Asciano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Asciano in 2025? Explore comprehensive Airbnb analytics for Asciano, Tuscany, Italy to uncover income potential. This 2025 STR market report for Asciano, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 153 active listings.
Whether you're considering an Airbnb investment in Asciano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Asciano Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Asciano Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Asciano (2025)
Understanding the monthly revenue variations for Airbnb listings in Asciano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Asciano is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Asciano across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,971+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,093 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,641 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $768, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Asciano
Asciano Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Asciano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Asciano:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Asciano
Average Daily Rate (ADR) Airbnb Trends in Asciano (2025)
Effective short term rental pricing strategy in Asciano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Asciano typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $368+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $238 or more.
- Typical properties (Median) charge around $155 per night.
- Entry-level properties (Bottom 25%) earn around $109 per night.
Average Daily Rate (ADR) Trend by Month in Asciano
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Airbnb Seasonality Analysis & Trends in Asciano (2025)
Peak Season (August, July, June)
- Revenue averages $4,008 per month
- Occupancy rates average 48.8%
- Daily rates average $246
Shoulder Season
- Revenue averages $2,285 per month
- Occupancy maintains around 36.3%
- Daily rates hold near $227
Low Season (January, February, December)
- Revenue drops to average $1,013 per month
- Occupancy decreases to average 25.6%
- Daily rates adjust to average $218
Seasonality Insights for Asciano
- The Airbnb seasonality in Asciano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Asciano's highest earning potential, with monthly revenues capable of climbing to $4,656, occupancy reaching a high of 57.2%, and ADRs peaking at $248.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $946, occupancy could drop to 19.3%, and ADRs may adjust down to $213.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Asciano.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Asciano seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Asciano (2025)
Exploring the top neighborhoods for short-term rentals in Asciano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Asciano is charming and full of medieval buildings and narrow streets. It's appealing for tourists interested in culture and history, offering beautiful architecture and art. | Basilica di San Francesco, Museum of Theology, Piazza del Popolo, Palazzo Comunale, Church of San Giovanni Battista, Asciano Cathedral |
| Crete Senesi | This region surrounding Asciano is known for its stunning landscapes, characterized by rolling hills and scenic views. It's popular among tourists seeking nature and tranquility, making it ideal for hosting. | Casciano di Murlo, San Giovanni d'Asso, Pieve di San Vittore, Vignoni, Thermal baths in Bagno Vignoni, Montalcino wine region |
| Parco Naturale della Val d'Orcia | Known for its UNESCO World Heritage status, this park showcases breathtaking landscapes and charming hilltop towns. It draws tourists for its nature, photography, and wine experiences. | Pienza, Montepulciano, San Quirico d'Orcia, Bagno Vignoni, Castiglione d'Orcia, La Foce |
| Local Vineyards | Asciano is surrounded by vineyards, making it a popular choice for wine lovers. Airbnb hosts can attract tourists interested in wine tasting and vineyard tours in the region. | Wineries in the Chianti region, Wine tours and tastings, Local olive oil farms, Organic farms, Agriturismo experiences, Wine festivals |
| Eremo di Monte Oliveto Maggiore | This abbey is a significant spiritual destination attracting both pilgrims and tourists. It's a serene place that appeals to those seeking a peaceful retreat in nature. | Abbey of Monte Oliveto Maggiore, Walking and hiking trails, Cultural workshops, Benedictine community, Artworks by Signorelli, Beautiful gardens |
| San Biagio | This area features the remarkable San Biagio Church, a popular spot for weddings and photography. It appeals to tourists and couples looking for picturesque locations. | San Biagio Church, Stunning sunset views, Nearby hiking paths, Local artisans, Historic architecture, Wine and food experiences |
| Tuscany Countryside | The vast countryside surrounding Asciano offers visitors a glimpse into traditional Tuscan life, making it attractive for those looking to escape urban environments and enjoy nature. | Traditional farm stays, Cooking classes, Nature trails, Hiking, Cycling routes, Scenic drives |
| Asciano Festivals | Throughout the year, Asciano hosts various local festivals and events, drawing visitors and making it an attractive area for tourists seeking authentic experiences. | Palio di Asciano, Cultural festivals, Artisan markets, Food and wine fairs, Music performances, Historical reenactments |
Understanding Airbnb License Requirements & STR Laws in Asciano (2025)
Yes, Asciano, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Asciano to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 63% licensed listings)
