Calenzano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Calenzano in 2025? Explore comprehensive Airbnb analytics for Calenzano, Tuscany, Italy to uncover income potential. This 2025 STR market report for Calenzano, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.

Whether you're considering an Airbnb investment in Calenzano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Calenzano Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Calenzano Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$258
The average rental revenue earned for an occupied room per day in Calenzano.
Occupancy Rate(?)
40.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$27,217
Typical annual income for an Airbnb listing in Calenzano. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
24.4%
Strong growth (24.4%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Calenzano.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Calenzano.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
23
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Calenzano (2025)

Understanding the monthly revenue variations for Airbnb listings in Calenzano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Calenzano is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Calenzano across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $7,596+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,261 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,796 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $895, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Calenzano

Calenzano Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Calenzano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Calenzano:

  • Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 34%.
  • Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Calenzano

Average Daily Rate (ADR) Airbnb Trends in Calenzano (2025)

Effective short term rental pricing strategy in Calenzano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Calenzano typically peaks in July and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $510+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $214 or more.
  • Typical properties (Median) charge around $130 per night.
  • Entry-level properties (Bottom 25%) earn around $90 per night.

Average Daily Rate (ADR) Trend by Month in Calenzano

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Airbnb Seasonality Analysis & Trends in Calenzano (2025)

Peak Season (August, July, September)
  • Revenue averages $4,865 per month
  • Occupancy rates average 53.3%
  • Daily rates average $223
Shoulder Season
  • Revenue averages $2,987 per month
  • Occupancy maintains around 35.7%
  • Daily rates hold near $219
Low Season (February, March, November)
  • Revenue drops to average $1,282 per month
  • Occupancy decreases to average 29.1%
  • Daily rates adjust to average $222

Seasonality Insights for Calenzano

  • The Airbnb seasonality in Calenzano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Calenzano's highest earning potential, with monthly revenues capable of climbing to $5,563, occupancy reaching a high of 55.8%, and ADRs peaking at $229.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $957, occupancy could drop to 26.8%, and ADRs may adjust down to $208.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Calenzano.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Calenzano seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Calenzano (2025)

Exploring the top neighborhoods for short-term rentals in Calenzano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Calenzano Centro
The heart of Calenzano with charming streets and local culture. It's ideal for visitors wanting to experience the authentic Tuscan lifestyle, with easy access to services and restaurants.
Calenzano's Old Town, Parco del Neto, Museo di Calenzano, Local restaurants and cafes, Shopping areas
Bivigliano
A serene village located in the hills, offering stunning views and nature. Ideal for tourists seeking a peaceful retreat while still being close to Florence and other attractions.
Villa Medicea, Natural hiking trails, Local vineyards, Scenic lookout points, Historical sites
Settimello
A quaint suburban area with easy access to Florence and Prato. Attracts families and travelers who prefer a quieter stay while being close to major tourist spots.
Parco dell'Oreste, Local shops and markets, Tranquil residential areas, Nearby restaurants, Cultural festivals
Carraia
Home to beautiful parks and close to the main arteries for transport. Great for guests looking for local experiences while being commutable to nearby cities.
Parks and recreational areas, Local eateries, Cultural events and fairs, Proximity to Florence, Children's playgrounds
Narnali
A picturesque area with traditional Tuscan architecture, perfect for those exploring the countryside while being near urban amenities.
Historic buildings, Local farms and markets, Nature walking paths, Cultural insights, Community events
Margine Rosso
An inviting area known for family-friendly accommodations and a selection of amenities. Many visitors enjoy the balance of suburban life and access to main attractions.
Family parks, Local cafes, Shopping outlets, Cultural activities, Educational tours
Vernio
Rich in natural beauty and historical significance. Appeals to visitors interested in hiking, nature, and exploring the Tuscan landscape.
Appennine Mountains, Local hiking trails, Museo del Ferro, Traditional Tuscan meals, Historical churches
Prato
A neighboring city offering a vibrant blend of modern and historical attractions. It's great for visitors who enjoy urban explorations with rich cultural experiences.
Prato Cathedral, Textile Museum, Castello dell'Imperatore, Local shopping and dining, Cultural events

Understanding Airbnb License Requirements & STR Laws in Calenzano (2025)

Yes, Calenzano, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Calenzano to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 65% licensed listings)

Top Performing Airbnb Properties in Calenzano (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Calenzanobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Poggiostelle, wonderful countryside property

Villa Poggiostelle, wonderful countryside property

Entire Place • 6 bedrooms

$172,684
Revenue
70.0%
Occupancy
$807.12
Daily Rate
Torre Al Poggio 8, Emma Villas

Torre Al Poggio 8, Emma Villas

Entire Place • 4 bedrooms

$83,780
Revenue
49.3%
Occupancy
$662.93
Daily Rate
Casa Corliano - charming portion of Tuscan house

Casa Corliano - charming portion of Tuscan house

Entire Place • 3 bedrooms

$52,804
Revenue
64.0%
Occupancy
$462.51
Daily Rate
RELAXATION 15 KM FROM FLORENCE

