Varallo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Piedmont, Italy
Is Airbnb profitable in Varallo in 2025? Explore comprehensive Airbnb analytics for Varallo, Piedmont, Italy to uncover income potential. This 2025 STR market report for Varallo, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 47 active listings.
Whether you're considering an Airbnb investment in Varallo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Varallo Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Varallo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Varallo (2025)
Understanding the monthly revenue variations for Airbnb listings in Varallo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Varallo is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Varallo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,529+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,633 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $951 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $459, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Varallo
Varallo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Varallo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Varallo:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Varallo
Average Daily Rate (ADR) Airbnb Trends in Varallo (2025)
Effective short term rental pricing strategy in Varallo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Varallo typically peaks in December and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $162+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $107 or more.
- Typical properties (Median) charge around $94 per night.
- Entry-level properties (Bottom 25%) earn around $75 per night.
Average Daily Rate (ADR) Trend by Month in Varallo
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Airbnb Seasonality Analysis & Trends in Varallo (2025)
Peak Season (August, July, June)
- Revenue averages $1,717 per month
- Occupancy rates average 44.6%
- Daily rates average $97
Shoulder Season
- Revenue averages $1,213 per month
- Occupancy maintains around 32.2%
- Daily rates hold near $103
Low Season (February, March, November)
- Revenue drops to average $735 per month
- Occupancy decreases to average 27.9%
- Daily rates adjust to average $112
Seasonality Insights for Varallo
- The Airbnb seasonality in Varallo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Varallo's highest earning potential, with monthly revenues capable of climbing to $1,818, occupancy reaching a high of 53.1%, and ADRs peaking at $117.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $641, occupancy could drop to 23.0%, and ADRs may adjust down to $95.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Varallo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Varallo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Varallo (2025)
Exploring the top neighborhoods for short-term rentals in Varallo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historical center of Varallo, rich in art, history, and character. It attracts visitors interested in cultural experiences, local cuisine, and scenic views of the surrounding mountains. | Sacri Monti di Varallo, Museum of Sacred Art, Parish Church of San Marco, Piazza Vittorio Veneto, Historical monuments |
| Val Grande National Park | This area offers breathtaking natural beauty and is popular with nature lovers and outdoor enthusiasts. A great spot for hosting guests who enjoy hiking, wildlife, and stunning landscapes. | Hiking trails, Stunning mountain views, Local flora and fauna, Traditional villages, Outdoor activity centers |
| Parco Nazionale della Val Grande | Known for rugged mountain terrain and pristine nature, this park attracts backpackers and adventure seekers. It’s ideal for hosting guests looking for a serene escape and nature experiences. | Hiking paths, Scenic views, Camping facilities, Nature tours, Wildlife watching |
| Local Vineyards | Varallo is near several vineyards that produce local wines. It’s an attractive area for food and wine lovers seeking authentic local experiences and culinary tourism. | Wine tasting tours, Gastronomic festivals, Local wine shops, Picturesque vineyard scenery, Culinary workshops |
| Lake Orta | A short drive from Varallo, Lake Orta is famous for its stunning scenery and charming villages. It attracts tourists seeking picturesque views and tranquil environments. | San Giulio Island, Orta San Giulio village, Scenic boat trips, Historical local sites, Relaxing lakeside promenades |
| Rupestrian Churches | The region is famous for its ancient rock churches carved into the mountains, drawing visitors interested in history and unique architectural sites. | Rupestrian Church of San Giovanni, Ancient frescoes, Hiking access to churches, Historical significance, Cultural insights |
| Alagna Valsesia | A nearby resort town popular for skiing and winter sports. It attracts sports enthusiasts and travelers looking for adventure in the snow. | Ski resorts, Snowboarding, Winter sports activities, Local dining, Alagna's traditional architecture |
| Cultural Festivals | Varallo hosts various cultural festivals throughout the year, creating a vibrant atmosphere that attracts tourists and locals alike. Ideal for guests looking for cultural immersion. | Local artisan markets, Food festivals, Music and dance events, Art exhibitions, Community celebrations |
Understanding Airbnb License Requirements & STR Laws in Varallo (2025)
Yes, Varallo, Piedmont, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Varallo to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 49% licensed listings)
Top Performing Airbnb Properties in Varallo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Varallobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
New apartment at the foot of Monte Rosa
Entire Place • 2 bedrooms
Cottage Mondellini with Private Pool
Entire Place • 2 bedrooms
Lovely apartment in the center of Varallo(VC)
Entire Place • 2 bedrooms
Penthouse by the River
Entire Place • 5 bedrooms
Gemmalpina eco wellness nest home
Entire Place • 2 bedrooms
Hausi's • Varallo's historic center
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Varallo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Varallo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Corrado | 4 | $38,578 | 90 | 4.96/5.0 |
| Miranda | 1 | $38,480 | 13 | 5.00/5.0 |
| Matteo | 1 | $29,474 | 20 | 4.80/5.0 |
| Claudia | 1 | $28,760 | 40 | 5.00/5.0 |
| Paola | 1 | $23,621 | 22 | 4.95/5.0 |
| Marianna | 1 | $22,813 | 10 | 4.90/5.0 |
| Filippo | 1 | $22,528 | 20 | 5.00/5.0 |
| Fabrizia | 2 | $19,972 | 13 | 4.76/5.0 |
| Alice | 1 | $19,947 | 20 | 5.00/5.0 |
| Luca | 1 | $17,118 | 44 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Varallo.
