Tirol - Tirolo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Trentino – Alto Adige/Südtirol, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Tirol - Tirolo in 2025? Explore comprehensive Airbnb analytics for Tirol - Tirolo, Trentino – Alto Adige/Südtirol, Italy to uncover income potential. This 2025 STR market report for Tirol - Tirolo, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 48 active listings.

Whether you're considering an Airbnb investment in Tirol - Tirolo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tirol - Tirolo Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Tirol - Tirolo Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$222
The average rental revenue earned for an occupied room per day in Tirol - Tirolo.
Occupancy Rate(?)
47.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$25,694
Typical annual income for an Airbnb listing in Tirol - Tirolo. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
45.8%
Strong growth (45.8%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Tirol - Tirolo.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Tirol - Tirolo.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
48
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Tirol - Tirolo (2025)

Understanding the monthly revenue variations for Airbnb listings in Tirol - Tirolo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tirol - Tirolo is typically May, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tirol - Tirolo across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,318+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,971 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,104 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,103, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Tirol - Tirolo

Tirol - Tirolo Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Tirol - Tirolo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tirol - Tirolo:

  • Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 45%.
  • Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Tirol - Tirolo

Average Daily Rate (ADR) Airbnb Trends in Tirol - Tirolo (2025)

Effective short term rental pricing strategy in Tirol - Tirolo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tirol - Tirolo typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $440+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $225 or more.
  • Typical properties (Median) charge around $153 per night.
  • Entry-level properties (Bottom 25%) earn around $103 per night.

Average Daily Rate (ADR) Trend by Month in Tirol - Tirolo

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Airbnb Seasonality Analysis & Trends in Tirol - Tirolo (2025)

Peak Season (May, July, August)
  • Revenue averages $4,109 per month
  • Occupancy rates average 63.9%
  • Daily rates average $218
Shoulder Season
  • Revenue averages $3,060 per month
  • Occupancy maintains around 47.7%
  • Daily rates hold near $214
Low Season (January, February, November)
  • Revenue drops to average $1,741 per month
  • Occupancy decreases to average 34.0%
  • Daily rates adjust to average $205

Seasonality Insights for Tirol - Tirolo

  • The Airbnb seasonality in Tirol - Tirolo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Tirol - Tirolo's highest earning potential, with monthly revenues capable of climbing to $4,179, occupancy reaching a high of 69.8%, and ADRs peaking at $221.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,649, occupancy could drop to 31.6%, and ADRs may adjust down to $200.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tirol - Tirolo.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Tirol - Tirolo seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Tirol - Tirolo (2025)

Exploring the top neighborhoods for short-term rentals in Tirol - Tirolo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Innsbruck
The capital of Tirol, known for its stunning Alpine scenery and rich history. A hub for outdoor activities and cultural events, ideal for attracting tourists year-round.
Golden Roof, Hofburg, Imperial Palace, Nordkette Mountain Range, Innsbruck Cathedral, Tirol Panorama Museum
Kitzbühel
A famous ski resort town renowned for its winter sports and luxury accommodations. Attracts affluent travelers and sports enthusiasts, especially during ski season.
Hahnenkamm Ski Resort, Kitzbühel Alps, St. Catherine’s Church, Kitzbüheler Horn, Kitzbühel Old Town, Schwarzsee Lake
Zermatt
While technically not in Tirol, its proximity makes it a popular destination for tourists visiting the region. Known for the Matterhorn and outdoor activities year-round.
Matterhorn Mountain, Gornergrat Bahn, Zermatt Village, Matterhorn Museum, Glacier Paradise, Hiking Trails
Solden
A well-known ski resort that boasts a long ski season and vibrant nightlife. It successfully attracts both winter sports enthusiasts and summer hikers.
Rettenbach Glacier, Obergurgl Ski Resort, Sölden's nightlife, Aqua Dome, Ski schools, Gletscherstraße
Füssen
Located just outside Tirol, it is famous for Neuschwanstein Castle. Ideal for those wanting to explore historical sites and nature.
Neuschwanstein Castle, Hohenschwangau Castle, Füssen Old Town, Forggensee Lake, Mount Tegelberg, Bike trails
Hall in Tirol
A charming town with a medieval center, it attracts visitors looking for a quieter ambiance yet close to Innsbruck.
Haller Moor, Castle of Hasegg, Historic Old Town, St. Nikolaus Church, Haller Burg, Nordkette Mountains
Landeck
An emerging destination known for its outdoor activities in the summer and winter, it presents a great opportunity for Airbnb hosting.
Zams Castle, Venet Mountain, Cultural hotspots, Fishing spots, Skiing opportunities, Hiking trails
Seefeld
A popular destination for both winter sports and summer activities, known for its beautiful landscapes and wellness facilities.
Seefeld Ski Resort, Olympiaregion Seefeld, Golf Seefeld, Seefeld Lake, Leutascher Geisterklamm, Hiking trails

