Capannoli Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Capannoli in 2025? Explore comprehensive Airbnb analytics for Capannoli, Tuscany, Italy to uncover income potential. This 2025 STR market report for Capannoli, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 33 active listings.
Whether you're considering an Airbnb investment in Capannoli, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Capannoli Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Capannoli Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Capannoli (2025)
Understanding the monthly revenue variations for Airbnb listings in Capannoli is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Capannoli is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Capannoli across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,893+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,680 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,024 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $539, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Capannoli
Capannoli Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Capannoli STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Capannoli:
- Best-in-class properties (Top 10%) achieve 54%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 35% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Capannoli
Average Daily Rate (ADR) Airbnb Trends in Capannoli (2025)
Effective short term rental pricing strategy in Capannoli involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Capannoli typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $272+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $211 or more.
- Typical properties (Median) charge around $159 per night.
- Entry-level properties (Bottom 25%) earn around $104 per night.
Average Daily Rate (ADR) Trend by Month in Capannoli
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Airbnb Seasonality Analysis & Trends in Capannoli (2025)
Peak Season (July, August, June)
- Revenue averages $2,266 per month
- Occupancy rates average 45.1%
- Daily rates average $197
Shoulder Season
- Revenue averages $1,163 per month
- Occupancy maintains around 23.1%
- Daily rates hold near $182
Low Season (January, February, October)
- Revenue drops to average $599 per month
- Occupancy decreases to average 12.8%
- Daily rates adjust to average $182
Seasonality Insights for Capannoli
- The Airbnb seasonality in Capannoli shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Capannoli's highest earning potential, with monthly revenues capable of climbing to $2,775, occupancy reaching a high of 56.8%, and ADRs peaking at $198.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $292, occupancy could drop to 8.1%, and ADRs may adjust down to $159.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Capannoli.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Capannoli seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Capannoli (2025)
Exploring the top neighborhoods for short-term rentals in Capannoli? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Capannoli Town Center | The heart of Capannoli with charming streets, local shops, and authentic Italian cafes. It's perfect for tourists looking to experience local culture and hospitality. | Pieve di Santa Maria, Local markets, Nearby vineyards, Historic architecture, Walking trails |
| Casciana Terme | Famous for its thermal baths and wellness centers, this area attracts tourists seeking relaxation and health benefits. It offers a serene environment with beautiful nature. | Thermal spas, Parks and gardens, Wellness retreats, Nature trails, Cafes and restaurants |
| Lari | Famous for its medieval castle and stunning views over the Tuscan landscape. A great place for those interested in history and scenic walks. | Castle of Lari, Historic village center, Vineyards, Cooking classes, Tuscan countryside |
| Ponsacco | A vibrant town with close proximity to both Pisa and Florence, making it ideal for travelers wanting to explore multiple attractions in Tuscany. | Shopping centers, Restaurants, Parks, Cultural events, Transport links |
| Volterra | A hilltop town rich in Etruscan history and medieval architecture. Popular among tourists seeking a deep dive into Tuscany's past and culture. | Roman Theatre, Etruscan Museum, Piazza dei Priori, Artisanal shops, Scenic viewpoints |
| Santa Luce | Known for its tranquil lakes and natural beauty, this area is ideal for tourists interested in outdoor activities such as hiking, fishing, and bird watching. | Lakes, Hiking paths, Picnic areas, Nature excursions, Scenic landscapes |
| Fauglia | A small village that offers a quiet atmosphere with authentic Tuscan charm, perfect for visitors wishing to escape the busier tourist spots. | Local farms, Vineyards, Artisan workshops, Religious sites, Quiet countryside |
| Terricciola | Home to many wineries and vineyards, this area is perfect for wine lovers and those looking to enjoy gastronomic experiences in the heart of Tuscany. | Wine tours, Local festivals, Tasting events, Cooking workshops, Beautiful landscapes |
Understanding Airbnb License Requirements & STR Laws in Capannoli (2025)
Yes, Capannoli, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Capannoli to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 42% licensed listings)
Top Performing Airbnb Properties in Capannoli (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Capannolibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
"Tuscan gem" vacation home
Entire Place • 3 bedrooms
Villa Martelli
Entire Place • 3 bedrooms
Appartamento in Toscana (Three bedrooms apartment)
Entire Place • 3 bedrooms
Martina's apartment
Entire Place • 2 bedrooms
Casaticcio
Entire Place • 1 bedroom
Green Bike Vintage - Apartment with private pool
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Capannoli (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Capannoli based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Martina | 10 | $116,966 | 55 | 4.50/5.0 |
| Eleonora | 5 | $47,102 | 57 | 4.76/5.0 |
| Alessio | 1 | $35,461 | 31 | 5.00/5.0 |
| Andrea | 3 | $27,384 | 17 | 4.68/5.0 |
| Novasol | 1 | $27,366 | 18 | 4.67/5.0 |
| Valerio | 1 | $17,896 | 26 | 4.77/5.0 |
| Mario | 1 | $17,537 | 8 | 4.88/5.0 |
| Vanda | 1 | $15,897 | 163 | 4.99/5.0 |
| Host #456587857 | 5 | $15,726 | 0 | 0.00/5.0 |
| Hostly | 1 | $14,681 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Capannoli.
