Moena Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Trentino – Alto Adige/Südtirol, Italy
Is Airbnb profitable in Moena in 2025? Explore comprehensive Airbnb analytics for Moena, Trentino – Alto Adige/Südtirol, Italy to uncover income potential. This 2025 STR market report for Moena, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 83 active listings.
Whether you're considering an Airbnb investment in Moena, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Moena Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Moena Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Moena (2025)
Understanding the monthly revenue variations for Airbnb listings in Moena is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Moena is typically August, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Moena across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,599+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,414 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,991 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,127, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Moena
Moena Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Moena STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Moena:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Moena
Average Daily Rate (ADR) Airbnb Trends in Moena (2025)
Effective short term rental pricing strategy in Moena involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Moena typically peaks in December and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $398+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $247 or more.
- Typical properties (Median) charge around $178 per night.
- Entry-level properties (Bottom 25%) earn around $134 per night.
Average Daily Rate (ADR) Trend by Month in Moena
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Airbnb Seasonality Analysis & Trends in Moena (2025)
Peak Season (August, February, July)
- Revenue averages $3,600 per month
- Occupancy rates average 56.8%
- Daily rates average $239
Shoulder Season
- Revenue averages $2,554 per month
- Occupancy maintains around 35.7%
- Daily rates hold near $236
Low Season (March, September, October)
- Revenue drops to average $1,883 per month
- Occupancy decreases to average 30.2%
- Daily rates adjust to average $234
Seasonality Insights for Moena
- The Airbnb seasonality in Moena shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Moena's highest earning potential, with monthly revenues capable of climbing to $3,892, occupancy reaching a high of 60.7%, and ADRs peaking at $273.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,719, occupancy could drop to 27.0%, and ADRs may adjust down to $211.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Moena.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Moena seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Moena (2025)
Exploring the top neighborhoods for short-term rentals in Moena? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Val di Fassa | A stunning valley in the Dolomites, popular for skiing in winter and hiking in summer. It attracts tourists year-round looking for outdoor activities and breathtaking views. | Catinaccio Ski Area, Pordoi Pass, Lago di Carezza, Sellaronda, Alta Via dei Dintorni |
| Lake Carezza | Known for its turquoise waters and beautiful surroundings, this lake is a prime spot for nature lovers and photographers. A serene location that attracts those seeking relaxation and natural beauty. | Lago di Carezza, Dolomiti di Fassa, Scenic hiking trails, Picnic areas, Photography spots |
| Moena town center | A charming alpine village with traditional Tyrolean architecture. It's a hub for tourists looking to explore the culture and cuisine of Trentino. | Piazza Giovanni Paolo I, Church of Moena, Local restaurants, Shops selling local crafts, Historic buildings |
| San Pellegrino Pass | Famous for its scenic mountain pass, it draws visitors for both winter sports and summer hikes. Great for adventurers and those seeking beautiful landscapes. | San Pellegrino Ski Area, Cima Uomo, Hiking trails, Mountain huts, Panoramic views |
| Soraga di Fassa | A small and picturesque village that serves as a gateway to the Val di Fassa, it's perfect for families and those looking for a quiet stay amidst nature. | Local parks, Hiking trails, Scenic views, Accessibility to ski slopes, Traditional Tyrolean events |
| Campitello di Fassa | Known for its skiing and hiking opportunities, this area attracts a lot of outdoor enthusiasts looking for both winter and summer sports. | Col Rodella cable car, Ski slopes, Cultural festivals, Hiking paths, Mountain biking routes |
| Passo di Costalunga | A scenic mountain pass that offers breathtaking views and is an entry point to various hiking trails and ski areas, attracting adventure enthusiasts. | Costalunga ski slopes, Hiking trails to Carezza, Dolomiti views, Local restaurants, Scenic overlooks |
| Panchià | A quaint village close to the major ski resorts, ideal for those who want to enjoy a quieter atmosphere while being close to skiing and outdoor activities. | Close to ski lifts, Hiking paths, Local community events, Traditional festivals, Accessibility to larger towns |
Understanding Airbnb License Requirements & STR Laws in Moena (2025)
Yes, Moena, Trentino – Alto Adige/Südtirol, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Moena to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 63% licensed listings)
Top Performing Airbnb Properties in Moena (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Moenabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Appartamento Primavera 1
Entire Place • 1 bedroom
Casa Marinita in Moena | 4 Bedrooms | 2 Bathrooms
Entire Place • 4 bedrooms
"PASITHEA MOUNTAIN RELAX APARTMENT"
Entire Place • 2 bedrooms
Villa Iellici - 1st floor
Entire Place • 3 bedrooms
Ciasa Lino Defrancesco - The Classic House
Entire Place • 2 bedrooms
Ciasa Lino Defrancesco - La casa relax
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Moena (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Moena based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Katya | 3 | $153,720 | 140 | 4.94/5.0 |
| Sergio | 7 | $126,573 | 17 | 2.45/5.0 |
| Host #184595150 | 1 | $118,326 | 2 | 0.00/5.0 |
| Loft 50 | 7 | $101,136 | 111 | 4.96/5.0 |
| Francesco | 1 | $69,192 | 19 | 4.95/5.0 |
| Massimiliano Enrico | 1 | $66,768 | 27 | 5.00/5.0 |
| Laura - Interhome Group | 2 | $61,615 | 33 | 4.40/5.0 |
| Francesco | 1 | $57,852 | 55 | 4.98/5.0 |
| Chiara | 4 | $54,813 | 465 | 4.62/5.0 |
| Lena - Interhome Group | 2 | $50,319 | 11 | 4.57/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Moena.
