Meran - Merano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Trentino – Alto Adige/Südtirol, Italy
Is Airbnb profitable in Meran - Merano in 2025? Explore comprehensive Airbnb analytics for Meran - Merano, Trentino – Alto Adige/Südtirol, Italy to uncover income potential. This 2025 STR market report for Meran - Merano, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 332 active listings.
Whether you're considering an Airbnb investment in Meran - Merano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Meran - Merano Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Meran - Merano Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Meran - Merano (2025)
Understanding the monthly revenue variations for Airbnb listings in Meran - Merano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Meran - Merano is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Meran - Merano across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,500+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,660 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,252 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,289, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Meran - Merano
Meran - Merano Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Meran - Merano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Meran - Merano:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Meran - Merano
Average Daily Rate (ADR) Airbnb Trends in Meran - Merano (2025)
Effective short term rental pricing strategy in Meran - Merano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Meran - Merano typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $437+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $254 or more.
- Typical properties (Median) charge around $170 per night.
- Entry-level properties (Bottom 25%) earn around $125 per night.
Average Daily Rate (ADR) Trend by Month in Meran - Merano
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Airbnb Seasonality Analysis & Trends in Meran - Merano (2025)
Peak Season (August, May, June)
- Revenue averages $3,813 per month
- Occupancy rates average 55.9%
- Daily rates average $234
Shoulder Season
- Revenue averages $2,927 per month
- Occupancy maintains around 47.3%
- Daily rates hold near $236
Low Season (January, February, March)
- Revenue drops to average $1,712 per month
- Occupancy decreases to average 30.2%
- Daily rates adjust to average $224
Seasonality Insights for Meran - Merano
- The Airbnb seasonality in Meran - Merano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Meran - Merano's highest earning potential, with monthly revenues capable of climbing to $3,916, occupancy reaching a high of 62.5%, and ADRs peaking at $257.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,626, occupancy could drop to 29.1%, and ADRs may adjust down to $217.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Meran - Merano.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Meran - Merano seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Meran - Merano (2025)
Exploring the top neighborhoods for short-term rentals in Meran - Merano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Merano with charming architecture, shops, and restaurants. It's a popular area for tourists wanting to explore the city’s culture and history. | Kurhaus, Merano Thermal Baths, Laubengasse, Trauttmansdorff Castle, Piazza della Rena |
| Therme Merano | Adjacent to the famous thermal baths, this area is a wellness paradise. Attracts visitors seeking relaxation and spa experiences in a beautiful setting. | Merano Thermal Baths, Gardens of Trauttmansdorff Castle, Walking paths along the Passer River, Kunst Merano arte |
| Sissi Park | A scenic area popular for its beautiful park and proximity to Merano's attractions. Great for families and those seeking outdoor activities. | Sissi Park, Merano's Botanical Gardens, Walking trails, Picnic areas |
| Nals | A picturesque village just outside of Merano, known for its vineyards and beautiful landscapes. Ideal for wine lovers and hikers. | Wine tours, Scenic hiking trails, Vineyard views |
| Algund | A quaint town nearby offering stunning views and peaceful surroundings. Ideal for relaxation and nature walks, popular with tourists looking to escape the city. | Algund's botanical gardens, Hiking paths, Vineyard tours |
| Rabland | Perfect for outdoor enthusiasts, this area offers thrilling hiking and biking trails. Attracts adventure seekers and nature lovers. | Mountain trails, Biking routes, Scenic views |
| Scena | Known for its beautiful mountain views and proximity to Merano, this area is a peaceful retreat for those seeking tranquility and nature. | Hiking trails, Local restaurants, Views of the Alps |
| Maisons | A trendy area adjacent to the river offering a mix of modern living and nature. It's attracting younger tourists looking for a vibrant yet serene experience. | River walks, Cafes, Local markets |
Understanding Airbnb License Requirements & STR Laws in Meran - Merano (2025)
Yes, Meran - Merano, Trentino – Alto Adige/Südtirol, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Meran - Merano to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 73% licensed listings)
Top Performing Airbnb Properties in Meran - Merano (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Meran - Meranobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Mountanview Apartment near the centre + Garage
Entire Place • 4 bedrooms
Very large modern apartment in the center+parking
Entire Place • 4 bedrooms
Villa Sabine - Anny
Entire Place • 2 bedrooms
Apartment Emilie + Parking Historic Center
Entire Place • 3 bedrooms
Kurhaus Apartment + parking
Entire Place • 2 bedrooms
Lauben 75
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Meran - Merano (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Meran - Merano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Laura | 7 | $567,334 | 729 | 4.90/5.0 |
| Holidu | 9 | $472,953 | 28 | 3.24/5.0 |
| Gabriel | 1 | $236,773 | 55 | 4.85/5.0 |
| Suedtirol Vacation | 10 | $216,622 | 106 | 4.74/5.0 |
| Dorotea & Marco | 3 | $182,729 | 54 | 5.00/5.0 |
| Florian Sarah Birgit | 9 | $175,656 | 155 | 3.88/5.0 |
| Jakob | 3 | $167,062 | 134 | 4.93/5.0 |
| Holidu | 6 | $166,866 | 42 | 3.98/5.0 |
| Holidu | 12 | $165,486 | 34 | 3.23/5.0 |
| Elke | 5 | $149,829 | 22 | 3.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Meran - Merano.
