Terlan - Terlano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Trentino – Alto Adige/Südtirol, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Terlan - Terlano in 2025? Explore comprehensive Airbnb analytics for Terlan - Terlano, Trentino – Alto Adige/Südtirol, Italy to uncover income potential. This 2025 STR market report for Terlan - Terlano, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.

Whether you're considering an Airbnb investment in Terlan - Terlano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Terlan - Terlano Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Terlan - Terlano Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$197
The average rental revenue earned for an occupied room per day in Terlan - Terlano.
Occupancy Rate(?)
33.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$17,824
Typical annual income for an Airbnb listing in Terlan - Terlano. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-3.9%
Slight decrease (-3.9%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Terlan - Terlano.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Terlan - Terlano.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
23
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Terlan - Terlano (2025)

Understanding the monthly revenue variations for Airbnb listings in Terlan - Terlano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Terlan - Terlano is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Terlan - Terlano across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,065+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,879 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,546 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $870, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Terlan - Terlano

Terlan - Terlano Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Terlan - Terlano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Terlan - Terlano:

  • Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 32%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Terlan - Terlano

Average Daily Rate (ADR) Airbnb Trends in Terlan - Terlano (2025)

Effective short term rental pricing strategy in Terlan - Terlano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Terlan - Terlano typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $357+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $181 or more.
  • Typical properties (Median) charge around $144 per night.
  • Entry-level properties (Bottom 25%) earn around $109 per night.

Average Daily Rate (ADR) Trend by Month in Terlan - Terlano

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Airbnb Seasonality Analysis & Trends in Terlan - Terlano (2025)

Peak Season (June, July, August)
  • Revenue averages $3,526 per month
  • Occupancy rates average 54.2%
  • Daily rates average $197
Shoulder Season
  • Revenue averages $2,264 per month
  • Occupancy maintains around 28.5%
  • Daily rates hold near $196
Low Season (January, October, November)
  • Revenue drops to average $1,436 per month
  • Occupancy decreases to average 24.7%
  • Daily rates adjust to average $186

Seasonality Insights for Terlan - Terlano

  • The Airbnb seasonality in Terlan - Terlano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Terlan - Terlano's highest earning potential, with monthly revenues capable of climbing to $3,668, occupancy reaching a high of 64.0%, and ADRs peaking at $210.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,128, occupancy could drop to 12.5%, and ADRs may adjust down to $173.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Terlan - Terlano.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Terlan - Terlano seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Terlan - Terlano (2025)

Exploring the top neighborhoods for short-term rentals in Terlan - Terlano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Terlan Center
Charming hub of Terlan with easy access to local shops, cafes, and restaurants. Ideal for tourists who want to experience the authentic life of the village while being close to attractions.
Terlan Church, Local Wine Cellars, Terlano Fruit Market, Villnöß Valley, Hiking Trails
Merano
Nearby thermal spa town known for its stunning landscapes and historic architecture. Popular destination for wellness tourists and those seeking outdoor activities.
Merano Thermal Baths, Trauttmansdorff Castle Gardens, Historic Merano City Center, Adige River Path, Tappeiner Promenade
Bolzano
Capital of South Tyrol with rich culture, history, and beautiful Alpine scenery. Great for guests interested in museums, markets, and local cuisine.
Ötzi Museum, Bolzano Cathedral, Walther Square, Fruit Market, Mendelbahn Cable Car
Montan
Quaint village known for its vineyards and agricultural landscape. Attractive for visitors wanting a peaceful retreat in nature with wine tasting opportunities.
Wine Estates, Nature Walks, Eagle's Nest Hiking Trail, Montan Castle
Laives
Growing town near Terlan, ideal for families and those looking for suburban feel with quick access to Bolzano and its attractions.
Shopping Centers, Parks, Local Festivals, Cycling Trails
Eppan
Scenic area known for its wine production and stunning lakes. Ideal for tourists interested in outdoor activities and wine tours.
Lake Kaltern, Eppan Castle, Wine Routes, Bicycle Paths
Aldino
Peaceful mountain village focusing on outdoor activities like hiking and winter sports. Appeals to nature lovers and those seeking tranquility.
Hiking Trails, Ski Areas, Scenic Views, Nature Parks
Brixen/Bressanone
Historic town famous for its cathedral and beautiful old town. Offers a mix of cultural experiences and access to nature.
Brixen Cathedral, Hofburg Brixen, Plose Ski Resort, Old Town Center

Understanding Airbnb License Requirements & STR Laws in Terlan - Terlano (2025)

Yes, Terlan - Terlano, Trentino – Alto Adige/Südtirol, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Terlan - Terlano to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 87% licensed listings)

Top Performing Airbnb Properties in Terlan - Terlano (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Terlan - Terlanobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Pinie Apt 1

Villa Pinie Apt 1

Entire Place • 4 bedrooms

$97,196
Revenue
21.4%
Occupancy
$635.88
Daily Rate
Villa Sunshine

Villa Sunshine

Entire Place • 3 bedrooms

$38,977
Revenue
40.4%
Occupancy
$317.39
Daily Rate
Pitla Cuna - Eco relais in the apple yards near Bolzano

Pitla Cuna - Eco relais in the apple yards near Bolzano

Private Room • 3 bedrooms

$35,950
Revenue
52.2%
Occupancy
$170.64
Daily Rate
Flat with an amazing view in Terlan

