Saluzzo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Piedmont, Italy
Is Airbnb profitable in Saluzzo in 2025? Explore comprehensive Airbnb analytics for Saluzzo, Piedmont, Italy to uncover income potential. This 2025 STR market report for Saluzzo, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 32 active listings.
Whether you're considering an Airbnb investment in Saluzzo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saluzzo Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saluzzo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saluzzo (2025)
Understanding the monthly revenue variations for Airbnb listings in Saluzzo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saluzzo is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saluzzo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,021+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,452 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $965 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $452, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saluzzo
Saluzzo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saluzzo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saluzzo:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saluzzo
Average Daily Rate (ADR) Airbnb Trends in Saluzzo (2025)
Effective short term rental pricing strategy in Saluzzo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saluzzo typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $172+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $102 or more.
- Typical properties (Median) charge around $79 per night.
- Entry-level properties (Bottom 25%) earn around $64 per night.
Average Daily Rate (ADR) Trend by Month in Saluzzo
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Airbnb Seasonality Analysis & Trends in Saluzzo (2025)
Peak Season (August, April, June)
- Revenue averages $1,583 per month
- Occupancy rates average 45.7%
- Daily rates average $97
Shoulder Season
- Revenue averages $1,071 per month
- Occupancy maintains around 36.1%
- Daily rates hold near $94
Low Season (January, February, November)
- Revenue drops to average $686 per month
- Occupancy decreases to average 28.6%
- Daily rates adjust to average $88
Seasonality Insights for Saluzzo
- The Airbnb seasonality in Saluzzo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saluzzo's highest earning potential, with monthly revenues capable of climbing to $1,845, occupancy reaching a high of 58.1%, and ADRs peaking at $98.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $576, occupancy could drop to 21.9%, and ADRs may adjust down to $87.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saluzzo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saluzzo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saluzzo (2025)
Exploring the top neighborhoods for short-term rentals in Saluzzo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Saluzzo offers charming medieval streets, cozy cafes, and rich cultural heritage. It's perfect for tourists interested in history and local cuisine. | Castello della Manta, Chiesa di San Giovanni, Museo della Civiltà Cavalleresca, Piazza Garibaldi, Palazzo Comunale |
| Frazione San Bernardino | A peaceful area close to nature, ideal for travelers looking for a serene getaway. It attracts those who enjoy hiking and outdoor activities in the nearby mountains. | Parco del Monviso, Hiking trails, Local agriturismos, Natural reserves |
| Frazione Revello | Known for its beautiful landscapes and rural charm, this area is popular among tourists looking for authentic Italian experiences away from the hustle and bustle. | Castello di Revello, Local wineries, Scenic countryside walks |
| Sant'Andrea | A family-friendly neighborhood with parks and recreational areas, ideal for guests traveling with children or those looking for a quieter stay. | Parco della Resistenza, Playgrounds, Local markets |
| Valle Po | Nestled in the Po Valley, this area is perfect for outdoor enthusiasts and nature lovers, offering breathtaking views and numerous hiking trails. | Falconeria del Roero, Valle Po Natural Park, Local fauna and flora |
| Frazione Villar San Costanzo | A quaint village setting with warm hospitality, great for visitors seeking a more local experience and traditional Italian culture. | Church of San Costanzo, Local festivals, Culinary experiences |
| Parco Naturale del Monviso | This natural park features stunning alpine landscapes and outdoor activities. It's a great draw for nature travelers and adventure seekers. | Alpine hiking, Mountain biking, Wildlife observation, Scenic viewpoints |
| Pian Munè | Popular among winter sports enthusiasts, this area offers ski resorts and winter activities, appealing to guests looking for a seasonal getaway. | Ski slopes, Snowshoeing trails, Winter markets |
Understanding Airbnb License Requirements & STR Laws in Saluzzo (2025)
Yes, Saluzzo, Piedmont, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saluzzo to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 69% licensed listings)
Top Performing Airbnb Properties in Saluzzo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saluzzobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Apartment in the marchesato
Entire Place • 3 bedrooms
Cozy apartment just steps from downtown
Entire Place • 1 bedroom
Large flat in the centre
Entire Place • 2 bedrooms
Deluxe apartment in Centro Saluzzo
Entire Place • 1 bedroom
![[Old Town] House with WiFi and Parking 100m away](https://a0.muscache.com/im/pictures/miso/Hosting-1131059298359557456/original/94e42120-dcdf-41ba-9e29-6ec85577b3cc.jpeg?im_w=480&im_format=avif)
[Old Town] House with WiFi and Parking 100m away
Entire Place • 1 bedroom
3 Bedrooms Old Town Secret Gem with Private Garden
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saluzzo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saluzzo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ajaz | 4 | $49,414 | 87 | 2.50/5.0 |
| Giovanni | 1 | $35,874 | 3 | 5.00/5.0 |
| Cristiana | 2 | $23,295 | 71 | 4.92/5.0 |
| Franco | 2 | $18,289 | 33 | 4.91/5.0 |
| Silvia | 1 | $16,472 | 38 | 4.95/5.0 |
| Patrizia | 1 | $16,329 | 24 | 4.96/5.0 |
| Stefano | 1 | $15,964 | 9 | 4.67/5.0 |
| Sofia E Chiara | 1 | $15,423 | 18 | 4.83/5.0 |
| Alberto | 1 | $13,637 | 73 | 4.78/5.0 |
| Silvio | 1 | $11,349 | 32 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saluzzo.
