Messina Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sicily, Italy
Is Airbnb profitable in Messina in 2025? Explore comprehensive Airbnb analytics for Messina, Sicily, Italy to uncover income potential. This 2025 STR market report for Messina, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 308 active listings.
Whether you're considering an Airbnb investment in Messina, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Messina Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Messina Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Messina (2025)
Understanding the monthly revenue variations for Airbnb listings in Messina is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Messina is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Messina across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,056+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,326 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $726 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $336, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Messina
Messina Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Messina STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Messina:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Messina
Average Daily Rate (ADR) Airbnb Trends in Messina (2025)
Effective short term rental pricing strategy in Messina involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Messina typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $163+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $116 or more.
- Typical properties (Median) charge around $84 per night.
- Entry-level properties (Bottom 25%) earn around $59 per night.
Average Daily Rate (ADR) Trend by Month in Messina
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Airbnb Seasonality Analysis & Trends in Messina (2025)
Peak Season (August, July, May)
- Revenue averages $1,503 per month
- Occupancy rates average 39.8%
- Daily rates average $107
Shoulder Season
- Revenue averages $974 per month
- Occupancy maintains around 31.3%
- Daily rates hold near $103
Low Season (January, February, March)
- Revenue drops to average $575 per month
- Occupancy decreases to average 24.1%
- Daily rates adjust to average $96
Seasonality Insights for Messina
- The Airbnb seasonality in Messina shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Messina's highest earning potential, with monthly revenues capable of climbing to $1,734, occupancy reaching a high of 47.6%, and ADRs peaking at $110.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $542, occupancy could drop to 22.3%, and ADRs may adjust down to $96.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Messina.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Messina seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Messina (2025)
Exploring the top neighborhoods for short-term rentals in Messina? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Taormina | A picturesque hilltop town known for its stunning views of the Ionian Sea and ancient Greek ruins. Highly sought after by tourists exploring Sicily's rich cultural heritage and beautiful landscapes. | Greek Theatre, Isola Bella, Corso Umberto, Public Gardens, Ancient Theatre of Taormina, Mazzarò Beach |
| Messina City Centre | The vibrant heart of Messina with historic architecture and proximity to local commerce. Attracts both tourists and locals, perfect for those wanting to explore the city’s culture and cuisine. | Messina Cathedral, Fountain of Orion, Piazza Unità d'Italia, Museo Regionale, Palazzo Zanca, Santuario di Montalto |
| Giardini Naxos | A charming coastal town known for its beaches and proximity to Taormina. Ideal for sun-seekers and those looking for a relaxing seaside holiday. | Giardini Naxos Beach, Archaeological Park of Naxos, Diving and snorkeling spots, Greek Ruins, Local seafood restaurants |
| Milazzo | A coastal town on the Peloritani Gulf, known as a gateway to the Aeolian Islands. Popular for its historical sites and beautiful coastline, attracting island-hoppers and history buffs. | Milazzo Castle, Tonnara di Milazzo, Beaches of Milazzo, Port of Milazzo, Piazza della Repubblica |
| Lipari | The largest of the Aeolian Islands, famous for its volcanic landscape and lovely beaches. Attracts tourists looking for a unique island experience with opportunities for exploration and relaxation. | Lipari Castle, Parks of the Aeolian Islands, Diving spots, Beaches of Canneto and Porticello, Local wineries |
| Castelmola | A small medieval village above Taormina offering breathtaking views and a tranquil atmosphere. Perfect for visitors wanting a quieter stay with authentic charm. | Castelmola Castle, Church of San Giorgio, Piazza delle Vigne, Local cafes and shops, Hiking trails |
| Santa Teresa di Riva | A tranquil seaside town with beautiful beaches, perfect for families and those looking for a beach vacation away from the tourist hustle of nearby towns. | Santa Teresa Beach, Promenade, Church of San Nicola, Local restaurants, Water sports activities |
| Fiumefreddo di Sicilia | A lesser-known gem in Sicily, located near Mount Etna and the coastline, offering a more authentic experience and access to nature activities. | Mount Etna, Local vineyards, Beaches of Fiumefreddo, Natural parks, Cultural festivals |
Understanding Airbnb License Requirements & STR Laws in Messina (2025)
Yes, Messina, Sicily, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Messina to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 39% licensed listings)
Top Performing Airbnb Properties in Messina (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Messinabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa in Sicily in front of Eolian Islands
Entire Place • 6 bedrooms
Sicily, Villa Amalia by the sea
Entire Place • 5 bedrooms
A little corner of Sicily
Entire Place • 3 bedrooms
Casa Azzurra sul mare dello Stretto11
Entire Place • 2 bedrooms
Tenuta Spartà antique villa with swimming pool
Entire Place • 3 bedrooms
Sicilian Mansion Villa Cycas Heated Pool
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Messina (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Messina based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carlo | 9 | $110,612 | 290 | 4.79/5.0 |
| Maurizio | 1 | $83,789 | 51 | 4.84/5.0 |
| Pietro | 4 | $83,207 | 40 | 4.98/5.0 |
| Giuseppe | 5 | $65,503 | 54 | 4.96/5.0 |
| Simona | 5 | $63,539 | 269 | 4.92/5.0 |
| Jonata | 3 | $49,318 | 79 | 4.91/5.0 |
| Gregorio | 1 | $48,320 | 10 | 4.70/5.0 |
| Host #417851638 | 4 | $47,353 | 92 | 4.51/5.0 |
| Bianca | 1 | $47,085 | 6 | 5.00/5.0 |
| Gregorio | 4 | $46,217 | 55 | 3.62/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Messina.
