Locana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Piedmont, Italy
Is Airbnb profitable in Locana in 2025? Explore comprehensive Airbnb analytics for Locana, Piedmont, Italy to uncover income potential. This 2025 STR market report for Locana, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Locana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Locana Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Locana Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Locana (2025)
Understanding the monthly revenue variations for Airbnb listings in Locana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Locana is typically November, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Locana across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,293+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,801 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $791 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $434, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Locana
Locana Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Locana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Locana:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Locana
Average Daily Rate (ADR) Airbnb Trends in Locana (2025)
Effective short term rental pricing strategy in Locana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Locana typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $143+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $92 or more.
- Typical properties (Median) charge around $75 per night.
- Entry-level properties (Bottom 25%) earn around $50 per night.
Average Daily Rate (ADR) Trend by Month in Locana
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Airbnb Seasonality Analysis & Trends in Locana (2025)
Peak Season (November, August, July)
- Revenue averages $1,856 per month
- Occupancy rates average 61.3%
- Daily rates average $84
Shoulder Season
- Revenue averages $1,335 per month
- Occupancy maintains around 38.4%
- Daily rates hold near $81
Low Season (January, May, June)
- Revenue drops to average $1,158 per month
- Occupancy decreases to average 32.5%
- Daily rates adjust to average $79
Seasonality Insights for Locana
- The Airbnb seasonality in Locana shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Locana's highest earning potential, with monthly revenues capable of climbing to $1,999, occupancy reaching a high of 67.9%, and ADRs peaking at $85.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,113, occupancy could drop to 28.8%, and ADRs may adjust down to $76.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Locana.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Locana seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Locana (2025)
Exploring the top neighborhoods for short-term rentals in Locana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Locana Center | Charming historic center with picturesque streets and a welcoming atmosphere, ideal for travelers seeking an authentic Italian experience. | Locana Parish Church, Historic buildings, Local artisan shops |
| Valley of Ceresole | Stunning natural landscapes ideal for outdoor enthusiasts looking to hike, camp, and explore nature. | Ceresole Reale, Parco Nazionale Gran Paradiso, Local flora and fauna |
| Laghi di Avigliana | Beautiful lakes surrounded by mountains, perfect for summer activities and relaxation, attracting families and couples. | Avigliana Lakes, Hiking trails, Fishing opportunities |
| Chivasso | Nearby town with rich history and convenient transportation links, suitable for those visiting the Turin area. | Chivasso Cathedral, Historical town center, Museums |
| Meana di Susa | Scenic mountain town known for its beautiful views and outdoor sports, appealing to adventure travelers. | Susa Valley, Hiking and skiing spots, Local cuisine |
| Civita di Bagnoregio | Famous for its stunning landscape and preserved medieval architecture, a top spot for cultural tourism. | Calanchi di Bagnoregio, Historic bridge, Art galleries |
| Pinerolo | Vibrant town with rich cultural events and festivals, attracting visitors interested in local traditions and gastronomy. | Pinerolo Horse Museum, Palazzo degli Uffici, Local markets |
| Santo Stefano di Cadore | Mountain village with access to skiing and hiking, perfect for winter sports enthusiasts and nature lovers. | Ski resorts, Mountain trails, Traditional restaurants |
Understanding Airbnb License Requirements & STR Laws in Locana (2025)
Yes, Locana, Piedmont, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Locana to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 61% licensed listings)
Top Performing Airbnb Properties in Locana (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Locanabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
"Il Ciliegio" holiday home
Entire Place • 2 bedrooms
Holiday home Pra di Brëc "Nonni Pierino&Ermelinda"
Entire Place • 1 bedroom
Casa Vacanze Pra di Brëc "Zioťppino"
Entire Place • 1 bedroom
La Mansarda holiday home Apt PNGranParadiso
Entire Place • 2 bedrooms
Casa nel Parco del Gran Paradiso
Entire Place • 2 bedrooms
Camere d'Aria ECOguesthouse - camera R
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Locana (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Locana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andrea | 2 | $94,469 | 260 | 5.00/5.0 |
| Elena | 1 | $58,315 | 146 | 4.98/5.0 |
| Rosita | 5 | $27,083 | 28 | 3.95/5.0 |
| Milena | 1 | $19,857 | 327 | 5.00/5.0 |
| Patrizia | 3 | $17,055 | 201 | 4.74/5.0 |
| Sara | 4 | $16,942 | 95 | 4.56/5.0 |
| Laura | 1 | $12,176 | 70 | 4.94/5.0 |
| Rosita | 1 | $9,167 | 98 | 4.90/5.0 |
| Matteo | 1 | $8,930 | 28 | 4.93/5.0 |
| Alberto | 1 | $8,127 | 118 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Locana.
