Carrara Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Carrara in 2025? Explore comprehensive Airbnb analytics for Carrara, Tuscany, Italy to uncover income potential. This 2025 STR market report for Carrara, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 218 active listings.
Whether you're considering an Airbnb investment in Carrara, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Carrara Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Carrara Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Carrara (2025)
Understanding the monthly revenue variations for Airbnb listings in Carrara is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Carrara is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Carrara across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,068+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,981 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,123 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $532, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Carrara
Carrara Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Carrara STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Carrara:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Carrara
Average Daily Rate (ADR) Airbnb Trends in Carrara (2025)
Effective short term rental pricing strategy in Carrara involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Carrara typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $183+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $131 or more.
- Typical properties (Median) charge around $99 per night.
- Entry-level properties (Bottom 25%) earn around $75 per night.
Average Daily Rate (ADR) Trend by Month in Carrara
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Airbnb Seasonality Analysis & Trends in Carrara (2025)
Peak Season (August, July, May)
- Revenue averages $2,387 per month
- Occupancy rates average 52.8%
- Daily rates average $125
Shoulder Season
- Revenue averages $1,377 per month
- Occupancy maintains around 34.3%
- Daily rates hold near $115
Low Season (January, February, March)
- Revenue drops to average $710 per month
- Occupancy decreases to average 25.3%
- Daily rates adjust to average $106
Seasonality Insights for Carrara
- The Airbnb seasonality in Carrara shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Carrara's highest earning potential, with monthly revenues capable of climbing to $2,663, occupancy reaching a high of 62.5%, and ADRs peaking at $129.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $634, occupancy could drop to 23.8%, and ADRs may adjust down to $105.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Carrara.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Carrara seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Carrara (2025)
Exploring the top neighborhoods for short-term rentals in Carrara? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Carrara City Center | The historical heart of Carrara, known for its marble quarries and rich artistic heritage. It attracts tourists interested in art, architecture, and local cuisine. | Carrara Cathedral, Mausoleum of Antonio Maffei, Palazzo Cybo, Carrara Marble Quarries, Piazza Alberica, Museo del Marmo |
| Marble Quarries | A unique and breathtaking area famous for its magnificent marble quarries. Draws tourists and marble enthusiasts interested in the history and craftsmanship of marble. | Marble Quarries Tour, Museo del Marmo, Monte Altissimo, Local artisan shops, Galleria del Marmo |
| Avenza | Avenza is a suburb of Carrara that provides easy access to the beaches while still being close to the historical sites in Carrara. Great for summer tourism and family vacations. | Marina di Carrara, Forte dei Marmi Beach, Local restaurants, Shopping areas, Parks and recreation spaces |
| Marina di Carrara | A beautiful seaside area that caters to beach lovers and families. It offers a vibrant beach culture with restaurants and nightlife in proximity. | Carrara Marina, Beachfront restaurants, Water sports, Parks, Local festivals |
| Colonnata | Famous for its lardo, this quaint village attracts food lovers and those interested in Italian culinary traditions. Known for its rustic charm and stunning views. | Lardo di Colonnata, Local food tours, Scenic hiking trails, Historic buildings, Artisan shops |
| Torre di Castruccio | A tranquil area ideal for nature lovers looking to explore the hills and get away from city life. Great for outdoor activities and relaxation. | Hiking trails, Cycling routes, Nature parks, Small local restaurants, Traditional farms |
| Carrara Art District | An emerging artistic area with galleries and art studios. Attracts art enthusiasts and visitors interested in contemporary art and local artists. | Local art galleries, Studios, Art exhibitions, Cultural events, Workshops |
| Piazza Saffi | A lively square in Carrara known for its cafes, shops, and local markets. A great spot for visitors to experience local life and culture. | Local markets, Restaurants, Cafes, Street performers, Historic buildings |
Understanding Airbnb License Requirements & STR Laws in Carrara (2025)
Yes, Carrara, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Carrara to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 60% licensed listings)
Top Performing Airbnb Properties in Carrara (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Carrarabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful home in Codena with jacuzzi
Entire Place • 4 bedrooms
![[Versilia-M. di Carrara] 3 Bedrooms-Elegant House](https://a0.muscache.com/im/pictures/miso/Hosting-882381782241834736/original/c5b0bcc0-bee7-47ad-895e-ead91b3019cd.png?im_w=480&im_format=avif)
[Versilia-M. di Carrara] 3 Bedrooms-Elegant House