Dive Deeper: Advanced Meran - Merano STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Meran - Merano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMeran - Merano Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Meran - Merano
- The Meran - Merano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.5% of the 332 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Meran - Merano, Apartment/Condo properties are the most common (89.2%), reflecting the local real estate landscape.
- Smaller segments like unique stays, others, hotel/boutique (combined 3.9%) offer potential for unique stay experiences.
Meran - Merano Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Meran - Merano
- The dominant room capacity in Meran - Merano is 1 bedroom listings, making up 54.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.5% of the active Airbnb listings in Meran - Merano, indicating a high concentration in these sizes.
- With over half the market (54.8%) consisting of studios or 1-bedroom units, Meran - Merano is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (7.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Meran - Merano.
Meran - Merano Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Meran - Merano
- The most common guest capacity trend in Meran - Merano vacation rentals is listings accommodating 4 guests (38.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Meran - Merano STR market, accounting for 64.8% of listings.
- 14.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Meran - Merano.
- On average, properties in Meran - Merano are equipped to host 3.6 guests.
Meran - Merano Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Meran - Merano
- The most common availability pattern in Meran - Merano falls within the 271-366 days range, representing 35.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Meran - Merano (28.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Meran - Merano Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
69 listings
21.6% of total
2 Nights
80 listings
25.1% of total
3 Nights
51 listings
16% of total
4-6 Nights
24 listings
7.5% of total
7-29 Nights
23 listings
7.2% of total
30+ Nights
72 listings
22.6% of total
Key Insights
- The most prevalent minimum stay requirement in Meran - Merano is 2 Nights, adopted by 25.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (22.6%) caters to monthly stays (30+ nights) in Meran - Merano, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 25.1% of Meran - Merano hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Meran - Merano.
Meran - Merano Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
14 listings
4.8% of total
Super Strict 60 Days
5 listings
1.7% of total
Flexible
39 listings
13.4% of total
Moderate
189 listings
65.2% of total
Strict
43 listings
14.8% of total
Cancellation Policy Insights for Meran - Merano
- The prevailing Airbnb cancellation policy trend in Meran - Merano is Moderate, used by 65.2% of listings.
- The market strongly favors guest-friendly terms, with 78.6% of listings offering Flexible or Moderate policies. This suggests guests in Meran - Merano may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 65.2% market standard in Meran - Merano.
- Using a Strict policy might deter some guests, as only 14.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Meran - Merano.
Meran - Merano STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Meran - Merano
- The overall average booking lead time for vacation rentals in Meran - Merano is 68 days.
- Guests book furthest in advance for stays during June (average 111 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 53 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (101 days avg.) sees the longest lead times, while Winter (63 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Meran - Merano.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 111 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 101 days) to capture early planners.
- Monitor your own booking lead times against these Meran - Merano averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Meran - Merano (2025)
Amenity Prevalence
Amenity Insights for Meran - Merano
- Essential amenities in Meran - Merano that guests expect include: Heating, Wifi, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Meran - Merano: Heating, Wifi, Essentials.
- Prioritize adding missing essentials: Heating, Wifi, Essentials.
- Consider adding popular differentiators like Hair dryer or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Meran - Merano to stay competitive.
Meran - Merano Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Meran - Merano
- The typical guest profile for Airbnb in Meran - Merano consists of predominantly international visitors (80%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 20.2% of guests.
- Key international markets include Germany (49.5%) and Italy (20.2%).
- Top languages spoken are English (38.3%) followed by German (28%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Meran - Merano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bayrischzell | 30 | $4,718 | $392.87 | 42% |
| Urtijëi - St. Ulrich in Gröden - Ortisei | 163 | $4,698 | $630.45 | 40% |
| Moos in Passeier - Moso in Passiria | 17 | $4,619 | $547.60 | 27% |
| Steinberg am Rofan | 11 | $4,394 | $311.71 | 40% |
| Brenzone sul Garda | 19 | $4,128 | $335.25 | 52% |
| Reith bei Kitzbühel | 44 | $3,766 | $308.69 | 45% |
| Pfafflar | 10 | $3,559 | $263.32 | 58% |
| Cortina d'Ampezzo | 265 | $3,522 | $379.53 | 43% |
| Venice | 6,405 | $3,454 | $238.80 | 53% |
| Wiesing | 16 | $3,222 | $208.10 | 52% |