RELAXATION 15 KM FROM FLORENCE

Entire Place • 3 bedrooms

$45,845
Revenue
62.4%
Occupancy
$356.49
Daily Rate
house morello

house morello

Entire Place • 2 bedrooms

$28,987
Revenue
67.1%
Occupancy
$97.92
Daily Rate
Maiano's Ruderi

Maiano's Ruderi

Entire Place • 4 bedrooms

$26,831
Revenue
14.8%
Occupancy
$497.37
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Calenzano (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Calenzano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Windows On Italy1$172,684235.00/5.0
Emma1$83,78064.50/5.0
Daniela1$52,804675.00/5.0
Francesco1$45,845794.96/5.0
Neri3$45,766254.38/5.0
Barbara3$32,532914.83/5.0
Monica2$30,5281434.93/5.0
Alessandra1$28,987304.90/5.0
Maria Chiara3$28,211504.78/5.0
Fabio1$26,831444.89/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Calenzano.

Dive Deeper: Advanced Calenzano STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Calenzano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Calenzano Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Calenzano

  • The Calenzano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87% of the 23 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Calenzano, House properties are the most common (43.5%), reflecting the local real estate landscape.
  • Houses represent a significant 43.5% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique (combined 4.3%) offer potential for unique stay experiences.

Calenzano Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Calenzano

  • The dominant room capacity in Calenzano is 1 bedroom listings, making up 30.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 52.1% of the active Airbnb listings in Calenzano, indicating a high concentration in these sizes.
  • A significant 39.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Calenzano.

Calenzano Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Calenzano

  • The most common guest capacity trend in Calenzano vacation rentals is listings accommodating 8+ guests (30.4%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 2 guests dominate the Calenzano STR market, accounting for 52.1% of listings.
  • 39.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Calenzano.
  • On average, properties in Calenzano are equipped to host 4.4 guests.

Calenzano Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Calenzano

  • The most common availability pattern in Calenzano falls within the 271-366 days range, representing 47.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 73.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Calenzano (30.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 26.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Calenzano Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (27.3%)

1 Night

6 listings

27.3% of total

2 Nights (31.8%)

2 Nights

7 listings

31.8% of total

3 Nights (18.2%)

3 Nights

4 listings

18.2% of total

4-6 Nights (4.5%)

4-6 Nights

1 listings

4.5% of total

7-29 Nights (4.5%)

7-29 Nights

1 listings

4.5% of total

30+ Nights (13.6%)

30+ Nights

3 listings

13.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Calenzano is 2 Nights, adopted by 31.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (13.6%) caters to monthly stays (30+ nights) in Calenzano, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 31.8% of Calenzano hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.3% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 13.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Calenzano.

Calenzano Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

4.8% of total

Super Strict 60 Days

1 listings

4.8% of total

Flexible (28.6%)

Flexible

6 listings

28.6% of total

Moderate (38.1%)

Moderate

8 listings

38.1% of total

Strict (23.8%)

Strict

5 listings

23.8% of total

Cancellation Policy Insights for Calenzano

  • The prevailing Airbnb cancellation policy trend in Calenzano is Moderate, used by 38.1% of listings.
  • There's a relatively balanced mix between guest-friendly (66.7%) and stricter (23.8%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 38.1% market standard in Calenzano.
  • Regularly review your cancellation policy against competitors and market demand shifts in Calenzano.

Calenzano STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Calenzano

  • The overall average booking lead time for vacation rentals in Calenzano is 75 days.
  • Guests book furthest in advance for stays during July (average 106 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 14 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (90 days avg.) sees the longest lead times, while Winter (17 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (75 days) as a baseline for your pricing and availability strategy in Calenzano.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 106 days out to capitalize on advance planning.
  • During December, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 90 days) to capture early planners.
  • Monitor your own booking lead times against these Calenzano averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Calenzano (2025)

Amenity Prevalence

Amenity Insights for Calenzano

  • Essential amenities in Calenzano that guests expect include: Essentials, Heating, Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Refrigerator, Hair dryer are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Calenzano: Essentials, Heating, Kitchen, Free parking on premises.
  • Prioritize adding missing essentials: Kitchen, Free parking on premises.
  • Consider adding popular differentiators like Hot water or Refrigerator to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Calenzano to stay competitive.

Calenzano Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Calenzano

  • The typical guest profile for Airbnb in Calenzano consists of predominantly international visitors (89%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 11.4% of guests.
  • Key international markets include France (16.3%) and United States (15.4%).
  • Top languages spoken are English (43.2%) followed by French (15.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from United States.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Calenzano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Crespina16$3,526$493.6448%
Tignano10$3,391$500.3136%
Luni Mare11$3,102$169.5940%
Buonconvento59$3,068$456.7046%
Castelfranco di Sotto47$2,881$294.5438%
Collazzone28$2,839$341.1136%
Florence9,598$2,833$208.4852%
Marcialla25$2,788$236.6154%
Parrano18$2,762$329.9534%
Impruneta131$2,761$237.9345%

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