Casale Marittimo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Casale Marittimo in 2025? Explore comprehensive Airbnb analytics for Casale Marittimo, Tuscany, Italy to uncover income potential. This 2025 STR market report for Casale Marittimo, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 48 active listings.
Whether you're considering an Airbnb investment in Casale Marittimo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Casale Marittimo Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Casale Marittimo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Casale Marittimo (2025)
Understanding the monthly revenue variations for Airbnb listings in Casale Marittimo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Casale Marittimo is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Casale Marittimo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,281+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,953 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,120 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $549, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Casale Marittimo
Casale Marittimo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Casale Marittimo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Casale Marittimo:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Casale Marittimo
Average Daily Rate (ADR) Airbnb Trends in Casale Marittimo (2025)
Effective short term rental pricing strategy in Casale Marittimo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Casale Marittimo typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $436+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $186 or more.
- Typical properties (Median) charge around $126 per night.
- Entry-level properties (Bottom 25%) earn around $96 per night.
Average Daily Rate (ADR) Trend by Month in Casale Marittimo
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Airbnb Seasonality Analysis & Trends in Casale Marittimo (2025)
Peak Season (August, July, September)
- Revenue averages $2,759 per month
- Occupancy rates average 52.0%
- Daily rates average $224
Shoulder Season
- Revenue averages $1,347 per month
- Occupancy maintains around 27.5%
- Daily rates hold near $192
Low Season (January, February, December)
- Revenue drops to average $829 per month
- Occupancy decreases to average 18.9%
- Daily rates adjust to average $142
Seasonality Insights for Casale Marittimo
- The Airbnb seasonality in Casale Marittimo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Casale Marittimo's highest earning potential, with monthly revenues capable of climbing to $3,225, occupancy reaching a high of 61.3%, and ADRs peaking at $226.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $783, occupancy could drop to 16.5%, and ADRs may adjust down to $141.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Casale Marittimo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Casale Marittimo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Casale Marittimo (2025)
Exploring the top neighborhoods for short-term rentals in Casale Marittimo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Casale Marittimo Historic Center | Charming medieval village known for its picturesque landscapes and historic architecture. Offers a serene atmosphere and attracts tourists who seek an authentic Italian experience. | Piazza della Libertà, Church of San Giovanni Battista, Medieval streets and alleys, Local wine shops, Rooftop views of the countryside |
| Bolgheri | Famous for its beautiful cypress-lined avenue and renowned vineyards. Ideal for wine enthusiasts and those looking to explore the Tuscan countryside. | Cypress Avenue, Famous wineries like Ornellaia and Sassicaia, Bolgheri castle, Enoteca, Olive oil tours |
| Castagneto Carducci | Known for its stunning views and rich literary history, this coastal town is popular among visitors looking for both beach and nature activities. | Cavalier's Tower, Beach of Marina di Castagneto, Hiking trails in the surrounding hills, Local restaurants with fresh seafood, Beach clubs |
| Marina di Castagneto | A lively seaside resort ideal for summer beach holidays. Attracts families and beachgoers looking for sun and relaxation. | Marina beach, Water sports activities, Restaurants along the promenade, Beachside markets, Sunset views |
| Cecina | A larger town with a range of amenities and easy beach access, ideal for families and those seeking a variety of activities. | Cecina beach, Archaeological Park of San Vincenzino, Restaurants and shops, Nature reserves surrounding the town, Cecina's weekly market |
| Volterra | A historic hilltop town with Etruscan roots, perfect for history buffs and those seeking a unique cultural experience. | Roman Theatre of Volterra, Etruscan Museum, Piazza dei Priori, Medieval walls, Local artisanal shops |
| Sassetta | A quaint mountain village known for its tranquility and natural beauty, popular among visitors looking to escape the crowds. | Nature trails, Thermal baths, Local artisanal products, Wildlife watching, Tranquil countryside views |
| Bibbona | A peaceful town known for its beaches and vineyards, offering a balance of relaxation and exploration of Tuscan flavors. | Bibbona beaches, Wine tasting tours, Medieval church of San Ilario, Local festivals, Countryside trails |
Understanding Airbnb License Requirements & STR Laws in Casale Marittimo (2025)
Yes, Casale Marittimo, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Casale Marittimo to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 58% licensed listings)
Top Performing Airbnb Properties in Casale Marittimo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Casale Marittimobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Moreto - entire farmhouse 18 p.l.