Understanding Airbnb License Requirements & STR Laws in Tirol - Tirolo (2025)

Yes, Tirol - Tirolo, Trentino – Alto Adige/Südtirol, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tirol - Tirolo to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 75% licensed listings)

Top Performing Airbnb Properties in Tirol - Tirolo (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Tirol - Tirolobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Pataunerhof Betulla Lodge

Pataunerhof Betulla Lodge

Entire Place • 2 bedrooms

$78,886
Revenue
75.0%
Occupancy
$997.64
Daily Rate
Culinaria Living -  Apartment for cooking enthusiasts

Culinaria Living - Apartment for cooking enthusiasts

Entire Place • 1 bedroom

$77,198
Revenue
70.7%
Occupancy
$261.15
Daily Rate
Stylish apartment with a view- 700m to city center

Stylish apartment with a view- 700m to city center

Entire Place • 1 bedroom

$75,173
Revenue
78.7%
Occupancy
$250.04
Daily Rate
Adang Ferienwohnung Mutspitz

Adang Ferienwohnung Mutspitz

Entire Place • 1 bedroom

$74,116
Revenue
30.7%
Occupancy
$558.41
Daily Rate
Mali Appartments Garden Suite

Mali Appartments Garden Suite

Entire Place • 2 bedrooms

$73,369
Revenue
65.3%
Occupancy
$263.15
Daily Rate
Farnhaus. Loft above Merano with a view

Farnhaus. Loft above Merano with a view

Entire Place • 1 bedroom

$68,789
Revenue
86.0%
Occupancy
$212.04
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Tirol - Tirolo (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Tirol - Tirolo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Jakob3$144,157504.90/5.0
Franziska2$134,5991335.00/5.0
Elisabeth2$132,711474.79/5.0
Host #2054917701$78,88620.00/5.0
Holidu2$78,838122.25/5.0
Julia1$75,173275.00/5.0
Michael4$54,043283.75/5.0
Judith3$52,8562044.94/5.0
Willi2$44,090965.00/5.0
Patrick4$43,774794.87/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tirol - Tirolo.

Dive Deeper: Advanced Tirol - Tirolo STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tirol - Tirolo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Tirol - Tirolo Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Tirol - Tirolo

  • The Tirol - Tirolo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 48 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Tirol - Tirolo, Apartment/Condo properties are the most common (83.3%), reflecting the local real estate landscape.
  • The presence of 10.4% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like house, unique stays (combined 6.3%) offer potential for unique stay experiences.

Tirol - Tirolo Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Tirol - Tirolo

  • The dominant room capacity in Tirol - Tirolo is 1 bedroom listings, making up 77.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 95.9% of the active Airbnb listings in Tirol - Tirolo, indicating a high concentration in these sizes.
  • With over half the market (77.1%) consisting of studios or 1-bedroom units, Tirol - Tirolo is particularly well-suited for individuals or couples.
  • Listings with 3+ bedrooms (2.1%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Tirol - Tirolo.

