Borgo San Lorenzo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Borgo San Lorenzo in 2025? Explore comprehensive Airbnb analytics for Borgo San Lorenzo, Tuscany, Italy to uncover income potential. This 2025 STR market report for Borgo San Lorenzo, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 84 active listings.
Whether you're considering an Airbnb investment in Borgo San Lorenzo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Borgo San Lorenzo Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Borgo San Lorenzo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Borgo San Lorenzo (2025)
Understanding the monthly revenue variations for Airbnb listings in Borgo San Lorenzo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Borgo San Lorenzo is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Borgo San Lorenzo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,269+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,719 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,417 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $625, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Borgo San Lorenzo
Borgo San Lorenzo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Borgo San Lorenzo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Borgo San Lorenzo:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Borgo San Lorenzo
Average Daily Rate (ADR) Airbnb Trends in Borgo San Lorenzo (2025)
Effective short term rental pricing strategy in Borgo San Lorenzo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Borgo San Lorenzo typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $539+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $293 or more.
- Typical properties (Median) charge around $156 per night.
- Entry-level properties (Bottom 25%) earn around $87 per night.
Average Daily Rate (ADR) Trend by Month in Borgo San Lorenzo
Get Live Borgo San Lorenzo Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Borgo San Lorenzo (2025)
Peak Season (August, July, November)
- Revenue averages $4,008 per month
- Occupancy rates average 48.1%
- Daily rates average $246
Shoulder Season
- Revenue averages $2,768 per month
- Occupancy maintains around 35.0%
- Daily rates hold near $250
Low Season (January, February, March)
- Revenue drops to average $1,292 per month
- Occupancy decreases to average 23.9%
- Daily rates adjust to average $206
Seasonality Insights for Borgo San Lorenzo
- The Airbnb seasonality in Borgo San Lorenzo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Borgo San Lorenzo's highest earning potential, with monthly revenues capable of climbing to $4,290, occupancy reaching a high of 55.4%, and ADRs peaking at $267.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $719, occupancy could drop to 22.1%, and ADRs may adjust down to $204.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Borgo San Lorenzo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Borgo San Lorenzo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Borgo San Lorenzo (2025)
Exploring the top neighborhoods for short-term rentals in Borgo San Lorenzo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historical center of Borgo San Lorenzo with charming streets and easy access to amenities. A great spot for tourists looking to immerse themselves in local culture and history. | Borgo San Lorenzo Church, Villa Pecori Giraldi, Museo della Manifattura Chini, Parco della Misericordia |
| Scarperia | Known for its picturesque streets and Renaissance architecture, Scarperia attracts visitors interested in history and beautiful landscapes. | Palazzo dei Vicari, Church of San Giovanni, Scarperia Circuit, Local artisan shops |
| Mugello Valley | A beautiful valley offering stunning natural scenery and outdoor activities. Ideal for guests looking for relaxation and adventure in nature. | Lake Bilancino, Monte Senario, Hiking trails, Wildlife watching spots |
| San Lorenzo | A small village that offers tranquility and delightful local experiences, catering to those seeking a peaceful retreat close to nature. | Local vineyards, Traditional Tuscan cuisine, Scenic walking paths |
| Vicolo dell'Oro | A quaint narrow street lined with local shops and cafes, perfect for tourists wanting to experience the authentic local lifestyle. | Artisan shops, Cafes with local pastries, Street market events |
| Passo del Giogo | This area provides breathtaking mountain views and access to numerous hiking trails, ideal for outdoor enthusiasts. | Hiking trails, Panoramic viewpoints, Mountain biking opportunities |
| Local Vineyards | The surrounding vineyards are perfect for wine lovers and those interested in gastronomic tourism, providing tastings and tours. | Wine tasting tours, Vineyard visits, Regional delicacies |
| Historical Villas | Nearby historical villas offer guided tours and cultural events, attracting visitors interested in history and architecture. | Villa Medici, Villa Demidoff, Art exhibitions |
Understanding Airbnb License Requirements & STR Laws in Borgo San Lorenzo (2025)
Yes, Borgo San Lorenzo, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Borgo San Lorenzo to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 54% licensed listings)
Top Performing Airbnb Properties in Borgo San Lorenzo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Borgo San Lorenzobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ancient stone farmhouse with pool by Vacavilla
Entire Place • 8 bedrooms
Villa Il Poggiolo - Villa Il Poggiolo
Entire Place • 6 bedrooms
Poggiolo oasis for relaxation, pool, laundry and horses
Entire Place • 5 bedrooms
The Dormouse House
Entire Place • 4 bedrooms
Villa Scarperia By MMega
Entire Place • 7 bedrooms
Villa in Tuscany with pool, sauna, outdoor jacuzzi
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Borgo San Lorenzo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Borgo San Lorenzo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Laura COLLICHIARI RESORT | 5 | $272,572 | 70 | 4.89/5.0 |
| Chris | 8 | $257,053 | 308 | 4.87/5.0 |
| Susi | 2 | $115,869 | 10 | 2.35/5.0 |
| Barbara | 1 | $88,502 | 40 | 4.85/5.0 |
| Maria Florencia | 4 | $84,286 | 21 | 4.75/5.0 |
| Franco | 1 | $81,301 | 31 | 5.00/5.0 |
| MMega Homes And Villas | 1 | $78,638 | 3 | 4.67/5.0 |
| Host #27964372 | 1 | $72,458 | 44 | 4.89/5.0 |
| Alessandra - Interhome Group | 1 | $62,682 | 7 | 4.86/5.0 |
| Jacopo | 1 | $54,713 | 80 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Borgo San Lorenzo.
