Sassari Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sardinia, Italy
Is Airbnb profitable in Sassari in 2025? Explore comprehensive Airbnb analytics for Sassari, Sardinia, Italy to uncover income potential. This 2025 STR market report for Sassari, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 381 active listings.
Whether you're considering an Airbnb investment in Sassari, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sassari Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sassari Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sassari (2025)
Understanding the monthly revenue variations for Airbnb listings in Sassari is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sassari is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sassari across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,656+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,768 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $943 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $423, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sassari
Sassari Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sassari STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sassari:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sassari
Average Daily Rate (ADR) Airbnb Trends in Sassari (2025)
Effective short term rental pricing strategy in Sassari involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sassari typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $179+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $114 or more.
- Typical properties (Median) charge around $82 per night.
- Entry-level properties (Bottom 25%) earn around $63 per night.
Average Daily Rate (ADR) Trend by Month in Sassari
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Airbnb Seasonality Analysis & Trends in Sassari (2025)
Peak Season (August, July, June)
- Revenue averages $2,138 per month
- Occupancy rates average 51.5%
- Daily rates average $116
Shoulder Season
- Revenue averages $1,222 per month
- Occupancy maintains around 35.2%
- Daily rates hold near $106
Low Season (January, February, March)
- Revenue drops to average $535 per month
- Occupancy decreases to average 23.3%
- Daily rates adjust to average $102
Seasonality Insights for Sassari
- The Airbnb seasonality in Sassari shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sassari's highest earning potential, with monthly revenues capable of climbing to $2,462, occupancy reaching a high of 61.3%, and ADRs peaking at $120.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $494, occupancy could drop to 19.7%, and ADRs may adjust down to $101.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sassari.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sassari seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sassari (2025)
Exploring the top neighborhoods for short-term rentals in Sassari? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Castelsardo | A picturesque medieval town perched on a hill overlooking the sea, popular for its beaches and historical sites. Ideal for travelers looking for a charming experience and local culture. | Castelsardo Castle, Elephant Rock, Museum of Mediterranean Weaving, Lu Bagnu Beach, Doria Castle |
| Alghero | A vibrant coastal city with Catalan influences, known for its beautiful old town, stunning beaches, and lively atmosphere. Perfect for tourists who enjoy a blend of history and seaside relaxation. | Alghero’s Old Town, Neptune's Grotto, Maria Pia Beach, Lido San Giovanni, Torre di Sulis |
| Olbia | A bustling port city serving as a gateway to the Costa Smeralda, popular with upscale travelers and those looking for luxury accommodations near the beach. | Basilica di San Simplicio, Porto Rotondo, Costa Smeralda, Pevero Golf Club, La Marinella Beach |
| Sassari | The second-largest city in Sardinia, known for its historical buildings, cultural events, and proximity to nature. Great for guests seeking an authentic Sardinian experience beyond the beaches. | Sassari Cathedral, Palazzo Ducale, Corso Vittorio Emanuele, Centrale Market, Parco di Monserrato |
| Bosa | A charming and colorful town along the Temo River, known for its medieval architecture and beautiful landscapes. Attracts visitors looking for a peaceful getaway with scenic views. | Malaspina Castle, Sas Conzas, Bosa Marina Beach, Temo River, Historic Center |
| La Maddalena | An archipelago known for its stunning beaches and nature reserves, ideal for water sports enthusiasts and nature lovers. Popular for its breathtaking views and outdoor activities. | Caprera Island, Spiaggia di Cala Coticcio, La Maddalena National Park, Spiaggia di Spalmatore, Cala Corsara |
| Sorso | A coastal town with beautiful beaches and archaeological sites, perfect for guests looking for a quieter beach experience with access to historical sites. | Marina di Sorso, Sorso Cathedral, Archaeological Site of Monte Agusu, Local vineyards, Nearby beaches |
| Stintino | Famous for La Pelosetta beach and the stunning Asinara National Park, attracts beach lovers and nature enthusiasts seeking relaxation and outdoor activities. | La Pelosetta Beach, Asinara National Park, Stintino beach, Punta de su Tonn, Local seafood restaurants |
Understanding Airbnb License Requirements & STR Laws in Sassari (2025)
Yes, Sassari, Sardinia, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sassari to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 43% licensed listings)
Top Performing Airbnb Properties in Sassari (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sassaribased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Domus 81 - Villa with pool in Sardinia
Entire Place • 6 bedrooms
![Domus 81 [Unit 8] - Villa with swimming pool in Sardinia](https://a0.muscache.com/im/pictures/32aee8d1-f7f1-4856-a95d-dedab16bd5b8.jpg?im_w=480&im_format=avif)
Domus 81 [Unit 8] - Villa with swimming pool in Sardinia
Entire Place • 3 bedrooms
Group Trip Near Alghero
Entire Place • 4 bedrooms
Secluded house with amazing sea view and pool
Entire Place • 4 bedrooms
Casa Maestrale directly on the steep coast
Entire Place • 2 bedrooms
Rent Villa with pool surrounded by olive trees
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sassari (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sassari based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Monica | 2 | $153,637 | 38 | 4.76/5.0 |
| Francesco | 13 | $119,955 | 45 | 2.30/5.0 |
| Maurizio | 3 | $112,343 | 95 | 4.97/5.0 |
| Andrea | 4 | $104,838 | 89 | 4.94/5.0 |
| Francesco Giuseppe | 7 | $94,147 | 123 | 3.75/5.0 |
| Sardinia Re | 5 | $80,344 | 18 | 1.91/5.0 |
| Tiziano&Federica | 2 | $70,017 | 89 | 4.96/5.0 |
| Marco | 2 | $63,663 | 154 | 4.86/5.0 |
| Marco | 3 | $63,320 | 107 | 4.80/5.0 |
| Nello | 3 | $58,763 | 97 | 4.69/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sassari.
