Malfa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sicily, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Malfa in 2025? Explore comprehensive Airbnb analytics for Malfa, Sicily, Italy to uncover income potential. This 2025 STR market report for Malfa, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 119 active listings.

Whether you're considering an Airbnb investment in Malfa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Malfa Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Malfa Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$196
The average rental revenue earned for an occupied room per day in Malfa.
Occupancy Rate(?)
38.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$11,456
Typical annual income for an Airbnb listing in Malfa. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-16.8%
Significant decrease (-16.8%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Malfa.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Malfa.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
119
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Malfa (2025)

Understanding the monthly revenue variations for Airbnb listings in Malfa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Malfa is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Malfa across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,566+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,006 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,157 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $603, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Malfa

Malfa Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Malfa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Malfa:

  • Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 25%.
  • Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Malfa

Average Daily Rate (ADR) Airbnb Trends in Malfa (2025)

Effective short term rental pricing strategy in Malfa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Malfa typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $315+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $198 or more.
  • Typical properties (Median) charge around $126 per night.
  • Entry-level properties (Bottom 25%) earn around $90 per night.

Average Daily Rate (ADR) Trend by Month in Malfa

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Airbnb Seasonality Analysis & Trends in Malfa (2025)

Peak Season (August, July, June)
  • Revenue averages $3,181 per month
  • Occupancy rates average 47.7%
  • Daily rates average $203
Shoulder Season
  • Revenue averages $1,460 per month
  • Occupancy maintains around 28.1%
  • Daily rates hold near $170
Low Season (January, February, November)
  • Revenue drops to average $498 per month
  • Occupancy decreases to average 17.6%
  • Daily rates adjust to average $170

Seasonality Insights for Malfa

  • The Airbnb seasonality in Malfa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Malfa's highest earning potential, with monthly revenues capable of climbing to $3,918, occupancy reaching a high of 56.6%, and ADRs peaking at $218.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $183, occupancy could drop to 14.0%, and ADRs may adjust down to $160.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Malfa.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Malfa seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Malfa (2025)

Exploring the top neighborhoods for short-term rentals in Malfa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Salina
A stunning volcanic island known for its lush landscapes, vineyards, and serene beaches, perfect for travelers seeking tranquility and nature.
Vineyards of Malfa, Beaches of Santa Marina, Hiking trails to Monte Fossa delle Felci, Local wine festivals, Historical sites in Malfa
Pollara
Famous for its breathtaking views and crystal-clear waters, Pollara is a picturesque location perfect for romantic getaways and photography enthusiasts.
Pollara Beach, Sunset views, Filming location of 'Il Postino', Diving and snorkeling spots, Charming village atmosphere
Capo Faro
A beautiful area with stunning coastal views and lighthouse, known for its scenic walking paths and appealing beaches for families and couples alike.
Capo Faro Lighthouse, Scenic walking trails, Beaches and coves, Local seafood restaurants, Views of the Aeolian Islands
Malfa Town Center
The heart of Malfa, offering local shops, cafes, and restaurants. A great area for those wanting to immerse themselves in local life while still being close to the beach.
Local markets, Cafes and pastry shops, Cultural events, Close to public transport, Views of the surrounding islands
Santa Marina Salina
A vibrant aging vineyard area popular with tourists for its authentic Italian seaside town charm, with nearby beaches and activities.
Local wineries, Beaches, Historic charm, Culinary experiences, Boat trips to neighboring islands
Lingua
Famous for its picturesque harbor and seafood restaurants. Lingua is a small town that offers a peaceful escape with stunning views.
Lingua Beach, Local fish market, Charming waterfront, Delicious seafood dining, Relaxing atmosphere
Acquacalda
A quieter area known for its tranquility and beautiful natural landscapes. Ideal for those looking to relax away from the busiest tourist spots.
Beach at Acquacalda, Scenic trails, Relaxing atmosphere, Local eateries, Nature views
Monte Fossa delle Felci
The highest peak on Salina, offering panoramic views of the Aeolian Islands. Ideal for adventure travelers and nature lovers.
Hiking trails, Stunning viewpoints, Flora and fauna, Adventure sports, Nature photography opportunities

Understanding Airbnb License Requirements & STR Laws in Malfa (2025)

Yes, Malfa, Sicily, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Malfa to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 41% licensed listings)

Top Performing Airbnb Properties in Malfa (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Malfabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa eoliana vista mare con piscina e giardino

Villa eoliana vista mare con piscina e giardino

Entire Place • 4 bedrooms

$64,837
Revenue
46.4%
Occupancy
$910.78
Daily Rate
L'Agave, Salina

L'Agave, Salina

Entire Place • 4 bedrooms

$47,999
Revenue
39.5%
Occupancy
$880.09
Daily Rate
Villa Beatrice, stunning view on the sea

Villa Beatrice, stunning view on the sea

Entire Place • 3 bedrooms

$41,288
Revenue
50.6%
Occupancy
$355.82
Daily Rate
Le Casette di Malfa - La Casetta del Palmento

