Pinerolo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Piedmont, Italy
Is Airbnb profitable in Pinerolo in 2025? Explore comprehensive Airbnb analytics for Pinerolo, Piedmont, Italy to uncover income potential. This 2025 STR market report for Pinerolo, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 40 active listings.
Whether you're considering an Airbnb investment in Pinerolo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pinerolo Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pinerolo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pinerolo (2025)
Understanding the monthly revenue variations for Airbnb listings in Pinerolo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pinerolo is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pinerolo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,912+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,396 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $902 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $529, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pinerolo
Pinerolo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pinerolo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pinerolo:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pinerolo
Average Daily Rate (ADR) Airbnb Trends in Pinerolo (2025)
Effective short term rental pricing strategy in Pinerolo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pinerolo typically peaks in November and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $122+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $86 or more.
- Typical properties (Median) charge around $64 per night.
- Entry-level properties (Bottom 25%) earn around $53 per night.
Average Daily Rate (ADR) Trend by Month in Pinerolo
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Airbnb Seasonality Analysis & Trends in Pinerolo (2025)
Peak Season (May, June, October)
- Revenue averages $1,164 per month
- Occupancy rates average 43.2%
- Daily rates average $72
Shoulder Season
- Revenue averages $1,054 per month
- Occupancy maintains around 44.1%
- Daily rates hold near $73
Low Season (January, February, March)
- Revenue drops to average $735 per month
- Occupancy decreases to average 39.3%
- Daily rates adjust to average $72
Seasonality Insights for Pinerolo
- The Airbnb seasonality in Pinerolo shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pinerolo's highest earning potential, with monthly revenues capable of climbing to $1,171, occupancy reaching a high of 50.9%, and ADRs peaking at $74.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $667, occupancy could drop to 30.0%, and ADRs may adjust down to $71.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pinerolo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pinerolo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pinerolo (2025)
Exploring the top neighborhoods for short-term rentals in Pinerolo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Pinerolo, rich in culture and history. This area offers a picturesque ambiance, attracting tourists interested in exploring local traditions and historical landmarks. | Pinerolo Cathedral, Palazzo dei Principi, Basilica di San Maurizio, Museo Storico del Giocattolo, Piazza San Donato |
| Borgo San Giovanni | A charming neighborhood ideal for those who enjoy a quieter Italian lifestyle while being close to the city center. It features local markets and parks, popular with families and extended stay tourists. | Parco Bellerive, Mercatino dell'Antiquariato, Chiesa di San Giovanni Battista, Borgo antico |
| Via Riva | A scenic street along the river, perfect for guests seeking nature and relaxation. Offers amenities and access to walking trails and is close to various dining options. | Lungo Po di Pinerolo, Riva dei Menagerie, Cycling paths along the river, Ristoranti sul Riva |
| Pinerolo Highlands | An area known for its beautiful landscapes and outdoor activities, appealing to adventure enthusiasts and nature lovers. It offers various hiking trails and views of the Alps. | Hiking trails, Parco Naturale del Monte San Giorgio, Outdoor sports facilities, Scenic viewpoints, Alpine scenery |
| Pinerolo Market | A vibrant area known for its weekly markets and local delicacies. It draws foodies and shoppers looking for authentic Italian products and experiences. | Mercato di Pinerolo, Local cafes and bakeries, Artisan shops, Culinary workshops |
| San Donato | This lively area is close to schools and parks, attracting families and long-term renters. It has a community feel with easy access to all amenities. | Parco della Rimembranza, Local schools, Community events, Parks |
| Corso Torino | A main street known for shopping and dining, making it easy for guests to find everything they need within walking distance. A popular destination for urban explorers. | Shopping boutiques, Cafés, Restaurants, Cultural events |
| Pinerolo Art District | An emerging area for art and culture enthusiasts, featuring galleries and studios. Attracts visitors interested in local art scenes and workshops. | Art galleries, Cultural festivals, Workshops and classes, Artisan studios |
Understanding Airbnb License Requirements & STR Laws in Pinerolo (2025)
Yes, Pinerolo, Piedmont, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pinerolo to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 63% licensed listings)
Top Performing Airbnb Properties in Pinerolo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pinerolobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Your Next Escape: Alps View Retreat
Entire Place • 2 bedrooms
WeStay in Pinerolo
Entire Place • 2 bedrooms
Casa Eugenie
Entire Place • 1 bedroom
Two-room apartment historic center Pinerolo
Entire Place • 1 bedroom
Pine Art house - creative relaxation
Entire Place • 1 bedroom
Apartment in Villa Luchinata
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pinerolo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pinerolo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Siri | 5 | $26,589 | 21 | 1.86/5.0 |
| Grigore | 1 | $19,351 | 7 | 5.00/5.0 |
| Marco | 1 | $18,679 | 6 | 5.00/5.0 |
| Alessandra | 1 | $16,662 | 38 | 4.97/5.0 |
| Leonardo | 2 | $16,235 | 7 | 4.71/5.0 |
| Piergiorgio | 2 | $14,476 | 79 | 4.75/5.0 |
| Federico | 2 | $14,193 | 64 | 4.92/5.0 |
| Elena | 1 | $13,343 | 20 | 4.90/5.0 |
| Fede | 1 | $13,208 | 35 | 4.86/5.0 |
| Pier Carlo | 1 | $13,097 | 33 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pinerolo.
