Biella Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Piedmont, Italy
Is Airbnb profitable in Biella in 2025? Explore comprehensive Airbnb analytics for Biella, Piedmont, Italy to uncover income potential. This 2025 STR market report for Biella, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 84 active listings.
Whether you're considering an Airbnb investment in Biella, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Biella Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Biella Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Biella (2025)
Understanding the monthly revenue variations for Airbnb listings in Biella is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Biella is typically April, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Biella across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,765+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,206 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $698 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $293, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Biella
Biella Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Biella STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Biella:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Biella
Average Daily Rate (ADR) Airbnb Trends in Biella (2025)
Effective short term rental pricing strategy in Biella involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Biella typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $112+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $80 or more.
- Typical properties (Median) charge around $66 per night.
- Entry-level properties (Bottom 25%) earn around $54 per night.
Average Daily Rate (ADR) Trend by Month in Biella
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Airbnb Seasonality Analysis & Trends in Biella (2025)
Peak Season (April, June, August)
- Revenue averages $1,024 per month
- Occupancy rates average 41.2%
- Daily rates average $76
Shoulder Season
- Revenue averages $834 per month
- Occupancy maintains around 36.4%
- Daily rates hold near $75
Low Season (February, March, October)
- Revenue drops to average $714 per month
- Occupancy decreases to average 34.9%
- Daily rates adjust to average $75
Seasonality Insights for Biella
- The Airbnb seasonality in Biella shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Biella's highest earning potential, with monthly revenues capable of climbing to $1,054, occupancy reaching a high of 45.2%, and ADRs peaking at $78.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $702, occupancy could drop to 30.2%, and ADRs may adjust down to $70.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Biella.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Biella seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Biella (2025)
Exploring the top neighborhoods for short-term rentals in Biella? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Biella | Biella is renowned for its historical architecture and the breathtaking views of the surrounding Alps. It's a perfect spot for guests who appreciate culture, history, and nature. | Biella Cathedral, Biella Piazzo, Monte Rafa Peak, Textile Museum of Biella, Belfry of Biella |
| Pollone | A charming village near Biella, known for its natural parks and hiking trails. It's appealing for those looking to escape into nature while being close to city amenities. | Parco Burcina, Villa Schneider, Hiking trails, Natural landscapes, Pollone Castle |
| Andorno Micca | Known for its scenic beauty and tranquility, it's ideal for nature lovers and those looking for a quiet getaway, while still having access to Biella's attractions. | Sanctuary of Oropa, Natural reserves, Historic trails, Andorno Micca church, Local festivals |
| Cossato | A nearby town with vibrant local life, close enough to Biella to attract visitors looking for a more authentic Italian experience. | Cossato Market, Local cafes and shops, Historic buildings, Cossato city park, Cultural events |
| Gaglianico | This area is a small town that offers a welcoming atmosphere with close proximity to Biella, making it excellent for hosting guests who want peace and access to city life. | St. Mary’s Church, Gaglianico Castle, Local vineyards, Natural parks, Community events |
| Masserano | Masserano is rich in culture and history, perfect for cultural tourism. The medieval vibe attracts those who wish to explore Italy's heritage. | Masserano Castle, Ancient chapels, Local artisan shops, Cultural festivals, Scenic landscapes |
| Fondotoce | A picturesque area near lakes, ideal for water sports and outdoor activities. Attractive for families and adventure seekers. | Lake Orta, Hiking and biking trails, Water sports, Lakeside promenades, Natural reserves |
| Oropa | Home to the famous Sanctuary of Oropa, a UNESCO World Heritage site, attracting pilgrims and tourists interested in spirituality and history. | Sanctuary of Oropa, Mountain trails, Cultural events, Religious relics, Breathtaking mountain views |
Understanding Airbnb License Requirements & STR Laws in Biella (2025)
Yes, Biella, Piedmont, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Biella to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 60% licensed listings)
Top Performing Airbnb Properties in Biella (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Biellabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
La Casa del Bersagliere
Entire Place • 1 bedroom
Beautiful large apartment in the heart of Biella
Entire Place • 2 bedrooms
Casa Vignetto Biella
Entire Place • 1 bedroom
Spacious apartment in the heart of Biella
Entire Place • 1 bedroom
![[Historical Center] Bright space at the Piazzo](https://a0.muscache.com/im/pictures/miso/Hosting-941803798722166728/original/5321edaf-3694-4472-bbe2-5695d5fa3354.jpeg?im_w=480&im_format=avif)
[Historical Center] Bright space at the Piazzo
Entire Place • 1 bedroom
The Mountain Apartment
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Biella (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Biella based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Agape | 3 | $29,424 | 40 | 4.80/5.0 |
| Samuel | 1 | $28,293 | 14 | 4.93/5.0 |
| Ben | 1 | $27,700 | 25 | 4.96/5.0 |
| Adriano | 4 | $23,019 | 29 | 3.57/5.0 |
| Edoardo | 2 | $21,466 | 23 | 4.87/5.0 |
| Aniela | 1 | $19,969 | 14 | 4.50/5.0 |
| Valerio | 1 | $18,306 | 24 | 4.92/5.0 |
| Quick Home | 1 | $16,810 | 7 | 4.86/5.0 |
| Annamaria | 1 | $15,323 | 52 | 4.87/5.0 |
| Giovanna Marta | 1 | $14,784 | 28 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Biella.
