Roccella Ionica Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Reggio Calabria, Italy
Is Airbnb profitable in Roccella Ionica in 2025? Explore comprehensive Airbnb analytics for Roccella Ionica, Reggio Calabria, Italy to uncover income potential. This 2025 STR market report for Roccella Ionica, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 36 active listings.
Whether you're considering an Airbnb investment in Roccella Ionica, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Roccella Ionica Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Roccella Ionica Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Roccella Ionica (2025)
Understanding the monthly revenue variations for Airbnb listings in Roccella Ionica is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Roccella Ionica is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Roccella Ionica across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,997+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,547 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $917 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $464, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Roccella Ionica
Roccella Ionica Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Roccella Ionica STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Roccella Ionica:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Roccella Ionica
Average Daily Rate (ADR) Airbnb Trends in Roccella Ionica (2025)
Effective short term rental pricing strategy in Roccella Ionica involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Roccella Ionica typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $159+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $125 or more.
- Typical properties (Median) charge around $94 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in Roccella Ionica
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Airbnb Seasonality Analysis & Trends in Roccella Ionica (2025)
Peak Season (August, January, July)
- Revenue averages $1,972 per month
- Occupancy rates average 42.6%
- Daily rates average $113
Shoulder Season
- Revenue averages $1,197 per month
- Occupancy maintains around 31.8%
- Daily rates hold near $109
Low Season (February, March, December)
- Revenue drops to average $845 per month
- Occupancy decreases to average 23.9%
- Daily rates adjust to average $101
Seasonality Insights for Roccella Ionica
- The Airbnb seasonality in Roccella Ionica shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Roccella Ionica's highest earning potential, with monthly revenues capable of climbing to $2,471, occupancy reaching a high of 65.8%, and ADRs peaking at $121.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $577, occupancy could drop to 19.7%, and ADRs may adjust down to $97.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Roccella Ionica.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Roccella Ionica seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Roccella Ionica (2025)
Exploring the top neighborhoods for short-term rentals in Roccella Ionica? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Roccella Ionica Beach | Beautiful sandy beaches with crystal clear waters, perfect for summer vacation rentals. Attracts beachgoers and families looking for a relaxing getaway. | Roccella Ionica Beach, Torre del Cavallo, Le Castella, Spiaggia di Portigliola, Scilla and Cariddi Museum |
| Historic Center of Roccella Ionica | Charming historical center with old buildings and local culture. Ideal for tourists interested in history, architecture, and local dining experiences. | Church of Saint George, Roccella Ionica Castle, Piazza San Rocco, Local artisan shops, Historic churches |
| Aspromonte National Park | A natural paradise for hiking and nature lovers. Offers a different experience for tourists seeking adventure and outdoor activities. | Hiking trails, Monti della Calabria, Wildlife viewing, Scenic views, Local flora and fauna |
| Pizzo Calabro | Famous for its Tartufo dessert and scenic coastlines. Great for culinary tourism and families visiting nearby attractions. | Pizzo Beach, Tartufo di Pizzo, Brattiro waterfalls, Pizzo historic center, Famous Gelato shops |
| Scilla | Iconic coastal village known for its beautiful beaches and mythological connections. Perfect for tourists wanting a picturesque seaside experience. | Scilla Beach, Chianalea district, Rocca di Scilla, Castello Ruffo, Seafood restaurants |
| Tropea | One of the most famous beach destinations in Calabria known for its stunning views, historical sites, and vibrant nightlife. | Tropea Beach, Santa Maria dell'Isola, Historic center, Local markets, Fine dining establishments |
| Bovetto | A quieter, less commercialized area great for those looking to escape the crowds while still enjoying the beauty of Calabria. | Peaceful beaches, Secluded coves, Local vineyards, Hiking paths, Fishing spots |
| Mammola | Authentic Calabrian village renowned for its traditional crafts and stunning landscape. Appeals to those interested in culture and history. | Mammola ancient town, Craft workshops, Local cuisine, Cultural festivals, Natural parks |
Understanding Airbnb License Requirements & STR Laws in Roccella Ionica (2025)
With 25% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Roccella Ionica. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Roccella Ionica to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 25% licensed listings)
Top Performing Airbnb Properties in Roccella Ionica (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Roccella Ionicabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Design apartment with garden in the center
Entire Place • 2 bedrooms
Il Castello degli Ulivi - Farmhouse in nature
Entire Place • 4 bedrooms
Villa Marino vista mare
Entire Place • 3 bedrooms
Apartamento Luna, Roccella Ionica sea view
Entire Place • 2 bedrooms
Roccella home: conchiglia apartment
Entire Place • 1 bedroom
Roccella home: Starfish apartment
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Roccella Ionica (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Roccella Ionica based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Eleonora | 4 | $45,947 | 17 | 3.52/5.0 |
| Francesca Maura | 1 | $23,822 | 5 | 4.80/5.0 |
| Emanuela | 1 | $19,519 | 3 | 5.00/5.0 |
| Carla | 1 | $17,445 | 16 | 4.94/5.0 |
| Manuela | 1 | $17,113 | 20 | 4.85/5.0 |
| Giuseppe | 3 | $14,275 | 43 | 4.63/5.0 |
| Chiara | 1 | $12,530 | 9 | 4.67/5.0 |
| Luisa | 1 | $12,487 | 41 | 4.88/5.0 |
| Antonella | 1 | $8,797 | 10 | 5.00/5.0 |
| Annalisa | 1 | $8,482 | 8 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Roccella Ionica.
