Ulìana/Oliena Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sardinia, Italy
Is Airbnb profitable in Ulìana/Oliena in 2025? Explore comprehensive Airbnb analytics for Ulìana/Oliena, Sardinia, Italy to uncover income potential. This 2025 STR market report for Ulìana/Oliena, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Ulìana/Oliena, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ulìana/Oliena Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ulìana/Oliena Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ulìana/Oliena (2025)
Understanding the monthly revenue variations for Airbnb listings in Ulìana/Oliena is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ulìana/Oliena is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ulìana/Oliena across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,237+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,451 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $861 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $393, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ulìana/Oliena
Ulìana/Oliena Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ulìana/Oliena STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ulìana/Oliena:
- Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ulìana/Oliena
Average Daily Rate (ADR) Airbnb Trends in Ulìana/Oliena (2025)
Effective short term rental pricing strategy in Ulìana/Oliena involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ulìana/Oliena typically peaks in August and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $168+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $129 or more.
- Typical properties (Median) charge around $87 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Ulìana/Oliena
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Airbnb Seasonality Analysis & Trends in Ulìana/Oliena (2025)
Peak Season (August, July, May)
- Revenue averages $2,575 per month
- Occupancy rates average 46.2%
- Daily rates average $127
Shoulder Season
- Revenue averages $1,433 per month
- Occupancy maintains around 28.2%
- Daily rates hold near $121
Low Season (January, February, November)
- Revenue drops to average $387 per month
- Occupancy decreases to average 14.1%
- Daily rates adjust to average $117
Seasonality Insights for Ulìana/Oliena
- The Airbnb seasonality in Ulìana/Oliena shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ulìana/Oliena's highest earning potential, with monthly revenues capable of climbing to $2,825, occupancy reaching a high of 59.9%, and ADRs peaking at $131.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $333, occupancy could drop to 12.8%, and ADRs may adjust down to $116.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ulìana/Oliena.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ulìana/Oliena seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ulìana/Oliena (2025)
Exploring the top neighborhoods for short-term rentals in Ulìana/Oliena? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Oliena offers charming streets, traditional architecture, and a taste of local culture. It's ideal for travelers interested in exploring the town's rich history and local traditions. | Church of San Nicola, Monte Ortobene, Santu Pintore, Local restaurants and cafes, Craft shops |
| Su Gologone | Famous for its scenic landscapes and the iconic Su Gologone spring, this area attracts nature lovers and those looking to explore the beautiful surroundings of Oliena. | Su Gologone Spring, Hiking trails, Breathtaking views, Local agriturismo experiences, Traditional Sardinian cuisine |
| Cala Cartoe | A stunning beach destination near Oliena, known for its crystal-clear waters and beautiful cliffs. A perfect spot for travelers seeking sun, sea, and relaxation. | Cala Cartoe Beach, Snorkeling opportunities, Scenic hiking trails, Local beach clubs, Sunset views |
| Gennargentu National Park | A natural park with rugged mountains and diverse wildlife, attracting outdoor enthusiasts and adventurers. It's a great base for hiking and enjoying the great outdoors. | Hiking trails, Wildlife watching, Bivouac spots, Beautiful landscapes, Local fauna and flora |
| Mount Ortobene | A popular viewpoint offering spectacular views of the surrounding area, perfect for outdoor activities and photography. Ideal for nature lovers and hikers. | Scenic viewpoints, Local trails, Outdoor activities, Picnic areas, Cultural events |
| Local Vineyards | Oliena is known for its wine production, particularly the famous Nepente wine. This area is perfect for wine enthusiasts and offers tours and tastings. | Wine tasting tours, Vineyard visits, Cultural events, Gastronomic experiences, Traditional wine cellars |
| Charming Rural Villages | Nearby villages offer a glimpse into authentic Sardinian life, attracting visitors interested in cultural experiences and local traditions. | Traditional festivals, Local craft fairs, Historical landmarks, Food markets, Community events |
| Oliena Markets | The local markets showcase traditional Sardinian products, crafts, and foods, making it a great area for visitors looking to immerse themselves in local culture. | Weekly markets, Local produce, Handmade crafts, Culinary experiences, Cultural interactions |
Understanding Airbnb License Requirements & STR Laws in Ulìana/Oliena (2025)
Yes, Ulìana/Oliena, Sardinia, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ulìana/Oliena to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 84% licensed listings)
Top Performing Airbnb Properties in Ulìana/Oliena (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ulìana/Olienabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Tatiana charming house
Entire Place • 5 bedrooms
Domo de Ciu Nenneddu - Traditional Stay Experience
Entire Place • 2 bedrooms
Villa Jumpadu
Entire Place • 1 bedroom
Relais 1893
Entire Place • 2 bedrooms
Sardinian: sea and mountain UIN R0346
Entire Place • 2 bedrooms
Villa L'Oliveto
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ulìana/Oliena (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ulìana/Oliena based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Salvatore | 1 | $134,207 | 31 | 5.00/5.0 |
| Sweet Home Sardinia | 13 | $120,099 | 432 | 4.66/5.0 |
| Marcella | 1 | $14,744 | 7 | 5.00/5.0 |
| Barbara | 1 | $14,430 | 31 | 4.87/5.0 |
| Annita | 1 | $9,753 | 15 | 4.93/5.0 |
| Host #491282719 | 1 | $8,879 | 1 | 0.00/5.0 |
| Valerio | 1 | $8,816 | 184 | 4.86/5.0 |
| Franca | 1 | $8,366 | 93 | 4.86/5.0 |
| Novasol | 1 | $5,270 | 8 | 4.25/5.0 |
| Antonio Angelo | 2 | $3,723 | 44 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ulìana/Oliena.