Dive Deeper: Advanced Biella STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Biella. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBiella Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Biella
- The Biella Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.7% of the 84 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Biella, Apartment/Condo properties are the most common (76.2%), reflecting the local real estate landscape.
- Houses represent a significant 16.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays (combined 7.2%) offer potential for unique stay experiences.
Biella Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Biella
- The dominant room capacity in Biella is 1 bedroom listings, making up 71.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 90.4% of the active Airbnb listings in Biella, indicating a high concentration in these sizes.
- With over half the market (71.4%) consisting of studios or 1-bedroom units, Biella is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (1.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Biella.
Biella Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Biella
- The most common guest capacity trend in Biella vacation rentals is listings accommodating 2 guests (35.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Biella STR market, accounting for 61.9% of listings.
- On average, properties in Biella are equipped to host 3.1 guests.
Biella Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Biella
- The most common availability pattern in Biella falls within the 271-366 days range, representing 52.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Biella (31%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Biella Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
38 listings
49.4% of total
2 Nights
24 listings
31.2% of total
3 Nights
3 listings
3.9% of total
4-6 Nights
1 listings
1.3% of total
7-29 Nights
5 listings
6.5% of total
30+ Nights
6 listings
7.8% of total
Key Insights
- The most prevalent minimum stay requirement in Biella is 1 Night, adopted by 49.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.6%) of the Biella Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 49.4% of Biella hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Biella.
Biella Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
43 listings
62.3% of total
Moderate
20 listings
29% of total
Strict
6 listings
8.7% of total
Cancellation Policy Insights for Biella
- The prevailing Airbnb cancellation policy trend in Biella is Flexible, used by 62.3% of listings.
- The market strongly favors guest-friendly terms, with 91.3% of listings offering Flexible or Moderate policies. This suggests guests in Biella may expect booking flexibility.
- Strict cancellation policies are quite rare (8.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 62.3% market standard in Biella.
- Given the high prevalence of Flexible policies (62.3%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 8.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Biella.
Biella STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Biella
- The overall average booking lead time for vacation rentals in Biella is 36 days.
- Guests book furthest in advance for stays during July (average 48 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (45 days avg.) sees the longest lead times, while Fall (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Biella.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 48 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Biella averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Biella (2025)
Amenity Prevalence
Amenity Insights for Biella
- Popular amenities like Heating, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Biella to stay competitive.
Biella Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Biella
- The typical guest profile for Airbnb in Biella consists of a mix of domestic (46%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 45.6% of guests.
- Key international markets include Italy (45.6%) and France (13.6%).
- Top languages spoken are English (34.2%) followed by Italian (25.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Biella Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 525 | $7,079 | $546.45 | 54% |
| Matten bei Interlaken | 52 | $5,674 | $316.63 | 63% |
| Iseltwald | 14 | $5,491 | $331.95 | 58% |
| Habkern | 13 | $5,382 | $344.74 | 50% |
| Interlaken | 288 | $4,987 | $310.52 | 56% |
| Grindelwald | 489 | $4,921 | $345.40 | 57% |
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Zermatt | 734 | $4,604 | $463.00 | 46% |
| Oberhofen am Thunersee | 24 | $4,572 | $265.94 | 55% |
| Monteu Roero | 16 | $4,432 | $540.14 | 36% |