196.57 | 57% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |