Casale Monferrato Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Piedmont, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Casale Monferrato in 2025? Explore comprehensive Airbnb analytics for Casale Monferrato, Piedmont, Italy to uncover income potential. This 2025 STR market report for Casale Monferrato, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 58 active listings.

Whether you're considering an Airbnb investment in Casale Monferrato, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Casale Monferrato Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Casale Monferrato Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$119
The average rental revenue earned for an occupied room per day in Casale Monferrato.
Occupancy Rate(?)
26.5%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$7,432
Typical annual income for an Airbnb listing in Casale Monferrato. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-1.4%
Slight decrease (-1.4%) vs. last year.
Peak Revenue Month(?)
April
The month with the highest average earnings, indicating peak season in Casale Monferrato.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Casale Monferrato.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
58
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Casale Monferrato (2025)

Understanding the monthly revenue variations for Airbnb listings in Casale Monferrato is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Casale Monferrato is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Casale Monferrato across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,145+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,327 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $693 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $346, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Casale Monferrato

Casale Monferrato Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Casale Monferrato STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Casale Monferrato:

  • Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 22%.
  • Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Casale Monferrato

Average Daily Rate (ADR) Airbnb Trends in Casale Monferrato (2025)

Effective short term rental pricing strategy in Casale Monferrato involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Casale Monferrato typically peaks in November and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $155+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $96 or more.
  • Typical properties (Median) charge around $77 per night.
  • Entry-level properties (Bottom 25%) earn around $61 per night.

Average Daily Rate (ADR) Trend by Month in Casale Monferrato

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Airbnb Seasonality Analysis & Trends in Casale Monferrato (2025)

Peak Season (April, June, August)
  • Revenue averages $1,504 per month
  • Occupancy rates average 35.3%
  • Daily rates average $105
Shoulder Season
  • Revenue averages $936 per month
  • Occupancy maintains around 28.7%
  • Daily rates hold near $107
Low Season (February, March, November)
  • Revenue drops to average $525 per month
  • Occupancy decreases to average 23.4%
  • Daily rates adjust to average $109

Seasonality Insights for Casale Monferrato

  • The Airbnb seasonality in Casale Monferrato shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Casale Monferrato's highest earning potential, with monthly revenues capable of climbing to $1,656, occupancy reaching a high of 38.6%, and ADRs peaking at $119.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $423, occupancy could drop to 22.4%, and ADRs may adjust down to $103.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Casale Monferrato.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Casale Monferrato seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Casale Monferrato (2025)

Exploring the top neighborhoods for short-term rentals in Casale Monferrato? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Storico
The historic center of Casale Monferrato offers a charming atmosphere rich in culture and history. It's a prime location for tourists seeking a quaint experience with local heritage.
Castello di Casale Monferrato, Piazza Mazzini, Cattedrale di Sant'Andrea, Palazzo Langosco, Museo Civico, Chiesa di San Giuseppe
Parco del Po
This area provides beautiful natural settings along the Po River, attracting nature lovers and outdoor enthusiasts. It's perfect for those looking to enjoy cycling and walking trails in a serene environment.
Parco del Po, Biking trails, Picnic areas, Birdwatching, Nature walks
Viale F.lli Bandiera
A lively avenue that features shops, cafes, and restaurants, attracting both locals and tourists. This area is ideal for those who want to be close to amenities and local life.
Local shops, Restaurants, Cafes, Vibrant street life
Via Garibaldi
Known for its bustling atmosphere, it features various bars and eateries popular with visitors. This area is great for those seeking nightlife and social activities.
Bars and pubs, Restaurants, Local markets, Cultural events
Casale Monferrato Wine Region
Known for its excellent wines, this area attracts wine enthusiasts and those looking for rural hospitality. It offers a tranquil escape and authentic local experiences.
Vineyard tours, Wine tasting, Local agrotourism, Scenic landscapes
Piazza d'Italia
A central square that serves as a hub for local events and gatherings, providing an engaging atmosphere for tourists to enjoy local culture and food.
Local festivals, Restaurants surrounding the square, Cultural activities, Market days
Casale Monferrato's Museums
The city has several interesting museums, appealing to culture and history buffs. This area is perfect for visitors looking to enrich their knowledge of the local history.
Museo della Bicicletta, Museo del Risorgimento, Museo Civico Ferrando, Museo della Storia di Casale
San Giovanni in Persiceto
A nearby charming town known for its traditional architecture and local charm. It's ideal for guests who wish to explore nearby locations and enjoy a peaceful, authentic experience.
Charming streets, Historic buildings, Local dining options

Understanding Airbnb License Requirements & STR Laws in Casale Monferrato (2025)

Yes, Casale Monferrato, Piedmont, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Casale Monferrato to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 50% licensed listings)

Top Performing Airbnb Properties in Casale Monferrato (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Casale Monferratobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

"Tenuta il Galletto" Country House with pool

"Tenuta il Galletto" Country House with pool

Entire Place • 6 bedrooms

$28,699
Revenue
9.8%
Occupancy
$1199.03
Daily Rate
Prestigious penthouse in Piazza Mazzini

Prestigious penthouse in Piazza Mazzini

Entire Place • 2 bedrooms

$27,428
Revenue
44.5%
Occupancy
$195.88
Daily Rate
[Old Town] Elegance and Luxury in Monferrato

[Old Town] Elegance and Luxury in Monferrato

Entire Place • 2 bedrooms

$24,222
Revenue
36.1%
Occupancy
$137.94
Daily Rate
Spacious apartment in historic downtown

