Sarnano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Marche, Italy
Is Airbnb profitable in Sarnano in 2025? Explore comprehensive Airbnb analytics for Sarnano, Marche, Italy to uncover income potential. This 2025 STR market report for Sarnano, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Sarnano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sarnano Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sarnano Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sarnano (2025)
Understanding the monthly revenue variations for Airbnb listings in Sarnano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sarnano is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sarnano across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,265+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,160 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $636 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $340, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sarnano
Sarnano Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sarnano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sarnano:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sarnano
Average Daily Rate (ADR) Airbnb Trends in Sarnano (2025)
Effective short term rental pricing strategy in Sarnano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sarnano typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $186+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $131 or more.
- Typical properties (Median) charge around $100 per night.
- Entry-level properties (Bottom 25%) earn around $83 per night.
Average Daily Rate (ADR) Trend by Month in Sarnano
Get Live Sarnano Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Sarnano (2025)
Peak Season (August, July, May)
- Revenue averages $1,441 per month
- Occupancy rates average 39.7%
- Daily rates average $131
Shoulder Season
- Revenue averages $814 per month
- Occupancy maintains around 27.2%
- Daily rates hold near $120
Low Season (January, February, November)
- Revenue drops to average $571 per month
- Occupancy decreases to average 25.5%
- Daily rates adjust to average $104
Seasonality Insights for Sarnano
- The Airbnb seasonality in Sarnano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sarnano's highest earning potential, with monthly revenues capable of climbing to $1,887, occupancy reaching a high of 47.2%, and ADRs peaking at $132.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $537, occupancy could drop to 15.3%, and ADRs may adjust down to $102.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sarnano.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sarnano seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sarnano (2025)
Exploring the top neighborhoods for short-term rentals in Sarnano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Sarnano filled with medieval architecture and charming streets. It's a cultural hub with easy access for tourists to explore local history. | Piazza dell'Unita, Chiesa di San Bartolomeo, Museo di Storia dell'Abbazia, Sarnano hiking trails, Local restaurants and gelaterias |
| San Martino | A scenic area known for its picturesque views and nearby nature activities. Popular for outdoor enthusiasts looking for hiking and skiing in winter. | Parco Nazionale dei Monti Sibillini, Ski resort nearby, Nature trails, Local vineyards, Outdoor sports rental shops |
| Monte San Giusto | Close to Sarnano with good accessibility to local attractions and beautiful landscapes. Attractive for families and first-time visitors. | Historic church of San Giusto, Local markets, Nearby nature parks, Wine tasting events, Family-friendly activities |
| Sibillini National Park | A major attraction for tourists seeking natural beauty and outdoor adventures. Offers hiking, biking, and skiing, making it popular year-round. | Hiking trails, Valley of the Sibillini, Mountain huts and restaurants, Natural hot springs, Wildlife watching |
| Castelvecchio | A small village known for its tranquility and scenic views. Ideal for visitors seeking peace and proximity to nature. | Medieval castle ruins, Local artisan shops, Countryside walks, Picnic areas, Cultural festivals |
| Acquacanina | A beautiful area near Sarnano favored by visitors who appreciate nature and want to experience rural Italian life. | Local farms, Nature observation, Village festivals, Culinary experiences, Countryside tours |
| Montelupone | A charming town nearby famous for its intact medieval walls and beautiful panoramic views. Ideal for those looking for a mix of history and nature. | Castle of Montelupone, Local museums, Artisan shops, Festivals, Beautiful viewpoints |
| Tolentino | A larger town close to Sarnano known for its vibrant community and rich history. Offers various amenities and attractions for visitors. | San Nicola Church, Tolentino's historic center, Shopping areas, Local events, Cultural heritage sites |
Understanding Airbnb License Requirements & STR Laws in Sarnano (2025)
Yes, Sarnano, Marche, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sarnano to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 36% licensed listings)
Top Performing Airbnb Properties in Sarnano (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sarnanobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chalet Aria Sottile
Entire Place • 2 bedrooms
Le Borette, a new little charm
Entire Place • 4 bedrooms
Colle della Sibilla - country house
Entire Place • 3 bedrooms
Italian countryside
Entire Place • 3 bedrooms
Villa with large garden in Sarnano
Entire Place • 3 bedrooms
Rosa's House
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sarnano (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sarnano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fabio & Lucia | 2 | $20,120 | 61 | 4.92/5.0 |
| Roberto | 1 | $16,076 | 14 | 5.00/5.0 |
| Arnaldo | 1 | $14,597 | 7 | 5.00/5.0 |
| Isabelle | 1 | $12,679 | 48 | 4.88/5.0 |
| Fabio | 1 | $11,899 | 32 | 4.94/5.0 |
| Host #480556997 | 1 | $9,431 | 2 | 0.00/5.0 |
| Host #86060552 | 1 | $9,060 | 1 | 0.00/5.0 |
| Franco | 1 | $7,288 | 7 | 4.71/5.0 |
| Host #4330791 | 1 | $7,147 | 0 | 0.00/5.0 |
| Host #477957315 | 4 | $6,919 | 6 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sarnano.
