Barga Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Barga in 2025? Explore comprehensive Airbnb analytics for Barga, Tuscany, Italy to uncover income potential. This 2025 STR market report for Barga, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 90 active listings.
Whether you're considering an Airbnb investment in Barga, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Barga Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Barga Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Barga (2025)
Understanding the monthly revenue variations for Airbnb listings in Barga is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Barga is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Barga across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,841+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,528 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,346 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $641, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Barga
Barga Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Barga STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Barga:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Barga
Average Daily Rate (ADR) Airbnb Trends in Barga (2025)
Effective short term rental pricing strategy in Barga involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Barga typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $322+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $195 or more.
- Typical properties (Median) charge around $133 per night.
- Entry-level properties (Bottom 25%) earn around $97 per night.
Average Daily Rate (ADR) Trend by Month in Barga
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Airbnb Seasonality Analysis & Trends in Barga (2025)
Peak Season (August, July, May)
- Revenue averages $3,407 per month
- Occupancy rates average 50.8%
- Daily rates average $172
Shoulder Season
- Revenue averages $1,951 per month
- Occupancy maintains around 31.7%
- Daily rates hold near $169
Low Season (January, February, March)
- Revenue drops to average $887 per month
- Occupancy decreases to average 18.9%
- Daily rates adjust to average $172
Seasonality Insights for Barga
- The Airbnb seasonality in Barga shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Barga's highest earning potential, with monthly revenues capable of climbing to $3,678, occupancy reaching a high of 57.7%, and ADRs peaking at $176.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $866, occupancy could drop to 17.6%, and ADRs may adjust down to $160.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Barga.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Barga seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Barga (2025)
Exploring the top neighborhoods for short-term rentals in Barga? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Barga is charming with its medieval architecture and picturesque streets, making it a favorite for tourists who want to experience authentic Tuscany. | Barga Cathedral, Barga Fortress, Piazza Angelio, Teatro dei Differenti, Church of San Francesco |
| Pieve di Equi | A serene village nearby that serves as a quiet getaway. Its natural beauty and rural charm attract visitors looking for relaxation and nature hikes. | Equi Terme, Caves of Equi, Countryside trails, Scenic views, Local agriturismo |
| Castiglione di Garfagnana | A nearby town known for its medieval bang and access to nature. Offers tourists a quaint environment with outdoor activities. | Castello di Castiglione, Parco dell'Orecchiella, Local festivals, Historical landmarks, Nature trails |
| Lago di Barga | Beautiful lake that attracts visitors for outdoor recreation, including fishing and hiking, perfect for nature lovers and families. | Lake activities, Picnic areas, Scenic viewpoints, Walking trails, Nature observation |
| Rocca all'Argento | A picturesque area known for its landscape and hiking trails. It’s a hidden gem for those wanting to explore the less traveled paths of Tuscany. | Hiking paths, Breathtaking views, Small artisan shops, Nature experiences, Wildlife observation |
| Garfagnana | This region is rich in natural beauty and offers a range of outdoor activities. It's perfect for those interested in the great outdoors and local cuisine. | Food festivals, Hiking opportunities, Artisan workshops, Scenic landscapes, Local markets |
| Barga Vecchia | An extension of the historic center with its narrow streets and local shops. Offers a more intimate experience of Barga's culture. | Streets of Barga Vecchia, Local eateries, Art galleries, Cultural events, Historic architecture |
| Vagli Sotto | A small town that’s slightly off the beaten path, offering peace and beautiful scenery, perfect for those looking to escape the crowds. | Lake Vagli, Nature trails, Tranquil atmosphere, Scenic views, Historical sites |
Understanding Airbnb License Requirements & STR Laws in Barga (2025)
Yes, Barga, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Barga to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 60% licensed listings)
Top Performing Airbnb Properties in Barga (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bargabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Splendid Liberty villa with pool
Entire Place • 5 bedrooms
Agriturismo Chioi: Fattoria a Barga
Entire Place • 5 bedrooms
Tuscan Villa Sleeps 12 with private pool
Entire Place • 5 bedrooms
Agriturismo PURO - Charme Design House in Tuscany
Entire Place • 4 bedrooms
Luxury Villa, Private Pool, Views, Barga, Tuscany
Entire Place • 3 bedrooms
* Farmhouse with views * Walk to everything
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Barga (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Barga based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| ILoveBargaVillas | 11 | $288,379 | 46 | 3.54/5.0 |
| Michela | 3 | $138,317 | 82 | 4.99/5.0 |
| Eleonora | 1 | $79,974 | 31 | 5.00/5.0 |
| Francesca | 3 | $69,506 | 668 | 4.88/5.0 |
| Mairi & Fabio | 1 | $67,328 | 10 | 5.00/5.0 |
| Paolo | 3 | $65,480 | 319 | 4.96/5.0 |
| Liudmila | 1 | $64,603 | 123 | 5.00/5.0 |
| Anne | 1 | $58,667 | 15 | 5.00/5.0 |
| Andrea | 2 | $51,420 | 17 | 5.00/5.0 |
| Arianna | 1 | $47,563 | 16 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Barga.
