Enna Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sicily, Italy
Is Airbnb profitable in Enna in 2025? Explore comprehensive Airbnb analytics for Enna, Sicily, Italy to uncover income potential. This 2025 STR market report for Enna, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 78 active listings.
Whether you're considering an Airbnb investment in Enna, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Enna Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Enna Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Enna (2025)
Understanding the monthly revenue variations for Airbnb listings in Enna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Enna is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Enna across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,635+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $917 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $522 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $261, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Enna
Enna Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Enna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Enna:
- Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Enna
Average Daily Rate (ADR) Airbnb Trends in Enna (2025)
Effective short term rental pricing strategy in Enna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Enna typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $155+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $95 or more.
- Typical properties (Median) charge around $69 per night.
- Entry-level properties (Bottom 25%) earn around $44 per night.
Average Daily Rate (ADR) Trend by Month in Enna
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Airbnb Seasonality Analysis & Trends in Enna (2025)
Peak Season (May, April, June)
- Revenue averages $987 per month
- Occupancy rates average 28.6%
- Daily rates average $92
Shoulder Season
- Revenue averages $759 per month
- Occupancy maintains around 31.2%
- Daily rates hold near $91
Low Season (January, February, March)
- Revenue drops to average $425 per month
- Occupancy decreases to average 21.5%
- Daily rates adjust to average $86
Seasonality Insights for Enna
- The Airbnb seasonality in Enna shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Enna's highest earning potential, with monthly revenues capable of climbing to $1,060, occupancy reaching a high of 37.1%, and ADRs peaking at $93.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $365, occupancy could drop to 19.2%, and ADRs may adjust down to $85.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Enna.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Enna seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Enna (2025)
Exploring the top neighborhoods for short-term rentals in Enna? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Enna | Central location in Sicily, known for its stunning scenery and historical significance. Ideal for tourists exploring the Sicilian interior and looking for a peaceful vacation experience. | Castello di Lombardia, Cathedral of Enna, Piazza Garibaldi, Acropolis of Enna, Lake Pergusa |
| Piazza Armerina | Famous for the Villa Romana del Casale, a UNESCO World Heritage site with stunning mosaics. A great location for tourists interested in history and archaeology. | Villa Romana del Casale, Piazza Armerina Cathedral, Castello di Pietratagliata, Museo Archeologico Regionale |
| Caltagirone | Renowned for its ceramics and beautiful stairs. Attracts visitors looking for craft shopping and cultural experiences. | Scalinata di Santa Maria del Monte, Cattedrale di San Giuliano, Museo della Ceramica |
| Gangi | A lovely medieval town with panoramic views and historic architecture. Offers a more laid-back experience for those looking to explore off the beaten path. | Castello di Gangi, Chiesa di San Giovanni Battista, Palazzo dei Principi di Lanza |
| Nicosia | A quieter town known for its historical architecture and local culture. Ideal for travelers seeking an authentic Sicilian experience away from the tourist crowds. | Chiesa Madre di Nicosia, Castello di Nicosia, Museo Civico |
| Leonforte | A small town rich in history and culture, with beautiful landscapes surrounding it. Suitable for guests wanting a quiet retreat with access to nature. | Castello di Leonforte, Chiesa di Santa Croce, Parco delle Madonie |
| Torre di Gallo | A rural area close to Enna, offering nature and tranquility. Perfect for nature lovers and those looking for eco-tourism opportunities. | Natural parks, Hiking trails, Agricultural experiences |
| Piazza dei Martiri | Historic square in the center of Enna which holds cultural events and gatherings. A prime location for experiencing local traditions and community life. | Festivals, Local markets, Cafes and restaurants nearby |
Understanding Airbnb License Requirements & STR Laws in Enna (2025)
Yes, Enna, Sicily, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Enna to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 59% licensed listings)
Top Performing Airbnb Properties in Enna (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ennabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Farm Cabin Rural View - Coco
Entire Place • 2 bedrooms
Farm Cabin with rural view-Mimì
Entire Place • 2 bedrooms
La Casa del Poeta Enna - Triple Room/Quadruple
Private Room • 1 bedroom
La Casa del Poeta Enna - Double Room
Private Room • 2 bedrooms
Mini country house in Enna
Entire Place • 1 bedroom
La Casa sul Piazza (Historic Apartment)
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Enna (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Enna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cristofero | 3 | $72,855 | 80 | 4.93/5.0 |
| P&G | 7 | $65,540 | 563 | 4.82/5.0 |
| Marilisa | 3 | $35,532 | 60 | 4.63/5.0 |
| Giuliana | 2 | $34,436 | 57 | 4.70/5.0 |
| Giuseppe | 5 | $26,885 | 19 | 3.00/5.0 |
| Paolo | 4 | $25,814 | 76 | 3.63/5.0 |
| Host #493906452 | 3 | $16,970 | 0 | 0.00/5.0 |
| Mariangela | 1 | $16,626 | 48 | 4.92/5.0 |
| Francesca | 2 | $13,660 | 307 | 4.61/5.0 |
| Marco | 1 | $13,380 | 20 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Enna.
