Drena Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Trentino – Alto Adige/Südtirol, Italy
Is Airbnb profitable in Drena in 2025? Explore comprehensive Airbnb analytics for Drena, Trentino – Alto Adige/Südtirol, Italy to uncover income potential. This 2025 STR market report for Drena, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Drena, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Drena Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Drena Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Drena (2025)
Understanding the monthly revenue variations for Airbnb listings in Drena is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Drena is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Drena across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,845+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,120 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,302 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $720, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Drena
Drena Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Drena STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Drena:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Drena
Average Daily Rate (ADR) Airbnb Trends in Drena (2025)
Effective short term rental pricing strategy in Drena involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Drena typically peaks in August and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $197+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $170 or more.
- Typical properties (Median) charge around $111 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Drena
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Airbnb Seasonality Analysis & Trends in Drena (2025)
Peak Season (July, August, November)
- Revenue averages $2,486 per month
- Occupancy rates average 58.9%
- Daily rates average $131
Shoulder Season
- Revenue averages $1,469 per month
- Occupancy maintains around 42.2%
- Daily rates hold near $122
Low Season (January, February, March)
- Revenue drops to average $698 per month
- Occupancy decreases to average 20.4%
- Daily rates adjust to average $120
Seasonality Insights for Drena
- The Airbnb seasonality in Drena shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Drena's highest earning potential, with monthly revenues capable of climbing to $2,838, occupancy reaching a high of 63.1%, and ADRs peaking at $135.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $476, occupancy could drop to 17.1%, and ADRs may adjust down to $115.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Drena.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Drena seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Drena (2025)
Exploring the top neighborhoods for short-term rentals in Drena? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Malcesine | Charming lakeside town known for its scenic views of Lake Garda, historical sites, and outdoor activities. It is a popular destination for tourists, especially in the summer months. | Castello Scaligero, Cable Car to Monte Baldo, San Michele Church, Lakeside promenade, Water sports activities |
| Riva del Garda | A picturesque town at the northern tip of Lake Garda, known for its beautiful landscapes and vibrant waterfront. Ideal for tourists seeking relaxation and adventure. | Piazza 3 Novembre, Rocca di Riva, Torre Apponale, Cycling routes, Hiking trails around the lake |
| Arco | Famous for its rock climbing spots and beautiful parks, Arco attracts outdoor enthusiasts. The town has a rich history and lovely countryside. | Arco Castle, Bonsai Museum, Parks and gardens, Cycling and climbing opportunities, Nearby olive groves |
| Torino di Sangro | A serene area known for its natural beauty, hills, and tranquility, excellent for short stays focusing on relaxation and exploration of local culture. | Parco Nazionale della Maiella, Historic villages, Scenic hiking trails, Local wineries, Cultural festivals |
| Pieve di Ledro | A small town offering stunning lakeside views and historical significance. It remains a hidden gem, perfect for a peaceful getaway. | Lake Ledro, Ledro Land Art, Ancient pile-dwelling museum, Hiking paths, Cultural walks |
| Torbole sul Garda | This vibrant town is popular for windsurfing and other water sports. It attracts a younger crowd as well as families. | Windsurfing events, Lake Promenade, Variety of outdoor sports, Local festivals, Cafes and dining by the lake |
| Limone sul Garda | Famous for its lemon groves and beautiful coastal views, Limone offers a picturesque landscape and an inviting atmosphere for visitors. | Lemon houses, Waterfront promenade, Old town charm, Hiking near the lake, Local culinary experiences |
| Caldonazzo | Located by Lake Caldonazzo, this area is ideal for those seeking adventure and relaxation. It offers opportunities for swimming, hiking, and exploring nature. | Lake Caldonazzo, Hiking trails, Local beaches, Mountain biking routes, Cultural heritage sites |
Understanding Airbnb License Requirements & STR Laws in Drena (2025)
Yes, Drena, Trentino – Alto Adige/Südtirol, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Drena to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 83% licensed listings)
Top Performing Airbnb Properties in Drena (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Drenabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
La Giostra Home Apartments "One"
Entire Place • 2 bedrooms
La Giostra Home Apartments "Two"
Entire Place • 2 bedrooms
Casa Al Molino
Entire Place • 1 bedroom
SPACIOUS new duplex with spectacular views
Entire Place • 2 bedrooms
Castle view Bio-Apartment Torre
Entire Place • 2 bedrooms
Nature & Sport Bio-Apartment Castagner
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Drena (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Drena based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Luca | 4 | $84,334 | 141 | 3.72/5.0 |
| Stefania | 4 | $45,326 | 30 | 4.89/5.0 |
| Sergio & Patrizia | 2 | $22,090 | 21 | 5.00/5.0 |
| Barbara | 1 | $20,983 | 35 | 5.00/5.0 |
| Sergio E Cristina | 2 | $20,711 | 201 | 4.88/5.0 |
| Daniele | 1 | $15,003 | 27 | 4.63/5.0 |
| Thomas | 1 | $9,524 | 12 | 4.75/5.0 |
| Eugenia | 1 | $8,251 | 22 | 4.68/5.0 |
| Natasha | 1 | $6,090 | 10 | 5.00/5.0 |
| Sara | 1 | $3,975 | 7 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Drena.