Le Casette di Malfa - La Casetta del Palmento

Entire Place • 2 bedrooms

$35,612
Revenue
47.9%
Occupancy
$259.05
Daily Rate
Villa Bianca, charm and stunning view on the sea

Villa Bianca, charm and stunning view on the sea

Entire Place • 4 bedrooms

$32,313
Revenue
52.1%
Occupancy
$356.73
Daily Rate
Unique panoramic house in Salina

Unique panoramic house in Salina

Entire Place • 2 bedrooms

$31,061
Revenue
50.3%
Occupancy
$226.60
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Malfa (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Malfa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Alessandra32$255,7172932.67/5.0
Host #4610311428$128,47430.00/5.0
MalfaVacanze6$104,336964.92/5.0
Claudia2$73,60195.00/5.0
Giuliana7$56,645362.05/5.0
Luciano4$52,5231794.90/5.0
Federica3$48,858644.93/5.0
Luigia1$47,99964.83/5.0
ElenaAntonino3$46,658374.97/5.0
Marcello3$41,3111214.67/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Malfa.

Dive Deeper: Advanced Malfa STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Malfa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Malfa Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Malfa

  • The Malfa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.7% of the 119 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Malfa, House properties are the most common (70.6%), reflecting the local real estate landscape.
  • Houses represent a significant 70.6% portion, catering likely to families or larger groups.
  • The presence of 7.6% Hotel/Boutique listings indicates integration with traditional hospitality.

Malfa Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Malfa

  • The dominant room capacity in Malfa is 1 bedroom listings, making up 55.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 82.4% of the active Airbnb listings in Malfa, indicating a high concentration in these sizes.
  • With over half the market (55.5%) consisting of studios or 1-bedroom units, Malfa is particularly well-suited for individuals or couples.

Malfa Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Malfa

  • The most common guest capacity trend in Malfa vacation rentals is listings accommodating 4 guests (25.2%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Malfa STR market, accounting for 47.0% of listings.
  • 21.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Malfa.
  • On average, properties in Malfa are equipped to host 4.0 guests.

Malfa Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Malfa

  • The most common availability pattern in Malfa falls within the 271-366 days range, representing 72.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 98.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Malfa (39.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 1.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Malfa Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (8.8%)

1 Night

10 listings

8.8% of total

2 Nights (12.3%)

2 Nights

14 listings

12.3% of total

3 Nights (22.8%)

3 Nights

26 listings

22.8% of total

4-6 Nights (20.2%)

4-6 Nights

23 listings

20.2% of total

7-29 Nights (15.8%)

7-29 Nights

18 listings

15.8% of total

30+ Nights (20.2%)

30+ Nights

23 listings

20.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Malfa is 3 Nights, adopted by 22.8% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (20.2%) caters to monthly stays (30+ nights) in Malfa, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 3 Nights minimum stay, as 22.8% of Malfa hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.8% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 20.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Malfa.

Malfa Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

4 listings

4.5% of total

Super Strict 30 Days (21.6%)

Super Strict 30 Days

19 listings

21.6% of total

Flexible

4 listings

4.5% of total

Moderate (31.8%)

Moderate

28 listings

31.8% of total

Strict (37.5%)

Strict

33 listings

37.5% of total

Cancellation Policy Insights for Malfa

  • The prevailing Airbnb cancellation policy trend in Malfa is Strict, used by 37.5% of listings.
  • There's a relatively balanced mix between guest-friendly (36.3%) and stricter (37.5%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 37.5% market standard in Malfa.
  • With 37.5% using Strict terms, this is a viable option in Malfa, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Malfa.

Malfa STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Malfa

  • The overall average booking lead time for vacation rentals in Malfa is 68 days.
  • Guests book furthest in advance for stays during August (average 95 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 3 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (85 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Malfa.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (3 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 85 days) to capture early planners.
  • Monitor your own booking lead times against these Malfa averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Malfa (2025)

Amenity Prevalence

Amenity Insights for Malfa

  • Essential amenities in Malfa that guests expect include: Hot water. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Hair dryer, Kitchen, Refrigerator are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Malfa: Hot water.
  • Prioritize adding missing essentials: Hot water.
  • Consider adding popular differentiators like Hair dryer or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Malfa to stay competitive.

Malfa Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Malfa

  • The typical guest profile for Airbnb in Malfa consists of predominantly international visitors (73%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 27.3% of guests.
  • Key international markets include Italy (27.3%) and France (14.9%).
  • Top languages spoken are English (39.1%) followed by French (19.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from France.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Malfa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Taormina973$2,450$221.3847%
Graniti20$2,135$168.6747%
Torregrotta16$2,105$267.7236%
Partinico112$2,077$283.4939%
Viagrande34$1,921$196.4138%
Gaggi16$1,892$190.1040%
Santa Venerina53$1,872$219.9741%
Santa Flavia189$1,866$165.1647%
Cefalù1,003$1,764$182.1348%
San Marco d'Alunzio13$1,726$174.7138%

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