Pergola Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Marche, Italy
Is Airbnb profitable in Pergola in 2025? Explore comprehensive Airbnb analytics for Pergola, Marche, Italy to uncover income potential. This 2025 STR market report for Pergola, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Pergola, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pergola Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pergola Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pergola (2025)
Understanding the monthly revenue variations for Airbnb listings in Pergola is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pergola is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pergola across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,004+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,640 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $997 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $480, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pergola
Pergola Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pergola STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pergola:
- Best-in-class properties (Top 10%) achieve 49%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 37% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pergola
Average Daily Rate (ADR) Airbnb Trends in Pergola (2025)
Effective short term rental pricing strategy in Pergola involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pergola typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $405+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $271 or more.
- Typical properties (Median) charge around $117 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Pergola
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Airbnb Seasonality Analysis & Trends in Pergola (2025)
Peak Season (August, July, May)
- Revenue averages $2,990 per month
- Occupancy rates average 42.2%
- Daily rates average $202
Shoulder Season
- Revenue averages $1,356 per month
- Occupancy maintains around 23.0%
- Daily rates hold near $186
Low Season (January, February, December)
- Revenue drops to average $188 per month
- Occupancy decreases to average 6.1%
- Daily rates adjust to average $174
Seasonality Insights for Pergola
- The Airbnb seasonality in Pergola shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pergola's highest earning potential, with monthly revenues capable of climbing to $3,369, occupancy reaching a high of 58.3%, and ADRs peaking at $207.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $171.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pergola.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pergola seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pergola (2025)
Exploring the top neighborhoods for short-term rentals in Pergola? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historical center of Pergola offers charming streets, ancient architecture, and a rich cultural heritage, making it attractive to tourists interested in history and culture. | Museo dei Bronzi Dorati, Chiesa di San Giacomo, The Fortified Walls, Palazzo del Podestà, Piazza Matteotti |
| Cascina | A beautiful rural area surrounding Pergola, perfect for those looking for a peaceful getaway in the countryside with stunning landscapes. | Countryside views, Local farms, Hiking trails, Nature parks, Cascina wineries |
| Parco Naturale del Monte San Bartolo | This natural park offers breathtaking scenery, great hiking opportunities, and is attractive for nature lovers and outdoor enthusiasts. | Panoramic views, Hiking trails, Flora and fauna, Scenic spots, Cycling routes |
| Fossombrone | Nearby Fossombrone is an ancient town with historical significance and beautiful architecture, appealing to tourists wanting to explore the surrounding regions. | Historical buildings, Fossombrone Cathedral, The Roman Bridge, Local eateries, Art galleries |
| Urbania | Known for its pottery and ceramics, Urbania is a quaint town that attracts tourists interested in traditional craftsmanship and artisanal goods. | Museum of Urbinati Ceramics, Historical architecture, Local craft shops, San Cristoforo Church, Annual festivals |
| Frasassi Caves | A major tourist attraction, the Frasassi Caves are one of the most important cave systems in Italy and attract many visitors seeking adventure and nature. | Stunning cave formations, Guided cave tours, Nature paths, Visitor center, Photography opportunities |
| Sassoferrato | This nearby town is known for its medieval architecture and stunning hilltop views, providing a great day trip for visitors. | Sanctuary of Santa Maria infra Saxa, Rocca di Sassoferrato, Historical center, Local markets, Cultural events |
| Pesaro | A vibrant coastal city with beautiful beaches and cultural events, Pesaro attracts those who enjoy sun, sea, and cultural experiences. | Beaches, Rossini Opera Festival, Historical buildings, Local seafood restaurants, Promenade |
Understanding Airbnb License Requirements & STR Laws in Pergola (2025)
Yes, Pergola, Marche, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pergola to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 33% licensed listings)
Top Performing Airbnb Properties in Pergola (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pergolabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful apartment with pool n°1
Entire Place • 3 bedrooms
Rustico Italico - Family house with private pool
Entire Place • 4 bedrooms
Villa Design - Private villa with pool, Le Marche
Entire Place • 3 bedrooms
House with 3 apartments and pool
Entire Place • 9 bedrooms
Beautiful apartment with pool n°3
Entire Place • 3 bedrooms
Beautiful apartment with pool n°2
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pergola (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pergola based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andres | 4 | $78,465 | 14 | 3.33/5.0 |
| Barbara - DH Villas | 2 | $34,697 | 9 | 4.67/5.0 |
| Eva | 1 | $30,146 | 6 | 5.00/5.0 |
| Heike | 2 | $14,411 | 9 | 2.50/5.0 |
| Rita | 3 | $12,142 | 61 | 4.46/5.0 |
| Host #23927279 | 1 | $10,513 | 0 | 0.00/5.0 |
| Susanne | 1 | $9,454 | 39 | 4.97/5.0 |
| Iris - BELVILLA | 1 | $7,979 | 5 | 4.60/5.0 |
| Host #111216080 | 1 | $6,433 | 3 | 5.00/5.0 |
| Ann | 1 | $4,439 | 15 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pergola.
Dive Deeper: Advanced Pergola STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pergola. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPergola Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pergola
- The Pergola Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pergola, House properties are the most common (57.1%), reflecting the local real estate landscape.
- Houses represent a significant 57.1% portion, catering likely to families or larger groups.
- The presence of 19% Hotel/Boutique listings indicates integration with traditional hospitality.
Pergola Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pergola
- The dominant room capacity in Pergola is 1 bedroom listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 66.7% of the active Airbnb listings in Pergola, indicating a high concentration in these sizes.
- A significant 52.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pergola.
Pergola Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pergola
- The most common guest capacity trend in Pergola vacation rentals is listings accommodating 8+ guests (38.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Pergola STR market, accounting for 61.9% of listings.
- 52.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pergola.
- On average, properties in Pergola are equipped to host 5.0 guests.
Pergola Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pergola
- The most common availability pattern in Pergola falls within the 271-366 days range, representing 81% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Pergola (52.4%), reflecting common guest stay durations or potential owner blocking patterns.
Pergola Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
20% of total
2 Nights
3 listings
15% of total
3 Nights
2 listings
10% of total
4-6 Nights
3 listings
15% of total
7-29 Nights
8 listings
40% of total
Key Insights
- The most prevalent minimum stay requirement in Pergola is 7-29 Nights, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 40% of Pergola hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pergola.
Pergola Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
5.6% of total
Super Strict 60 Days
2 listings
11.1% of total
Flexible
3 listings
16.7% of total
Moderate
7 listings
38.9% of total
Strict
5 listings
27.8% of total
Cancellation Policy Insights for Pergola
- The prevailing Airbnb cancellation policy trend in Pergola is Moderate, used by 38.9% of listings.
- There's a relatively balanced mix between guest-friendly (55.6%) and stricter (27.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.9% market standard in Pergola.
- Regularly review your cancellation policy against competitors and market demand shifts in Pergola.
Pergola STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pergola
- The overall average booking lead time for vacation rentals in Pergola is 80 days.
- Guests book furthest in advance for stays during May (average 130 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (103 days avg.) sees the longest lead times, while Winter (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (80 days) as a baseline for your pricing and availability strategy in Pergola.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 130 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 103 days) to capture early planners.
- Monitor your own booking lead times against these Pergola averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pergola (2025)
Amenity Prevalence
Amenity Insights for Pergola
- Essential amenities in Pergola that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pergola: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pergola to stay competitive.
Pergola Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pergola
- The typical guest profile for Airbnb in Pergola consists of predominantly international visitors (69%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 31.0% of guests.
- Key international markets include Italy (31%) and Germany (17.2%).
- Top languages spoken are English (33.9%) followed by Italian (21%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pergola Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Impruneta | 131 | $2,761 | $237.93 | 45% |
| Marciano della Chiana | 18 | $2,719 | $377.32 | 35% |
| Gaiole in Chianti | 206 | $2,679 | $344.49 | 39% |
| Barberino Tavarnelle | 83 | $2,667 | $356.47 | 43% |