Mezzana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Trentino – Alto Adige/Südtirol, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Mezzana in 2025? Explore comprehensive Airbnb analytics for Mezzana, Trentino – Alto Adige/Südtirol, Italy to uncover income potential. This 2025 STR market report for Mezzana, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 93 active listings.

Whether you're considering an Airbnb investment in Mezzana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mezzana Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Mezzana Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$156
The average rental revenue earned for an occupied room per day in Mezzana.
Occupancy Rate(?)
36.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$10,949
Typical annual income for an Airbnb listing in Mezzana. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
43.4%
Strong growth (43.4%) vs. last year.
Peak Revenue Month(?)
February
The month with the highest average earnings, indicating peak season in Mezzana.
Lowest Revenue Month(?)
October
The month with the lowest average earnings, indicating the low season in Mezzana.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
93
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Mezzana (2025)

Understanding the monthly revenue variations for Airbnb listings in Mezzana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mezzana is typically February, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mezzana across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,545+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,331 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,339 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $664, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Mezzana

Mezzana Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Mezzana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mezzana:

  • Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 30%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Mezzana

Average Daily Rate (ADR) Airbnb Trends in Mezzana (2025)

Effective short term rental pricing strategy in Mezzana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mezzana typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $252+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $172 or more.
  • Typical properties (Median) charge around $131 per night.
  • Entry-level properties (Bottom 25%) earn around $104 per night.

Average Daily Rate (ADR) Trend by Month in Mezzana

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Airbnb Seasonality Analysis & Trends in Mezzana (2025)

Peak Season (February, May, August)
  • Revenue averages $2,734 per month
  • Occupancy rates average 53.5%
  • Daily rates average $165
Shoulder Season
  • Revenue averages $1,726 per month
  • Occupancy maintains around 33.3%
  • Daily rates hold near $168
Low Season (April, September, October)
  • Revenue drops to average $993 per month
  • Occupancy decreases to average 19.9%
  • Daily rates adjust to average $158

Seasonality Insights for Mezzana

  • The Airbnb seasonality in Mezzana shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Mezzana's highest earning potential, with monthly revenues capable of climbing to $3,009, occupancy reaching a high of 61.7%, and ADRs peaking at $181.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $816, occupancy could drop to 16.1%, and ADRs may adjust down to $157.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mezzana.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Mezzana seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Mezzana (2025)

Exploring the top neighborhoods for short-term rentals in Mezzana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Mezzana
Charming town known for its proximity to the Val di Sole ski area and stunning natural landscapes. It offers a great experience for outdoor enthusiasts and families looking for winter sports and summer hiking.
Val di Sole ski area, Skiarea Campiglio, Peaceful nature parks, Cycle paths along the river, Local cuisine restaurants
Marilleva
Famous for its ski resort and access to the Dolomiti di Brenta. Ideal for winter sports and summer hiking, attracting both winter sports lovers and summer travelers seeking adventure.
Ski slopes of Marilleva, Dolomiti di Brenta, Mountain biking trails, Apres-ski venues, Summer hiking routes
Folgarida
A vibrant area with a strong focus on ski and winter sports activities. Features a friendly village atmosphere, making it perfect for families and young groups.
Folgarida ski area, Family-friendly slopes, Winter sports schools, Restaurants and bars, Scenic mountain views
Dimaro
Known for its serene environment and closeness to nature, it attracts visitors looking for a peaceful retreat amidst the Italian mountains, with easy access to ski and hiking areas.
Natural parks, Hiking trails, Local farms and cheese production, Dimaro Spa, Cultural village events
Passo del Tonale
A popular ski resort location that draws in tourists during both the winter and summer months, offering numerous outdoor activities year-round.
Passo del Tonale ski slopes, Scenic alpine views, Snowpark, Hiking and biking trails, Charming lodges and restaurants
Rabbi
Famous for its thermal baths and beautiful nature, it's perfect for travelers looking to unwind and enjoy the tranquility of natural hot springs and scenic walks.
Rabbi Spa, Thermal baths, Nature walks, Wildlife observation, Local artisan shops
Covelo
A lesser-known picturesque village for those seeking a more authentic and quiet experience, close to stunning landscapes and nature trails.
Scenic landscapes, Hiking routes, Traditional architecture, Local festivals, Quiet retreats
Sole Valley
A beautiful valley that offers a mix of leisure activities, cultural experiences, and access to various ski areas, beginning to gain popularity among tourists.
Cultural heritage sites, Close ski resorts, Dinner and traditional events, Nature excursions, Local wineries

Understanding Airbnb License Requirements & STR Laws in Mezzana (2025)

Yes, Mezzana, Trentino – Alto Adige/Südtirol, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mezzana to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 65% licensed listings)

Top Performing Airbnb Properties in Mezzana (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Mezzanabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Desj's Home | Garage • City centre • Skiing

Desj's Home | Garage • City centre • Skiing

Entire Place • 3 bedrooms

$125,393
Revenue
52.4%
Occupancy
$693.50
Daily Rate
Alpen Lodge Premium Apartment

Alpen Lodge Premium Apartment

Entire Place • 2 bedrooms

$36,930
Revenue
74.6%
Occupancy
$217.37
Daily Rate
Spacious apartment adjacent to the ski slopes