Top Performing Airbnb Properties in Asciano (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ascianobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
La Fornace: Ancient farmhouse in the Tuscan countryside
Entire Place • 5 bedrooms
Tuscan farmhouse near Siena + Cortona, heated pool
Entire Place • 6 bedrooms
Podere on the Crete Senesi
Entire Place • 5 bedrooms
Modern restorated country house with pool
Entire Place • 6 bedrooms
Casa Bianca gorgeous Tuscan home, Crete Senesi
Entire Place • 3 bedrooms
Borgo La Gievina - Private Pool Villa
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Asciano (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Asciano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| S.A.G.I.M. S.R.L. | 11 | $326,370 | 175 | 4.94/5.0 |
| Francesca | 12 | $312,601 | 840 | 4.93/5.0 |
| Leonardo | 5 | $178,854 | 350 | 4.86/5.0 |
| Paola | 4 | $163,429 | 58 | 4.71/5.0 |
| Luana | 7 | $149,221 | 78 | 4.18/5.0 |
| Ginevra | 1 | $134,527 | 25 | 5.00/5.0 |
| Amanda Joy | 1 | $132,943 | 45 | 4.96/5.0 |
| Monica | 1 | $119,579 | 75 | 4.95/5.0 |
| Benedikt | 1 | $114,780 | 25 | 4.92/5.0 |
| Emma | 3 | $104,910 | 8 | 2.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Asciano.
Dive Deeper: Advanced Asciano STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Asciano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAsciano Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Asciano
- The Asciano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.4% of the 153 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Asciano, Apartment/Condo properties are the most common (57.5%), reflecting the local real estate landscape.
- Houses represent a significant 32% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays (combined 3.3%) offer potential for unique stay experiences.
Asciano Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Asciano
- The dominant room capacity in Asciano is 2 bedrooms listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 71.9% of the active Airbnb listings in Asciano, indicating a high concentration in these sizes.
- A significant 22.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Asciano.
Asciano Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Asciano
- The most common guest capacity trend in Asciano vacation rentals is listings accommodating 4 guests (30.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Asciano STR market, accounting for 47.1% of listings.
- 28.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Asciano.
- On average, properties in Asciano are equipped to host 4.3 guests.
Asciano Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Asciano
- The most common availability pattern in Asciano falls within the 271-366 days range, representing 47.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Asciano (34%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Asciano Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
16.2% of total
2 Nights
27 listings
18.2% of total
3 Nights
26 listings
17.6% of total
4-6 Nights
26 listings
17.6% of total
7-29 Nights
15 listings
10.1% of total
30+ Nights
30 listings
20.3% of total
Key Insights
- The most prevalent minimum stay requirement in Asciano is 30+ Nights, adopted by 20.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (20.3%) caters to monthly stays (30+ nights) in Asciano, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 20.3% of Asciano hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Asciano.
Asciano Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
2.3% of total
Super Strict 30 Days
6 listings
4.6% of total
Flexible
27 listings
20.6% of total
Moderate
64 listings
48.9% of total
Strict
31 listings
23.7% of total
Cancellation Policy Insights for Asciano
- The prevailing Airbnb cancellation policy trend in Asciano is Moderate, used by 48.9% of listings.
- There's a relatively balanced mix between guest-friendly (69.5%) and stricter (23.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 48.9% market standard in Asciano.
- Regularly review your cancellation policy against competitors and market demand shifts in Asciano.
Asciano STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Asciano
- The overall average booking lead time for vacation rentals in Asciano is 75 days.
- Guests book furthest in advance for stays during August (average 136 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (127 days avg.) sees the longest lead times, while Winter (57 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (75 days) as a baseline for your pricing and availability strategy in Asciano.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 136 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 127 days) to capture early planners.
- Monitor your own booking lead times against these Asciano averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Asciano (2025)
Amenity Prevalence
Amenity Insights for Asciano
- Essential amenities in Asciano that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, TV, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Asciano: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Heating or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Asciano to stay competitive.
Asciano Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Asciano
- The typical guest profile for Airbnb in Asciano consists of predominantly international visitors (88%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 12.0% of guests.
- Key international markets include United States (17.4%) and Italy (12%).
- Top languages spoken are English (44.1%) followed by French (10.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Asciano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Luni Mare | 11 | $3,102 | $169.59 | 40% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Impruneta | 131 | $2,761 | $237.93 | 45% |