Varzo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Piedmont, Italy
Is Airbnb profitable in Varzo in 2025? Explore comprehensive Airbnb analytics for Varzo, Piedmont, Italy to uncover income potential. This 2025 STR market report for Varzo, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Varzo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Varzo Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Varzo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Varzo (2025)
Understanding the monthly revenue variations for Airbnb listings in Varzo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Varzo is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Varzo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,405+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,570 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $902 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $390, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Varzo
Varzo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Varzo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Varzo:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Varzo
Average Daily Rate (ADR) Airbnb Trends in Varzo (2025)
Effective short term rental pricing strategy in Varzo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Varzo typically peaks in December and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $197+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $141 or more.
- Typical properties (Median) charge around $101 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in Varzo
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Airbnb Seasonality Analysis & Trends in Varzo (2025)
Peak Season (August, May, December)
- Revenue averages $1,651 per month
- Occupancy rates average 39.5%
- Daily rates average $119
Shoulder Season
- Revenue averages $1,267 per month
- Occupancy maintains around 31.0%
- Daily rates hold near $115
Low Season (January, February, November)
- Revenue drops to average $891 per month
- Occupancy decreases to average 28.4%
- Daily rates adjust to average $122
Seasonality Insights for Varzo
- The Airbnb seasonality in Varzo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Varzo's highest earning potential, with monthly revenues capable of climbing to $1,841, occupancy reaching a high of 47.5%, and ADRs peaking at $129.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $875, occupancy could drop to 22.6%, and ADRs may adjust down to $113.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Varzo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Varzo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Varzo (2025)
Exploring the top neighborhoods for short-term rentals in Varzo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Varzo Town Center | Charming village center with authentic Italian architecture, offering easy access to shops and cafes. Ideal for visitors wanting local experiences and proximity to nature. | Church of San Giovanni Battista, Varzo Historic Market, Local restaurants and cafes, Cascate di Varzo, Hiking trails nearby |
| Formazza Valley | Stunning valley known for its natural beauty and outdoor activities. Great for nature lovers and adventure seekers, offering skiing, hiking, and more. | Formazza Waterfalls, Ski Resort in Formazza, Hiking routes, Breathtaking landscapes, Local wildlife |
| Valle Antigorio | Scenic valley with picturesque villages and traditional architecture. Attracts visitors interested in cultural experiences and outdoor adventures. | Ancient churches, Local festivals, Hiking paths, Traditional chateaus, Natural parks |
| Cairate | Quiet area known for its tranquility and beautiful landscapes. Good for guests looking to escape city life and enjoy peaceful nature settings. | Natural reserves, Hiking opportunities, Small local farms, Scenic views, Wildlife watching |
| Monte Leone | Popular mountain destination for hiking and climbing enthusiasts. Attracts tourists seeking active vacations and beautiful vistas. | Monte Leone peak, Climbing routes, Valley views, Hiking trails, Mountain hut accommodations |
| Alpe Veglia | Alpine pasture offering stunning scenery and hiking opportunities. Ideal for nature enthusiasts and those looking for relaxation. | Horse trekking, Hiking paths, Natural beauty, Mountain lakes, Wildflowers |
| San Domenico | Known for its ski resort and winter sports opportunities. Attracts winter sports enthusiasts and families looking for a winter getaway. | San Domenico Ski Resort, Skiing and snowboarding, Winter hiking trails, Family-friendly activities, Local eateries |
| Antigorio Valley | Rich in history and nature, this valley offers a mix of outdoor activities and cultural heritage, making it attractive for diverse audiences. | Historic villages, Local art and culture, Gurro ancient church, Hiking and biking trails, Culinary experiences |
Understanding Airbnb License Requirements & STR Laws in Varzo (2025)
Yes, Varzo, Piedmont, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Varzo to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 58% licensed listings)
Top Performing Airbnb Properties in Varzo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Varzobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Baita Lauretta - Valera
Entire Place • 3 bedrooms
The Baita di Guenda
Entire Place • 3 bedrooms
B&B Chalet Il Picchio ***
Private Room • 3 bedrooms
Casa Giulia stone and wood (two bedroom solution)
Entire Place • 2 bedrooms
Perfect for large families or groups of friends
Entire Place • 3 bedrooms
Stone Cottage in the Alps
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Varzo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Varzo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Matilde | 1 | $40,854 | 16 | 4.94/5.0 |
| Luigi | 2 | $29,116 | 89 | 5.00/5.0 |
| Francesca BB Chalet Il Picchio | 2 | $25,695 | 144 | 4.87/5.0 |
| Matteo | 1 | $24,532 | 86 | 4.90/5.0 |
| Silvana | 1 | $15,800 | 17 | 4.88/5.0 |
| Host #16593173 | 1 | $15,666 | 0 | 0.00/5.0 |
| Matteo | 2 | $12,857 | 33 | 4.96/5.0 |
| Valerie | 1 | $10,287 | 10 | 5.00/5.0 |
| Serena | 1 | $10,100 | 31 | 4.90/5.0 |
| Maura | 1 | $10,062 | 57 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Varzo.
