Castel del Piano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Castel del Piano in 2025? Explore comprehensive Airbnb analytics for Castel del Piano, Tuscany, Italy to uncover income potential. This 2025 STR market report for Castel del Piano, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 58 active listings.

Whether you're considering an Airbnb investment in Castel del Piano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Castel del Piano Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Castel del Piano Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$196
The average rental revenue earned for an occupied room per day in Castel del Piano.
Occupancy Rate(?)
33.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$15,500
Typical annual income for an Airbnb listing in Castel del Piano. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
2.0%
Positive growth (2.0%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Castel del Piano.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Castel del Piano.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
58
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Castel del Piano (2025)

Understanding the monthly revenue variations for Airbnb listings in Castel del Piano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Castel del Piano is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Castel del Piano across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,548+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,565 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $991 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $491, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Castel del Piano

Castel del Piano Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Castel del Piano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Castel del Piano:

  • Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 26%.
  • Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Castel del Piano

Average Daily Rate (ADR) Airbnb Trends in Castel del Piano (2025)

Effective short term rental pricing strategy in Castel del Piano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Castel del Piano typically peaks in December and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $653+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $272 or more.
  • Typical properties (Median) charge around $114 per night.
  • Entry-level properties (Bottom 25%) earn around $72 per night.

Average Daily Rate (ADR) Trend by Month in Castel del Piano

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Airbnb Seasonality Analysis & Trends in Castel del Piano (2025)

Peak Season (August, July, September)
  • Revenue averages $3,896 per month
  • Occupancy rates average 46.6%
  • Daily rates average $199
Shoulder Season
  • Revenue averages $2,048 per month
  • Occupancy maintains around 28.8%
  • Daily rates hold near $219
Low Season (February, March, November)
  • Revenue drops to average $625 per month
  • Occupancy decreases to average 17.1%
  • Daily rates adjust to average $244

Seasonality Insights for Castel del Piano

  • The Airbnb seasonality in Castel del Piano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Castel del Piano's highest earning potential, with monthly revenues capable of climbing to $4,279, occupancy reaching a high of 53.7%, and ADRs peaking at $286.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $487, occupancy could drop to 13.6%, and ADRs may adjust down to $178.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Castel del Piano.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Castel del Piano seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Castel del Piano (2025)

Exploring the top neighborhoods for short-term rentals in Castel del Piano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Castel del Piano Historic Center
Charming medieval town center full of history and beautiful architecture. It's perfect for tourists looking to experience authentic Tuscan life with local shops and eateries.
Piazza della Libertà, Santuario della Madonna delle Grazie, Museum of the Earth, Local wine shops and tasting rooms, Charming streets and piazzas
Monte Amiata
A stunning natural area surrounding the extinct volcano, ideal for outdoor enthusiasts. It offers hiking, skiing in winter, and breathtaking views.
Monte Amiata hiking trails, La Foce gardens, Skiing resorts in winter, Thermal baths nearby, Nature parks and reserves
Nearby Thermal Springs
Famous for its therapeutic hot springs, attracting visitors seeking relaxation and wellness retreats. Perfect for spa tourism.
Terme di Saturnia, Bagni San Filippo, Natural hot springs, Wellness spas, Thermal wellness retreats
Montalcino
Famous for Brunello wine, this nearby town attracts wine lovers. Ideal for luxury wine tourism and tastings.
Wine cellars and vineyards, Castello di Montalcino, Wine festivals, Local gourmet restaurants, Panoramic views of the Val d'Orcia
Pienza
A UNESCO World Heritage site known for its Renaissance architecture and pecorino cheese. Attractive to cultural tourists and foodies.
Piazza Pio II, Cathedral of Pienza, Local cheese shops, Beautiful landscapes of Val d'Orcia, Historic palaces
Grosseto
The nearest larger city, offering urban amenities and attractions. Good for longer stays and those wanting a mix of countryside and city life.
Grosseto Cathedral, Medieval walls, Museo Archeologico, Local markets, Shopping and dining options
Scansano
Famous for Morellino di Scansano wine, appealing to wine enthusiasts. A picturesque village with a relaxed vibe.
Wine vineyards, Historic town center, Local food festivals, Beautiful countryside, Scenic views
Trip to the Sea (Grosseto Coast)
Close access to the beautiful Maremma coastline, appealing to beach lovers and those seeking summer activities.
Alberese Nature Reserve, Montalto Marina, Follonica Beaches, Water sports activities, Beach clubs and restaurants

Understanding Airbnb License Requirements & STR Laws in Castel del Piano (2025)

Yes, Castel del Piano, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Castel del Piano to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 36% licensed listings)

Top Performing Airbnb Properties in Castel del Piano (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Castel del Pianobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Luxury Villa Podere Del Grasso, Tuscany, ITALY

Luxury Villa Podere Del Grasso, Tuscany, ITALY

Private Room • 6 bedrooms

$138,401
Revenue
39.1%
Occupancy
$1055.66
Daily Rate
Tuscany Villa With Pool & Magnificent Garden

Tuscany Villa With Pool & Magnificent Garden

Entire Place • 3 bedrooms

$98,711
Revenue
74.1%
Occupancy
$642.94
Daily Rate
The Fairy House

The Fairy House

Entire Place • 3 bedrooms

$98,538
Revenue
52.6%
Occupancy
$503.29
Daily Rate
Farmhouse with private pool Vacavilla Exclusive

