Sestriere Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Piedmont, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Sestriere in 2025? Explore comprehensive Airbnb analytics for Sestriere, Piedmont, Italy to uncover income potential. This 2025 STR market report for Sestriere, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 242 active listings.

Whether you're considering an Airbnb investment in Sestriere, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sestriere Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Sestriere Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$188
The average rental revenue earned for an occupied room per day in Sestriere.
Occupancy Rate(?)
31.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$10,094
Typical annual income for an Airbnb listing in Sestriere. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
16.8%
Strong growth (16.8%) vs. last year.
Peak Revenue Month(?)
February
The month with the highest average earnings, indicating peak season in Sestriere.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Sestriere.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
242
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Sestriere (2025)

Understanding the monthly revenue variations for Airbnb listings in Sestriere is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sestriere is typically February, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sestriere across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,362+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,069 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,158 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $540, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Sestriere

Sestriere Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Sestriere STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sestriere:

  • Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 22%.
  • Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Sestriere

Average Daily Rate (ADR) Airbnb Trends in Sestriere (2025)

Effective short term rental pricing strategy in Sestriere involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sestriere typically peaks in February and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $308+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $203 or more.
  • Typical properties (Median) charge around $146 per night.
  • Entry-level properties (Bottom 25%) earn around $107 per night.

Average Daily Rate (ADR) Trend by Month in Sestriere

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Airbnb Seasonality Analysis & Trends in Sestriere (2025)

Peak Season (February, January, March)
  • Revenue averages $2,708 per month
  • Occupancy rates average 42.0%
  • Daily rates average $225
Shoulder Season
  • Revenue averages $1,422 per month
  • Occupancy maintains around 26.8%
  • Daily rates hold near $177
Low Season (May, September, October)
  • Revenue drops to average $824 per month
  • Occupancy decreases to average 20.7%
  • Daily rates adjust to average $164

Seasonality Insights for Sestriere

  • The Airbnb seasonality in Sestriere shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Sestriere's highest earning potential, with monthly revenues capable of climbing to $3,234, occupancy reaching a high of 52.6%, and ADRs peaking at $234.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $747, occupancy could drop to 18.8%, and ADRs may adjust down to $163.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sestriere.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Sestriere seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Sestriere (2025)

Exploring the top neighborhoods for short-term rentals in Sestriere? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Sestriere Center
The main hub of Sestriere, offering easy access to ski lifts, shops, and restaurants. Perfect for tourists looking for convenience and a lively atmosphere.
Via Louset, Sestriere Ski Resort, Chalet Louset, Sestriere's shops and restaurants, Piazza Fraiteve
Colle Sestriere
A quieter area that provides stunning views and direct access to the slopes, ideal for families and those seeking a peaceful retreat.
Colle Sestriere ski lifts, Grangesises Ski Resort, Val Chisone, Panoramic views of the Alps, Hiking Trails
Frazioni di Sestriere
Charming small villages nearby that offer a more intimate experience while still being within reach of Sestriere ski activities.
Villages of Sauze di Cesana, Cesana Torinese, Nature trails, Local restaurants, Historical sites
Borgata Sestriere
A picturesque neighborhood featuring traditional alpine architecture and access to ski lifts, great for those wanting an authentic mountain experience.
Skiing at Monte Motta, Winter hiking trails, Borgata's restaurants, Traditional alpine culture, Ski schools
Alpette
Known for its beautiful landscapes and outdoor activities in both summer and winter, appealing to nature enthusiasts and adventure seekers.
Alpette ski slopes, Mountain biking trails, Hiking paths, Alpette lake, Stunning alpine scenery
San Sicario
A charming hamlet close to Sestriere, it offers ski access and is less crowded, perfect for a relaxing getaway for couples and families.
San Sicario ski lifts, Local dining options, Peaceful atmosphere, Scenic mountain views, Access to the Milky Way ski area
Bardonecchia
Located a short distance from Sestriere, this area offers additional skiing and summer activities, making it popular among visitors looking to explore multiple resorts.
Bardonecchia Ski Resort, Hiking and biking trails, Historic town center, Local markets, Family-friendly venues
Montgenèvre (France)
Just across the border from Sestriere, Montgenèvre is a popular French ski resort that attracts international tourists, benefitting those renting in Sestriere.
Montgenèvre Ski Resort, French cuisine, Cross-border skiing, Live music events, Mountain wellness centers

Understanding Airbnb License Requirements & STR Laws in Sestriere (2025)

Yes, Sestriere, Piedmont, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sestriere to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 43% licensed listings)

Top Performing Airbnb Properties in Sestriere (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Sestrierebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Beautiful penthouse on the slopes/golf with garage

Beautiful penthouse on the slopes/golf with garage

Entire Place • 3 bedrooms

$56,255
Revenue
51.3%
Occupancy
$320.66
Daily Rate
House in front of the ski slopes/golf course

House in front of the ski slopes/golf course

Entire Place • 3 bedrooms

$42,966
Revenue
52.9%
Occupancy
$354.42
Daily Rate
Hostdomus - Deer Suite

Hostdomus - Deer Suite

Entire Place • 2 bedrooms

$41,021
Revenue
48.3%
Occupancy
$311.32
Daily Rate
Exclusive mountain view

Exclusive mountain view

Entire Place • 2 bedrooms

$37,115
Revenue
56.4%
Occupancy
$158.67
Daily Rate
Apartment with panoramic view and fireplace