Dive Deeper: Advanced Varzo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Varzo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVarzo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Varzo
- The Varzo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.2% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Varzo, Apartment/Condo properties are the most common (36.8%), reflecting the local real estate landscape.
- Houses represent a significant 26.3% portion, catering likely to families or larger groups.
- The presence of 15.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Varzo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Varzo
- The dominant room capacity in Varzo is 1 bedroom listings, making up 47.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 79.0% of the active Airbnb listings in Varzo, indicating a high concentration in these sizes.
- A significant 36.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Varzo.
Varzo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Varzo
- The most common guest capacity trend in Varzo vacation rentals is listings accommodating 4 guests (26.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Varzo STR market, accounting for 47.4% of listings.
- 52.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Varzo.
- On average, properties in Varzo are equipped to host 5.3 guests.
Varzo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Varzo
- The most common availability pattern in Varzo falls within the 181-270 days range, representing 52.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Varzo (52.6%), reflecting common guest stay durations or potential owner blocking patterns.
Varzo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
5.6% of total
2 Nights
9 listings
50% of total
3 Nights
4 listings
22.2% of total
4-6 Nights
1 listings
5.6% of total
7-29 Nights
2 listings
11.1% of total
30+ Nights
1 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Varzo is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50% of Varzo hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.6% currently do.
- A 2-night minimum appears standard (50%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Varzo.
Varzo Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
27.8% of total
Moderate
6 listings
33.3% of total
Strict
7 listings
38.9% of total
Cancellation Policy Insights for Varzo
- The prevailing Airbnb cancellation policy trend in Varzo is Strict, used by 38.9% of listings.
- There's a relatively balanced mix between guest-friendly (61.1%) and stricter (38.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 38.9% market standard in Varzo.
- With 38.9% using Strict terms, this is a viable option in Varzo, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Varzo.
Varzo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Varzo
- The overall average booking lead time for vacation rentals in Varzo is 50 days.
- Guests book furthest in advance for stays during July (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (76 days avg.) sees the longest lead times, while Fall (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Varzo.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these Varzo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Varzo (2025)
Amenity Prevalence
Amenity Insights for Varzo
- Popular amenities like Essentials, Hair dryer, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Consider adding popular differentiators like Essentials or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Varzo to stay competitive.
Varzo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Varzo
- The typical guest profile for Airbnb in Varzo consists of a mix of domestic (38%) and international guests, with top international origins including Switzerland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 38.0% of guests.
- Key international markets include Italy (38%) and Switzerland (19.7%).
- Top languages spoken are English (37.9%) followed by Italian (15.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Switzerland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Varzo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 525 | $7,079 | $546.45 | 54% |
| Matten bei Interlaken | 52 | $5,674 | $316.63 | 63% |
| Iseltwald | 14 | $5,491 | $331.95 | 58% |
| Habkern | 13 | $5,382 | $344.74 | 50% |
| Interlaken | 288 | $4,987 | $310.52 | 56% |
| Grindelwald | 489 | $4,921 | $345.40 | 57% |
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Zermatt | 734 | $4,604 | $463.00 | 46% |
| Oberhofen am Thunersee | 24 | $4,572 | $265.94 | 55% |
| Sigriswil | 99 | $4,371 | $271.90 | 58% |