Primiero San Martino di Castrozza Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Trentino – Alto Adige/Südtirol, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Primiero San Martino di Castrozza in 2025? Explore comprehensive Airbnb analytics for Primiero San Martino di Castrozza, Trentino – Alto Adige/Südtirol, Italy to uncover income potential. This 2025 STR market report for Primiero San Martino di Castrozza, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 104 active listings.

Whether you're considering an Airbnb investment in Primiero San Martino di Castrozza, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Primiero San Martino di Castrozza Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Primiero San Martino di Castrozza Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$177
The average rental revenue earned for an occupied room per day in Primiero San Martino di Castrozza.
Occupancy Rate(?)
39.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$17,169
Typical annual income for an Airbnb listing in Primiero San Martino di Castrozza. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
39.6%
Strong growth (39.6%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Primiero San Martino di Castrozza.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Primiero San Martino di Castrozza.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
104
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Primiero San Martino di Castrozza (2025)

Understanding the monthly revenue variations for Airbnb listings in Primiero San Martino di Castrozza is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Primiero San Martino di Castrozza is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Primiero San Martino di Castrozza across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,678+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,921 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,571 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $757, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Primiero San Martino di Castrozza

Primiero San Martino di Castrozza Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Primiero San Martino di Castrozza STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Primiero San Martino di Castrozza:

  • Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 33%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Primiero San Martino di Castrozza

Average Daily Rate (ADR) Airbnb Trends in Primiero San Martino di Castrozza (2025)

Effective short term rental pricing strategy in Primiero San Martino di Castrozza involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Primiero San Martino di Castrozza typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $272+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $190 or more.
  • Typical properties (Median) charge around $132 per night.
  • Entry-level properties (Bottom 25%) earn around $100 per night.

Average Daily Rate (ADR) Trend by Month in Primiero San Martino di Castrozza

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Airbnb Seasonality Analysis & Trends in Primiero San Martino di Castrozza (2025)

Peak Season (August, May, July)
  • Revenue averages $3,137 per month
  • Occupancy rates average 47.3%
  • Daily rates average $168
Shoulder Season
  • Revenue averages $2,153 per month
  • Occupancy maintains around 35.4%
  • Daily rates hold near $177
Low Season (March, September, November)
  • Revenue drops to average $1,617 per month
  • Occupancy decreases to average 34.0%
  • Daily rates adjust to average $170

Seasonality Insights for Primiero San Martino di Castrozza

  • The Airbnb seasonality in Primiero San Martino di Castrozza shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Primiero San Martino di Castrozza's highest earning potential, with monthly revenues capable of climbing to $3,399, occupancy reaching a high of 58.5%, and ADRs peaking at $194.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,596, occupancy could drop to 28.8%, and ADRs may adjust down to $156.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Primiero San Martino di Castrozza.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Primiero San Martino di Castrozza seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Primiero San Martino di Castrozza (2025)

Exploring the top neighborhoods for short-term rentals in Primiero San Martino di Castrozza? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
San Martino di Castrozza
A picturesque mountain village that serves as a base for outdoor activities throughout the year, making it a prime location for tourists looking for skiing in the winter and hiking in the summer.
Pale di San Martino, San Martino di Castrozza ski area, Laghi di Colbricon, Val Venegia, Parco Naturale Paneveggio, Via Ferrata
Primiero Valley
Known for its stunning natural landscapes, Primiero Valley attracts visitors for both its summer hikes and winter sports, ideal for accommodation that focuses on family and adventure tourism.
Civetta di Fratazza, Valle del Primiero, Bivacco F.lli Pivk, Castel Tesino, Tre Cime di Lavaredo, Cibo di Montagna
Mezzano
A charming village with traditional architecture known for its local culture and close proximity to nature, perfect for travelers wanting an authentic Italian experience.
Mezzano di Primiero, Arte Sella, Castello di San Matteo, Local festivals, Hiking trails, Enogastronomic tours
Fiera di Primiero
A small town that offers a quieter atmosphere but still close to many natural attractions, appealing to those who prefer a laid-back vacation.
Museo della Grande Guerra, Fiera di Primiero castle, Natural park excursions, Cycling trails, Craft shops
Transacqua
This area provides beautiful scenery along with a peaceful environment, attracting visitors looking to relax and enjoy the natural surroundings.
Chiesa di San Giovanni Battista, Local markets, Forest trails, Spa retreats, Cultural events
Pieve di Cadore
Although slightly farther from San Martino, Pieve di Cadore is rich in history and offers beautiful views, making it attractive for cultural tourism.
Museo dell’Occhiale, Natural parks, Local art galleries, Historic churches, Lake Cadore
Antonio di Primiero
A small and tranquil village that provides a gateway to hiking and exploring the surrounding mountains, favored by outdoor enthusiasts.
Local hiking routes, Rustic dining, Small lakes, Agriturismo experiences
Canal San Bovo
Nestled within the mountains, this area is perfect for nature lovers and those seeking outdoor sports, providing a great base for adventure seekers.
Nature trails, River activities, Scenic views, Cultural festivals, Ski slopes