Dive Deeper: Advanced Ulìana/Oliena STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ulìana/Oliena. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUlìana/Oliena Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ulìana/Oliena
- The Ulìana/Oliena Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ulìana/Oliena, House properties are the most common (68%), reflecting the local real estate landscape.
- Houses represent a significant 68% portion, catering likely to families or larger groups.
- The presence of 8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 4.0%) offer potential for unique stay experiences.
Ulìana/Oliena Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ulìana/Oliena
- The dominant room capacity in Ulìana/Oliena is 1 bedroom listings, making up 48% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 80.0% of the active Airbnb listings in Ulìana/Oliena, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (8.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Ulìana/Oliena.
Ulìana/Oliena Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ulìana/Oliena
- The most common guest capacity trend in Ulìana/Oliena vacation rentals is listings accommodating 3 guests (28%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 4 guests dominate the Ulìana/Oliena STR market, accounting for 56.0% of listings.
- 24.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ulìana/Oliena.
- On average, properties in Ulìana/Oliena are equipped to host 3.7 guests.
Ulìana/Oliena Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ulìana/Oliena
- The most common availability pattern in Ulìana/Oliena falls within the 271-366 days range, representing 64% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ulìana/Oliena (48%), reflecting common guest stay durations or potential owner blocking patterns.
Ulìana/Oliena Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
36% of total
2 Nights
4 listings
16% of total
3 Nights
4 listings
16% of total
7-29 Nights
3 listings
12% of total
30+ Nights
5 listings
20% of total
Key Insights
- The most prevalent minimum stay requirement in Ulìana/Oliena is 1 Night, adopted by 36% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20%) caters to monthly stays (30+ nights) in Ulìana/Oliena, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36% of Ulìana/Oliena hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ulìana/Oliena.
Ulìana/Oliena Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
4.2% of total
Flexible
2 listings
8.3% of total
Moderate
15 listings
62.5% of total
Strict
6 listings
25% of total
Cancellation Policy Insights for Ulìana/Oliena
- The prevailing Airbnb cancellation policy trend in Ulìana/Oliena is Moderate, used by 62.5% of listings.
- The market strongly favors guest-friendly terms, with 70.8% of listings offering Flexible or Moderate policies. This suggests guests in Ulìana/Oliena may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 62.5% market standard in Ulìana/Oliena.
- Regularly review your cancellation policy against competitors and market demand shifts in Ulìana/Oliena.
Ulìana/Oliena STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ulìana/Oliena
- The overall average booking lead time for vacation rentals in Ulìana/Oliena is 43 days.
- Guests book furthest in advance for stays during April (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (60 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Ulìana/Oliena.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Ulìana/Oliena averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ulìana/Oliena (2025)
Amenity Prevalence
Amenity Insights for Ulìana/Oliena
- Essential amenities in Ulìana/Oliena that guests expect include: Essentials, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hair dryer, Refrigerator are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ulìana/Oliena: Essentials, Hot water.
- Prioritize adding missing essentials: Essentials, Hot water.
- Consider adding popular differentiators like TV or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ulìana/Oliena to stay competitive.
Ulìana/Oliena Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ulìana/Oliena
- The typical guest profile for Airbnb in Ulìana/Oliena consists of predominantly international visitors (88%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 11.6% of guests.
- Key international markets include France (21.2%) and United Kingdom (11.6%).
- Top languages spoken are English (41.1%) followed by French (17.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ulìana/Oliena Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Porto Cervo | 211 | $2,819 | $463.39 | 42% |
| Poltu Quatu | 58 | $2,272 | $314.25 | 47% |
| Maracalagonis | 285 | $2,096 | $302.75 | 46% |
| Alzachèna/Arzachena | 391 | $2,005 | $387.72 | 42% |
| Zonza | 709 | $1,922 | $294.10 | 44% |
| Pietrosella | 239 | $1,911 | $258.65 | 45% |
| Figari | 213 | $1,890 | $191.79 | 50% |
| Bonifacio / Bunifaziu | 499 | $1,866 | $216.08 | 49% |
| Porto-Vecchio | 1,908 | $1,814 | $220.84 | 48% |
| Sarrocu/Sarroch | 92 | $1,796 | $228.04 | 43% |