Entire Place • 5 bedrooms
Villa Astra between the sea and countryside
Entire Place • 3 bedrooms
Cottage Barbara with aircon, beautiful sea view
Entire Place • 1 bedroom
Domus Mariae by Interhome
Entire Place • 1 bedroom
La Baciosa, an unforgettable view.
Entire Place • 1 bedroom
Montaleo 5 by Interhome
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Casale Marittimo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Casale Marittimo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dagmar - Interhome Group | 8 | $99,401 | 18 | 1.84/5.0 |
| Il Moreto | 5 | $77,823 | 73 | 3.58/5.0 |
| Andrea | 1 | $45,736 | 4 | 5.00/5.0 |
| Rocco | 6 | $44,388 | 145 | 3.19/5.0 |
| Paola | 1 | $25,544 | 17 | 4.82/5.0 |
| Benedetta | 2 | $23,729 | 3 | 2.33/5.0 |
| Roland | 1 | $15,886 | 30 | 4.80/5.0 |
| Bianca | 1 | $15,285 | 5 | 5.00/5.0 |
| Morf | 1 | $14,067 | 7 | 5.00/5.0 |
| Donatella | 1 | $12,914 | 26 | 4.23/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Casale Marittimo.
Dive Deeper: Advanced Casale Marittimo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Casale Marittimo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCasale Marittimo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Casale Marittimo
- The Casale Marittimo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.8% of the 48 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Casale Marittimo, Apartment/Condo properties are the most common (54.2%), reflecting the local real estate landscape.
- Houses represent a significant 41.7% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 4.2%) offer potential for unique stay experiences.
Casale Marittimo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Casale Marittimo
- The dominant room capacity in Casale Marittimo is 1 bedroom listings, making up 52.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 83.4% of the active Airbnb listings in Casale Marittimo, indicating a high concentration in these sizes.
- With over half the market (52.1%) consisting of studios or 1-bedroom units, Casale Marittimo is particularly well-suited for individuals or couples.
Casale Marittimo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Casale Marittimo
- The most common guest capacity trend in Casale Marittimo vacation rentals is listings accommodating 2 guests (22.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Casale Marittimo STR market, accounting for 43.7% of listings.
- 29.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Casale Marittimo.
- On average, properties in Casale Marittimo are equipped to host 4.2 guests.
Casale Marittimo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Casale Marittimo
- The most common availability pattern in Casale Marittimo falls within the 271-366 days range, representing 70.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Casale Marittimo (43.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Casale Marittimo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
31.1% of total
2 Nights
6 listings
13.3% of total
3 Nights
14 listings
31.1% of total
4-6 Nights
9 listings
20% of total
7-29 Nights
2 listings
4.4% of total
Key Insights
- The most prevalent minimum stay requirement in Casale Marittimo is 1 Night, adopted by 31.1% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 31.1% of Casale Marittimo hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Casale Marittimo.
Casale Marittimo Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
10.8% of total
Flexible
6 listings
16.2% of total
Moderate
16 listings
43.2% of total
Strict
11 listings
29.7% of total
Cancellation Policy Insights for Casale Marittimo
- The prevailing Airbnb cancellation policy trend in Casale Marittimo is Moderate, used by 43.2% of listings.
- There's a relatively balanced mix between guest-friendly (59.4%) and stricter (29.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 43.2% market standard in Casale Marittimo.
- Regularly review your cancellation policy against competitors and market demand shifts in Casale Marittimo.
Casale Marittimo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Casale Marittimo
- The overall average booking lead time for vacation rentals in Casale Marittimo is 62 days.
- Guests book furthest in advance for stays during June (average 136 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (106 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Casale Marittimo.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 136 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 106 days) to capture early planners.
- Monitor your own booking lead times against these Casale Marittimo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Casale Marittimo (2025)
Amenity Prevalence
Amenity Insights for Casale Marittimo
- Essential amenities in Casale Marittimo that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Hangers, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Casale Marittimo: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Hot water or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Casale Marittimo to stay competitive.
Casale Marittimo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Casale Marittimo
- The typical guest profile for Airbnb in Casale Marittimo consists of a mix of domestic (36%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 36.3% of guests.
- Key international markets include Italy (36.3%) and Germany (28.3%).
- Top languages spoken are English (36.1%) followed by German (15.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Casale Marittimo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Luni Mare | 11 | $3,102 | $169.59 | 40% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Monterosso al Mare | 350 | $2,958 | $248.25 | 57% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Riomaggiore | 640 | $2,789 | $196.57 | 57% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |