Potenza Picena Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Marche, Italy
Is Airbnb profitable in Potenza Picena in 2025? Explore comprehensive Airbnb analytics for Potenza Picena, Marche, Italy to uncover income potential. This 2025 STR market report for Potenza Picena, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 71 active listings.
Whether you're considering an Airbnb investment in Potenza Picena, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Potenza Picena Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Potenza Picena Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Potenza Picena (2025)
Understanding the monthly revenue variations for Airbnb listings in Potenza Picena is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Potenza Picena is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Potenza Picena across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,617+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,585 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $825 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $318, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Potenza Picena
Potenza Picena Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Potenza Picena STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Potenza Picena:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Potenza Picena
Average Daily Rate (ADR) Airbnb Trends in Potenza Picena (2025)
Effective short term rental pricing strategy in Potenza Picena involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Potenza Picena typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $185+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $127 or more.
- Typical properties (Median) charge around $90 per night.
- Entry-level properties (Bottom 25%) earn around $63 per night.
Average Daily Rate (ADR) Trend by Month in Potenza Picena
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Airbnb Seasonality Analysis & Trends in Potenza Picena (2025)
Peak Season (August, July, June)
- Revenue averages $2,189 per month
- Occupancy rates average 48.1%
- Daily rates average $112
Shoulder Season
- Revenue averages $1,072 per month
- Occupancy maintains around 27.8%
- Daily rates hold near $109
Low Season (January, November, December)
- Revenue drops to average $582 per month
- Occupancy decreases to average 24.1%
- Daily rates adjust to average $115
Seasonality Insights for Potenza Picena
- The Airbnb seasonality in Potenza Picena shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Potenza Picena's highest earning potential, with monthly revenues capable of climbing to $2,788, occupancy reaching a high of 62.7%, and ADRs peaking at $118.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $523, occupancy could drop to 21.0%, and ADRs may adjust down to $104.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Potenza Picena.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Potenza Picena seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Potenza Picena (2025)
Exploring the top neighborhoods for short-term rentals in Potenza Picena? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Porto Recanati | Charming coastal town known for its beautiful beaches and proximity to the Conero Natural Park. Attracts families and beach lovers looking for a relaxing getaway. | Porto Recanati Beach, Conero Regional Park, Castle of Recanati, Palazzo Comunale, Piazza Pazzani |
| Loreto | Historic town famous for the Basilica della Santa Casa, a pilgrimage site. Appeals to tourists interested in history, architecture, and spirituality. | Basilica della Santa Casa, Loreto's Old Town, Sanctuary of the Holy House, Palazzo Apostolico, Museo Pontificio |
| Macerata | Cultural hub known for its opera festival and historic architecture. Quieter than nearby beach towns, appealing to those seeking a mix of culture and relaxation. | Sferisterio, Museo della Carrozza, Basilica della Misericordia, Palazzo Buonaccorsi, Macerata Opera Festival |
| Civitanova Marche | Popular seaside resort with vibrant nightlife, shopping, and restaurants. Ideal for younger travelers and those looking for an active vacation. | Civitanova Beach, Piazza XX Settembre, Corso Umberto I, Teatro Rossini, Nightclubs and bars |
| Sirolo | Picturesque hillside village offering stunning views of the Adriatic Sea and dramatic cliffs. Attracts nature lovers and those seeking tranquility. | Parco del Conero, Sirolo Beach, Spiaggia delle Due Sorelle, Punta Penna, Monte Conero |
| Numana | Another gem on the Conero Riviera, known for its beach and quaint old town. Great for families and beachgoers looking for a less touristy vibe. | Numana Beach, Port of Numana, Santuario del Monte Conero, Numana's Old Town, Piazza della Libertà |
| Castelfidardo | Famous for its accordion-making tradition and rich history. Appeals to cultural tourists and those exploring the Marche region. | Accordion Museum, Castelfidardo's Old Town, Parco della Rimembranza, Museo del Risorgimento, Sanctuary of Loreto nearby |
| Recanati | Birthplace of Giacomo Leopardi, a poetic and cultural haven. Attracts literary enthusiasts and tourists interested in Italian culture. | Leopardi's House, Museo Civico, Colle dell'Infinito, Basilica of San Vicenzo, Piazza Giacomo Leopardi |
Understanding Airbnb License Requirements & STR Laws in Potenza Picena (2025)
Yes, Potenza Picena, Marche, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Potenza Picena to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 44% licensed listings)
Top Performing Airbnb Properties in Potenza Picena (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Potenza Picenabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Lia
Entire Place • 5 bedrooms
Villa Chloe
Entire Place • 3 bedrooms
CasaMare is an House on the beach in central Italy
Entire Place • 2 bedrooms
Your beachfront relaxation oasis
Entire Place • 2 bedrooms
Apartment within walking distance of the sea
Entire Place • 1 bedroom
House in Civitanova Charming View with Garden
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Potenza Picena (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Potenza Picena based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Novasol | 1 | $53,275 | 10 | 4.60/5.0 |
| Domenico | 3 | $48,147 | 87 | 4.99/5.0 |
| Host #408787125 | 1 | $32,892 | 0 | 0.00/5.0 |
| Angelica | 1 | $20,864 | 4 | 5.00/5.0 |
| Dalinda | 4 | $20,848 | 164 | 4.41/5.0 |
| Aldo | 1 | $20,719 | 23 | 5.00/5.0 |
| Pamela | 2 | $19,866 | 72 | 4.76/5.0 |
| Elisa | 1 | $19,548 | 25 | 4.72/5.0 |
| Flaminia | 1 | $18,143 | 41 | 4.83/5.0 |
| Michela | 1 | $17,199 | 7 | 4.29/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Potenza Picena.