Entire Place • 3 bedrooms
-Penthouse with Panoramic Terrace -Free parking-
Entire Place • 2 bedrooms
apartment Maresol
Entire Place • 2 bedrooms
![[Versilia-5Terre] Marina di Carrara - Free Parking](https://a0.muscache.com/im/pictures/miso/Hosting-1065067638846295093/original/5c5a3e7d-47d4-49bd-9949-e3142e278312.jpeg?im_w=480&im_format=avif)
[Versilia-5Terre] Marina di Carrara - Free Parking
Entire Place • 1 bedroom
AGAVE B&B Hill & SeaView between Tuscany & Liguria
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Carrara (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Carrara based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Giorgio | 9 | $170,811 | 30 | 2.03/5.0 |
| Giulia E Federico | 2 | $81,878 | 85 | 4.83/5.0 |
| Elisabetta | 4 | $71,164 | 182 | 4.95/5.0 |
| Nicoletta | 2 | $66,798 | 91 | 4.84/5.0 |
| Nicola | 14 | $65,192 | 143 | 3.51/5.0 |
| Novasol | 1 | $58,465 | 5 | 4.80/5.0 |
| Edoardo | 2 | $56,002 | 155 | 4.95/5.0 |
| Francesco | 2 | $52,430 | 76 | 4.89/5.0 |
| Federico E Giulia | 1 | $35,281 | 23 | 4.87/5.0 |
| Raffaella | 1 | $34,290 | 14 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Carrara.
Dive Deeper: Advanced Carrara STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Carrara. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCarrara Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Carrara
- The Carrara Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.2% of the 218 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Carrara, Apartment/Condo properties are the most common (60.1%), reflecting the local real estate landscape.
- Houses represent a significant 31.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 8.3%) offer potential for unique stay experiences.
Carrara Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Carrara
- The dominant room capacity in Carrara is 1 bedroom listings, making up 46.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.5% of the active Airbnb listings in Carrara, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (9.7%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Carrara.
Carrara Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Carrara
- The most common guest capacity trend in Carrara vacation rentals is listings accommodating 4 guests (32.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Carrara STR market, accounting for 45.9% of listings.
- 18.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Carrara.
- On average, properties in Carrara are equipped to host 3.8 guests.
Carrara Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Carrara
- The most common availability pattern in Carrara falls within the 271-366 days range, representing 51.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Carrara (36.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Carrara Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
51 listings
25.4% of total
2 Nights
56 listings
27.9% of total
3 Nights
24 listings
11.9% of total
4-6 Nights
28 listings
13.9% of total
7-29 Nights
27 listings
13.4% of total
30+ Nights
15 listings
7.5% of total
Key Insights
- The most prevalent minimum stay requirement in Carrara is 2 Nights, adopted by 27.9% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 27.9% of Carrara hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 7.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Carrara.
Carrara Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
1.7% of total
Super Strict 60 Days
10 listings
5.6% of total
Flexible
69 listings
38.8% of total
Moderate
70 listings
39.3% of total
Strict
26 listings
14.6% of total
Cancellation Policy Insights for Carrara
- The prevailing Airbnb cancellation policy trend in Carrara is Moderate, used by 39.3% of listings.
- The market strongly favors guest-friendly terms, with 78.1% of listings offering Flexible or Moderate policies. This suggests guests in Carrara may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.3% market standard in Carrara.
- Using a Strict policy might deter some guests, as only 14.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Carrara.
Carrara STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Carrara
- The overall average booking lead time for vacation rentals in Carrara is 53 days.
- Guests book furthest in advance for stays during July (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (87 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Carrara.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 87 days) to capture early planners.
- Monitor your own booking lead times against these Carrara averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Carrara (2025)
Amenity Prevalence
Amenity Insights for Carrara
- Popular amenities like TV, Wifi, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like TV or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Carrara to stay competitive.
Carrara Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Carrara
- The typical guest profile for Airbnb in Carrara consists of a mix of domestic (39%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 39.0% of guests.
- Key international markets include Italy (39%) and Germany (14.4%).
- Top languages spoken are English (36%) followed by Italian (16.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Carrara Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Brenzone sul Garda | 19 | $4,128 | $335.25 | 52% |
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Sala Comacina | 64 | $3,794 | $400.27 | 50% |
| Bellagio | 373 | $3,630 | $328.26 | 55% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Oliveto Lario | 99 | $3,509 | $327.42 | 55% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Carate Urio | 71 | $3,379 | $331.90 | 44% |
| Brienno | 39 | $3,327 | $337.92 | 45% |