Dive Deeper: Advanced Messina STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Messina. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMessina Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Messina
- The Messina Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65.9% of the 308 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 33.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Messina, Apartment/Condo properties are the most common (61%), reflecting the local real estate landscape.
- Houses represent a significant 19.5% portion, catering likely to families or larger groups.
- The presence of 17.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 1.6%) offer potential for unique stay experiences.
Messina Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Messina
- The dominant room capacity in Messina is 1 bedroom listings, making up 48.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.7% of the active Airbnb listings in Messina, indicating a high concentration in these sizes.
Messina Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Messina
- The most common guest capacity trend in Messina vacation rentals is listings accommodating 4 guests (25.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Messina STR market, accounting for 48.7% of listings.
- 15.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Messina.
- On average, properties in Messina are equipped to host 3.3 guests.
Messina Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Messina
- The most common availability pattern in Messina falls within the 271-366 days range, representing 66.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Messina (35.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Messina Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
131 listings
48% of total
2 Nights
28 listings
10.3% of total
3 Nights
23 listings
8.4% of total
4-6 Nights
22 listings
8.1% of total
7-29 Nights
58 listings
21.2% of total
30+ Nights
11 listings
4% of total
Key Insights
- The most prevalent minimum stay requirement in Messina is 1 Night, adopted by 48% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 48% of Messina hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Messina.
Messina Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.5% of total
Flexible
85 listings
41.1% of total
Moderate
83 listings
40.1% of total
Strict
38 listings
18.4% of total
Cancellation Policy Insights for Messina
- The prevailing Airbnb cancellation policy trend in Messina is Flexible, used by 41.1% of listings.
- The market strongly favors guest-friendly terms, with 81.2% of listings offering Flexible or Moderate policies. This suggests guests in Messina may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.1% market standard in Messina.
- Regularly review your cancellation policy against competitors and market demand shifts in Messina.
Messina STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Messina
- The overall average booking lead time for vacation rentals in Messina is 44 days.
- Guests book furthest in advance for stays during May (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (64 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Messina.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Messina averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Messina (2025)
Amenity Prevalence
Amenity Insights for Messina
- Popular amenities like TV, Essentials, Air conditioning are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like TV or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Messina to stay competitive.
Messina Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Messina
- The typical guest profile for Airbnb in Messina consists of predominantly international visitors (73%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 26.9% of guests.
- Key international markets include Italy (26.9%) and France (11.4%).
- Top languages spoken are English (38.5%) followed by Italian (15.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Messina Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Taormina | 973 | $2,450 | $221.38 | 47% |
| Graniti | 20 | $2,135 | $168.67 | 47% |
| Torregrotta | 16 | $2,105 | $267.72 | 36% |
| Viagrande | 34 | $1,921 | $196.41 | 38% |
| Gaggi | 16 | $1,892 | $190.10 | 40% |
| Santa Venerina | 53 | $1,872 | $219.97 | 41% |
| Cefalù | 1,003 | $1,764 | $182.13 | 48% |
| San Marco d'Alunzio | 13 | $1,726 | $174.71 | 38% |
| Tropea | 10 | $1,702 | $157.29 | 49% |
| Caronia | 41 | $1,674 | $178.18 | 44% |