Urbania Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Marche, Italy
Is Airbnb profitable in Urbania in 2025? Explore comprehensive Airbnb analytics for Urbania, Marche, Italy to uncover income potential. This 2025 STR market report for Urbania, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Urbania, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Urbania Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Urbania Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Urbania (2025)
Understanding the monthly revenue variations for Airbnb listings in Urbania is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Urbania is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Urbania across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,381+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,338 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $749 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $436, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Urbania
Urbania Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Urbania STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Urbania:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Urbania
Average Daily Rate (ADR) Airbnb Trends in Urbania (2025)
Effective short term rental pricing strategy in Urbania involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Urbania typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $288+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $176 or more.
- Typical properties (Median) charge around $92 per night.
- Entry-level properties (Bottom 25%) earn around $62 per night.
Average Daily Rate (ADR) Trend by Month in Urbania
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Airbnb Seasonality Analysis & Trends in Urbania (2025)
Peak Season (May, August, July)
- Revenue averages $2,408 per month
- Occupancy rates average 39.4%
- Daily rates average $148
Shoulder Season
- Revenue averages $1,365 per month
- Occupancy maintains around 32.4%
- Daily rates hold near $147
Low Season (January, November, December)
- Revenue drops to average $592 per month
- Occupancy decreases to average 18.6%
- Daily rates adjust to average $149
Seasonality Insights for Urbania
- The Airbnb seasonality in Urbania shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Urbania's highest earning potential, with monthly revenues capable of climbing to $2,758, occupancy reaching a high of 47.9%, and ADRs peaking at $152.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $520, occupancy could drop to 14.4%, and ADRs may adjust down to $145.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Urbania.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Urbania seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Urbania (2025)
Exploring the top neighborhoods for short-term rentals in Urbania? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historical center of Urbania offers a charming atmosphere with medieval architecture, vibrant piazzas, and a rich cultural heritage. Ideal for tourists who are exploring Italian history and local traditions. | Urbania Museum, Piazza Carratini, Monastery of San Girolamo, Chiesa di Santa Maria del Rosario, Ponte della Concordia |
| Santa Maria del Piano | A tranquil residential area close to Urbania's center that offers beautiful views of the surrounding countryside. Attractive for families and longer stays. | Natural beauty spots, Walking and biking trails, Local markets, Traditional Italian architecture |
| Villa | This suburban area is known for its peaceful environment and proximity to Urbania's attractions. An appealing option for those looking for a quiet retreat while being near the city. | Nearby parks, Cultural festivals, Local vineyards |
| Rugantino | A quaint area known for its local charm and friendly community. Great for guests looking for an authentic Italian experience away from the tourist hustle. | Local shops, Traditional restaurants, Community events |
| San Martino | Famous for its lush landscapes and agricultural areas, this region is perfect for guests interested in agritourism and exploring Italy's culinary delights. | Vineyards, Olive groves, Farm-to-table restaurants |
| Basso Monte | Known for its hiking trails and outdoor activities, this area attracts adventure seekers and nature lovers looking to explore the beautiful Marche region. | Hiking trails, Nature reserves, Wildlife watching |
| Colle Sant'Angelo | A picturesque area located just outside Urbania. Offers stunning views and is popular with those looking to relax in a more rural setting. | Scenic viewpoints, Local art galleries, Countryside walks |
| Castelgualtieri | A charming village near Urbania, known for its quiet streets and local culinary delights. Ideal for those seeking a peaceful getaway. | Historic buildings, Local eateries, Cultural heritage sites |
Understanding Airbnb License Requirements & STR Laws in Urbania (2025)
Yes, Urbania, Marche, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Urbania to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 55% licensed listings)
Top Performing Airbnb Properties in Urbania (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Urbaniabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa del Duca - Private villa with pool
Entire Place • 4 bedrooms
VILLA AMATA- Private villa, pool, wi-fi, Marche
Entire Place • 5 bedrooms
HOLIDAY HOUSE PICCOLPASSO 20
Entire Place • 2 bedrooms
Air-conditioned apartment in the heart of the city
Entire Place • 2 bedrooms
Rossini apartment
Entire Place • 3 bedrooms
Belvilla by OYO Sant'Angiolino
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Urbania (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Urbania based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Barbara - DH Villas | 2 | $89,142 | 23 | 4.83/5.0 |
| Marica | 3 | $26,282 | 15 | 5.00/5.0 |
| Walter | 1 | $16,583 | 129 | 4.72/5.0 |
| Manuele | 1 | $15,211 | 9 | 5.00/5.0 |
| Iris - BELVILLA | 1 | $12,571 | 20 | 5.00/5.0 |
| Host #23927279 | 1 | $9,892 | 0 | 0.00/5.0 |
| Host #37210979 | 1 | $9,528 | 22 | 4.59/5.0 |
| Isabelle | 1 | $8,901 | 142 | 4.83/5.0 |
| Raffaella | 1 | $7,591 | 97 | 4.93/5.0 |
| Mattia | 1 | $6,760 | 23 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Urbania.