Dive Deeper: Advanced Locana STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Locana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLocana Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Locana
- The Locana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.3% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Locana, Apartment/Condo properties are the most common (56.5%), reflecting the local real estate landscape.
- Houses represent a significant 17.4% portion, catering likely to families or larger groups.
- The presence of 21.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 4.3%) offer potential for unique stay experiences.
Locana Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Locana
- The dominant room capacity in Locana is 1 bedroom listings, making up 47.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.2% of the active Airbnb listings in Locana, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (4.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Locana.
Locana Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Locana
- The most common guest capacity trend in Locana vacation rentals is listings accommodating 4 guests (26.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Locana STR market, accounting for 47.8% of listings.
- On average, properties in Locana are equipped to host 3.2 guests.
Locana Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Locana
- The most common availability pattern in Locana falls within the 271-366 days range, representing 47.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Locana (34.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Locana Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
31.8% of total
2 Nights
5 listings
22.7% of total
4-6 Nights
3 listings
13.6% of total
7-29 Nights
6 listings
27.3% of total
30+ Nights
1 listings
4.5% of total
Key Insights
- The most prevalent minimum stay requirement in Locana is 1 Night, adopted by 31.8% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 31.8% of Locana hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Locana.
Locana Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
18 listings
81.8% of total
Moderate
3 listings
13.6% of total
Strict
1 listings
4.5% of total
Cancellation Policy Insights for Locana
- The prevailing Airbnb cancellation policy trend in Locana is Flexible, used by 81.8% of listings.
- The market strongly favors guest-friendly terms, with 95.4% of listings offering Flexible or Moderate policies. This suggests guests in Locana may expect booking flexibility.
- Strict cancellation policies are quite rare (4.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 81.8% market standard in Locana.
- Given the high prevalence of Flexible policies (81.8%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 4.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Locana.
Locana STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Locana
- The overall average booking lead time for vacation rentals in Locana is 58 days.
- Guests book furthest in advance for stays during August (average 94 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (71 days avg.) sees the longest lead times, while Fall (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Locana.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 94 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Locana averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Locana (2025)
Amenity Prevalence
Amenity Insights for Locana
- Essential amenities in Locana that guests expect include: Essentials, Refrigerator, Hot water, Hangers, Dishes and silverware, Bed linens, TV, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Extra pillows and blankets, Dining table are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Locana: Essentials, Refrigerator, Hot water, Hangers, Dishes and silverware, Bed linens, TV, Hair dryer.
- Prioritize adding missing essentials: Hangers, Dishes and silverware, Bed linens, TV, Hair dryer.
- Consider adding popular differentiators like Extra pillows and blankets or Dining table to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Locana to stay competitive.
Locana Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Locana
- The typical guest profile for Airbnb in Locana consists of predominantly international visitors (76%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 23.6% of guests.
- Key international markets include Italy (23.6%) and France (17.4%).
- Top languages spoken are English (40.2%) followed by French (16.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Locana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 525 | $7,079 | $546.45 | 54% |
| La Rivière-Enverse | 17 | $5,972 | $624.02 | 41% |
| Les Clefs | 30 | $5,741 | $323.11 | 44% |
| Matten bei Interlaken | 52 | $5,674 | $316.63 | 63% |
| Iseltwald | 14 | $5,491 | $331.95 | 58% |
| Habkern | 13 | $5,382 | $344.74 | 50% |
| Interlaken | 288 | $4,987 | $310.52 | 56% |
| Grindelwald | 489 | $4,921 | $345.40 | 57% |
| Zermatt | 734 | $4,604 | $463.00 | 46% |
| Oberhofen am Thunersee | 24 | $4,572 | $265.94 | 55% |