Mergozzo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Piedmont, Italy
Is Airbnb profitable in Mergozzo in 2025? Explore comprehensive Airbnb analytics for Mergozzo, Piedmont, Italy to uncover income potential. This 2025 STR market report for Mergozzo, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 60 active listings.
Whether you're considering an Airbnb investment in Mergozzo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mergozzo Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mergozzo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mergozzo (2025)
Understanding the monthly revenue variations for Airbnb listings in Mergozzo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mergozzo is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mergozzo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,832+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,529 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,440 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $607, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mergozzo
Mergozzo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mergozzo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mergozzo:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mergozzo
Average Daily Rate (ADR) Airbnb Trends in Mergozzo (2025)
Effective short term rental pricing strategy in Mergozzo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mergozzo typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $225+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $148 or more.
- Typical properties (Median) charge around $112 per night.
- Entry-level properties (Bottom 25%) earn around $87 per night.
Average Daily Rate (ADR) Trend by Month in Mergozzo
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Airbnb Seasonality Analysis & Trends in Mergozzo (2025)
Peak Season (August, July, May)
- Revenue averages $2,744 per month
- Occupancy rates average 51.0%
- Daily rates average $136
Shoulder Season
- Revenue averages $1,809 per month
- Occupancy maintains around 36.6%
- Daily rates hold near $131
Low Season (February, March, December)
- Revenue drops to average $1,031 per month
- Occupancy decreases to average 30.7%
- Daily rates adjust to average $129
Seasonality Insights for Mergozzo
- The Airbnb seasonality in Mergozzo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mergozzo's highest earning potential, with monthly revenues capable of climbing to $3,257, occupancy reaching a high of 61.8%, and ADRs peaking at $138.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $829, occupancy could drop to 22.0%, and ADRs may adjust down to $128.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mergozzo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mergozzo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mergozzo (2025)
Exploring the top neighborhoods for short-term rentals in Mergozzo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lakeside Promenade | The beautiful lakeside promenade in Mergozzo offers stunning views of Lake Mergozzo and is perfect for leisurely walks. It attracts tourists looking for a peaceful and scenic getaway. | Lake Mergozzo, Lakeside cafes, Walking trails, Local markets, Scenic viewpoints |
| Old Town | The historic Old Town of Mergozzo features charming narrow streets, ancient buildings, and a rich history. It's ideal for visitors interested in culture and heritage. | Chiesa di San Giovanni, Piazza Mazzini, Castello di Mergozzo, Local artisan shops, Historical architecture |
| Vallé del Toce | This natural park area offers outdoor enthusiasts access to beautiful hiking trails, waterfalls, and nature activities, appealing to nature lovers and adventure seekers. | Toce Waterfall, Hiking trails, Nature reserves, Picnic areas, Scenic views |
| Lago di Mergozzo Beach | The beach area at Lake Mergozzo is popular for sunbathing and swimming during summer months. It attracts families and groups looking for relaxation and fun in the sun. | Swimming area, Sunbathing spots, Water sports rentals, Beachfront restaurants, Playgrounds for children |
| Cannobio | Nearby Cannobio is a picturesque town with a beautiful lakeside area, known for its charming markets and vibrant atmosphere, making it appealing to those who want to explore beyond Mergozzo. | Cannobio Church, Lakeside promenades, Weekly markets, Charming streets, Waterfront dining |
| Piedmont Alps | The nearby Piedmont Alps offer excellent options for skiing and mountain activities in the winter, attracting tourists looking for mountain escapes and winter sports. | Ski resorts, Hiking trails, Alpine villages, Winter sports activities, Scenic mountain views |
| Wine Region | Mergozzo is close to famous wine regions of Piedmont, making it attractive for wine lovers and those interested in vineyard tours and tastings. | Local wineries, Wine tasting tours, Vineyard vistas, Gastronomy experiences, Wine festivals |
| Cultural Events | Mergozzo hosts various cultural events and festivals throughout the year, making it a vibrant place for tourists who enjoy local traditions and community gatherings. | Mergozzo Festival, Local food events, Art exhibitions, Music concerts, Craft fairs |
Understanding Airbnb License Requirements & STR Laws in Mergozzo (2025)
Yes, Mergozzo, Piedmont, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mergozzo to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 55% licensed listings)
Top Performing Airbnb Properties in Mergozzo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mergozzobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
La Biloba
Entire Place • 3 bedrooms
The cozy house with pool in the center Mergozzo
Entire Place • 4 bedrooms
New house of stone in the green
Entire Place • 2 bedrooms
Mergozzo Beach Villetta Panoramica
Entire Place • 2 bedrooms
Magica Vercio
Entire Place • 5 bedrooms
Ca' Vincenza boutique apartment in Montorfano
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mergozzo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mergozzo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lauretta | 11 | $87,889 | 216 | 4.17/5.0 |
| Annarosa | 2 | $65,614 | 214 | 4.92/5.0 |
| Pierina | 3 | $63,159 | 84 | 4.88/5.0 |
| Cristina | 1 | $54,113 | 79 | 5.00/5.0 |
| Lago Maggiore | 3 | $53,549 | 13 | 3.33/5.0 |
| Vitaly | 1 | $51,672 | 61 | 4.93/5.0 |
| Patrizia | 1 | $34,286 | 28 | 5.00/5.0 |
| Lena - Interhome Group | 4 | $30,915 | 21 | 2.21/5.0 |
| Claudia | 1 | $29,766 | 6 | 4.67/5.0 |
| Fabio | 2 | $24,958 | 87 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mergozzo.
