Montemarciano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Marche, Italy
Is Airbnb profitable in Montemarciano in 2025? Explore comprehensive Airbnb analytics for Montemarciano, Marche, Italy to uncover income potential. This 2025 STR market report for Montemarciano, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 40 active listings.
Whether you're considering an Airbnb investment in Montemarciano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Montemarciano Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Montemarciano Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Montemarciano (2025)
Understanding the monthly revenue variations for Airbnb listings in Montemarciano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Montemarciano is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Montemarciano across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,006+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,723 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,066 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $554, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Montemarciano
Montemarciano Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Montemarciano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Montemarciano:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Montemarciano
Average Daily Rate (ADR) Airbnb Trends in Montemarciano (2025)
Effective short term rental pricing strategy in Montemarciano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Montemarciano typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $176+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $109 or more.
- Typical properties (Median) charge around $81 per night.
- Entry-level properties (Bottom 25%) earn around $57 per night.
Average Daily Rate (ADR) Trend by Month in Montemarciano
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Airbnb Seasonality Analysis & Trends in Montemarciano (2025)
Peak Season (August, July, November)
- Revenue averages $1,992 per month
- Occupancy rates average 59.0%
- Daily rates average $106
Shoulder Season
- Revenue averages $1,253 per month
- Occupancy maintains around 31.0%
- Daily rates hold near $104
Low Season (January, October, December)
- Revenue drops to average $901 per month
- Occupancy decreases to average 27.9%
- Daily rates adjust to average $100
Seasonality Insights for Montemarciano
- The Airbnb seasonality in Montemarciano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Montemarciano's highest earning potential, with monthly revenues capable of climbing to $2,224, occupancy reaching a high of 65.6%, and ADRs peaking at $116.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $839, occupancy could drop to 23.2%, and ADRs may adjust down to $87.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Montemarciano.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Montemarciano seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Montemarciano (2025)
Exploring the top neighborhoods for short-term rentals in Montemarciano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Montemarciano, offering charming streets, local shops, and traditional Italian architecture. A great spot for tourists looking to experience authentic Italian culture and history. | Montemarciano Cathedral, Piazza della Libertà, Etruscan Ruins, Local Art Galleries, Traditional Italian Restaurants |
| Beachfront Areas | Montemarciano's proximity to scenic beaches makes it ideal for summer vacationers and sun-seekers. Guests enjoy easy access to the coastline and water activities. | Montemarciano Beach, Water Sports, Beach Clubs, Scenic Walking Trails, Seaside Restaurants |
| Countryside | Enjoy the beautiful Marche countryside, perfect for nature lovers and those seeking tranquility. Attracts guests wanting to escape city life and enjoy wine tasting and local cuisine. | Vineyards, Hiking Trails, Rural Festivals, Olive Groves, Scenic Viewpoints |
| Nearby Ancona | Proximity to Ancona adds value with its airport and urban attractions. Ideal for Airbnb hosts wanting to cater to travelers who want both city amenities and seaside relaxation. | Ancona Cathedral, Port of Ancona, National Archaeological Museum, Shopping District, Local Cuisine |
| Cultural Sites | Montemarciano is near several significant cultural heritage sites. Ideal for guests interested in history, art, and architecture, making it attractive for cultural tourism. | Castles, Historic Churches, Museums, Art Exhibitions, Cultural Events |
| Local Markets | The area is known for its vibrant local markets and farms. Great for guests who want to experience local life and fresh Italian produce. | Farmers' Markets, Culinary Events, Cooking Classes, Artisan Shops, Local Crafts |
| Wine Regions | The surrounding wine regions are a big draw for wine enthusiasts. Offers tastings and vineyard tours that can attract visitors year-round. | Wine Tasting Tours, Vineyard Visits, Wine Festivals, Local Cellars, Scenic Drives |
| Wellness Retreats | Montemarciano offers wellness retreats focusing on relaxation and health. Perfect for guests looking for a rejuvenating getaway. | Spa Services, Yoga Retreats, Healthy Cuisine, Countryside Walks, Nature Meditations |
Understanding Airbnb License Requirements & STR Laws in Montemarciano (2025)
Yes, Montemarciano, Marche, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Montemarciano to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 55% licensed listings)
Top Performing Airbnb Properties in Montemarciano (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Montemarcianobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beachfront home for large groups
Entire Place • 3 bedrooms
Large apartment 4km to Seaside
Entire Place • 4 bedrooms
Seafront house for large groups
Entire Place • 3 bedrooms
Villa Vittoria is waiting!
