Santa Maria Maggiore Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Piedmont, Italy
Is Airbnb profitable in Santa Maria Maggiore in 2025? Explore comprehensive Airbnb analytics for Santa Maria Maggiore, Piedmont, Italy to uncover income potential. This 2025 STR market report for Santa Maria Maggiore, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 35 active listings.
Whether you're considering an Airbnb investment in Santa Maria Maggiore, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Maria Maggiore Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Maria Maggiore Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Maria Maggiore (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Maria Maggiore is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Maria Maggiore is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Maria Maggiore across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,325+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,437 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $876 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $451, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Maria Maggiore
Santa Maria Maggiore Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Maria Maggiore STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Maria Maggiore:
- Best-in-class properties (Top 10%) achieve 54%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Maria Maggiore
Average Daily Rate (ADR) Airbnb Trends in Santa Maria Maggiore (2025)
Effective short term rental pricing strategy in Santa Maria Maggiore involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Maria Maggiore typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $165+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $139 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $90 per night.
Average Daily Rate (ADR) Trend by Month in Santa Maria Maggiore
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Airbnb Seasonality Analysis & Trends in Santa Maria Maggiore (2025)
Peak Season (July, August, June)
- Revenue averages $1,794 per month
- Occupancy rates average 39.5%
- Daily rates average $116
Shoulder Season
- Revenue averages $1,039 per month
- Occupancy maintains around 25.2%
- Daily rates hold near $122
Low Season (January, April, October)
- Revenue drops to average $638 per month
- Occupancy decreases to average 15.9%
- Daily rates adjust to average $118
Seasonality Insights for Santa Maria Maggiore
- The Airbnb seasonality in Santa Maria Maggiore shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Maria Maggiore's highest earning potential, with monthly revenues capable of climbing to $2,148, occupancy reaching a high of 53.6%, and ADRs peaking at $133.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $605, occupancy could drop to 13.9%, and ADRs may adjust down to $111.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Maria Maggiore.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Maria Maggiore seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Maria Maggiore (2025)
Exploring the top neighborhoods for short-term rentals in Santa Maria Maggiore? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Santa Maria Maggiore is picturesque and offers charming architecture and a traditional Italian atmosphere. It's a perfect spot for tourists wanting to experience local culture and history. | Sanctuary of Santa Maria Maggiore, Piazza Risorgimento, Local artisan shops, Cascata del Toce, Scenic walking trails |
| Valle Vigezzo | Known as the 'Valley of the Painters', this area offers stunning natural beauty and hiking opportunities, attracting nature lovers and outdoor enthusiasts looking to explore Piedmont's landscapes. | Hiking trails, Stresa-Mottarone cable car, European mountain biking trails, Local museums, Valle Vigezzo Art Gallery |
| Lake Maggiore | Nearby, this beautiful lake area provides a picturesque backdrop for summer visitors. It's famous for its gardens and boat excursions, ideal for relaxing and exploring. | Isola Bella, Isola Madre, Villa Taranto, Boat trips on Lake Maggiore, Gardens of Villa Pallavicino |
| Macugnaga | Known for its breathtaking views and proximity to the Monte Rosa massif, this area is perfect for skiing in winter and hiking in summer, attracting adventure seekers all year round. | Skiing at Monterosa Ski, Hiking trails to Monte Rosa, Ancient Walser villages, Alpine scenery, Cultural events |
| Camping and Nature Areas | Local campsites and nature spaces attract families and travelers who enjoy a rustic experience close to nature, perfect for those looking to escape the bustling city life. | Campsites, Nature walks, Wildlife watching, Picnic areas, Outdoor sports |
| Local Cuisine Hotspots | Santa Maria Maggiore is known for its delicious food offerings. Areas with restaurants serving local and traditional Piedmontese cuisine attract foodies and culinary tourists. | Local trattorias, Food markets, Wine tasting events, Culinary festivals, Piedmontese cheese shops |
| Art and Culture Sites | Numerous cultural events and art exhibitions take place throughout the year, attracting visitors interested in the local art scene and cultural heritage of the region. | Art exhibitions, Cultural festivals, Local galleries, Workshops, Cultural heritage museums |
| Wellness Retreats | Several wellness centers and retreats in the area promote relaxation and self-care, appealing to tourists seeking rejuvenation and holistic experiences. | Spa centers, Yoga retreats, Natural hot springs, Health and wellness workshops, Meditation classes |
Understanding Airbnb License Requirements & STR Laws in Santa Maria Maggiore (2025)
Yes, Santa Maria Maggiore, Piedmont, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Maria Maggiore to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 69% licensed listings)
Top Performing Airbnb Properties in Santa Maria Maggiore (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Maria Maggiorebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Prestigious Santa Maria Maggiore apartment.
Entire Place • 4 bedrooms
Baita Cinciarella
Entire Place • 1 bedroom
La Pioda Vigezzo Santa Maria Maggiore
Entire Place • 4 bedrooms
Rent "Casetta Ciolina", downtown, sleeps 4
Entire Place • 2 bedrooms
In the center of Santa Maria Maggiore, ground floor.