Spacious apartment adjacent to the ski slopes

Entire Place • 2 bedrooms

$30,983
Revenue
52.2%
Occupancy
$188.16
Daily Rate
Appartamentino Marilleva 1400

Appartamentino Marilleva 1400

Entire Place • 2 bedrooms

$30,171
Revenue
62.5%
Occupancy
$136.23
Daily Rate
CASA GRANELLO ancient renovated house in Mezzana

CASA GRANELLO ancient renovated house in Mezzana

Entire Place • 3 bedrooms

$28,725
Revenue
45.8%
Occupancy
$168.03
Daily Rate
Chalet Stella Alpina

Chalet Stella Alpina

Entire Place • 2 bedrooms

$27,202
Revenue
55.4%
Occupancy
$105.92
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Mezzana (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Mezzana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Virginia1$125,393104.90/5.0
Marcin1$36,930134.77/5.0
Cristina2$31,884254.88/5.0
Monica1$30,983135.00/5.0
Barbara1$30,17164.50/5.0
Stefano1$28,725474.89/5.0
Giulia2$28,439454.53/5.0
Damiano1$27,20294.67/5.0
Mariateresa1$26,248124.67/5.0
Elisa1$24,579484.90/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mezzana.

Dive Deeper: Advanced Mezzana STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mezzana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Mezzana Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Mezzana

  • The Mezzana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 93 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Mezzana, Apartment/Condo properties are the most common (91.4%), reflecting the local real estate landscape.

Mezzana Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Mezzana

  • The dominant room capacity in Mezzana is 2 bedrooms listings, making up 46.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 90.3% of the active Airbnb listings in Mezzana, indicating a high concentration in these sizes.
  • Listings with 3+ bedrooms (6.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Mezzana.

Mezzana Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Mezzana

  • The most common guest capacity trend in Mezzana vacation rentals is listings accommodating 4 guests (37.6%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Mezzana STR market, accounting for 67.7% of listings.
  • 38.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mezzana.
  • On average, properties in Mezzana are equipped to host 5.0 guests.

Mezzana Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Mezzana

  • The most common availability pattern in Mezzana falls within the 271-366 days range, representing 71% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 95.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Mezzana (38.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 7.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Mezzana Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (7.9%)

1 Night

7 listings

7.9% of total

2 Nights (15.7%)

2 Nights

14 listings

15.7% of total

3 Nights (15.7%)

3 Nights

14 listings

15.7% of total

4-6 Nights (29.2%)

4-6 Nights

26 listings

29.2% of total

7-29 Nights (10.1%)

7-29 Nights

9 listings

10.1% of total

30+ Nights (21.3%)

30+ Nights

19 listings

21.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Mezzana is 4-6 Nights, adopted by 29.2% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (21.3%) caters to monthly stays (30+ nights) in Mezzana, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 4-6 Nights minimum stay, as 29.2% of Mezzana hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.9% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 21.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mezzana.

Mezzana Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (5.4%)

Super Strict 30 Days

4 listings

5.4% of total

Flexible (21.6%)

Flexible

16 listings

21.6% of total

Moderate (39.2%)

Moderate

29 listings

39.2% of total

Strict (33.8%)

Strict

25 listings

33.8% of total

Cancellation Policy Insights for Mezzana

  • The prevailing Airbnb cancellation policy trend in Mezzana is Moderate, used by 39.2% of listings.
  • There's a relatively balanced mix between guest-friendly (60.8%) and stricter (33.8%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 39.2% market standard in Mezzana.
  • With 33.8% using Strict terms, this is a viable option in Mezzana, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Mezzana.

Mezzana STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Mezzana

  • The overall average booking lead time for vacation rentals in Mezzana is 65 days.
  • Guests book furthest in advance for stays during April (average 97 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 38 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (86 days avg.) sees the longest lead times, while Summer (62 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Mezzana.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 86 days) to capture early planners.
  • Monitor your own booking lead times against these Mezzana averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Mezzana (2025)

Amenity Prevalence

Amenity Insights for Mezzana

  • Essential amenities in Mezzana that guests expect include: Kitchen, TV, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Mezzana: Kitchen, TV, Heating.
  • Prioritize adding missing essentials: Kitchen, TV, Heating.
  • Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Mezzana to stay competitive.

Mezzana Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Mezzana

  • The typical guest profile for Airbnb in Mezzana consists of a mix of domestic (63%) and international guests, often arriving from nearby Milan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
  • Domestic travelers account for 63.2% of guests.
  • Key international markets include Italy (63.2%) and Poland (9%).
  • Top languages spoken are English (37.5%) followed by Italian (24.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Milan and Rome.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Mezzana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Laglio64$4,873$463.6147%
Bayrischzell30$4,718$392.8742%
Urtijëi - St. Ulrich in Gröden - Ortisei163$4,698$630.4540%
Moos in Passeier - Moso in Passiria17$4,619$547.6027%
Steinberg am Rofan11$4,394$311.7140%
Brenzone sul Garda19$4,128$335.2552%
Bürserberg40$3,978$342.5741%
Sala Comacina64$3,794$400.2750%
Bellagio373$3,630$328.2655%
Brand56$3,597$486.1333%

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