Dive Deeper: Advanced Roccella Ionica STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Roccella Ionica. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRoccella Ionica Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Roccella Ionica
- The Roccella Ionica Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 36 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Roccella Ionica, Apartment/Condo properties are the most common (52.8%), reflecting the local real estate landscape.
- Houses represent a significant 44.4% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 2.8%) offer potential for unique stay experiences.
Roccella Ionica Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Roccella Ionica
- The dominant room capacity in Roccella Ionica is 2 bedrooms listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 75.0% of the active Airbnb listings in Roccella Ionica, indicating a high concentration in these sizes.
- A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Roccella Ionica.
Roccella Ionica Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Roccella Ionica
- The most common guest capacity trend in Roccella Ionica vacation rentals is listings accommodating 4 guests (30.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Roccella Ionica STR market, accounting for 55.6% of listings.
- 27.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Roccella Ionica.
- On average, properties in Roccella Ionica are equipped to host 4.8 guests.
Roccella Ionica Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Roccella Ionica
- The most common availability pattern in Roccella Ionica falls within the 271-366 days range, representing 75% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Roccella Ionica (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Roccella Ionica Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
21.2% of total
2 Nights
5 listings
15.2% of total
3 Nights
3 listings
9.1% of total
4-6 Nights
1 listings
3% of total
7-29 Nights
15 listings
45.5% of total
30+ Nights
2 listings
6.1% of total
Key Insights
- The most prevalent minimum stay requirement in Roccella Ionica is 7-29 Nights, adopted by 45.5% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 45.5% of Roccella Ionica hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 6.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Roccella Ionica.
Roccella Ionica Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
34.6% of total
Moderate
10 listings
38.5% of total
Strict
7 listings
26.9% of total
Cancellation Policy Insights for Roccella Ionica
- The prevailing Airbnb cancellation policy trend in Roccella Ionica is Moderate, used by 38.5% of listings.
- The market strongly favors guest-friendly terms, with 73.1% of listings offering Flexible or Moderate policies. This suggests guests in Roccella Ionica may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.5% market standard in Roccella Ionica.
- Regularly review your cancellation policy against competitors and market demand shifts in Roccella Ionica.
Roccella Ionica STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Roccella Ionica
- The overall average booking lead time for vacation rentals in Roccella Ionica is 53 days.
- Guests book furthest in advance for stays during August (average 95 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 2 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (87 days avg.) sees the longest lead times, while Winter (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Roccella Ionica.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (2 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 87 days) to capture early planners.
- Monitor your own booking lead times against these Roccella Ionica averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Roccella Ionica (2025)
Amenity Prevalence
Amenity Insights for Roccella Ionica
- Essential amenities in Roccella Ionica that guests expect include: Kitchen, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Air conditioning, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Roccella Ionica: Kitchen, Washer.
- Prioritize adding missing essentials: Washer.
- Consider adding popular differentiators like TV or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Roccella Ionica to stay competitive.
Roccella Ionica Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Roccella Ionica
- The typical guest profile for Airbnb in Roccella Ionica consists of a mix of domestic (50%) and international guests, with top international origins including Switzerland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 50.0% of guests.
- Key international markets include Italy (50%) and Switzerland (10%).
- Top languages spoken are English (36%) followed by Italian (31.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Roccella Ionica Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Taormina | 973 | $2,450 | $221.38 | 47% |
| Graniti | 20 | $2,135 | $168.67 | 47% |
| Torregrotta | 16 | $2,105 | $267.72 | 36% |
| Viagrande | 34 | $1,921 | $196.41 | 38% |
| Gaggi | 16 | $1,892 | $190.10 | 40% |
| Santa Venerina | 53 | $1,872 | $219.97 | 41% |
| Tropea | 10 | $1,702 | $157.29 | 49% |
| Castelmola | 60 | $1,616 | $178.38 | 46% |
| Aci Sant'Antonio | 30 | $1,483 | $162.38 | 35% |
| Augusta | 316 | $1,458 | $191.37 | 40% |