Understanding Airbnb License Requirements & STR Laws in Primiero San Martino di Castrozza (2025)

Yes, Primiero San Martino di Castrozza, Trentino – Alto Adige/Südtirol, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Primiero San Martino di Castrozza to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 74% licensed listings)

Top Performing Airbnb Properties in Primiero San Martino di Castrozza (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Primiero San Martino di Castrozzabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Heart of the Dolomites

Heart of the Dolomites

Entire Place • 2 bedrooms

$90,250
Revenue
31.1%
Occupancy
$905.18
Daily Rate
Chalet in the Dolomites

Chalet in the Dolomites

Entire Place • 4 bedrooms

$80,231
Revenue
92.4%
Occupancy
$233.48
Daily Rate
View Mountain House

View Mountain House

Entire Place • 2 bedrooms

$69,516
Revenue
32.7%
Occupancy
$763.23
Daily Rate
Nice apartment in Fiera di Primiero with WiFi

Nice apartment in Fiera di Primiero with WiFi

Entire Place • 3 bedrooms

$64,802
Revenue
57.0%
Occupancy
$319.68
Daily Rate
Baita Dani

Baita Dani

Entire Place • 4 bedrooms

$51,344
Revenue
27.0%
Occupancy
$728.06
Daily Rate
Apartment in S. Martino

Apartment in S. Martino

Entire Place • 1 bedroom

$49,171
Revenue
62.3%
Occupancy
$250.25
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Primiero San Martino di Castrozza (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Primiero San Martino di Castrozza based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Agritur Broch6$117,6161314.70/5.0
Holidu1$90,25045.00/5.0
Hotiday2$88,772164.72/5.0
Michele2$82,6902344.97/5.0
Michele1$80,231494.98/5.0
Raffaella1$69,516214.86/5.0
Novasol1$64,80245.00/5.0
Host #4319862421$51,344254.44/5.0
Giorgio1$48,59194.67/5.0
Vania1$38,530244.88/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Primiero San Martino di Castrozza.

Dive Deeper: Advanced Primiero San Martino di Castrozza STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Primiero San Martino di Castrozza. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Primiero San Martino di Castrozza Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Primiero San Martino di Castrozza

  • The Primiero San Martino di Castrozza Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.2% of the 104 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Primiero San Martino di Castrozza, Apartment/Condo properties are the most common (78.8%), reflecting the local real estate landscape.
  • Smaller segments like hotel/boutique (combined 1.9%) offer potential for unique stay experiences.

Primiero San Martino di Castrozza Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Primiero San Martino di Castrozza

  • The dominant room capacity in Primiero San Martino di Castrozza is 2 bedrooms listings, making up 44.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 75.0% of the active Airbnb listings in Primiero San Martino di Castrozza, indicating a high concentration in these sizes.

Primiero San Martino di Castrozza Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Primiero San Martino di Castrozza

  • The most common guest capacity trend in Primiero San Martino di Castrozza vacation rentals is listings accommodating 4 guests (39.4%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Primiero San Martino di Castrozza STR market, accounting for 61.5% of listings.
  • 27.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Primiero San Martino di Castrozza.
  • On average, properties in Primiero San Martino di Castrozza are equipped to host 4.3 guests.

