Novara Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Piedmont, Italy
Is Airbnb profitable in Novara in 2025? Explore comprehensive Airbnb analytics for Novara, Piedmont, Italy to uncover income potential. This 2025 STR market report for Novara, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 75 active listings.
Whether you're considering an Airbnb investment in Novara, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Novara Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Novara Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Novara (2025)
Understanding the monthly revenue variations for Airbnb listings in Novara is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Novara is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Novara across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,363+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,875 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,176 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $660, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Novara
Novara Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Novara STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Novara:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Novara
Average Daily Rate (ADR) Airbnb Trends in Novara (2025)
Effective short term rental pricing strategy in Novara involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Novara typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $130+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $90 or more.
- Typical properties (Median) charge around $67 per night.
- Entry-level properties (Bottom 25%) earn around $51 per night.
Average Daily Rate (ADR) Trend by Month in Novara
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Airbnb Seasonality Analysis & Trends in Novara (2025)
Peak Season (May, June, September)
- Revenue averages $1,661 per month
- Occupancy rates average 50.5%
- Daily rates average $73
Shoulder Season
- Revenue averages $1,303 per month
- Occupancy maintains around 50.3%
- Daily rates hold near $75
Low Season (January, February, March)
- Revenue drops to average $982 per month
- Occupancy decreases to average 39.9%
- Daily rates adjust to average $80
Seasonality Insights for Novara
- The Airbnb seasonality in Novara shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Novara's highest earning potential, with monthly revenues capable of climbing to $1,793, occupancy reaching a high of 62.1%, and ADRs peaking at $83.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $931, occupancy could drop to 38.3%, and ADRs may adjust down to $71.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Novara.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Novara seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Novara (2025)
Exploring the top neighborhoods for short-term rentals in Novara? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Novara, with charming architecture, cafés, and proximity to cultural landmarks. It's a perfect location for tourists who want to explore Novara's rich history and enjoy local cuisine. | Basilica di San Gaudenzio, Piazza delle Erbe, Castello Visconteo, Museo di Storia Naturale, Santa Maria delle Grazie |
| San Martino | A residential area with modern amenities and easy access to the city center. This neighborhood is great for families and business travelers looking for comfort and convenience. | Parco dei Bambini, Shopping centers, Local restaurants, Nearby public transport |
| Veveri | A picturesque area that offers tranquility and beautiful green spaces. Ideal for guests looking to escape the hustle and bustle while being a short distance from the city attractions. | Parks and gardens, Local wineries, Bike paths, Nature trails |
| Bicocca | A vibrant neighborhood known for its lively community and proximity to educational institutions. It attracts students and young professionals looking for affordable stays. | University campuses, Local cafés, Community events, Public parks |
| S. Andrea | A quieter suburb of Novara with family-friendly amenities. Attractive for guests who prefer a peaceful stay while being close to the urban core. | Playgrounds, Local markets, Family-friendly restaurants, Community centers |
| Borgo Cavour | A charming area with a mix of traditional Italian lifestyle and modern living. It attracts tourists seeking an authentic experience with local shops and eateries. | Local artisan shops, Cafés and gelaterias, Community festivals, Cultural events |
| Cameri | A suburban area known for its beautiful parks and recreational options. Perfect for nature enthusiasts and families searching for a relaxed atmosphere. | Parks, Walking trails, Local farms, Recreational centers |
| Trecate | A town just outside Novara that offers a more local feel. It is attractive for those looking for a quiet base while having easy access to Novara's attractions. | Local historical sites, Parks, Small-town festivals, Cultural landmarks |
Understanding Airbnb License Requirements & STR Laws in Novara (2025)
Yes, Novara, Piedmont, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Novara to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 57% licensed listings)
Top Performing Airbnb Properties in Novara (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Novarabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Nest Loft & Cellar
Entire Place • 2 bedrooms
![[Private Apartment] The Novara Gateway](https://a0.muscache.com/im/pictures/miso/Hosting-796212260168051311/original/cb4e1b3e-e312-40c5-b5d4-9e136a2b83c1.jpeg?im_w=480&im_format=avif)
[Private Apartment] The Novara Gateway
Entire Place • 1 bedroom
LA CORTE - stately accommodation in the heart of Novara
Entire Place • 2 bedrooms
Central 2 rooms apartment
Entire Place • 1 bedroom
Central Garden House
Entire Place • 1 bedroom
![[CentroNovara]Free Netflix-Wi-Fi](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6ODc5NjAwODMyMTM3NzU3MDA2/original/ee839897-c133-46f0-bdd4-558a6d876903.jpeg?im_w=480&im_format=avif)
[CentroNovara]Free Netflix-Wi-Fi
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Novara (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Novara based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Luca | 5 | $95,362 | 34 | 3.52/5.0 |
| Sara | 3 | $40,593 | 25 | 4.54/5.0 |
| William | 3 | $37,846 | 34 | 4.88/5.0 |
| Annalisa | 2 | $30,099 | 203 | 4.91/5.0 |
| Monica | 1 | $29,512 | 40 | 5.00/5.0 |
| Valentina | 2 | $26,520 | 378 | 4.79/5.0 |
| Angelo | 2 | $25,503 | 60 | 4.80/5.0 |
| Riccardo | 1 | $25,323 | 36 | 4.75/5.0 |
| Angelo | 1 | $25,092 | 20 | 5.00/5.0 |
| Marta | 1 | $24,315 | 16 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Novara.