Dive Deeper: Advanced Potenza Picena STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Potenza Picena. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPotenza Picena Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Potenza Picena
- The Potenza Picena Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.3% of the 71 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Potenza Picena, Apartment/Condo properties are the most common (49.3%), reflecting the local real estate landscape.
- Houses represent a significant 43.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 7.0%) offer potential for unique stay experiences.
Potenza Picena Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Potenza Picena
- The dominant room capacity in Potenza Picena is 1 bedroom listings, making up 39.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.0% of the active Airbnb listings in Potenza Picena, indicating a high concentration in these sizes.
Potenza Picena Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Potenza Picena
- The most common guest capacity trend in Potenza Picena vacation rentals is listings accommodating 4 guests (43.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Potenza Picena STR market, accounting for 56.4% of listings.
- 23.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Potenza Picena.
- On average, properties in Potenza Picena are equipped to host 4.3 guests.
Potenza Picena Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Potenza Picena
- The most common availability pattern in Potenza Picena falls within the 271-366 days range, representing 76.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Potenza Picena (45.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Potenza Picena Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
16.9% of total
2 Nights
20 listings
30.8% of total
3 Nights
12 listings
18.5% of total
4-6 Nights
9 listings
13.8% of total
7-29 Nights
12 listings
18.5% of total
30+ Nights
1 listings
1.5% of total
Key Insights
- The most prevalent minimum stay requirement in Potenza Picena is 2 Nights, adopted by 30.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- Dedicated monthly rentals (30+ nights) represent a small niche (1.5%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 30.8% of Potenza Picena hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.9% currently do.
- A 2-night minimum appears standard (30.8%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Potenza Picena.
Potenza Picena Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
3.9% of total
Super Strict 60 Days
1 listings
2% of total
Flexible
16 listings
31.4% of total
Moderate
21 listings
41.2% of total
Strict
11 listings
21.6% of total
Cancellation Policy Insights for Potenza Picena
- The prevailing Airbnb cancellation policy trend in Potenza Picena is Moderate, used by 41.2% of listings.
- The market strongly favors guest-friendly terms, with 72.6% of listings offering Flexible or Moderate policies. This suggests guests in Potenza Picena may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.2% market standard in Potenza Picena.
- Regularly review your cancellation policy against competitors and market demand shifts in Potenza Picena.
Potenza Picena STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Potenza Picena
- The overall average booking lead time for vacation rentals in Potenza Picena is 50 days.
- Guests book furthest in advance for stays during July (average 97 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (81 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Potenza Picena.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Potenza Picena averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Potenza Picena (2025)
Amenity Prevalence
Amenity Insights for Potenza Picena
- Essential amenities in Potenza Picena that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Potenza Picena: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Potenza Picena to stay competitive.
Potenza Picena Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Potenza Picena
- The typical guest profile for Airbnb in Potenza Picena consists of a mix of domestic (56%) and international guests, often arriving from nearby Milan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 56.3% of guests.
- Key international markets include Italy (56.3%) and Germany (9.7%).
- Top languages spoken are English (39.1%) followed by Italian (26.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Potenza Picena Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Monte Castello di Vibio | 18 | $2,659 | $567.21 | 41% |
| Guardea | 15 | $2,542 | $320.56 | 35% |
| Monteleone d'Orvieto | 31 | $2,537 | $306.96 | 36% |
| Lugnano in Teverina | 19 | $2,238 | $267.37 | 35% |
| Collevecchio | 12 | $2,213 | $302.16 | 38% |
| Lisciano Niccone | 30 | $2,175 | $384.66 | 35% |
| Palombara Sabina | 16 | $2,160 | $336.01 | 35% |
| Deruta | 15 | $2,127 | $232.83 | 37% |