Dive Deeper: Advanced Moena STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Moena. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMoena Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Moena
- The Moena Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.4% of the 83 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Moena, Apartment/Condo properties are the most common (91.6%), reflecting the local real estate landscape.
- Smaller segments like outdoor/unique (combined 2.4%) offer potential for unique stay experiences.
Moena Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Moena
- The dominant room capacity in Moena is 2 bedrooms listings, making up 51.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 72.3% of the active Airbnb listings in Moena, indicating a high concentration in these sizes.
- A significant 25.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Moena.
Moena Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Moena
- The most common guest capacity trend in Moena vacation rentals is listings accommodating 4 guests (32.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Moena STR market, accounting for 53.0% of listings.
- 34.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Moena.
- On average, properties in Moena are equipped to host 4.8 guests.
Moena Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Moena
- The most common availability pattern in Moena falls within the 271-366 days range, representing 51.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Moena (42.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Moena Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
16.7% of total
2 Nights
9 listings
11.5% of total
3 Nights
10 listings
12.8% of total
4-6 Nights
17 listings
21.8% of total
7-29 Nights
11 listings
14.1% of total
30+ Nights
18 listings
23.1% of total
Key Insights
- The most prevalent minimum stay requirement in Moena is 30+ Nights, adopted by 23.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (23.1%) caters to monthly stays (30+ nights) in Moena, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 23.1% of Moena hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 23.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Moena.
Moena Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
10 listings
14.9% of total
Flexible
6 listings
9% of total
Moderate
30 listings
44.8% of total
Strict
21 listings
31.3% of total
Cancellation Policy Insights for Moena
- The prevailing Airbnb cancellation policy trend in Moena is Moderate, used by 44.8% of listings.
- There's a relatively balanced mix between guest-friendly (53.8%) and stricter (31.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 44.8% market standard in Moena.
- With 31.3% using Strict terms, this is a viable option in Moena, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Moena.
Moena STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Moena
- The overall average booking lead time for vacation rentals in Moena is 75 days.
- Guests book furthest in advance for stays during July (average 103 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (96 days avg.) sees the longest lead times, while Fall (55 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (75 days) as a baseline for your pricing and availability strategy in Moena.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 103 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 96 days) to capture early planners.
- Monitor your own booking lead times against these Moena averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Moena (2025)
Amenity Prevalence
Amenity Insights for Moena
- Essential amenities in Moena that guests expect include: Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Moena: Heating, TV.
- Prioritize adding missing essentials: Heating, TV.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Moena to stay competitive.
Moena Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Moena
- The typical guest profile for Airbnb in Moena consists of a mix of domestic (41%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 40.9% of guests.
- Key international markets include Italy (40.9%) and United States (8%).
- Top languages spoken are English (39.5%) followed by Italian (18.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Moena Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bayrischzell | 30 | $4,718 | $392.87 | 42% |
| Urtijëi - St. Ulrich in Gröden - Ortisei | 163 | $4,698 | $630.45 | 40% |
| Moos in Passeier - Moso in Passiria | 17 | $4,619 | $547.60 | 27% |
| Steinberg am Rofan | 11 | $4,394 | $311.71 | 40% |
| Brenzone sul Garda | 19 | $4,128 | $335.25 | 52% |
| Reith bei Kitzbühel | 44 | $3,766 | $308.69 | 45% |
| Pfafflar | 10 | $3,559 | $263.32 | 58% |
| Cortina d'Ampezzo | 265 | $3,522 | $379.53 | 43% |
| Venice | 6,405 | $3,454 | $238.80 | 53% |
| Wiesing | 16 | $3,222 | $208.10 | 52% |