Mori Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Trentino – Alto Adige/Südtirol, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Mori in 2025? Explore comprehensive Airbnb analytics for Mori, Trentino – Alto Adige/Südtirol, Italy to uncover income potential. This 2025 STR market report for Mori, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.

Whether you're considering an Airbnb investment in Mori, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mori Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Mori Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$121
The average rental revenue earned for an occupied room per day in Mori.
Occupancy Rate(?)
39.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$10,248
Typical annual income for an Airbnb listing in Mori. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-6.8%
Slight decrease (-6.8%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Mori.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Mori.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
18
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Mori (2025)

Understanding the monthly revenue variations for Airbnb listings in Mori is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mori is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mori across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,967+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,374 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,337 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $700, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Mori

Mori Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Mori STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mori:

  • Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 36%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Mori

Average Daily Rate (ADR) Airbnb Trends in Mori (2025)

Effective short term rental pricing strategy in Mori involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mori typically peaks in February and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $226+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $146 or more.
  • Typical properties (Median) charge around $102 per night.
  • Entry-level properties (Bottom 25%) earn around $82 per night.

Average Daily Rate (ADR) Trend by Month in Mori

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Airbnb Seasonality Analysis & Trends in Mori (2025)

Peak Season (August, July, January)
  • Revenue averages $2,197 per month
  • Occupancy rates average 53.7%
  • Daily rates average $121
Shoulder Season
  • Revenue averages $1,583 per month
  • Occupancy maintains around 40.2%
  • Daily rates hold near $120
Low Season (February, March, October)
  • Revenue drops to average $868 per month
  • Occupancy decreases to average 28.8%
  • Daily rates adjust to average $121

Seasonality Insights for Mori

  • The Airbnb seasonality in Mori shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Mori's highest earning potential, with monthly revenues capable of climbing to $2,323, occupancy reaching a high of 56.0%, and ADRs peaking at $123.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $653, occupancy could drop to 22.0%, and ADRs may adjust down to $118.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mori.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Mori seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Mori (2025)

Exploring the top neighborhoods for short-term rentals in Mori? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Ortisei
Charming village in the heart of the Dolomites, perfect for skiing and hiking. Attracts outdoor enthusiasts and families looking for a scenic getaway.
Seceda, Gardena Pass, Museum Gherdeina, St. Ulrich Parish Church, Ski slopes, Hiking trails
Canazei
Famous for its proximity to the Sella Ronda ski tour, this town is bustling with tourists year-round. Ideal for winter sports and summer hiking.
Sella Ronda, Fedaia Lake, Cable cars, Alpine skiing, Mountain biking, Hiking paths
Bolzano
The capital of South Tyrol, known for its blend of Italian and German culture. Great for visitors interested in history, architecture, and food.
South Tyrol Museum of Archaeology, Walther Square, Bolzano's Christmas market, Renon Cable Car, Messner Mountain Museum
Merano
Famous for its spa culture and beautiful gardens. Popular among wellness tourists and those looking for a relaxing retreat.
Therme Merano, Trauttmansdorff Castle Gardens, Merano's historic center, Market square, Hiking trails in the surrounding mountains
Riva del Garda
Located on the shores of Lake Garda, known for its stunning views and outdoor activities. A hotspot for water sports enthusiasts.
Lake Garda, Water sports, Sanctuary of Santa Maria del Carob, Rocca di Riva, Hiking paths around the lake
Toblach (Dobbiaco)
A gateway to the Dolomites, Toblach is well-suited for nature lovers and those who appreciate tranquility and outdoor activities.
Lake Toblacher, Drau cycle path, Drei Zinnen (Three Peaks), Hiking and biking trails, Skiing in winter
Selva di Val Gardena
A picturesque alpine village with access to the stunning Val Gardena ski area. Attracts both winter sports and summer hiking enthusiasts.
Ski slopes, Val Gardena hiking trails, Puez-Odle Natural Park, Rustic alpine lodges, Cable cars
Lana
A small, idyllic town near Merano, known for its apple orchards and wine. Offers a peaceful escape with access to many outdoor activities.
Apple orchards, Wine routes, Hiking trails, Mountain biking, Merano's thermal baths nearby

Understanding Airbnb License Requirements & STR Laws in Mori (2025)

Yes, Mori, Trentino – Alto Adige/Südtirol, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mori to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 61% licensed listings)

Top Performing Airbnb Properties in Mori (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Moribased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Apartment in a detached house

Apartment in a detached house

Entire Place • 2 bedrooms

$27,100
Revenue
60.3%
Occupancy
$125.29
Daily Rate
A Casa

A Casa

Entire Place • 2 bedrooms

$25,140
Revenue
48.7%
Occupancy
$110.54
Daily Rate
Rustic, Holiday home in the green