Dive Deeper: Advanced Barga STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Barga. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBarga Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Barga
- The Barga Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.1% of the 90 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Barga, House properties are the most common (52.2%), reflecting the local real estate landscape.
- Houses represent a significant 52.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 4.4%) offer potential for unique stay experiences.
Barga Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Barga
- The dominant room capacity in Barga is 2 bedrooms listings, making up 35.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 64.5% of the active Airbnb listings in Barga, indicating a high concentration in these sizes.
- A significant 32.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Barga.
Barga Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Barga
- The most common guest capacity trend in Barga vacation rentals is listings accommodating 4 guests (26.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Barga STR market, accounting for 45.6% of listings.
- 37.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Barga.
- On average, properties in Barga are equipped to host 4.7 guests.
Barga Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Barga
- The most common availability pattern in Barga falls within the 271-366 days range, representing 52.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Barga (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Barga Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
13.8% of total
2 Nights
24 listings
27.6% of total
3 Nights
21 listings
24.1% of total
4-6 Nights
11 listings
12.6% of total
7-29 Nights
9 listings
10.3% of total
30+ Nights
10 listings
11.5% of total
Key Insights
- The most prevalent minimum stay requirement in Barga is 2 Nights, adopted by 27.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (11.5%) caters to monthly stays (30+ nights) in Barga, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 27.6% of Barga hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Barga.
Barga Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
9 listings
12.2% of total
Super Strict 30 Days
4 listings
5.4% of total
Flexible
20 listings
27% of total
Moderate
22 listings
29.7% of total
Strict
19 listings
25.7% of total
Cancellation Policy Insights for Barga
- The prevailing Airbnb cancellation policy trend in Barga is Moderate, used by 29.7% of listings.
- There's a relatively balanced mix between guest-friendly (56.7%) and stricter (25.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 29.7% market standard in Barga.
- Regularly review your cancellation policy against competitors and market demand shifts in Barga.
Barga STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Barga
- The overall average booking lead time for vacation rentals in Barga is 71 days.
- Guests book furthest in advance for stays during June (average 122 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (109 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in Barga.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 122 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 109 days) to capture early planners.
- Monitor your own booking lead times against these Barga averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Barga (2025)
Amenity Prevalence
Amenity Insights for Barga
- Popular amenities like Heating, Kitchen, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Barga to stay competitive.
Barga Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Barga
- The typical guest profile for Airbnb in Barga consists of predominantly international visitors (84%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 16.5% of guests.
- Key international markets include United Kingdom (29.1%) and Italy (16.5%).
- Top languages spoken are English (44.2%) followed by French (10.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Barga Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Brenzone sul Garda | 19 | $4,128 | $335.25 | 52% |
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Sala Comacina | 64 | $3,794 | $400.27 | 50% |
| Bellagio | 373 | $3,630 | $328.26 | 55% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Oliveto Lario | 99 | $3,509 | $327.42 | 55% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Carate Urio | 71 | $3,379 | $331.90 | 44% |
| Brienno | 39 | $3,327 | $337.92 | 45% |