Dive Deeper: Advanced Enna STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Enna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEnna Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Enna
- The Enna Airbnb market composition is heavily skewed towards Private Room listings, which make up 52.6% of the 78 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Enna, House properties are the most common (37.2%), reflecting the local real estate landscape.
- Houses represent a significant 37.2% portion, catering likely to families or larger groups.
- The presence of 21.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.8%) offer potential for unique stay experiences.
Enna Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Enna
- The dominant room capacity in Enna is 1 bedroom listings, making up 39.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 56.4% of the active Airbnb listings in Enna, indicating a high concentration in these sizes.
Enna Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Enna
- The most common guest capacity trend in Enna vacation rentals is listings accommodating 2 guests (23.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Enna STR market, accounting for 38.5% of listings.
- 11.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Enna.
- On average, properties in Enna are equipped to host 2.7 guests.
Enna Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Enna
- The most common availability pattern in Enna falls within the 271-366 days range, representing 64.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Enna (34.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Enna Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
47 listings
65.3% of total
2 Nights
10 listings
13.9% of total
3 Nights
5 listings
6.9% of total
7-29 Nights
6 listings
8.3% of total
30+ Nights
4 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Enna is 1 Night, adopted by 65.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.2%) of the Enna Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 65.3% of Enna hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Enna.
Enna Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
3.3% of total
Super Strict 60 Days
2 listings
3.3% of total
Flexible
34 listings
56.7% of total
Moderate
14 listings
23.3% of total
Strict
8 listings
13.3% of total
Cancellation Policy Insights for Enna
- The prevailing Airbnb cancellation policy trend in Enna is Flexible, used by 56.7% of listings.
- The market strongly favors guest-friendly terms, with 80.0% of listings offering Flexible or Moderate policies. This suggests guests in Enna may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 56.7% market standard in Enna.
- Given the high prevalence of Flexible policies (56.7%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 13.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Enna.
Enna STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Enna
- The overall average booking lead time for vacation rentals in Enna is 43 days.
- Guests book furthest in advance for stays during April (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (62 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Enna.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Enna averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Enna (2025)
Amenity Prevalence
Amenity Insights for Enna
- Essential amenities in Enna that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like Essentials, Wifi, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Enna: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Essentials or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Enna to stay competitive.
Enna Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Enna
- The typical guest profile for Airbnb in Enna consists of predominantly international visitors (86%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 14.2% of guests.
- Key international markets include France (21.4%) and Germany (14.6%).
- Top languages spoken are English (39.1%) followed by French (15.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Enna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Taormina | 973 | $2,450 | $221.38 | 47% |
| Għasri | 56 | $2,339 | $216.90 | 40% |
| Graniti | 20 | $2,135 | $168.67 | 47% |
| Torregrotta | 16 | $2,105 | $267.72 | 36% |
| Partinico | 112 | $2,077 | $283.49 | 39% |
| Viagrande | 34 | $1,921 | $196.41 | 38% |
| Gaggi | 16 | $1,892 | $190.10 | 40% |
| Santa Venerina | 53 | $1,872 | $219.97 | 41% |
| Santa Flavia | 189 | $1,866 | $165.16 | 47% |
| Xewkija | 36 | $1,766 | $167.34 | 43% |