Bagni di Lucca Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Bagni di Lucca in 2025? Explore comprehensive Airbnb analytics for Bagni di Lucca, Tuscany, Italy to uncover income potential. This 2025 STR market report for Bagni di Lucca, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 175 active listings.
Whether you're considering an Airbnb investment in Bagni di Lucca, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bagni di Lucca Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bagni di Lucca Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bagni di Lucca (2025)
Understanding the monthly revenue variations for Airbnb listings in Bagni di Lucca is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bagni di Lucca is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bagni di Lucca across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,217+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,915 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $963 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $438, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bagni di Lucca
Bagni di Lucca Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bagni di Lucca STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bagni di Lucca:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bagni di Lucca
Average Daily Rate (ADR) Airbnb Trends in Bagni di Lucca (2025)
Effective short term rental pricing strategy in Bagni di Lucca involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bagni di Lucca typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $307+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $176 or more.
- Typical properties (Median) charge around $114 per night.
- Entry-level properties (Bottom 25%) earn around $85 per night.
Average Daily Rate (ADR) Trend by Month in Bagni di Lucca
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Airbnb Seasonality Analysis & Trends in Bagni di Lucca (2025)
Peak Season (August, July, September)
- Revenue averages $2,565 per month
- Occupancy rates average 50.0%
- Daily rates average $178
Shoulder Season
- Revenue averages $1,375 per month
- Occupancy maintains around 27.8%
- Daily rates hold near $173
Low Season (January, February, November)
- Revenue drops to average $723 per month
- Occupancy decreases to average 22.7%
- Daily rates adjust to average $172
Seasonality Insights for Bagni di Lucca
- The Airbnb seasonality in Bagni di Lucca shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bagni di Lucca's highest earning potential, with monthly revenues capable of climbing to $2,938, occupancy reaching a high of 57.2%, and ADRs peaking at $180.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $456, occupancy could drop to 18.1%, and ADRs may adjust down to $170.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bagni di Lucca.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bagni di Lucca seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bagni di Lucca (2025)
Exploring the top neighborhoods for short-term rentals in Bagni di Lucca? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bagni di Lucca Centro | The main town area packed with shops, restaurants, and thermal baths, making it appealing for tourists looking for convenience and local culture. | Thermal Baths, Historical Churches, Local Markets, Parks and Gardens, Cafés and Bistros |
| Villa delle Terme | Famous for its luxurious spas and wellness centers, this area attracts health-conscious travelers seeking relaxation and rejuvenation in a serene environment. | Bagni di Lucca Thermal Spa, Nature Trails, Quiet Retreats, Spa Treatments, Scenic Views |
| Borgo a Mozzano | Known for its picturesque landscape and the stunning Ponte della Maddalena, this area draws tourists interested in history and natural beauty. | Ponte della Maddalena, Cultural Walks, Local Cuisine, Outdoor Activities, Historical Tours |
| San Cassiano | A tranquil and scenic village that offers stunning views of the surrounding hills, appealing to nature lovers and those seeking a peaceful getaway. | Hiking Trails, Scenic Overlooks, Traditional Villages, Agriturismo Experiences, Local Festivals |
| Torre | A small, charming town with rich historical background, it attracts tourists looking for authenticity and cultural experiences amidst beautiful landscapes. | Ancient Ruins, Local Craft Shops, Culinary Tours, Nature Parks, Cultural Events |
| Fornoli | Fornoli combines historical architecture with the natural beauty of the Serchio Valley, making it ideal for tourists interested in both culture and nature. | Historical Buildings, River Activities, Picnic Areas, Cycling Routes, Local Festivals |
| Garfagnana | This region is known for its stunning natural scenery and outdoor activities, perfect for adventurous travelers and nature enthusiasts. | National Parks, Hiking and Biking Trails, Caves and Castles, Traditional Cuisine, Scenic Drives |
| Lucca (nearby) | Although not in Bagni di Lucca, the proximity to Lucca—a historic city with its architecture, culture, and vibrant atmosphere—makes it a desirable location for extended stays. | Lucca's Walls, Historic City Center, Shopping and Dining, Cultural Festivals, Music Events |
Understanding Airbnb License Requirements & STR Laws in Bagni di Lucca (2025)
Yes, Bagni di Lucca, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bagni di Lucca to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 53% licensed listings)
Top Performing Airbnb Properties in Bagni di Lucca (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bagni di Luccabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Total Relaxation in the Woods | Lucca | Tuscany
Entire Place • 4 bedrooms
Stunning Catered Villas Complex with pool 800sqmt
Entire Place • 11 bedrooms
Large pool (15m x 5m) and panoramic position
Entire Place • 3 bedrooms
Exclusive pool, garden, extraordinary view
Entire Place • 2 bedrooms
Villa Rosalena. Historic villa with walk to town
Entire Place • 6 bedrooms
Stunning Tuscan Luxury Villa with Private Pool
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bagni di Lucca (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bagni di Lucca based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rod | 4 | $63,814 | 69 | 4.99/5.0 |
| Sibilla | 4 | $55,699 | 59 | 4.70/5.0 |
| Diletta | 1 | $50,807 | 59 | 4.72/5.0 |
| Francesca | 1 | $48,948 | 3 | 5.00/5.0 |
| Tamara | 3 | $48,915 | 38 | 4.87/5.0 |
| Julian | 1 | $46,303 | 10 | 5.00/5.0 |
| Carolyn | 3 | $46,062 | 40 | 4.89/5.0 |
| Maria Elena | 4 | $44,641 | 509 | 4.87/5.0 |
| Luca | 1 | $43,032 | 81 | 4.85/5.0 |
| To Tuscany | 3 | $41,498 | 23 | 4.77/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bagni di Lucca.