Flat with an amazing view in Terlan

Entire Place • 2 bedrooms

$33,292
Revenue
53.9%
Occupancy
$137.12
Daily Rate
Modern & Cozy Near Bolzano, Merano & Vineyards

Modern & Cozy Near Bolzano, Merano & Vineyards

Entire Place • 1 bedroom

$26,775
Revenue
63.5%
Occupancy
$145.88
Daily Rate
Apartment Siebeneich

Apartment Siebeneich

Entire Place • 2 bedrooms

$25,988
Revenue
43.4%
Occupancy
$171.12
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Terlan - Terlano (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Terlan - Terlano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Holidu1$97,196154.93/5.0
Alexia3$64,1611155.00/5.0
Host #2333218943$42,7475344.82/5.0
Karin1$38,9771074.89/5.0
Roland1$33,292334.97/5.0
Host #3596175881$26,775294.97/5.0
Norbert1$25,988114.82/5.0
Petra1$20,956105.00/5.0
Margit2$13,99752.50/5.0
Franziska2$10,56195.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Terlan - Terlano.

Dive Deeper: Advanced Terlan - Terlano STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Terlan - Terlano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Terlan - Terlano Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Terlan - Terlano

  • The Terlan - Terlano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 56.5% of the 23 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 43.5% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Terlan - Terlano, Apartment/Condo properties are the most common (69.6%), reflecting the local real estate landscape.
  • The presence of 30.4% Hotel/Boutique listings indicates integration with traditional hospitality.

Terlan - Terlano Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Terlan - Terlano

  • The dominant room capacity in Terlan - Terlano is 1 bedroom listings, making up 30.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 52.1% of the active Airbnb listings in Terlan - Terlano, indicating a high concentration in these sizes.

Terlan - Terlano Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Terlan - Terlano

  • The most common guest capacity trend in Terlan - Terlano vacation rentals is listings accommodating 3 guests (30.4%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 3 guests and 4 guests dominate the Terlan - Terlano STR market, accounting for 43.4% of listings.
  • 13.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Terlan - Terlano.
  • On average, properties in Terlan - Terlano are equipped to host 2.6 guests.

Terlan - Terlano Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Terlan - Terlano

  • The most common availability pattern in Terlan - Terlano falls within the 271-366 days range, representing 47.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 91.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Terlan - Terlano (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 8.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Terlan - Terlano Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (28.6%)

1 Night

6 listings

28.6% of total

2 Nights (9.5%)

2 Nights

2 listings

9.5% of total

3 Nights (23.8%)

3 Nights

5 listings

23.8% of total

4-6 Nights (28.6%)

4-6 Nights

6 listings

28.6% of total

30+ Nights (9.5%)

30+ Nights

2 listings

9.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Terlan - Terlano is 1 Night, adopted by 28.6% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 28.6% of Terlan - Terlano hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.6% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 9.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Terlan - Terlano.

Terlan - Terlano Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

1 listings

4.8% of total

Flexible (33.3%)

Flexible

7 listings

33.3% of total

Moderate (33.3%)

Moderate

7 listings

33.3% of total

Strict (28.6%)

Strict

6 listings

28.6% of total

Cancellation Policy Insights for Terlan - Terlano

  • The prevailing Airbnb cancellation policy trend in Terlan - Terlano is Flexible, used by 33.3% of listings.
  • There's a relatively balanced mix between guest-friendly (66.6%) and stricter (28.6%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 33.3% market standard in Terlan - Terlano.
  • Regularly review your cancellation policy against competitors and market demand shifts in Terlan - Terlano.

Terlan - Terlano STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Terlan - Terlano

  • The overall average booking lead time for vacation rentals in Terlan - Terlano is 65 days.
  • Guests book furthest in advance for stays during September (average 88 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 43 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (75 days avg.) sees the longest lead times, while Winter (59 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Terlan - Terlano.
  • For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 88 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 75 days) to capture early planners.
  • Monitor your own booking lead times against these Terlan - Terlano averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Terlan - Terlano (2025)

Amenity Prevalence

Amenity Insights for Terlan - Terlano

  • Essential amenities in Terlan - Terlano that guests expect include: Wifi, Essentials. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hair dryer, Heating, Free parking on premises are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Terlan - Terlano: Wifi, Essentials.
  • Prioritize adding missing essentials: Essentials.
  • Consider adding popular differentiators like Hair dryer or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Terlan - Terlano to stay competitive.

Terlan - Terlano Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Terlan - Terlano

  • The typical guest profile for Airbnb in Terlan - Terlano consists of predominantly international visitors (89%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 10.7% of guests.
  • Key international markets include Germany (38.8%) and Italy (10.7%).
  • Top languages spoken are English (40.4%) followed by German (20.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Italy.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Terlan - Terlano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Bayrischzell30$4,718$392.8742%
Urtijëi - St. Ulrich in Gröden - Ortisei163$4,698$630.4540%
Moos in Passeier - Moso in Passiria17$4,619$547.6027%
Steinberg am Rofan11$4,394$311.7140%
Brenzone sul Garda19$4,128$335.2552%
Reith bei Kitzbühel44$3,766$308.6945%
Pfafflar10$3,559$263.3258%
Cortina d'Ampezzo265$3,522$379.5343%
Venice6,405$3,454$238.8053%
Wiesing16$3,222$208.1052%

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