Entire Place • 2 bedrooms
The Ghirba awaits you with elegance and originality
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Maria Maggiore (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Maria Maggiore based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Antonella | 6 | $42,948 | 50 | 3.27/5.0 |
| Alberto | 1 | $34,341 | 6 | 5.00/5.0 |
| Luciano | 1 | $16,819 | 15 | 5.00/5.0 |
| Wally | 1 | $15,575 | 81 | 4.86/5.0 |
| Melissa | 1 | $14,950 | 59 | 4.95/5.0 |
| Beatrice | 1 | $13,080 | 7 | 5.00/5.0 |
| Lauretta | 1 | $11,155 | 25 | 4.64/5.0 |
| Manuela | 1 | $10,926 | 11 | 4.91/5.0 |
| Roberta | 1 | $10,042 | 47 | 4.74/5.0 |
| Paola | 2 | $9,279 | 69 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Maria Maggiore.
Dive Deeper: Advanced Santa Maria Maggiore STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Maria Maggiore. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Maria Maggiore Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Maria Maggiore
- The Santa Maria Maggiore Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.1% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Maria Maggiore, Apartment/Condo properties are the most common (82.9%), reflecting the local real estate landscape.
- Smaller segments like outdoor/unique, hotel/boutique (combined 5.8%) offer potential for unique stay experiences.
Santa Maria Maggiore Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Maria Maggiore
- The dominant room capacity in Santa Maria Maggiore is 1 bedroom listings, making up 45.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 80.0% of the active Airbnb listings in Santa Maria Maggiore, indicating a high concentration in these sizes.
Santa Maria Maggiore Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Maria Maggiore
- The most common guest capacity trend in Santa Maria Maggiore vacation rentals is listings accommodating 4 guests (28.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Santa Maria Maggiore STR market, accounting for 51.5% of listings.
- 31.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Maria Maggiore.
- On average, properties in Santa Maria Maggiore are equipped to host 4.8 guests.
Santa Maria Maggiore Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Maria Maggiore
- The most common availability pattern in Santa Maria Maggiore falls within the 271-366 days range, representing 82.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Santa Maria Maggiore (45.7%), reflecting common guest stay durations or potential owner blocking patterns.
Santa Maria Maggiore Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
25.7% of total
2 Nights
17 listings
48.6% of total
3 Nights
2 listings
5.7% of total
7-29 Nights
3 listings
8.6% of total
30+ Nights
4 listings
11.4% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Maria Maggiore is 2 Nights, adopted by 48.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.3%) of the Santa Maria Maggiore Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.4%) caters to monthly stays (30+ nights) in Santa Maria Maggiore, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 48.6% of Santa Maria Maggiore hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Maria Maggiore.
Santa Maria Maggiore Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
32.3% of total
Moderate
12 listings
38.7% of total
Strict
9 listings
29% of total
Cancellation Policy Insights for Santa Maria Maggiore
- The prevailing Airbnb cancellation policy trend in Santa Maria Maggiore is Moderate, used by 38.7% of listings.
- The market strongly favors guest-friendly terms, with 71.0% of listings offering Flexible or Moderate policies. This suggests guests in Santa Maria Maggiore may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.7% market standard in Santa Maria Maggiore.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Maria Maggiore.
Santa Maria Maggiore STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Maria Maggiore
- The overall average booking lead time for vacation rentals in Santa Maria Maggiore is 56 days.
- Guests book furthest in advance for stays during August (average 129 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (99 days avg.) sees the longest lead times, while Spring (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Santa Maria Maggiore.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 129 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 99 days) to capture early planners.
- Monitor your own booking lead times against these Santa Maria Maggiore averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Maria Maggiore (2025)
Amenity Prevalence
Amenity Insights for Santa Maria Maggiore
- Essential amenities in Santa Maria Maggiore that guests expect include: Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Maria Maggiore: Heating, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Maria Maggiore to stay competitive.
Santa Maria Maggiore Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Maria Maggiore
- The typical guest profile for Airbnb in Santa Maria Maggiore consists of a mix of domestic (55%) and international guests, often arriving from nearby Milan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 55.1% of guests.
- Key international markets include Italy (55.1%) and Germany (11.6%).
- Top languages spoken are English (34.1%) followed by Italian (20.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Maria Maggiore Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 525 | $7,079 | $546.45 | 54% |
| Matten bei Interlaken | 52 | $5,674 | $316.63 | 63% |
| Iseltwald | 14 | $5,491 | $331.95 | 58% |
| Habkern | 13 | $5,382 | $344.74 | 50% |
| Interlaken | 288 | $4,987 | $310.52 | 56% |
| Grindelwald | 489 | $4,921 | $345.40 | 57% |
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Zermatt | 734 | $4,604 | $463.00 | 46% |
| Oberhofen am Thunersee | 24 | $4,572 | $265.94 | 55% |
| Sigriswil | 99 | $4,371 | $271.90 | 58% |