Rustic, Holiday home in the green

Entire Place • 3 bedrooms

$24,008
Revenue
78.8%
Occupancy
$145.58
Daily Rate
Eco-lodge near Lake Garda

Eco-lodge near Lake Garda

Private Room • N/A

$18,311
Revenue
60.2%
Occupancy
$78.28
Daily Rate
Rustic, Fabulous Vacation Home

Rustic, Fabulous Vacation Home

Entire Place • 3 bedrooms

$17,935
Revenue
64.3%
Occupancy
$146.42
Daily Rate
Aunt's home

Aunt's home

Entire Place • 1 bedroom

$15,366
Revenue
57.1%
Occupancy
$111.98
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Mori (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Mori based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Denis2$41,9431414.86/5.0
Vincenza1$27,100644.86/5.0
Virna1$25,140745.00/5.0
Katia1$18,311904.91/5.0
Annalisa1$15,36695.00/5.0
Massimo3$14,724125.00/5.0
Francesco1$14,640674.85/5.0
Filippo1$8,994155.00/5.0
Host #4954839882$7,87920.00/5.0
Mara1$6,143224.91/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mori.

Dive Deeper: Advanced Mori STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mori. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Mori Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Mori

  • The Mori Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 55.6% of the 18 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 44.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Mori, Apartment/Condo properties are the most common (61.1%), reflecting the local real estate landscape.
  • The presence of 33.3% Hotel/Boutique listings indicates integration with traditional hospitality.

Mori Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Mori

  • The dominant room capacity in Mori is 1 bedroom listings, making up 38.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 66.7% of the active Airbnb listings in Mori, indicating a high concentration in these sizes.

Mori Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Mori

  • The most common guest capacity trend in Mori vacation rentals is listings accommodating 6 guests (27.8%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 2 guests dominate the Mori STR market, accounting for 55.6% of listings.
  • 27.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mori.
  • On average, properties in Mori are equipped to host 3.0 guests.

Mori Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Mori

  • The most common availability pattern in Mori falls within the 271-366 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 77.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Mori (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 22.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Mori Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (25%)

1 Night

4 listings

25% of total

2 Nights (18.8%)

2 Nights

3 listings

18.8% of total

3 Nights (12.5%)

3 Nights

2 listings

12.5% of total

4-6 Nights (12.5%)

4-6 Nights

2 listings

12.5% of total

7-29 Nights (12.5%)

7-29 Nights

2 listings

12.5% of total

30+ Nights (18.8%)

30+ Nights

3 listings

18.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Mori is 1 Night, adopted by 25% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (18.8%) caters to monthly stays (30+ nights) in Mori, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 25% of Mori hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 18.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mori.

Mori Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (7.1%)

Super Strict 30 Days

1 listings

7.1% of total

Flexible (14.3%)

Flexible

2 listings

14.3% of total

Moderate (57.1%)

Moderate

8 listings

57.1% of total

Strict (21.4%)

Strict

3 listings

21.4% of total

Cancellation Policy Insights for Mori

  • The prevailing Airbnb cancellation policy trend in Mori is Moderate, used by 57.1% of listings.
  • The market strongly favors guest-friendly terms, with 71.4% of listings offering Flexible or Moderate policies. This suggests guests in Mori may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 57.1% market standard in Mori.
  • Regularly review your cancellation policy against competitors and market demand shifts in Mori.

Mori STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Mori

  • The overall average booking lead time for vacation rentals in Mori is 65 days.
  • Guests book furthest in advance for stays during May (average 134 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 13 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (101 days avg.) sees the longest lead times, while Winter (63 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Mori.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 134 days out to capitalize on advance planning.
  • During March, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 101 days) to capture early planners.
  • Monitor your own booking lead times against these Mori averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Mori (2025)

Amenity Prevalence

Amenity Insights for Mori

  • Essential amenities in Mori that guests expect include: Hot water. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Heating, Essentials, Hangers are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Mori: Hot water.
  • Consider adding popular differentiators like Heating or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Mori to stay competitive.

Mori Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Mori

  • The typical guest profile for Airbnb in Mori consists of predominantly international visitors (75%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 25.0% of guests.
  • Key international markets include Germany (33.9%) and Italy (25%).
  • Top languages spoken are English (37%) followed by German (19.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Italy.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Mori Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Laglio64$4,873$463.6147%
Urtijëi - St. Ulrich in Gröden - Ortisei163$4,698$630.4540%
Moos in Passeier - Moso in Passiria17$4,619$547.6027%
Brenzone sul Garda19$4,128$335.2552%
Portofino68$4,086$454.3544%
Sala Comacina64$3,794$400.2750%
Bellagio373$3,630$328.2655%
Oliveto Lario99$3,509$327.4255%
Varenna216$3,419$272.2756%
Carate Urio71$3,379$331.9044%

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