Dive Deeper: Advanced Sarnano STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sarnano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSarnano Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sarnano
- The Sarnano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.5% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sarnano, Apartment/Condo properties are the most common (81.8%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique (combined 4.5%) offer potential for unique stay experiences.
Sarnano Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sarnano
- The dominant room capacity in Sarnano is 2 bedrooms listings, making up 45.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 72.8% of the active Airbnb listings in Sarnano, indicating a high concentration in these sizes.
- A significant 31.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sarnano.
Sarnano Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sarnano
- The most common guest capacity trend in Sarnano vacation rentals is listings accommodating 4 guests (40.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Sarnano STR market, accounting for 68.2% of listings.
- 36.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sarnano.
- On average, properties in Sarnano are equipped to host 4.6 guests.
Sarnano Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sarnano
- The most common availability pattern in Sarnano falls within the 271-366 days range, representing 77.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Sarnano (40.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sarnano Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
9.1% of total
2 Nights
8 listings
36.4% of total
3 Nights
1 listings
4.5% of total
4-6 Nights
1 listings
4.5% of total
7-29 Nights
9 listings
40.9% of total
30+ Nights
1 listings
4.5% of total
Key Insights
- The most prevalent minimum stay requirement in Sarnano is 7-29 Nights, adopted by 40.9% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 40.9% of Sarnano hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.1% currently do.
- A 2-night minimum appears standard (36.4%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sarnano.
Sarnano Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
35.7% of total
Moderate
6 listings
42.9% of total
Strict
3 listings
21.4% of total
Cancellation Policy Insights for Sarnano
- The prevailing Airbnb cancellation policy trend in Sarnano is Moderate, used by 42.9% of listings.
- The market strongly favors guest-friendly terms, with 78.6% of listings offering Flexible or Moderate policies. This suggests guests in Sarnano may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.9% market standard in Sarnano.
- Regularly review your cancellation policy against competitors and market demand shifts in Sarnano.
Sarnano STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sarnano
- The overall average booking lead time for vacation rentals in Sarnano is 55 days.
- Guests book furthest in advance for stays during May (average 96 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (62 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Sarnano.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Sarnano averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sarnano (2025)
Amenity Prevalence
Amenity Insights for Sarnano
- Essential amenities in Sarnano that guests expect include: Heating, Kitchen, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Essentials, Washer are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sarnano: Heating, Kitchen, Hot water.
- Prioritize adding missing essentials: Hot water.
- Consider adding popular differentiators like TV or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sarnano to stay competitive.
Sarnano Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sarnano
- The typical guest profile for Airbnb in Sarnano consists of a mix of domestic (57%) and international guests, often arriving from nearby Rome, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 57.1% of guests.
- Key international markets include Italy (57.1%) and United States (10.2%).
- Top languages spoken are English (35.8%) followed by Italian (30.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sarnano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Monte Castello di Vibio | 18 | $2,659 | $567.21 | 41% |
| Guardea | 15 | $2,542 | $320.56 | 35% |
| Monteleone d'Orvieto | 31 | $2,537 | $306.96 | 36% |
| Lugnano in Teverina | 19 | $2,238 | $267.38 | 35% |
| Collevecchio | 12 | $2,213 | $302.16 | 38% |
| Lisciano Niccone | 30 | $2,175 | $384.66 | 35% |
| Palombara Sabina | 16 | $2,160 | $336.01 | 35% |
| Deruta | 15 | $2,127 | $232.83 | 37% |