Tirol - Tirolo Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Tirol - Tirolo

  • The most common guest capacity trend in Tirol - Tirolo vacation rentals is listings accommodating 2 guests (45.8%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Tirol - Tirolo STR market, accounting for 81.2% of listings.
  • A significant 45.8% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Tirol - Tirolo.
  • Listings for large groups (6+ guests) are relatively rare (4.2%), potentially indicating an opportunity for hosts targeting this segment in Tirol - Tirolo.
  • On average, properties in Tirol - Tirolo are equipped to host 3.1 guests.

Tirol - Tirolo Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Tirol - Tirolo

  • The most common availability pattern in Tirol - Tirolo falls within the 271-366 days range, representing 35.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 70.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Tirol - Tirolo (29.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 35.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Tirol - Tirolo Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (15.2%)

1 Night

7 listings

15.2% of total

2 Nights (6.5%)

2 Nights

3 listings

6.5% of total

3 Nights (17.4%)

3 Nights

8 listings

17.4% of total

4-6 Nights (28.3%)

4-6 Nights

13 listings

28.3% of total

7-29 Nights (10.9%)

7-29 Nights

5 listings

10.9% of total

30+ Nights (21.7%)

30+ Nights

10 listings

21.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Tirol - Tirolo is 4-6 Nights, adopted by 28.3% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (21.7%) caters to monthly stays (30+ nights) in Tirol - Tirolo, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 4-6 Nights minimum stay, as 28.3% of Tirol - Tirolo hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.2% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 21.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tirol - Tirolo.

Tirol - Tirolo Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

1 listings

2.4% of total

Flexible (22%)

Flexible

9 listings

22% of total

Moderate (34.1%)

Moderate

14 listings

34.1% of total

Strict (41.5%)

Strict

17 listings

41.5% of total

Cancellation Policy Insights for Tirol - Tirolo

  • The prevailing Airbnb cancellation policy trend in Tirol - Tirolo is Strict, used by 41.5% of listings.
  • There's a relatively balanced mix between guest-friendly (56.1%) and stricter (41.5%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 41.5% market standard in Tirol - Tirolo.
  • With 41.5% using Strict terms, this is a viable option in Tirol - Tirolo, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Tirol - Tirolo.

Tirol - Tirolo STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Tirol - Tirolo

  • The overall average booking lead time for vacation rentals in Tirol - Tirolo is 88 days.
  • Guests book furthest in advance for stays during September (average 147 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (118 days avg.) sees the longest lead times, while Winter (70 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (88 days) as a baseline for your pricing and availability strategy in Tirol - Tirolo.
  • For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 147 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 118 days) to capture early planners.
  • Monitor your own booking lead times against these Tirol - Tirolo averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Tirol - Tirolo (2025)

Amenity Prevalence

Amenity Insights for Tirol - Tirolo

  • Essential amenities in Tirol - Tirolo that guests expect include: Wifi, Essentials, Hair dryer. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Heating, Kitchen, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Tirol - Tirolo: Wifi, Essentials, Hair dryer.
  • Prioritize adding missing essentials: Essentials, Hair dryer.
  • Consider adding popular differentiators like Heating or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Tirol - Tirolo to stay competitive.

Tirol - Tirolo Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Tirol - Tirolo

  • The typical guest profile for Airbnb in Tirol - Tirolo consists of predominantly international visitors (90%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 9.6% of guests.
  • Key international markets include Germany (56%) and Italy (9.6%).
  • Top languages spoken are English (40.9%) followed by German (29.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Italy.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Tirol - Tirolo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Bayrischzell30$4,718$392.8742%
Urtijëi - St. Ulrich in Gröden - Ortisei163$4,698$630.4540%
Moos in Passeier - Moso in Passiria17$4,619$547.6027%
Steinberg am Rofan11$4,394$311.7140%
Brenzone sul Garda19$4,128$335.2552%
Reith bei Kitzbühel44$3,766$308.6945%
Pfafflar10$3,559$263.3258%
Cortina d'Ampezzo265$3,522$379.5343%
Venice6,405$3,454$238.8053%
Wiesing16$3,222$208.1052%

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