Dive Deeper: Advanced Drena STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Drena. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDrena Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Drena
- The Drena Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Drena, Apartment/Condo properties are the most common (88.9%), reflecting the local real estate landscape.
Drena Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Drena
- The dominant room capacity in Drena is 2 bedrooms listings, making up 55.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 83.4% of the active Airbnb listings in Drena, indicating a high concentration in these sizes.
Drena Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Drena
- The most common guest capacity trend in Drena vacation rentals is listings accommodating 6 guests (44.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Drena STR market, accounting for 83.3% of listings.
- 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Drena.
- On average, properties in Drena are equipped to host 5.0 guests.
Drena Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Drena
- The most common availability pattern in Drena falls within the 271-366 days range, representing 44.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Drena (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Drena Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
5.9% of total
2 Nights
3 listings
17.6% of total
3 Nights
8 listings
47.1% of total
7-29 Nights
1 listings
5.9% of total
30+ Nights
4 listings
23.5% of total
Key Insights
- The most prevalent minimum stay requirement in Drena is 3 Nights, adopted by 47.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (23.5%) caters to monthly stays (30+ nights) in Drena, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 47.1% of Drena hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 23.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Drena.
Drena Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
5.9% of total
Flexible
4 listings
23.5% of total
Moderate
8 listings
47.1% of total
Strict
4 listings
23.5% of total
Cancellation Policy Insights for Drena
- The prevailing Airbnb cancellation policy trend in Drena is Moderate, used by 47.1% of listings.
- The market strongly favors guest-friendly terms, with 70.6% of listings offering Flexible or Moderate policies. This suggests guests in Drena may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.1% market standard in Drena.
- Regularly review your cancellation policy against competitors and market demand shifts in Drena.
Drena STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Drena
- The overall average booking lead time for vacation rentals in Drena is 58 days.
- Guests book furthest in advance for stays during July (average 104 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (82 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Drena.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 104 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 82 days) to capture early planners.
- Monitor your own booking lead times against these Drena averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Drena (2025)
Amenity Prevalence
Amenity Insights for Drena
- Essential amenities in Drena that guests expect include: Kitchen, Bed linens, Heating, TV, Dishes and silverware, Wifi, Refrigerator. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hair dryer, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Drena: Kitchen, Bed linens, Heating, TV, Dishes and silverware, Wifi, Refrigerator.
- Consider adding popular differentiators like Essentials or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Drena to stay competitive.
Drena Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Drena
- The typical guest profile for Airbnb in Drena consists of predominantly international visitors (84%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 16.4% of guests.
- Key international markets include Germany (44.8%) and Italy (16.4%).
- Top languages spoken are English (40.9%) followed by German (23.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Drena Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Urtijëi - St. Ulrich in Gröden - Ortisei | 163 | $4,698 | $630.45 | 40% |
| Moos in Passeier - Moso in Passiria | 17 | $4,619 | $547.60 | 27% |
| Brenzone sul Garda | 19 | $4,128 | $335.25 | 52% |
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Sala Comacina | 64 | $3,794 | $400.27 | 50% |
| Bellagio | 373 | $3,630 | $328.26 | 55% |
| Oliveto Lario | 99 | $3,509 | $327.42 | 55% |
| Varenna | 216 | $3,419 | $272.27 | 56% |
| Carate Urio | 71 | $3,379 | $331.90 | 44% |