Dive Deeper: Advanced Novara STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Novara. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNovara Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Novara
- The Novara Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.3% of the 75 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Novara, Apartment/Condo properties are the most common (94.7%), reflecting the local real estate landscape.
Novara Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Novara
- The dominant room capacity in Novara is 1 bedroom listings, making up 60% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 80.0% of the active Airbnb listings in Novara, indicating a high concentration in these sizes.
- With over half the market (60%) consisting of studios or 1-bedroom units, Novara is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (6.7%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Novara.
Novara Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Novara
- The most common guest capacity trend in Novara vacation rentals is listings accommodating 4 guests (28%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Novara STR market, accounting for 49.3% of listings.
- On average, properties in Novara are equipped to host 3.1 guests.
Novara Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Novara
- The most common availability pattern in Novara falls within the 181-270 days range, representing 37.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Novara (37.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Novara Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
28.3% of total
2 Nights
20 listings
33.3% of total
3 Nights
6 listings
10% of total
4-6 Nights
5 listings
8.3% of total
7-29 Nights
6 listings
10% of total
30+ Nights
6 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in Novara is 2 Nights, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.6%) of the Novara Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33.3% of Novara hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Novara.
Novara Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.8% of total
Flexible
23 listings
41.8% of total
Moderate
24 listings
43.6% of total
Strict
7 listings
12.7% of total
Cancellation Policy Insights for Novara
- The prevailing Airbnb cancellation policy trend in Novara is Moderate, used by 43.6% of listings.
- The market strongly favors guest-friendly terms, with 85.4% of listings offering Flexible or Moderate policies. This suggests guests in Novara may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 43.6% market standard in Novara.
- Using a Strict policy might deter some guests, as only 12.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Novara.
Novara STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Novara
- The overall average booking lead time for vacation rentals in Novara is 37 days.
- Guests book furthest in advance for stays during June (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (64 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Novara.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Novara averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Novara (2025)
Amenity Prevalence
Amenity Insights for Novara
- Essential amenities in Novara that guests expect include: Heating, Hot water, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, TV, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Novara: Heating, Hot water, Kitchen.
- Prioritize adding missing essentials: Heating, Hot water, Kitchen.
- Consider adding popular differentiators like Wifi or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Novara to stay competitive.
Novara Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Novara
- The typical guest profile for Airbnb in Novara consists of a mix of domestic (43%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 43.4% of guests.
- Key international markets include Italy (43.4%) and France (12.6%).
- Top languages spoken are English (33.7%) followed by Italian (22%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Novara Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Matten bei Interlaken | 52 | $5,674 | $316.63 | 63% |
| Iseltwald | 14 | $5,491 | $331.95 | 58% |
| Habkern | 13 | $5,382 | $344.74 | 50% |
| Interlaken | 288 | $4,987 | $310.52 | 56% |
| Grindelwald | 489 | $4,921 | $345.40 | 57% |
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Zermatt | 734 | $4,604 | $463.00 | 46% |
| Oberhofen am Thunersee | 24 | $4,572 | $265.94 | 55% |
| Monteu Roero | 16 | $4,432 | $540.14 | 36% |
| Lauterbrunnen | 525 | $7,079 | $546.45 | 54% |