Dive Deeper: Advanced Sassari STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sassari. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSassari Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sassari
- The Sassari Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73% of the 381 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sassari, Apartment/Condo properties are the most common (54.6%), reflecting the local real estate landscape.
- Houses represent a significant 32% portion, catering likely to families or larger groups.
- The presence of 10.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 2.9%) offer potential for unique stay experiences.
Sassari Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sassari
- The dominant room capacity in Sassari is 1 bedroom listings, making up 45.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.1% of the active Airbnb listings in Sassari, indicating a high concentration in these sizes.
Sassari Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sassari
- The most common guest capacity trend in Sassari vacation rentals is listings accommodating 4 guests (25.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Sassari STR market, accounting for 51.0% of listings.
- 14.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sassari.
- On average, properties in Sassari are equipped to host 3.1 guests.
Sassari Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sassari
- The most common availability pattern in Sassari falls within the 271-366 days range, representing 60.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sassari (33.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sassari Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
99 listings
28% of total
2 Nights
61 listings
17.2% of total
3 Nights
59 listings
16.7% of total
4-6 Nights
42 listings
11.9% of total
7-29 Nights
78 listings
22% of total
30+ Nights
15 listings
4.2% of total
Key Insights
- The most prevalent minimum stay requirement in Sassari is 1 Night, adopted by 28% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 28% of Sassari hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sassari.
Sassari Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
5 listings
1.7% of total
Flexible
99 listings
33.1% of total
Moderate
133 listings
44.5% of total
Strict
62 listings
20.7% of total
Cancellation Policy Insights for Sassari
- The prevailing Airbnb cancellation policy trend in Sassari is Moderate, used by 44.5% of listings.
- The market strongly favors guest-friendly terms, with 77.6% of listings offering Flexible or Moderate policies. This suggests guests in Sassari may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 44.5% market standard in Sassari.
- Regularly review your cancellation policy against competitors and market demand shifts in Sassari.
Sassari STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sassari
- The overall average booking lead time for vacation rentals in Sassari is 46 days.
- Guests book furthest in advance for stays during July (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Sassari.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Sassari averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sassari (2025)
Amenity Prevalence
Amenity Insights for Sassari
- Popular amenities like Essentials, Hot water, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sassari to stay competitive.
Sassari Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sassari
- The typical guest profile for Airbnb in Sassari consists of predominantly international visitors (79%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 20.7% of guests.
- Key international markets include France (29.6%) and Italy (20.7%).
- Top languages spoken are English (35.1%) followed by French (17.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sassari Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Porto Cervo | 211 | $2,819 | $463.39 | 42% |
| Poltu Quatu | 58 | $2,272 | $314.25 | 47% |
| Maracalagonis | 285 | $2,096 | $302.75 | 46% |
| Alzachèna/Arzachena | 391 | $2,005 | $387.72 | 42% |
| Zonza | 709 | $1,922 | $294.10 | 44% |
| Pietrosella | 239 | $1,911 | $258.65 | 45% |
| Figari | 213 | $1,890 | $191.79 | 50% |
| Bonifacio / Bunifaziu | 499 | $1,866 | $216.08 | 49% |
| Porto-Vecchio | 1,908 | $1,814 | $220.84 | 48% |
| Sarrocu/Sarroch | 92 | $1,796 | $228.04 | 43% |