Aulla Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Aulla in 2025? Explore comprehensive Airbnb analytics for Aulla, Tuscany, Italy to uncover income potential. This 2025 STR market report for Aulla, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 56 active listings.
Whether you're considering an Airbnb investment in Aulla, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Aulla Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Aulla Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Aulla (2025)
Understanding the monthly revenue variations for Airbnb listings in Aulla is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Aulla is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Aulla across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,339+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,803 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $955 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $439, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Aulla
Aulla Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Aulla STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Aulla:
- Best-in-class properties (Top 10%) achieve 57%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Aulla
Average Daily Rate (ADR) Airbnb Trends in Aulla (2025)
Effective short term rental pricing strategy in Aulla involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Aulla typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $504+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $207 or more.
- Typical properties (Median) charge around $101 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in Aulla
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Airbnb Seasonality Analysis & Trends in Aulla (2025)
Peak Season (July, August, June)
- Revenue averages $3,160 per month
- Occupancy rates average 45.1%
- Daily rates average $238
Shoulder Season
- Revenue averages $1,582 per month
- Occupancy maintains around 23.9%
- Daily rates hold near $222
Low Season (February, March, November)
- Revenue drops to average $507 per month
- Occupancy decreases to average 17.7%
- Daily rates adjust to average $198
Seasonality Insights for Aulla
- The Airbnb seasonality in Aulla shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Aulla's highest earning potential, with monthly revenues capable of climbing to $3,615, occupancy reaching a high of 55.9%, and ADRs peaking at $241.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $466, occupancy could drop to 14.0%, and ADRs may adjust down to $194.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Aulla.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Aulla seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Aulla (2025)
Exploring the top neighborhoods for short-term rentals in Aulla? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro di Aulla | The historic center of Aulla is a charming area with cobblestone streets, ancient buildings, and a rich history. It's perfect for tourists looking to explore Tuscany's culture and heritage. | Castello di Aulla, Pieve di Sant'Andrea, Museo di Storia Naturale della Lunigiana, Parco della Memoria, Mercato di Aulla |
| Lunigiana | Aulla serves as a gateway to the Lunigiana region, known for its stunning landscapes, medieval villages, and excellent hiking trails. It's ideal for nature lovers and outdoor enthusiasts. | Castelli di Lunigiana, Parco Nazionale dell'Appennino Tosco-Emiliano, Verrucola Castle, Fivizzano, Museo della Storia della Lunigiana |
| Fivizzano | A picturesque town close to Aulla, Fivizzano is famous for its historical architecture and vibrant arts scene. It draws visitors interested in local culture and gastronomy. | Palazzo Fantoni, Piazza Medicea, Fiera di Pieve, art workshops, local food markets |
| Gragnola | A small village near Aulla, Gragnola is perfect for travelers seeking tranquility, nature, and beautiful views of the Apuan Alps. Great for those wanting a peaceful retreat. | Castello di Gragnola, local walking trails, natural parks, panoramic viewpoints |
| Villafranca in Lunigiana | A charming town known for its medieval structures and lush greenery. It's appealing for families and tourists interested in local history and traditions. | Castello di Villafranca, Grotte di Equi, local festivals, outdoor sports opportunities |
| Bagnone | Another lovely town nearby, Bagnone offers stunning nature, medieval streets, and a rich cultural history. Attracts visitors looking for an authentic Tuscan experience. | Castello di Bagnone, historic bridges, local eateries, nature walks |
| Mulazzo | Known for its scenic views and outdoor activities, Mulazzo is a hidden gem that's popular with tourists seeking a quiet getaway in nature. | Rocca di Mulazzo, village festivals, hiking trails, local vineyards |
| Lerici | Though a bit farther from Aulla, Lerici is a stunning coastal town on the Gulf of Poets, appealing to beach lovers and those wanting to enjoy the Italian Riviera lifestyle. | Lerici Castle, beaches, Promenade of Lerici, historic cafes |
Understanding Airbnb License Requirements & STR Laws in Aulla (2025)
Yes, Aulla, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Aulla to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 45% licensed listings)
Top Performing Airbnb Properties in Aulla (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Aullabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
I Ginepri exclusive CountryHouse, 15 pax, w/pool
Entire Place • 7 bedrooms
Villa Lunivola, for max 12 pax and panoramic pool
Entire Place • 5 bedrooms
Podere dei Poeti 16 pax, large pool, Free Wifi
Entire Place • 8 bedrooms
P. Poeti 12Pax Pool A/C Wifi BBQ near 5 Terre
Entire Place • 6 bedrooms
Casa Del'Orto a Beautiful Tuscan farmhouse
Entire Place • 4 bedrooms
Casa Graziella
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Aulla (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Aulla based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Massimo | 5 | $120,755 | 21 | 2.80/5.0 |
| Claudia | 2 | $114,990 | 75 | 2.46/5.0 |
| Marius | 1 | $80,671 | 11 | 4.73/5.0 |
| Matteo | 3 | $32,869 | 12 | 3.22/5.0 |
| Elena | 3 | $31,492 | 4 | 1.67/5.0 |
| Deborah | 1 | $26,564 | 23 | 4.70/5.0 |
| Lorenza | 1 | $25,584 | 34 | 4.91/5.0 |
| Francesca | 3 | $25,219 | 34 | 2.95/5.0 |
| Iris - BELVILLA | 1 | $24,523 | 25 | 4.68/5.0 |
| Fiammetta E Andrea | 2 | $22,377 | 119 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Aulla.