Dive Deeper: Advanced Saluzzo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saluzzo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaluzzo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saluzzo
- The Saluzzo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.6% of the 32 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saluzzo, Apartment/Condo properties are the most common (84.4%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, outdoor/unique (combined 6.2%) offer potential for unique stay experiences.
Saluzzo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saluzzo
- The dominant room capacity in Saluzzo is 1 bedroom listings, making up 68.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 81.3% of the active Airbnb listings in Saluzzo, indicating a high concentration in these sizes.
- With over half the market (68.8%) consisting of studios or 1-bedroom units, Saluzzo is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (6.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Saluzzo.
Saluzzo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saluzzo
- The most common guest capacity trend in Saluzzo vacation rentals is listings accommodating 2 guests (40.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Saluzzo STR market, accounting for 71.9% of listings.
- A significant 40.6% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Saluzzo.
- On average, properties in Saluzzo are equipped to host 3.1 guests.
Saluzzo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saluzzo
- The most common availability pattern in Saluzzo falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Saluzzo (34.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saluzzo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
22.6% of total
2 Nights
16 listings
51.6% of total
3 Nights
1 listings
3.2% of total
7-29 Nights
2 listings
6.5% of total
30+ Nights
5 listings
16.1% of total
Key Insights
- The most prevalent minimum stay requirement in Saluzzo is 2 Nights, adopted by 51.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.2%) of the Saluzzo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.1%) caters to monthly stays (30+ nights) in Saluzzo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 51.6% of Saluzzo hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saluzzo.
Saluzzo Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
40% of total
Moderate
14 listings
56% of total
Strict
1 listings
4% of total
Cancellation Policy Insights for Saluzzo
- The prevailing Airbnb cancellation policy trend in Saluzzo is Moderate, used by 56% of listings.
- The market strongly favors guest-friendly terms, with 96.0% of listings offering Flexible or Moderate policies. This suggests guests in Saluzzo may expect booking flexibility.
- Strict cancellation policies are quite rare (4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 56% market standard in Saluzzo.
- Using a Strict policy might deter some guests, as only 4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Saluzzo.
Saluzzo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saluzzo
- The overall average booking lead time for vacation rentals in Saluzzo is 39 days.
- Guests book furthest in advance for stays during July (average 97 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (64 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Saluzzo.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Saluzzo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saluzzo (2025)
Amenity Prevalence
Amenity Insights for Saluzzo
- Essential amenities in Saluzzo that guests expect include: Essentials, Hot water, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Wifi, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saluzzo: Essentials, Hot water, Heating.
- Prioritize adding missing essentials: Essentials, Hot water, Heating.
- Consider adding popular differentiators like Kitchen or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saluzzo to stay competitive.
Saluzzo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saluzzo
- The typical guest profile for Airbnb in Saluzzo consists of a mix of domestic (42%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 42.1% of guests.
- Key international markets include Italy (42.1%) and France (13.8%).
- Top languages spoken are English (34.2%) followed by Italian (24%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saluzzo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Les Clefs | 30 | $5,741 | $323.11 | 44% |
| Monteu Roero | 16 | $4,432 | $540.14 | 36% |
| Manigod | 194 | $4,127 | $427.80 | 40% |
| Ramatuelle | 213 | $3,891 | $670.10 | 41% |
| Saint-Jean-Cap-Ferrat | 107 | $3,844 | $424.21 | 46% |
| Cossano Belbo | 13 | $3,632 | $284.21 | 42% |
| Saint-Tropez | 742 | $3,498 | $506.57 | 41% |
| Saint-Nicolas-la-Chapelle | 27 | $3,381 | $375.70 | 43% |
| Cassinasco | 18 | $3,219 | $545.40 | 41% |
| Charvonnex | 11 | $3,212 | $228.03 | 56% |