Dive Deeper: Advanced Borgo San Lorenzo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Borgo San Lorenzo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBorgo San Lorenzo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Borgo San Lorenzo
- The Borgo San Lorenzo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.7% of the 84 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Borgo San Lorenzo, House properties are the most common (47.6%), reflecting the local real estate landscape.
- Houses represent a significant 47.6% portion, catering likely to families or larger groups.
Borgo San Lorenzo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Borgo San Lorenzo
- The dominant room capacity in Borgo San Lorenzo is 1 bedroom listings, making up 27.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 52.4% of the active Airbnb listings in Borgo San Lorenzo, indicating a high concentration in these sizes.
- A significant 38.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Borgo San Lorenzo.
Borgo San Lorenzo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Borgo San Lorenzo
- The most common guest capacity trend in Borgo San Lorenzo vacation rentals is listings accommodating 8+ guests (29.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Borgo San Lorenzo STR market, accounting for 54.8% of listings.
- 44.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Borgo San Lorenzo.
- On average, properties in Borgo San Lorenzo are equipped to host 5.0 guests.
Borgo San Lorenzo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Borgo San Lorenzo
- The most common availability pattern in Borgo San Lorenzo falls within the 271-366 days range, representing 57.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Borgo San Lorenzo (29.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Borgo San Lorenzo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
17.5% of total
2 Nights
18 listings
22.5% of total
3 Nights
21 listings
26.3% of total
4-6 Nights
14 listings
17.5% of total
7-29 Nights
7 listings
8.8% of total
30+ Nights
6 listings
7.5% of total
Key Insights
- The most prevalent minimum stay requirement in Borgo San Lorenzo is 3 Nights, adopted by 26.3% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 26.3% of Borgo San Lorenzo hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 7.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Borgo San Lorenzo.
Borgo San Lorenzo Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
9 listings
12.9% of total
Super Strict 60 Days
1 listings
1.4% of total
Flexible
13 listings
18.6% of total
Moderate
35 listings
50% of total
Strict
12 listings
17.1% of total
Cancellation Policy Insights for Borgo San Lorenzo
- The prevailing Airbnb cancellation policy trend in Borgo San Lorenzo is Moderate, used by 50% of listings.
- There's a relatively balanced mix between guest-friendly (68.6%) and stricter (17.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50% market standard in Borgo San Lorenzo.
- Regularly review your cancellation policy against competitors and market demand shifts in Borgo San Lorenzo.
Borgo San Lorenzo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Borgo San Lorenzo
- The overall average booking lead time for vacation rentals in Borgo San Lorenzo is 76 days.
- Guests book furthest in advance for stays during May (average 142 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (102 days avg.) sees the longest lead times, while Winter (54 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (76 days) as a baseline for your pricing and availability strategy in Borgo San Lorenzo.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 142 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 102 days) to capture early planners.
- Monitor your own booking lead times against these Borgo San Lorenzo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Borgo San Lorenzo (2025)
Amenity Prevalence
Amenity Insights for Borgo San Lorenzo
- Essential amenities in Borgo San Lorenzo that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Borgo San Lorenzo: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like Heating or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Borgo San Lorenzo to stay competitive.
Borgo San Lorenzo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Borgo San Lorenzo
- The typical guest profile for Airbnb in Borgo San Lorenzo consists of predominantly international visitors (80%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 19.8% of guests.
- Key international markets include Italy (19.8%) and United Kingdom (11.8%).
- Top languages spoken are English (39.8%) followed by Italian (14.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Borgo San Lorenzo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Luni Mare | 11 | $3,102 | $169.59 | 40% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Impruneta | 131 | $2,761 | $237.93 | 45% |