Dive Deeper: Advanced Aulla STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Aulla. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAulla Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Aulla
- The Aulla Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.3% of the 56 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Aulla, House properties are the most common (48.2%), reflecting the local real estate landscape.
- Houses represent a significant 48.2% portion, catering likely to families or larger groups.
- The presence of 8.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 3.6%) offer potential for unique stay experiences.
Aulla Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Aulla
- The dominant room capacity in Aulla is 1 bedroom listings, making up 35.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.6% of the active Airbnb listings in Aulla, indicating a high concentration in these sizes.
- A significant 28.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Aulla.
Aulla Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Aulla
- The most common guest capacity trend in Aulla vacation rentals is listings accommodating 4 guests (23.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Aulla STR market, accounting for 41.1% of listings.
- 35.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Aulla.
- On average, properties in Aulla are equipped to host 4.7 guests.
Aulla Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Aulla
- The most common availability pattern in Aulla falls within the 271-366 days range, representing 71.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Aulla (46.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Aulla Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
30.8% of total
2 Nights
10 listings
19.2% of total
3 Nights
6 listings
11.5% of total
4-6 Nights
11 listings
21.2% of total
7-29 Nights
6 listings
11.5% of total
30+ Nights
3 listings
5.8% of total
Key Insights
- The most prevalent minimum stay requirement in Aulla is 1 Night, adopted by 30.8% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 30.8% of Aulla hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Aulla.
Aulla Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
2.3% of total
Super Strict 60 Days
3 listings
7% of total
Flexible
8 listings
18.6% of total
Moderate
17 listings
39.5% of total
Strict
14 listings
32.6% of total
Cancellation Policy Insights for Aulla
- The prevailing Airbnb cancellation policy trend in Aulla is Moderate, used by 39.5% of listings.
- There's a relatively balanced mix between guest-friendly (58.1%) and stricter (32.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.5% market standard in Aulla.
- With 32.6% using Strict terms, this is a viable option in Aulla, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Aulla.
Aulla STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Aulla
- The overall average booking lead time for vacation rentals in Aulla is 54 days.
- Guests book furthest in advance for stays during May (average 116 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (89 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Aulla.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 116 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 89 days) to capture early planners.
- Monitor your own booking lead times against these Aulla averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Aulla (2025)
Amenity Prevalence
Amenity Insights for Aulla
- Popular amenities like Kitchen, Essentials, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Aulla to stay competitive.
Aulla Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Aulla
- The typical guest profile for Airbnb in Aulla consists of predominantly international visitors (84%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 15.7% of guests.
- Key international markets include France (30.6%) and Italy (15.7%).
- Top languages spoken are English (34.2%) followed by French (19%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Aulla Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Brenzone sul Garda | 19 | $4,128 | $335.25 | 52% |
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Sala Comacina | 64 | $3,794 | $400.27 | 50% |
| Cossano Belbo | 13 | $3,632 | $284.21 | 42% |
| Bellagio | 373 | $3,630 | $328.26 | 55% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Oliveto Lario | 99 | $3,509 | $327.42 | 55% |
| Carate Urio | 71 | $3,379 | $331.90 | 44% |
| Brienno | 39 | $3,327 | $337.92 | 45% |