Primiero San Martino di Castrozza Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Primiero San Martino di Castrozza

  • The most common availability pattern in Primiero San Martino di Castrozza falls within the 271-366 days range, representing 57.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 86.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Primiero San Martino di Castrozza (39.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 15.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Primiero San Martino di Castrozza Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (5.2%)

1 Night

5 listings

5.2% of total

2 Nights (31.3%)

2 Nights

30 listings

31.3% of total

3 Nights (15.6%)

3 Nights

15 listings

15.6% of total

4-6 Nights (24%)

4-6 Nights

23 listings

24% of total

7-29 Nights (9.4%)

7-29 Nights

9 listings

9.4% of total

30+ Nights (14.6%)

30+ Nights

14 listings

14.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Primiero San Martino di Castrozza is 2 Nights, adopted by 31.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (14.6%) caters to monthly stays (30+ nights) in Primiero San Martino di Castrozza, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 31.3% of Primiero San Martino di Castrozza hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.2% currently do.
  • A 2-night minimum appears standard (31.3%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 14.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Primiero San Martino di Castrozza.

Primiero San Martino di Castrozza Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

1 listings

1.1% of total

Super Strict 30 Days

1 listings

1.1% of total

Flexible (9.2%)

Flexible

8 listings

9.2% of total

Moderate (44.8%)

Moderate

39 listings

44.8% of total

Strict (43.7%)

Strict

38 listings

43.7% of total

Cancellation Policy Insights for Primiero San Martino di Castrozza

  • The prevailing Airbnb cancellation policy trend in Primiero San Martino di Castrozza is Moderate, used by 44.8% of listings.
  • There's a relatively balanced mix between guest-friendly (54.0%) and stricter (43.7%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 44.8% market standard in Primiero San Martino di Castrozza.
  • With 43.7% using Strict terms, this is a viable option in Primiero San Martino di Castrozza, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Primiero San Martino di Castrozza.

Primiero San Martino di Castrozza STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Primiero San Martino di Castrozza

  • The overall average booking lead time for vacation rentals in Primiero San Martino di Castrozza is 79 days.
  • Guests book furthest in advance for stays during August (average 110 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in April (average 42 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (96 days avg.) sees the longest lead times, while Spring (61 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (79 days) as a baseline for your pricing and availability strategy in Primiero San Martino di Castrozza.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 110 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 96 days) to capture early planners.
  • Monitor your own booking lead times against these Primiero San Martino di Castrozza averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Primiero San Martino di Castrozza (2025)

Amenity Prevalence

Amenity Insights for Primiero San Martino di Castrozza

  • Essential amenities in Primiero San Martino di Castrozza that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Kitchen, TV, Hair dryer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Primiero San Martino di Castrozza: Heating.
  • Prioritize adding missing essentials: Heating.
  • Consider adding popular differentiators like Kitchen or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Primiero San Martino di Castrozza to stay competitive.

Primiero San Martino di Castrozza Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Primiero San Martino di Castrozza

  • The typical guest profile for Airbnb in Primiero San Martino di Castrozza consists of a mix of domestic (55%) and international guests, often arriving from nearby Rome, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
  • Domestic travelers account for 54.6% of guests.
  • Key international markets include Italy (54.6%) and United States (6.9%).
  • Top languages spoken are English (36%) followed by Italian (23.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Primiero San Martino di Castrozza Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Bayrischzell30$4,718$392.8742%
Urtijëi - St. Ulrich in Gröden - Ortisei163$4,698$630.4540%
Moos in Passeier - Moso in Passiria17$4,619$547.6027%
Steinberg am Rofan11$4,394$311.7140%
Brenzone sul Garda19$4,128$335.2552%
Reith bei Kitzbühel44$3,766$308.6945%
Pfafflar10$3,559$263.3358%
Cortina d'Ampezzo265$3,522$379.5343%
Venice6,405$3,454$238.8053%
Wiesing16$3,222$208.1052%

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