Dive Deeper: Advanced Capannoli STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Capannoli. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCapannoli Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Capannoli
- The Capannoli Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97% of the 33 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Capannoli, Apartment/Condo properties are the most common (69.7%), reflecting the local real estate landscape.
- Houses represent a significant 21.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.0%) offer potential for unique stay experiences.
Capannoli Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Capannoli
- The dominant room capacity in Capannoli is 2 bedrooms listings, making up 42.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 81.8% of the active Airbnb listings in Capannoli, indicating a high concentration in these sizes.
Capannoli Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Capannoli
- The most common guest capacity trend in Capannoli vacation rentals is listings accommodating 3 guests (27.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 6 guests dominate the Capannoli STR market, accounting for 51.5% of listings.
- 42.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Capannoli.
- On average, properties in Capannoli are equipped to host 4.8 guests.
Capannoli Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Capannoli
- The most common availability pattern in Capannoli falls within the 271-366 days range, representing 75.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Capannoli (51.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Capannoli Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
9.1% of total
2 Nights
19 listings
57.6% of total
3 Nights
2 listings
6.1% of total
4-6 Nights
1 listings
3% of total
7-29 Nights
6 listings
18.2% of total
30+ Nights
2 listings
6.1% of total
Key Insights
- The most prevalent minimum stay requirement in Capannoli is 2 Nights, adopted by 57.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.7%) of the Capannoli Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 57.6% of Capannoli hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.1% currently do.
- A 2-night minimum appears standard (57.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 6.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Capannoli.
Capannoli Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
3.6% of total
Flexible
7 listings
25% of total
Moderate
5 listings
17.9% of total
Strict
15 listings
53.6% of total
Cancellation Policy Insights for Capannoli
- The prevailing Airbnb cancellation policy trend in Capannoli is Strict, used by 53.6% of listings.
- A majority (53.6%) of hosts in Capannoli utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 53.6% market standard in Capannoli.
- With 53.6% using Strict terms, this is a viable option in Capannoli, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Capannoli.
Capannoli STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Capannoli
- The overall average booking lead time for vacation rentals in Capannoli is 88 days.
- Guests book furthest in advance for stays during June (average 165 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (137 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (88 days) as a baseline for your pricing and availability strategy in Capannoli.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 165 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 137 days) to capture early planners.
- Monitor your own booking lead times against these Capannoli averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Capannoli (2025)
Amenity Prevalence
Amenity Insights for Capannoli
- Essential amenities in Capannoli that guests expect include: Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Washer, Essentials are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Capannoli.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Capannoli: Wifi, Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Kitchen or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Capannoli to stay competitive.
Capannoli Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Capannoli
- The typical guest profile for Airbnb in Capannoli consists of predominantly international visitors (85%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 14.7% of guests.
- Key international markets include Germany (15.8%) and Italy (14.7%).
- Top languages spoken are English (38.7%) followed by French (10.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Capannoli Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Luni Mare | 11 | $3,102 | $169.59 | 40% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Monterosso al Mare | 350 | $2,958 | $248.25 | 57% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Riomaggiore | 640 | $2,789 | $196.57 | 57% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |