Arezzo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Arezzo in 2025? Explore comprehensive Airbnb analytics for Arezzo, Tuscany, Italy to uncover income potential. This 2025 STR market report for Arezzo, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 438 active listings.
Whether you're considering an Airbnb investment in Arezzo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Arezzo Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Arezzo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Arezzo (2025)
Understanding the monthly revenue variations for Airbnb listings in Arezzo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Arezzo is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Arezzo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,701+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,365 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,269 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $603, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Arezzo
Arezzo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Arezzo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Arezzo:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Arezzo
Average Daily Rate (ADR) Airbnb Trends in Arezzo (2025)
Effective short term rental pricing strategy in Arezzo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Arezzo typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $446+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $223 or more.
- Typical properties (Median) charge around $126 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Arezzo
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Airbnb Seasonality Analysis & Trends in Arezzo (2025)
Peak Season (August, July, May)
- Revenue averages $3,049 per month
- Occupancy rates average 42.5%
- Daily rates average $214
Shoulder Season
- Revenue averages $2,215 per month
- Occupancy maintains around 35.8%
- Daily rates hold near $205
Low Season (January, February, March)
- Revenue drops to average $1,114 per month
- Occupancy decreases to average 25.7%
- Daily rates adjust to average $190
Seasonality Insights for Arezzo
- The Airbnb seasonality in Arezzo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Arezzo's highest earning potential, with monthly revenues capable of climbing to $3,154, occupancy reaching a high of 43.5%, and ADRs peaking at $219.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,004, occupancy could drop to 23.4%, and ADRs may adjust down to $187.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Arezzo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Arezzo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Arezzo (2025)
Exploring the top neighborhoods for short-term rentals in Arezzo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Arezzo is rich in medieval architecture and culture, attracting tourists interested in art, history, and local cuisine. | Piazza Grande, Basilica di San Francesco, Casa Vasari, Pieve di Santa Maria, Museo Archeologico |
| Rete Alte | A beautiful hilltop area surrounding Arezzo, ideal for those seeking tranquility and nature. Popular for its stunning views and outdoor activities. | Park of Castello di Sorci, Hiking trails, Scenic viewpoints, Local vineyards |
| Castiglion Fiorentino | A charming Etruscan town close to Arezzo, perfect for those looking for a quieter rural experience with easy access to urban conveniences. | Castello di Montecchio, Historic center, Local festivals, Tuscany walks |
| Sansepolcro | Known for its art and history, Sansepolcro offers a unique blend of culture and scenic landscapes, attractive to both tourists and locals. | Museo di Sansepolcro, Piero della Francesca's works, Historic town center, Local cuisine |
| Cortona | A picturesque town famous for its Etruscan heritage and stunning views of the Val di Chiana, ideal for travelers looking for beauty and history. | Cortona's Etruscan Museum, Piazza della Repubblica, Parco delle 14 Fortezze, Santa Margherita Sanctuary |
| Badia al Pino | A small town close to Arezzo that provides a more local experience. It is appealing to those who want to explore nearby attractions without the hustle. | Local parks, Tranquil surroundings, Nearby vineyards and farms |
| Arezzo countryside | The surrounding countryside of Arezzo is known for its rolling hills and picturesque landscapes, perfect for agriturismo experiences. | Olive groves, Vineyards, Organic farms, Walking and biking trails |
| Montevarchi | A vibrant town near Arezzo that offers a blend of modern amenities and traditional charm, attracting diverse visitors and residents. | Historic center, Shopping areas, Cultural events, Local restaurants |
Understanding Airbnb License Requirements & STR Laws in Arezzo (2025)
Yes, Arezzo, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Arezzo to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 68% licensed listings)
Top Performing Airbnb Properties in Arezzo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Arezzobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Mandorlo in the heart of Tuscany
Entire Place • 5 bedrooms
Villa Leopoldina in the heart of Tuscany
Entire Place • 6 bedrooms
5 bedroom gorgeous home in Arezzo
Entire Place • 5 bedrooms
V&E • Jacuzzi • Gym
Entire Place • 3 bedrooms
Villa in Tuscany with swimming pool for 16 guests
Entire Place • 8 bedrooms
Tuscany Country House with swimming pool
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Arezzo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Arezzo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pomaio Wines And Hospitality | 2 | $517,452 | 45 | 4.97/5.0 |
| Virginia | 11 | $318,408 | 188 | 4.03/5.0 |
| Henrik | 2 | $222,889 | 12 | 2.50/5.0 |
| Chiara | 1 | $180,695 | 43 | 4.95/5.0 |
| Sergio | 5 | $171,918 | 162 | 4.99/5.0 |
| David E Riccardo | 3 | $163,682 | 56 | 4.98/5.0 |
| La Torre Di Borgunto | 4 | $163,135 | 213 | 4.88/5.0 |
| Emma | 5 | $154,324 | 8 | 0.96/5.0 |
| Vittorio | 2 | $139,013 | 39 | 2.48/5.0 |
| Costanza | 14 | $131,729 | 306 | 4.42/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Arezzo.
Dive Deeper: Advanced Arezzo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Arezzo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsArezzo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Arezzo
- The Arezzo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.9% of the 438 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Arezzo, Apartment/Condo properties are the most common (53.7%), reflecting the local real estate landscape.
- Houses represent a significant 31.5% portion, catering likely to families or larger groups.
- The presence of 7.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.8%) offer potential for unique stay experiences.
Arezzo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Arezzo
- The dominant room capacity in Arezzo is 1 bedroom listings, making up 39.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.8% of the active Airbnb listings in Arezzo, indicating a high concentration in these sizes.
- A significant 24.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Arezzo.
Arezzo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Arezzo
- The most common guest capacity trend in Arezzo vacation rentals is listings accommodating 4 guests (30.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Arezzo STR market, accounting for 46.2% of listings.
- 27.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Arezzo.
- On average, properties in Arezzo are equipped to host 4.1 guests.
Arezzo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Arezzo
- The most common availability pattern in Arezzo falls within the 271-366 days range, representing 54.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Arezzo (31.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Arezzo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
147 listings
35.4% of total
2 Nights
122 listings
29.4% of total
3 Nights
33 listings
8% of total
4-6 Nights
29 listings
7% of total
7-29 Nights
40 listings
9.6% of total
30+ Nights
44 listings
10.6% of total
Key Insights
- The most prevalent minimum stay requirement in Arezzo is 1 Night, adopted by 35.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.8%) of the Arezzo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.6%) caters to monthly stays (30+ nights) in Arezzo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 35.4% of Arezzo hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Arezzo.
Arezzo Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
21 listings
5.8% of total
Super Strict 30 Days
9 listings
2.5% of total
Flexible
124 listings
34.1% of total
Moderate
149 listings
40.9% of total
Strict
61 listings
16.8% of total
Cancellation Policy Insights for Arezzo
- The prevailing Airbnb cancellation policy trend in Arezzo is Moderate, used by 40.9% of listings.
- The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Arezzo may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40.9% market standard in Arezzo.
- Regularly review your cancellation policy against competitors and market demand shifts in Arezzo.
Arezzo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Arezzo
- The overall average booking lead time for vacation rentals in Arezzo is 62 days.
- Guests book furthest in advance for stays during June (average 102 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (89 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Arezzo.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 102 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 89 days) to capture early planners.
- Monitor your own booking lead times against these Arezzo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Arezzo (2025)
Amenity Prevalence
Amenity Insights for Arezzo
- Essential amenities in Arezzo that guests expect include: Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Arezzo: Heating, Wifi.
- Prioritize adding missing essentials: Heating, Wifi.
- Consider adding popular differentiators like Essentials or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Arezzo to stay competitive.
Arezzo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Arezzo
- The typical guest profile for Airbnb in Arezzo consists of predominantly international visitors (68%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 32.5% of guests.
- Key international markets include Italy (32.5%) and United States (17.1%).
- Top languages spoken are English (40.9%) followed by Italian (19.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Arezzo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Luni Mare | 11 | $3,102 | $169.59 | 40% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Impruneta | 131 | $2,761 | $237.93 | 45% |