Dive Deeper: Advanced Pinerolo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pinerolo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPinerolo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pinerolo
- The Pinerolo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.5% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pinerolo, Apartment/Condo properties are the most common (70%), reflecting the local real estate landscape.
- Houses represent a significant 27.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.5%) offer potential for unique stay experiences.
Pinerolo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pinerolo
- The dominant room capacity in Pinerolo is 1 bedroom listings, making up 57.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 85.0% of the active Airbnb listings in Pinerolo, indicating a high concentration in these sizes.
- With over half the market (57.5%) consisting of studios or 1-bedroom units, Pinerolo is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (2.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Pinerolo.
Pinerolo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pinerolo
- The most common guest capacity trend in Pinerolo vacation rentals is listings accommodating 4 guests (32.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Pinerolo STR market, accounting for 60.0% of listings.
- On average, properties in Pinerolo are equipped to host 3.2 guests.
Pinerolo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pinerolo
- The most common availability pattern in Pinerolo falls within the 271-366 days range, representing 42.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Pinerolo (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pinerolo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
18.9% of total
2 Nights
18 listings
48.6% of total
3 Nights
2 listings
5.4% of total
4-6 Nights
2 listings
5.4% of total
7-29 Nights
2 listings
5.4% of total
30+ Nights
6 listings
16.2% of total
Key Insights
- The most prevalent minimum stay requirement in Pinerolo is 2 Nights, adopted by 48.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.5%) of the Pinerolo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.2%) caters to monthly stays (30+ nights) in Pinerolo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 48.6% of Pinerolo hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.9% currently do.
- A 2-night minimum appears standard (48.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 16.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pinerolo.
Pinerolo Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
19 listings
55.9% of total
Moderate
15 listings
44.1% of total
Cancellation Policy Insights for Pinerolo
- The prevailing Airbnb cancellation policy trend in Pinerolo is Flexible, used by 55.9% of listings.
- The market strongly favors guest-friendly terms, with 100.0% of listings offering Flexible or Moderate policies. This suggests guests in Pinerolo may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 55.9% market standard in Pinerolo.
- Given the high prevalence of Flexible policies (55.9%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Pinerolo.
Pinerolo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pinerolo
- The overall average booking lead time for vacation rentals in Pinerolo is 38 days.
- Guests book furthest in advance for stays during July (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (52 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Pinerolo.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 52 days) to capture early planners.
- Monitor your own booking lead times against these Pinerolo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pinerolo (2025)
Amenity Prevalence
Amenity Insights for Pinerolo
- Essential amenities in Pinerolo that guests expect include: Heating, Hot water, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Dishes and silverware, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pinerolo: Heating, Hot water, Kitchen, TV.
- Prioritize adding missing essentials: Hot water, Kitchen, TV.
- Consider adding popular differentiators like Hair dryer or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pinerolo to stay competitive.
Pinerolo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pinerolo
- The typical guest profile for Airbnb in Pinerolo consists of a mix of domestic (50%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 49.7% of guests.
- Key international markets include Italy (49.7%) and France (15.9%).
- Top languages spoken are English (33.8%) followed by Italian (23.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pinerolo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Les Clefs | 30 | $5,741 | $323.11 | 44% |
| Monteu Roero | 16 | $4,432 | $540.14 | 36% |
| Manigod | 194 | $4,127 | $427.80 | 40% |
| Ramatuelle | 213 | $3,891 | $670.10 | 41% |
| Saint-Jean-Cap-Ferrat | 107 | $3,844 | $424.21 | 46% |
| Cossano Belbo | 13 | $3,632 | $284.21 | 42% |
| Saint-Tropez | 742 | $3,498 | $506.57 | 41% |
| Saint-Nicolas-la-Chapelle | 27 | $3,381 | $375.70 | 43% |
| Cassinasco | 18 | $3,219 | $545.40 | 41% |
| Charvonnex | 11 | $3,212 | $228.03 | 56% |