Entire Place • 2 bedrooms
Terraced villa in quiet residential area
Entire Place • 2 bedrooms
waterfront house
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Montemarciano (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Montemarciano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Renata | 4 | $51,497 | 52 | 4.85/5.0 |
| Domiziana | 2 | $51,489 | 14 | 4.93/5.0 |
| Valeria | 3 | $23,258 | 210 | 4.95/5.0 |
| Daniele | 3 | $21,945 | 30 | 4.89/5.0 |
| Valeria | 1 | $20,604 | 15 | 4.93/5.0 |
| Mihaela | 2 | $15,616 | 18 | 2.44/5.0 |
| Gianmarco | 1 | $15,555 | 38 | 4.63/5.0 |
| Nunziata | 1 | $13,307 | 4 | 4.25/5.0 |
| Enrico | 1 | $12,849 | 21 | 4.38/5.0 |
| Fabio | 1 | $11,827 | 20 | 4.70/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Montemarciano.
Dive Deeper: Advanced Montemarciano STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Montemarciano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMontemarciano Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Montemarciano
- The Montemarciano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Montemarciano, Apartment/Condo properties are the most common (70%), reflecting the local real estate landscape.
- Houses represent a significant 22.5% portion, catering likely to families or larger groups.
Montemarciano Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Montemarciano
- The dominant room capacity in Montemarciano is 2 bedrooms listings, making up 47.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 80.0% of the active Airbnb listings in Montemarciano, indicating a high concentration in these sizes.
Montemarciano Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Montemarciano
- The most common guest capacity trend in Montemarciano vacation rentals is listings accommodating 6 guests (20%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Montemarciano STR market, accounting for 37.5% of listings.
- 35.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Montemarciano.
- On average, properties in Montemarciano are equipped to host 4.5 guests.
Montemarciano Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Montemarciano
- The most common availability pattern in Montemarciano falls within the 271-366 days range, representing 60% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Montemarciano (47.5%), reflecting common guest stay durations or potential owner blocking patterns.
Montemarciano Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
15.8% of total
2 Nights
16 listings
42.1% of total
3 Nights
1 listings
2.6% of total
4-6 Nights
4 listings
10.5% of total
7-29 Nights
6 listings
15.8% of total
30+ Nights
5 listings
13.2% of total
Key Insights
- The most prevalent minimum stay requirement in Montemarciano is 2 Nights, adopted by 42.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (13.2%) caters to monthly stays (30+ nights) in Montemarciano, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 42.1% of Montemarciano hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.8% currently do.
- A 2-night minimum appears standard (42.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 13.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Montemarciano.
Montemarciano Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
2.9% of total
Flexible
6 listings
17.1% of total
Moderate
19 listings
54.3% of total
Strict
9 listings
25.7% of total
Cancellation Policy Insights for Montemarciano
- The prevailing Airbnb cancellation policy trend in Montemarciano is Moderate, used by 54.3% of listings.
- The market strongly favors guest-friendly terms, with 71.4% of listings offering Flexible or Moderate policies. This suggests guests in Montemarciano may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 54.3% market standard in Montemarciano.
- Regularly review your cancellation policy against competitors and market demand shifts in Montemarciano.
Montemarciano STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Montemarciano
- The overall average booking lead time for vacation rentals in Montemarciano is 37 days.
- Guests book furthest in advance for stays during July (average 111 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (83 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Montemarciano.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 111 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 83 days) to capture early planners.
- Monitor your own booking lead times against these Montemarciano averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Montemarciano (2025)
Amenity Prevalence
Amenity Insights for Montemarciano
- Essential amenities in Montemarciano that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Refrigerator, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Montemarciano: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Hot water or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Montemarciano to stay competitive.
Montemarciano Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Montemarciano
- The typical guest profile for Airbnb in Montemarciano consists of a mix of domestic (61%) and international guests, often arriving from nearby Milan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 60.5% of guests.
- Key international markets include Italy (60.5%) and Germany (8.1%).
- Top languages spoken are English (35.8%) followed by Italian (22%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Milan and Rome.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Montemarciano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Monte Castello di Vibio | 18 | $2,659 | $567.21 | 41% |
| Guardea | 15 | $2,542 | $320.56 | 35% |
| Monteleone d'Orvieto | 31 | $2,537 | $306.96 | 36% |
| Lugnano in Teverina | 19 | $2,238 | $267.38 | 35% |
| Collevecchio | 12 | $2,213 | $302.16 | 38% |
| Lisciano Niccone | 30 | $2,175 | $384.66 | 35% |
| Palombara Sabina | 16 | $2,160 | $336.01 | 35% |
| Deruta | 15 | $2,127 | $232.83 | 37% |