Novello Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Piedmont, Italy
Is Airbnb profitable in Novello in 2025? Explore comprehensive Airbnb analytics for Novello, Piedmont, Italy to uncover income potential. This 2025 STR market report for Novello, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Novello, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Novello Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Novello Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Novello (2025)
Understanding the monthly revenue variations for Airbnb listings in Novello is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Novello is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Novello across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,889+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,358 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,701 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $929, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Novello
Novello Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Novello STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Novello:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Novello
Average Daily Rate (ADR) Airbnb Trends in Novello (2025)
Effective short term rental pricing strategy in Novello involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Novello typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $525+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $235 or more.
- Typical properties (Median) charge around $126 per night.
- Entry-level properties (Bottom 25%) earn around $109 per night.
Average Daily Rate (ADR) Trend by Month in Novello
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Airbnb Seasonality Analysis & Trends in Novello (2025)
Peak Season (July, August, June)
- Revenue averages $3,608 per month
- Occupancy rates average 53.5%
- Daily rates average $209
Shoulder Season
- Revenue averages $2,591 per month
- Occupancy maintains around 40.0%
- Daily rates hold near $209
Low Season (February, March, December)
- Revenue drops to average $850 per month
- Occupancy decreases to average 19.1%
- Daily rates adjust to average $202
Seasonality Insights for Novello
- The Airbnb seasonality in Novello shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Novello's highest earning potential, with monthly revenues capable of climbing to $3,745, occupancy reaching a high of 61.6%, and ADRs peaking at $212.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $420, occupancy could drop to 13.4%, and ADRs may adjust down to $195.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Novello.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Novello seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Novello (2025)
Exploring the top neighborhoods for short-term rentals in Novello? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Barolo | Famous for its prestigious wines, Barolo attracts tourists who are interested in wine tastings and vineyard tours. The scenic landscape and charming village atmosphere make it a perfect getaway. | Castello di Barolo, Wine cellars and vineyards, Barolo Wine Experience, Trattoria della Storia, Piedmontese cuisine, Annual Barolo Wine Festival |
| Langhe | A UNESCO World Heritage Site known for its rolling hills and vineyards, Langhe offers stunning views and outdoor activities, making it popular among nature lovers and gastronomes. | Langhe Vineyard Trails, Truffle hunting experiences, Local agriturismos, Vineyard tours, Historic castles, Culinary workshops |
| Alba | Considered the capital of the Langhe, Alba is famous for its white truffles and hosts a variety of food festivals. It attracts food enthusiasts and is rich in history and culture. | Alba Truffle Fair, Alba Cathedral, Piazza Risorgimento, Culinary schools, Baroque architecture, Historic Palazzo Comunale |
| Serralunga d'Alba | Known for its impressive castle and picturesque town, Serralunga d'Alba offers visitors a mix of history and wine culture, ideal for a peaceful retreat. | Castello di Serralunga d'Alba, Local wineries, Scenic viewpoints, Nature trails, Piedmont gastronomic events, Vineyard picnics |
| Cherasco | A charming medieval town known for its historical architecture and culinary delights, Cherasco offers a tranquil atmosphere with rich culture and cuisine. | Piazza degli Antichi Bastioni, Local restaurants, Historic churches, Antique fairs, Art galleries, Cherasco's renowned meat and wines |
| Dogliani | A beautiful town in the heart of wine country, Dogliani is famous for Dolcetto wine and offers a relaxed rural setting, attracting wine lovers and families. | Dogliani Wine Museum, Nature walks, Local wineries, Historic buildings, Wine festivals, Panoramic views of Langhe |
| Neive | This picturesque village has a historic center and a romantic ambiance, making it a perfect retreat for couples and tourists looking for a quieter experience amidst vineyards. | Neive's historic center, Wine tasting experiences, Local cuisine, Scenic vineyards, Historical churches, Annual wine festival |
| Castiglione Falletto | Surrounded by vineyards and rolling hills, Castiglione Falletto offers a peaceful experience with its beautiful landscape and wine-related attractions, appealing to those seeking rural charm. | Castiglione Falletto Castle, Local wineries, Outdoor activities, Scenic drives, Traditional festivals, Agricultural fairs |
Understanding Airbnb License Requirements & STR Laws in Novello (2025)
Yes, Novello, Piedmont, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Novello to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 58% licensed listings)
Top Performing Airbnb Properties in Novello (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Novellobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Country House with Pool - Barolo Region, Piedmont
Entire Place • 3 bedrooms
Villa in the heart of the Langhe
Entire Place • 6 bedrooms
Spacious villa in the historic centre of Novello
Entire Place • 4 bedrooms
rostagni1834 apt in villa with pool near Barolo
Entire Place • 2 bedrooms
APT (2+children) WITH POOL IN THE BAROLO REGION
Entire Place • 1 bedroom
The Magic of the Langhe House with Terrace
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Novello (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Novello based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Valentina | 3 | $119,105 | 154 | 5.00/5.0 |
| Alessandro | 3 | $71,249 | 101 | 4.98/5.0 |
| Silvana | 2 | $67,814 | 287 | 4.89/5.0 |
| Jill Renee | 3 | $57,637 | 97 | 4.88/5.0 |
| Kevin | 1 | $56,875 | 70 | 4.93/5.0 |
| Terje | 1 | $50,156 | 30 | 4.97/5.0 |
| Silvia | 1 | $31,587 | 23 | 4.87/5.0 |
| Tiziano | 2 | $23,850 | 89 | 4.96/5.0 |
| Chiara | 1 | $21,331 | 12 | 5.00/5.0 |
| Atriums | 1 | $20,380 | 9 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Novello.