Dive Deeper: Advanced Urbania STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Urbania. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUrbania Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Urbania
- The Urbania Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Urbania, Apartment/Condo properties are the most common (60%), reflecting the local real estate landscape.
- Houses represent a significant 30% portion, catering likely to families or larger groups.
Urbania Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Urbania
- The dominant room capacity in Urbania is 2 bedrooms listings, making up 30% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 50.0% of the active Airbnb listings in Urbania, indicating a high concentration in these sizes.
- A significant 35.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Urbania.
Urbania Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Urbania
- The most common guest capacity trend in Urbania vacation rentals is listings accommodating 8+ guests (20%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Urbania STR market, accounting for 40.0% of listings.
- 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Urbania.
- On average, properties in Urbania are equipped to host 4.0 guests.
Urbania Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Urbania
- The most common availability pattern in Urbania falls within the 271-366 days range, representing 65% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Urbania (45%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Urbania Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
47.4% of total
2 Nights
7 listings
36.8% of total
3 Nights
1 listings
5.3% of total
7-29 Nights
2 listings
10.5% of total
Key Insights
- The most prevalent minimum stay requirement in Urbania is 1 Night, adopted by 47.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.2%) of the Urbania Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.4% of Urbania hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Urbania.
Urbania Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
11.8% of total
Super Strict 60 Days
2 listings
11.8% of total
Flexible
3 listings
17.6% of total
Moderate
8 listings
47.1% of total
Strict
2 listings
11.8% of total
Cancellation Policy Insights for Urbania
- The prevailing Airbnb cancellation policy trend in Urbania is Moderate, used by 47.1% of listings.
- There's a relatively balanced mix between guest-friendly (64.7%) and stricter (11.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.1% market standard in Urbania.
- Using a Strict policy might deter some guests, as only 11.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Urbania.
Urbania STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Urbania
- The overall average booking lead time for vacation rentals in Urbania is 63 days.
- Guests book furthest in advance for stays during May (average 134 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (91 days avg.) sees the longest lead times, while Winter (55 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Urbania.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 134 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 91 days) to capture early planners.
- Monitor your own booking lead times against these Urbania averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Urbania (2025)
Amenity Prevalence
Amenity Insights for Urbania
- Essential amenities in Urbania that guests expect include: Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Urbania: Heating, TV.
- Consider adding popular differentiators like Essentials or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Urbania to stay competitive.
Urbania Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Urbania
- The typical guest profile for Airbnb in Urbania consists of a mix of domestic (53%) and international guests, often arriving from nearby Rome, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 52.6% of guests.
- Key international markets include Italy (52.6%) and United States (10.5%).
- Top languages spoken are English (36.2%) followed by Italian (24.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Urbania Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Impruneta | 131 | $2,761 | $237.93 | 45% |
| Marciano della Chiana | 18 | $2,719 | $377.32 | 35% |
| Gaiole in Chianti | 206 | $2,679 | $344.49 | 39% |
| Barberino Tavarnelle | 83 | $2,667 | $356.47 | 43% |