Farmhouse with private pool Vacavilla Exclusive

Entire Place • 6 bedrooms

$50,861
Revenue
47.2%
Occupancy
$300.32
Daily Rate
Podere I Fabiani

Podere I Fabiani

Entire Place • 5 bedrooms

$46,211
Revenue
68.6%
Occupancy
$590.94
Daily Rate
La Querciola

La Querciola

Entire Place • 5 bedrooms

$45,672
Revenue
27.5%
Occupancy
$643.28
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Castel del Piano (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Castel del Piano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Maya1$138,40195.00/5.0
Barbara1$98,711225.00/5.0
Novasol1$98,53875.00/5.0
Susi2$60,054322.40/5.0
Emma3$50,40982.89/5.0
Host #2109198291$46,21120.00/5.0
Novasol1$45,67274.14/5.0
Alessandra - Interhome Group1$35,83464.50/5.0
Host #4764823973$29,94000.00/5.0
Host #4748111173$26,75320.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Castel del Piano.

Dive Deeper: Advanced Castel del Piano STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Castel del Piano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Castel del Piano Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Castel del Piano

  • The Castel del Piano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.6% of the 58 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Castel del Piano, House properties are the most common (50%), reflecting the local real estate landscape.
  • Houses represent a significant 50% portion, catering likely to families or larger groups.
  • Smaller segments like outdoor/unique, hotel/boutique (combined 5.1%) offer potential for unique stay experiences.

Castel del Piano Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Castel del Piano

  • The dominant room capacity in Castel del Piano is 1 bedroom listings, making up 41.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 72.4% of the active Airbnb listings in Castel del Piano, indicating a high concentration in these sizes.
  • A significant 27.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Castel del Piano.

Castel del Piano Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Castel del Piano

  • The most common guest capacity trend in Castel del Piano vacation rentals is listings accommodating 4 guests (39.7%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Castel del Piano STR market, accounting for 55.2% of listings.
  • 25.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Castel del Piano.
  • On average, properties in Castel del Piano are equipped to host 4.7 guests.

Castel del Piano Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Castel del Piano

  • The most common availability pattern in Castel del Piano falls within the 271-366 days range, representing 72.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 96.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Castel del Piano (41.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 3.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Castel del Piano Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (13%)

1 Night

7 listings

13% of total

2 Nights (31.5%)

2 Nights

17 listings

31.5% of total

3 Nights (13%)

3 Nights

7 listings

13% of total

4-6 Nights (18.5%)

4-6 Nights

10 listings

18.5% of total

7-29 Nights (16.7%)

7-29 Nights

9 listings

16.7% of total

30+ Nights (7.4%)

30+ Nights

4 listings

7.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Castel del Piano is 2 Nights, adopted by 31.5% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 31.5% of Castel del Piano hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13% currently do.
  • A 2-night minimum appears standard (31.5%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 7.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Castel del Piano.

Castel del Piano Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (18.9%)

Super Strict 60 Days

7 listings

18.9% of total

Super Strict 30 Days (8.1%)

Super Strict 30 Days

3 listings

8.1% of total

Flexible (21.6%)

Flexible

8 listings

21.6% of total

Moderate (27%)

Moderate

10 listings

27% of total

Strict (24.3%)

Strict

9 listings

24.3% of total

Cancellation Policy Insights for Castel del Piano

  • The prevailing Airbnb cancellation policy trend in Castel del Piano is Moderate, used by 27% of listings.
  • There's a relatively balanced mix between guest-friendly (48.6%) and stricter (24.3%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 27% market standard in Castel del Piano.
  • Regularly review your cancellation policy against competitors and market demand shifts in Castel del Piano.

Castel del Piano STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Castel del Piano

  • The overall average booking lead time for vacation rentals in Castel del Piano is 63 days.
  • Guests book furthest in advance for stays during June (average 115 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 24 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (98 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Castel del Piano.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 115 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 98 days) to capture early planners.
  • Monitor your own booking lead times against these Castel del Piano averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Castel del Piano (2025)

Amenity Prevalence

Amenity Insights for Castel del Piano

  • Essential amenities in Castel del Piano that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Heating, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Castel del Piano: Kitchen.
  • Consider adding popular differentiators like Heating or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Castel del Piano to stay competitive.

Castel del Piano Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Castel del Piano

  • The typical guest profile for Airbnb in Castel del Piano consists of a mix of domestic (36%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
  • Domestic travelers account for 35.6% of guests.
  • Key international markets include Italy (35.6%) and Germany (14.4%).
  • Top languages spoken are English (39.6%) followed by Italian (16.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Germany.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Castel del Piano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Crespina16$3,526$493.6448%
Tignano10$3,391$500.3136%
Buonconvento59$3,068$456.7046%
Rome23,290$2,898$208.8751%
Castelfranco di Sotto47$2,881$294.5438%
Collazzone28$2,839$341.1136%
Florence9,598$2,833$208.4852%
Marcialla25$2,788$236.6154%
Parrano18$2,762$329.9534%
Impruneta131$2,761$237.9345%

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