Dive Deeper: Advanced Varallo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Varallo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVarallo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Varallo
- The Varallo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.9% of the 47 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Varallo, Apartment/Condo properties are the most common (72.3%), reflecting the local real estate landscape.
- Houses represent a significant 19.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 8.5%) offer potential for unique stay experiences.
Varallo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Varallo
- The dominant room capacity in Varallo is 1 bedroom listings, making up 51.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 87.3% of the active Airbnb listings in Varallo, indicating a high concentration in these sizes.
- With over half the market (51.1%) consisting of studios or 1-bedroom units, Varallo is particularly well-suited for individuals or couples.
Varallo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Varallo
- The most common guest capacity trend in Varallo vacation rentals is listings accommodating 4 guests (27.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Varallo STR market, accounting for 53.2% of listings.
- 19.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Varallo.
- On average, properties in Varallo are equipped to host 4.0 guests.
Varallo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Varallo
- The most common availability pattern in Varallo falls within the 271-366 days range, representing 51.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Varallo (38.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Varallo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
35.7% of total
2 Nights
9 listings
21.4% of total
3 Nights
6 listings
14.3% of total
4-6 Nights
4 listings
9.5% of total
7-29 Nights
6 listings
14.3% of total
30+ Nights
2 listings
4.8% of total
Key Insights
- The most prevalent minimum stay requirement in Varallo is 1 Night, adopted by 35.7% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 35.7% of Varallo hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Varallo.
Varallo Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
16 listings
41% of total
Moderate
18 listings
46.2% of total
Strict
5 listings
12.8% of total
Cancellation Policy Insights for Varallo
- The prevailing Airbnb cancellation policy trend in Varallo is Moderate, used by 46.2% of listings.
- The market strongly favors guest-friendly terms, with 87.2% of listings offering Flexible or Moderate policies. This suggests guests in Varallo may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 46.2% market standard in Varallo.
- Using a Strict policy might deter some guests, as only 12.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Varallo.
Varallo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Varallo
- The overall average booking lead time for vacation rentals in Varallo is 49 days.
- Guests book furthest in advance for stays during July (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (66 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Varallo.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Varallo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Varallo (2025)
Amenity Prevalence
Amenity Insights for Varallo
- Essential amenities in Varallo that guests expect include: Heating, Essentials, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Hangers are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Varallo: Heating, Essentials, Hot water.
- Prioritize adding missing essentials: Heating, Essentials, Hot water.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Varallo to stay competitive.
Varallo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Varallo
- The typical guest profile for Airbnb in Varallo consists of predominantly international visitors (69%), with top international origins including Israel, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 30.6% of guests.
- Key international markets include Italy (30.6%) and Israel (20.7%).
- Top languages spoken are English (38.4%) followed by Italian (15.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Israel.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Varallo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 525 | $7,079 | $546.45 | 54% |
| Matten bei Interlaken | 52 | $5,674 | $316.63 | 63% |
| Iseltwald | 14 | $5,491 | $331.95 | 58% |
| Habkern | 13 | $5,382 | $344.74 | 50% |
| Interlaken | 288 | $4,987 | $310.52 | 56% |
| Grindelwald | 489 | $4,921 | $345.40 | 57% |
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Zermatt | 734 | $4,604 | $463.00 | 46% |
| Oberhofen am Thunersee | 24 | $4,572 | $265.94 | 55% |
| Monteu Roero | 16 | $4,432 | $540.14 | 36% |