Spacious apartment in historic downtown

Entire Place • 2 bedrooms

$21,721
Revenue
39.5%
Occupancy
$115.66
Daily Rate
MAMELI SUITE

MAMELI SUITE

Entire Place • 2 bedrooms

$17,860
Revenue
37.6%
Occupancy
$314.55
Daily Rate
Residenza Zotaj Small apartment

Residenza Zotaj Small apartment

Entire Place • 1 bedroom

$13,934
Revenue
36.8%
Occupancy
$70.05
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Casale Monferrato (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Casale Monferrato based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Corinna4$51,081363.58/5.0
Silvana2$32,590102.50/5.0
Stefano4$30,697724.84/5.0
Revenue2$30,459504.78/5.0
Gian Luigi4$28,144514.98/5.0
Valentina3$26,2561003.20/5.0
Carolina1$24,222154.80/5.0
Qamile2$21,356332.46/5.0
Carlo2$20,489124.90/5.0
Armando2$12,52972.43/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Casale Monferrato.

Dive Deeper: Advanced Casale Monferrato STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Casale Monferrato. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Casale Monferrato Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Casale Monferrato

  • The Casale Monferrato Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.7% of the 58 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Casale Monferrato, Apartment/Condo properties are the most common (87.9%), reflecting the local real estate landscape.
  • The presence of 8.6% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like house (combined 3.4%) offer potential for unique stay experiences.

Casale Monferrato Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Casale Monferrato

  • The dominant room capacity in Casale Monferrato is 1 bedroom listings, making up 74.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 89.6% of the active Airbnb listings in Casale Monferrato, indicating a high concentration in these sizes.
  • With over half the market (74.1%) consisting of studios or 1-bedroom units, Casale Monferrato is particularly well-suited for individuals or couples.
  • Listings with 3+ bedrooms (5.1%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Casale Monferrato.

Casale Monferrato Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Casale Monferrato

  • The most common guest capacity trend in Casale Monferrato vacation rentals is listings accommodating 2 guests (39.7%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Casale Monferrato STR market, accounting for 67.3% of listings.
  • 12.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Casale Monferrato.
  • On average, properties in Casale Monferrato are equipped to host 3.2 guests.

Casale Monferrato Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Casale Monferrato

  • The most common availability pattern in Casale Monferrato falls within the 271-366 days range, representing 63.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 93.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Casale Monferrato (32.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 8.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Casale Monferrato Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (60.4%)

1 Night

32 listings

60.4% of total

2 Nights (13.2%)

2 Nights

7 listings

13.2% of total

3 Nights (1.9%)

3 Nights

1 listings

1.9% of total

4-6 Nights (7.5%)

4-6 Nights

4 listings

7.5% of total

7-29 Nights (7.5%)

7-29 Nights

4 listings

7.5% of total

30+ Nights (9.4%)

30+ Nights

5 listings

9.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Casale Monferrato is 1 Night, adopted by 60.4% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (73.6%) of the Casale Monferrato Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 60.4% of Casale Monferrato hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 9.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Casale Monferrato.

Casale Monferrato Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (56.1%)

Flexible

23 listings

56.1% of total

Moderate (14.6%)

Moderate

6 listings

14.6% of total

Strict (29.3%)

Strict

12 listings

29.3% of total

Cancellation Policy Insights for Casale Monferrato

  • The prevailing Airbnb cancellation policy trend in Casale Monferrato is Flexible, used by 56.1% of listings.
  • The market strongly favors guest-friendly terms, with 70.7% of listings offering Flexible or Moderate policies. This suggests guests in Casale Monferrato may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 56.1% market standard in Casale Monferrato.
  • Given the high prevalence of Flexible policies (56.1%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Regularly review your cancellation policy against competitors and market demand shifts in Casale Monferrato.

Casale Monferrato STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Casale Monferrato

  • The overall average booking lead time for vacation rentals in Casale Monferrato is 33 days.
  • Guests book furthest in advance for stays during November (average 62 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 16 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (49 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Casale Monferrato.
  • For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 49 days) to capture early planners.
  • Monitor your own booking lead times against these Casale Monferrato averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Casale Monferrato (2025)

Amenity Prevalence

Amenity Insights for Casale Monferrato

  • Essential amenities in Casale Monferrato that guests expect include: TV, Heating, Hot water. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Wifi, Essentials, Kitchen are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Casale Monferrato: TV, Heating, Hot water.
  • Prioritize adding missing essentials: Heating, Hot water.
  • Consider adding popular differentiators like Wifi or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Casale Monferrato to stay competitive.

Casale Monferrato Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Casale Monferrato

  • The typical guest profile for Airbnb in Casale Monferrato consists of a mix of domestic (52%) and international guests, often arriving from nearby Milan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
  • Domestic travelers account for 52.0% of guests.
  • Key international markets include Italy (52%) and France (13.7%).
  • Top languages spoken are English (33%) followed by Italian (23.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Casale Monferrato Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Lauterbrunnen525$7,079$546.4554%
Matten bei Interlaken52$5,674$316.6363%
Iseltwald14$5,491$331.9558%
Habkern13$5,382$344.7450%
Interlaken288$4,987$310.5256%
Grindelwald489$4,921$345.4057%
Laglio64$4,873$463.6147%
Zermatt734$4,604$463.0046%
Oberhofen am Thunersee24$4,572$265.9455%
Monteu Roero16$4,432$540.1436%

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