Dive Deeper: Advanced Bagni di Lucca STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bagni di Lucca. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBagni di Lucca Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bagni di Lucca
- The Bagni di Lucca Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.7% of the 175 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bagni di Lucca, House properties are the most common (68.6%), reflecting the local real estate landscape.
- Houses represent a significant 68.6% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique, others, unique stays (combined 8.5%) offer potential for unique stay experiences.
Bagni di Lucca Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bagni di Lucca
- The dominant room capacity in Bagni di Lucca is 2 bedrooms listings, making up 31.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 56.5% of the active Airbnb listings in Bagni di Lucca, indicating a high concentration in these sizes.
- A significant 44.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bagni di Lucca.
Bagni di Lucca Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bagni di Lucca
- The most common guest capacity trend in Bagni di Lucca vacation rentals is listings accommodating 4 guests (22.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Bagni di Lucca STR market, accounting for 44.6% of listings.
- 47.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bagni di Lucca.
- On average, properties in Bagni di Lucca are equipped to host 5.2 guests.
Bagni di Lucca Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bagni di Lucca
- The most common availability pattern in Bagni di Lucca falls within the 271-366 days range, representing 70.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Bagni di Lucca (44%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bagni di Lucca Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
10.5% of total
2 Nights
28 listings
17.3% of total
3 Nights
26 listings
16% of total
4-6 Nights
50 listings
30.9% of total
7-29 Nights
32 listings
19.8% of total
30+ Nights
9 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Bagni di Lucca is 4-6 Nights, adopted by 30.9% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 30.9% of Bagni di Lucca hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bagni di Lucca.
Bagni di Lucca Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
6 listings
4.2% of total
Super Strict 60 Days
7 listings
4.9% of total
Flexible
34 listings
23.6% of total
Moderate
37 listings
25.7% of total
Strict
60 listings
41.7% of total
Cancellation Policy Insights for Bagni di Lucca
- The prevailing Airbnb cancellation policy trend in Bagni di Lucca is Strict, used by 41.7% of listings.
- There's a relatively balanced mix between guest-friendly (49.3%) and stricter (41.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 41.7% market standard in Bagni di Lucca.
- With 41.7% using Strict terms, this is a viable option in Bagni di Lucca, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Bagni di Lucca.
Bagni di Lucca STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bagni di Lucca
- The overall average booking lead time for vacation rentals in Bagni di Lucca is 76 days.
- Guests book furthest in advance for stays during July (average 109 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (101 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (76 days) as a baseline for your pricing and availability strategy in Bagni di Lucca.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 109 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 101 days) to capture early planners.
- Monitor your own booking lead times against these Bagni di Lucca averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bagni di Lucca (2025)
Amenity Prevalence
Amenity Insights for Bagni di Lucca
- Essential amenities in Bagni di Lucca that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Essentials, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bagni di Lucca: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Wifi or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bagni di Lucca to stay competitive.
Bagni di Lucca Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bagni di Lucca
- The typical guest profile for Airbnb in Bagni di Lucca consists of predominantly international visitors (87%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 13.5% of guests.
- Key international markets include Germany (16.6%) and United Kingdom (14.8%).
- Top languages spoken are English (39.9%) followed by German (13.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bagni di Lucca Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Brenzone sul Garda | 19 | $4,128 | $335.25 | 52% |
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Sala Comacina | 64 | $3,794 | $400.27 | 50% |
| Bellagio | 373 | $3,630 | $328.26 | 55% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Oliveto Lario | 99 | $3,509 | $327.42 | 55% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Carate Urio | 71 | $3,379 | $331.90 | 44% |
| Brienno | 39 | $3,327 | $337.92 | 45% |