Dive Deeper: Advanced Novello STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Novello. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNovello Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Novello
- The Novello Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Novello, Apartment/Condo properties are the most common (54.2%), reflecting the local real estate landscape.
- Houses represent a significant 45.8% portion, catering likely to families or larger groups.
Novello Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Novello
- The dominant room capacity in Novello is 1 bedroom listings, making up 45.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.0% of the active Airbnb listings in Novello, indicating a high concentration in these sizes.
- A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Novello.
Novello Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Novello
- The most common guest capacity trend in Novello vacation rentals is listings accommodating 4 guests (41.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Novello STR market, accounting for 70.9% of listings.
- 37.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Novello.
- On average, properties in Novello are equipped to host 5.0 guests.
Novello Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Novello
- The most common availability pattern in Novello falls within the 181-270 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Novello (54.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Novello Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
12.5% of total
2 Nights
8 listings
33.3% of total
3 Nights
5 listings
20.8% of total
4-6 Nights
3 listings
12.5% of total
7-29 Nights
3 listings
12.5% of total
30+ Nights
2 listings
8.3% of total
Key Insights
- The most prevalent minimum stay requirement in Novello is 2 Nights, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33.3% of Novello hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.5% currently do.
- A 2-night minimum appears standard (33.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 8.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Novello.
Novello Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
45.5% of total
Moderate
8 listings
36.4% of total
Strict
4 listings
18.2% of total
Cancellation Policy Insights for Novello
- The prevailing Airbnb cancellation policy trend in Novello is Flexible, used by 45.5% of listings.
- The market strongly favors guest-friendly terms, with 81.9% of listings offering Flexible or Moderate policies. This suggests guests in Novello may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 45.5% market standard in Novello.
- Regularly review your cancellation policy against competitors and market demand shifts in Novello.
Novello STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Novello
- The overall average booking lead time for vacation rentals in Novello is 70 days.
- Guests book furthest in advance for stays during July (average 124 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (106 days avg.) sees the longest lead times, while Winter (62 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (70 days) as a baseline for your pricing and availability strategy in Novello.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 124 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 106 days) to capture early planners.
- Monitor your own booking lead times against these Novello averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Novello (2025)
Amenity Prevalence
Amenity Insights for Novello
- Essential amenities in Novello that guests expect include: Heating, Hot water, Hangers, Essentials, Hair dryer, Wifi, Kitchen, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Bed linens, Private entrance are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Novello: Heating, Hot water, Hangers, Essentials, Hair dryer, Wifi, Kitchen, Dishes and silverware.
- Prioritize adding missing essentials: Wifi, Kitchen, Dishes and silverware.
- Consider adding popular differentiators like Bed linens or Private entrance to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Novello to stay competitive.
Novello Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Novello
- The typical guest profile for Airbnb in Novello consists of predominantly international visitors (83%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 17.4% of guests.
- Key international markets include Italy (17.4%) and United States (16.8%).
- Top languages spoken are English (42.4%) followed by Italian (13%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Novello Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Les Clefs | 30 | $5,741 | $323.11 | 44% |
| Monteu Roero | 16 | $4,432 | $540.14 | 36% |
| Manigod | 194 | $4,127 | $427.80 | 40% |
| Ramatuelle | 213 | $3,891 | $670.10 | 41% |
| Saint-Jean-Cap-Ferrat | 107 | $3,844 | $424.21 | 46% |
| Cossano Belbo | 13 | $3,632 | $284.21 | 42% |
| Saint-Tropez | 742 | $3,498 | $506.57 | 41% |
| Saint-Nicolas-la-Chapelle | 27 | $3,381 | $375.70 | 43% |
| Cassinasco | 18 | $3,219 | $545.40 | 41% |
| Charvonnex | 11 | $3,212 | $228.03 | 56% |