Dive Deeper: Advanced Mergozzo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mergozzo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMergozzo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mergozzo
- The Mergozzo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95% of the 60 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mergozzo, House properties are the most common (53.3%), reflecting the local real estate landscape.
- Houses represent a significant 53.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 6.6%) offer potential for unique stay experiences.
Mergozzo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mergozzo
- The dominant room capacity in Mergozzo is 2 bedrooms listings, making up 45% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 86.7% of the active Airbnb listings in Mergozzo, indicating a high concentration in these sizes.
Mergozzo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mergozzo
- The most common guest capacity trend in Mergozzo vacation rentals is listings accommodating 4 guests (36.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Mergozzo STR market, accounting for 51.7% of listings.
- 23.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mergozzo.
- On average, properties in Mergozzo are equipped to host 4.3 guests.
Mergozzo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mergozzo
- The most common availability pattern in Mergozzo falls within the 271-366 days range, representing 65% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mergozzo (41.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mergozzo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
16.7% of total
2 Nights
13 listings
24.1% of total
3 Nights
18 listings
33.3% of total
4-6 Nights
6 listings
11.1% of total
7-29 Nights
5 listings
9.3% of total
30+ Nights
3 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Mergozzo is 3 Nights, adopted by 33.3% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 33.3% of Mergozzo hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mergozzo.
Mergozzo Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
6 listings
12.5% of total
Flexible
16 listings
33.3% of total
Moderate
20 listings
41.7% of total
Strict
6 listings
12.5% of total
Cancellation Policy Insights for Mergozzo
- The prevailing Airbnb cancellation policy trend in Mergozzo is Moderate, used by 41.7% of listings.
- The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Mergozzo may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.7% market standard in Mergozzo.
- Using a Strict policy might deter some guests, as only 12.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Mergozzo.
Mergozzo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mergozzo
- The overall average booking lead time for vacation rentals in Mergozzo is 88 days.
- Guests book furthest in advance for stays during August (average 113 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (105 days avg.) sees the longest lead times, while Spring (68 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (88 days) as a baseline for your pricing and availability strategy in Mergozzo.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 113 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 105 days) to capture early planners.
- Monitor your own booking lead times against these Mergozzo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mergozzo (2025)
Amenity Prevalence
Amenity Insights for Mergozzo
- Essential amenities in Mergozzo that guests expect include: Kitchen, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Refrigerator, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mergozzo: Kitchen, TV, Heating.
- Prioritize adding missing essentials: Kitchen, TV, Heating.
- Consider adding popular differentiators like Hot water or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mergozzo to stay competitive.
Mergozzo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mergozzo
- The typical guest profile for Airbnb in Mergozzo consists of predominantly international visitors (92%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 7.8% of guests.
- Key international markets include Germany (34.1%) and France (15.7%).
- Top languages spoken are English (37.2%) followed by German (24.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mergozzo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 525 | $7,079 | $546.45 | 54% |
| Matten bei Interlaken | 52 | $5,674 | $316.63 | 63% |
| Iseltwald | 14 | $5,491 | $331.95 | 58% |
| Habkern | 13 | $5,382 | $344.74 | 50% |
| Interlaken | 288 | $4,987 | $310.52 | 56% |
| Grindelwald | 489 | $4,921 | $345.40 | 57% |
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Zermatt | 734 | $4,604 | $463.00 | 46% |
| Oberhofen am Thunersee | 24 | $4,572 | $265.94 | 55% |
| Monteu Roero | 16 | $4,432 | $540.14 | 36% |