Apartment with panoramic view and fireplace

Entire Place • 3 bedrooms

$36,525
Revenue
27.2%
Occupancy
$368.05
Daily Rate
Hostdomus - Bianca Suite

Hostdomus - Bianca Suite

Entire Place • 1 bedroom

$36,487
Revenue
59.3%
Occupancy
$238.96
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Sestriere (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Sestriere based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Hostdomus22$311,223501.35/5.0
Roberta22$185,085130.42/5.0
Paolo10$71,728313.00/5.0
Laura1$56,255234.96/5.0
Anna1$42,966104.70/5.0
Serenella1$37,115104.90/5.0
Fosca1$36,525115.00/5.0
Davide3$34,840243.25/5.0
Giusy & Fabrizio1$33,08285.00/5.0
Alba1$32,8621754.71/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sestriere.

Dive Deeper: Advanced Sestriere STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sestriere. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Sestriere Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Sestriere

  • The Sestriere Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.5% of the 242 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Sestriere, Apartment/Condo properties are the most common (90.5%), reflecting the local real estate landscape.
  • Smaller segments like hotel/boutique, outdoor/unique, house, others (combined 9.5%) offer potential for unique stay experiences.

Sestriere Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Sestriere

  • The dominant room capacity in Sestriere is 1 bedroom listings, making up 55.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 87.2% of the active Airbnb listings in Sestriere, indicating a high concentration in these sizes.
  • With over half the market (55.4%) consisting of studios or 1-bedroom units, Sestriere is particularly well-suited for individuals or couples.
  • Listings with 3+ bedrooms (8.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Sestriere.

Sestriere Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Sestriere

  • The most common guest capacity trend in Sestriere vacation rentals is listings accommodating 4 guests (47.9%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Sestriere STR market, accounting for 73.1% of listings.
  • 30.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sestriere.
  • On average, properties in Sestriere are equipped to host 4.6 guests.

Sestriere Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Sestriere

  • The most common availability pattern in Sestriere falls within the 271-366 days range, representing 82.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 98.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Sestriere (43%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 2.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Sestriere Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (15.2%)

1 Night

34 listings

15.2% of total

2 Nights (15.2%)

2 Nights

34 listings

15.2% of total

3 Nights (10.7%)

3 Nights

24 listings

10.7% of total

4-6 Nights (23.2%)

4-6 Nights

52 listings

23.2% of total

7-29 Nights (13.4%)

7-29 Nights

30 listings

13.4% of total

30+ Nights (22.3%)

30+ Nights

50 listings

22.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Sestriere is 4-6 Nights, adopted by 23.2% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (22.3%) caters to monthly stays (30+ nights) in Sestriere, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 4-6 Nights minimum stay, as 23.2% of Sestriere hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.2% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 22.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sestriere.

Sestriere Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (6.3%)

Super Strict 30 Days

10 listings

6.3% of total

Flexible (14.6%)

Flexible

23 listings

14.6% of total

Moderate (43%)

Moderate

68 listings

43% of total

Strict (36.1%)

Strict

57 listings

36.1% of total

Cancellation Policy Insights for Sestriere

  • The prevailing Airbnb cancellation policy trend in Sestriere is Moderate, used by 43% of listings.
  • There's a relatively balanced mix between guest-friendly (57.6%) and stricter (36.1%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 43% market standard in Sestriere.
  • With 36.1% using Strict terms, this is a viable option in Sestriere, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Sestriere.

Sestriere STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Sestriere

  • The overall average booking lead time for vacation rentals in Sestriere is 79 days.
  • Guests book furthest in advance for stays during May (average 93 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in October (average 45 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (86 days avg.) sees the longest lead times, while Fall (50 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (79 days) as a baseline for your pricing and availability strategy in Sestriere.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 86 days) to capture early planners.
  • Monitor your own booking lead times against these Sestriere averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Sestriere (2025)

Amenity Prevalence

Amenity Insights for Sestriere

  • Essential amenities in Sestriere that guests expect include: TV, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Sestriere: TV, Heating.
  • Prioritize adding missing essentials: TV, Heating.
  • Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Sestriere to stay competitive.

Sestriere Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Sestriere

  • The typical guest profile for Airbnb in Sestriere consists of a mix of domestic (46%) and international guests, with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
  • Domestic travelers account for 45.9% of guests.
  • Key international markets include Italy (45.9%) and United Kingdom (19.7%).
  • Top languages spoken are English (37.2%) followed by Italian (25.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Sestriere Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Les Clefs30$5,741$323.1144%
Monteu Roero16$4,432$540.1436%
Manigod194$4,127$427.8040%
Ramatuelle213$3,891$670.1041%
Saint-Jean-Cap-Ferrat107$3,844$424.2146%
Saint-Tropez742$3,498$506.5741%
Saint-Nicolas-la-Chapelle27$3,381$375.7043%
Charvonnex11$3,212$228.0356%
Èze153$3,168$345.8447%
Veyrier-du-Lac134$3,139$430.4743%

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